Safety First

Actionable quick tips for making sure your child stays safe in the car

Parents can be distracted by many different factors when they're driving with a child in a car seat.

Photo by Getty Images

You're driving along, when suddenly little Sally hurdles her Cheerios at you from the back seat and begins screaming at an ear-splitting decibel level comparable to the last concert you went to (and you haven't been to one since she was born). You quickly look back at your precious daughter, averting your eyes from the road. Despite her wails, Sally seems alright, so you focus on the road again, just in time to swerve to avoid hitting a piece of tire.

Your child is your most precious cargo, yet also a distraction. This is a juxtaposition parents face when driving with their children. Even if you're not distracted by your child, you might get distracted by any number of other things. It's no wonder 69% of parents and 73% of new parents reported that they "actively worry about their children's safety in a car," according to a new study from Volvo Car USA and The Harris Poll.

The Harris Poll conducted this study on Volvo's behalf from May 21-29, 2019. For the study, The Harris Poll surveyed 2,000 licensed drivers ages 18 and older. Of these drivers, 1,236 (61.8%) were new parents – parents who had children age 2 or under at the time of the study. The remaining 764 (38.2%) drivers were adults of all ages. The survey results were published in "Volvo Reports: Child Safety in the Back Seat."

Historically, safety has always been a prime focus for Volvo. In 1959, the automaker invented the three-point safety belt, in 1964 they tested the first child restraint prototype, and in 1978 Volvo introduced the child safety booster cushion. Volvo and Britax, a car seat company which started in Europe and expanded to the United States in 1996, have partnered to come up with a variety of practical tips for parents based on the survey results.

Car Seat Research and Installation

Do your homework.

Sixty-six percent of new parents found researching car seats and car safety tools to be overwhelming. The amount of time and effort required to narrow down the many car seat options may be daunting, but it is crucial that you make the right decision. You must find a car seat that works with your vehicle, child, and budget.

Contact your car seat and/or vehicle manufacturer if you have questions.

The National Highway Traffic Safety Administration (NHTSA) has found that 59% of child seats are not installed correctly. Read your car seat instructions and your vehicle's owner manual to determine whether the car seat should be secured using the seat belt or the LATCH (Lower Anchors and Tethers for CHildren) system. Using both simultaneously is ineffective and discouraged, as it can lessen the security that each separately provides. Be sure to check your vehicle's manual and contact your vehicle manufacturer if you have further questions.

Use third-party resources if needed.

Safe Kids Worldwide offers a variety of resources for parents, including car seat checkups to ensure you've installed your car seat correctly. Parents can also meet with a Certified Passenger Safety (CPS) Technician, who will teach them to install their car seat. Often, local police departments and fire stations have a CPS technician on staff who can help for free.

Car Seat Use

Properly secure your child's harness.

NHTSA found that nearly 60% of child harnesses were too loose. Don't allow your child to wear a thick jacket or be covered by a blanket while in the car seat, as either of these means the harness can't be as snug as it should be. Additionally, make sure you position the harness correctly – it should be on your child's pelvis and around their chest and shoulders.

Your child's weight and height are more important than their age.

Car seat and booster seat (or "child passenger restraint system") laws vary by state. Your child's weight and height are more important than their age when deciding when to allow them to face forward in their car seat, move to a booster seat, or begin sitting in the front passenger seat.

Keep your child facing backwards in their car seat "until they reach the maximum height and weight restrictions for the seat, as rear-facing seats spread crash forces more evenly across the back of the child seat, and thereby better protect their vulnerable neck." Likewise, even once your child reaches the age at which they are technically allowed to begin sitting in a booster seat rather than a car seat, or in the front seat rather than the back seat, do not make either change if your child does not yet weigh enough and/or is not yet tall enough.

Other Tips for Parents

Always wear your seat belt.

According to the study, 71% of parents and 87% of new parents have unbuckled their seatbelts while driving with their children. This is unsafe. If you want to comfort your child or pick up their toy, pull off the road to a safe area and park before you unbuckle.

Reduce and contain loose items.

Don't keep too many items, especially large ones, in your car. Ensure that the items you do have in your car are contained as much as possible. If your child throws something at you while you're driving, this can distract you – 20% of parents report that their child has thrown a toy at them from the back seat. During a crash, objects flying through the air can cause serious harm to you or your children.

Volvo, like other automakers, crash test their vehicles ahead of them making their way to dealership lots.

Photo courtesy of Volvo Car Corporation

Each year, an estimated 1.35 million people lose their lives in traffic accidents. Research by the World Health Organization shows that the risk of dying as part of a traffic incident is more than three times higher in developing countries than in developed countries.

Volvo Cars is calling on the United Nations to address the inequality. The company believes that the countries worldwide should promote safety belt usage by " introducing and enforcing seat-belt laws covering both front and rear seats." They also believe that the countries should develop infrastructure to separate motorized traffic from pedestrian and cyclist traffic.

" original_size="2500x1875" photo_credit="Photo courtesy of Volvo Car Corporation" alt="Volvo safety car test" expand="1"] Vehicles sold in the U.S. are extensively crash tested ahead of their debut on dealer lots.Photo courtesy of Volvo Car Corporation

"Global data shows that there is a significant inequality in road safety," said Malin Ekholm, head of the Volvo Cars Safety Centre. "Those safety gaps need to be addressed through technology, but also by creating and enhancing a global safety culture. We need to understand and address the variation in seat belt usage, while infrastructure should focus on improving the safety of vulnerable road users, pedestrians and cyclists."

The call to action has been announced as delegates from over 80 United Nations member states gather in Stockholm, Sweden to attend the 3rd Global Ministerial Conference on Road Safety.

Volvo says that they are "keen to contribute to global road safety initiatives with its rich wealth of safety knowledge, as it has done for many decades in collaboration with governments, academia and regulators." This initiative has its roots in the 1959 introduction of the three-point safety belt, which the company took out an open patent on and promised not to enforce patent violations or charge others royalties to use.

In 2018 the rate of seat belt use in the U.S. was 89.6%, according to the National Highway Traffic Safety Administration. Of the 37,133 people killed in motor vehicle crashes in 2017, 47% were not wearing seat belts. NHTSA research indicates that buckling up is the single most effective thing you can do to protect yourself in a crash.

Only 105 of the world's countries have safety belt laws that cover front and rear seat occupants. There are 195 counties on Earth.

Lax safety standards are one reason that automakers sell vehicles in markets in Asia, Africa, and Europe that they don't sell in the U.S. Those regions tend to have less stringent regulations when it comes to required safety equipment, technology, and structural integrity.

Additionally, there is less cost involved in the production of vehicles with fewer safety features so they may be sold to customers in less wealthy nations for lower prices than vehicles in the U.S.

Volvo is giving away $1 million in new cars if someone scores a safety during Super Bowl LIV.

Photo courtesy of Volvo Car Corporation

Whether you're rooting for the Chiefs or 49ers, you'll probably want to root for one of them to score a safety during Super Bowl LIV on February 2, 2020. During what the Swedish automaker is calling "Volvo Safety Sunday", if one team scores a safety during the game, random contest entrants will become winners.

According to Volvo, "A safety is a relatively rare and unpredictable scoring play in football that occurs when an offensive team is tackled, loses or fumbles the ball, or commits a penalty in their own end zone. The result of the play is two points to the defensive team, who receives possession of the ball via a free kick."

The campaign celebrate more than one million lives saved by Volvo safety innovations. The automaker has a number of safety innovations under their belt:

  • 1972: First rearward-facing child safety seat concept
  • 1991: Side-Impact Protection System (SIPS)
  • 1998: Whiplash Protection System (WHIPS)
  • 1998: Inflatable Curtain airbags
  • 2002: Roll-Over Protection System (ROPS)
  • 2003: Blind Spot Information System (BLIS)
  • 2008: City Safety collision sensing system
  • 2010: Pedestrian Detection with Full Auto Brake
  • 2013: Cyclist Detection
  • 2014: Run-off Road Protection
  • 2016: Connected Safety (Slippery Road Alert, Hazard Light Alert)
  • 2019: E.V.A (Equal Vehicles for All) Initiative and data sharing

To get entered to win, visit VolvoSafetySunday.com and design your own Volvo car. Submit a unique configuration code as an entry between January 20, 2020 and just before kickoff on February 2, 2020 to be registered.

Entrants can choose one of any 2020 Volvo models currently available in the U.S., in any trim and color.

Full rules, terms and conditions can be found at volvosafetysunday.com. a pledge to give away $1 million in cars if a safety occurs during football's biggest night on February 2, 2020.