New Model News

Chevrolet and Carhartt teaming up for new Chevy truck for brown jacket and boot lovers

Chevrolet has teamed up with Carhartt to offer a new special edition truck for the 2021 model year.

Photo courtesy of Chevrolet

There's knowing your customers and then there's knowing your customers.

Chevrolet and Carhartt have announced a partnership that will bring the 2021 Chevrolet Silverado HD Carhartt Special Edition to to market in 2020. Both brands are based in Detroit.

"Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time," said Janet Ries, vice president of marketing at Carhartt. "This truck represents a true collaboration of our brands coming together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but also live a rugged lifestyle."

2021 Chevrolet Silverado HD Carhartt Special Edition

2021 Chevrolet Silverado HD Carhartt Special Edition logo tailgate bed step bumper

Photo courtesy of Chevrolet

There's Carhartt badging on the doors and tailgate.

This isn't the first time the companies have teamed up. Their 2017 Silverado 2500HD Carhartt concept vehicle was show at the 2016 SEMA Show.

"When the concept vehicle was shown, consumer response exceeded even our highest expectations," said Brian Sweeney Chevrolet U.S. vice president. "Listening to the enthusiastic feedback of show-goers and trucks enthusiasts led to the development of the production truck that customers have been clamoring for."

The 2021 special edition is based on the Silverado 2500 LTZ crew cab. It comes with the Z71 Off-Road Package, including tuned twin-tube Rancho shocks, Hill Descent Control and skid plates.

Chevy is selling the truck exclusively with a Mosaic Black Metallic exterior paint job, which is complemented by pinstripe detailing in Carhartt gold, Carhartt badging on the doors and tailgate, 20-inch wheels with All Terrain tires, and a soft rollup tonneau cover embossed with the Carhartt logo. Black vent hood detailing and tow hooks, body-color grille surround and inserts, and body-color front and rear bumpers complete the look.

The truck's Carhartt-themed interior includes all-weather floor liners with the Carhartt badge, a two-tone Jet Black and Carhartt Brown leather-appointed seats, unique stitching, and Carhartt embroidered headrests.

The model will be available for sale at Chevrolet dealerships in fall 2020. Pricing is TBA.

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The Denali Ultimate trim is new for 2023.

GMC

The GMC Yukon has always been a luxurious family hauler with beefy capability, but it moved even more upmarket in recent years with added tech and upscale interior materials. GMC just announced an even cushier version of the SUV for the 2023 model year. The Yukon Ultimate Denali gets unique styling touches and upgrades that take the already plush SUV to another level.

2023 GMC Yukon Denali Ultimate22-inch wheels are standard GMC

The Denali Ultimate gets exclusive upgrades over other trims that include 22-inch wheels and chrome accents outside. The full-size SUV just got a complete redesign for 2021, which brought updated boxy styling, and a sleek look, so there are no additional exterior changes for 2023.

GMC offers three engines in the standard Yukon, but only two make it into the Ultimate. The standard powertrain includes a 6.2-liter V8 that produces 420 horsepower. A 3.0-liter turbodiesel is also available that makes 277 horsepower and a whopping 460 pound-feet of torque. A ten-speed automatic transmission is standard for all engines, and four-wheel drive is available.

Inside, the Ultimate comes with Alpine Umber full-grain leather upholstery with 16-way power front seats and massaging. Trim-exclusive contrast stitching and aluminum trim accent the space, and the top model gets an 18-speaker Bose audio system with stainless steel speaker grilles.

2023 GMC Yukon Denali UltimateGrained leather upholstery and upscale interior finishes are standard. GMC

A 10.2-inch infotainment touchscreen comes standard, and offers Google services built in. Wireless Apple CarPlay and Android Auto are also standard, along with wireless phone charging. A Wi-Fi hotspot and Amazon Alexa functionality are available. GMC also offers Super Cruise hands-free driving system in the Denali Ultimate.

GMC hasn’t detailed pricing for the new SUV yet, but we expect it to start at a premium over the standard Denali, which starts at just over $70,000.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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