New Model News

Chevrolet and Carhartt teaming up for new Chevy truck for brown jacket and boot lovers

Chevrolet has teamed up with Carhartt to offer a new special edition truck for the 2021 model year.

Photo courtesy of Chevrolet

There's knowing your customers and then there's knowing your customers.

Chevrolet and Carhartt have announced a partnership that will bring the 2021 Chevrolet Silverado HD Carhartt Special Edition to to market in 2020. Both brands are based in Detroit.

"Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time," said Janet Ries, vice president of marketing at Carhartt. "This truck represents a true collaboration of our brands coming together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but also live a rugged lifestyle."

2021 Chevrolet Silverado HD Carhartt Special Edition

Photo courtesy of Chevrolet

There's Carhartt badging on the doors and tailgate.

This isn't the first time the companies have teamed up. Their 2017 Silverado 2500HD Carhartt concept vehicle was show at the 2016 SEMA Show.

"When the concept vehicle was shown, consumer response exceeded even our highest expectations," said Brian Sweeney Chevrolet U.S. vice president. "Listening to the enthusiastic feedback of show-goers and trucks enthusiasts led to the development of the production truck that customers have been clamoring for."

The 2021 special edition is based on the Silverado 2500 LTZ crew cab. It comes with the Z71 Off-Road Package, including tuned twin-tube Rancho shocks, Hill Descent Control and skid plates.

Chevy is selling the truck exclusively with a Mosaic Black Metallic exterior paint job, which is complemented by pinstripe detailing in Carhartt gold, Carhartt badging on the doors and tailgate, 20-inch wheels with All Terrain tires, and a soft rollup tonneau cover embossed with the Carhartt logo. Black vent hood detailing and tow hooks, body-color grille surround and inserts, and body-color front and rear bumpers complete the look.

The truck's Carhartt-themed interior includes all-weather floor liners with the Carhartt badge, a two-tone Jet Black and Carhartt Brown leather-appointed seats, unique stitching, and Carhartt embroidered headrests.

The model will be available for sale at Chevrolet dealerships in fall 2020. Pricing is TBA.

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The Google logo appears for the first time on a car thanks to the partnership.

Photo courtesy of Stellantis

"Hey Google, where is my Fiat 500X Hey Google parked?" A new lineup of car models from Fiat celebrates the technology of Hey Google. The special editions are mainly just a publicity stunt (for both companies), but buyers will be able to place an order for the fresh 500 family models this month.

Each car in the special series is equipped with the Hey Google voice assistant. Owners can connect their car to the their Google Nest Hub (included in a welcome kit with purchase) and smartphone, should they so choose.

Owners will use the phrase "Hey Google, ask my Fiat…" to get answers regarding questions about where the car is parked, how much fuel is left, the location of the nearest workshop, and much more.

Fiat 500 Family Hey Google: Fiat 500

Photo courtesy of Stellantis

In addition to the tech, each Hey Google cars are equipped with unique exteriors and interiors. They have white paint jobs on their bodies and gloss black roofs and mirror caps. For the first time in automotive history, the Google logo is displayed on an automobile. The Hey Google badge is placed on the wheel arches of every model. Both B-pillars are also embellished with the multicoloured 'molecules' of the Hey Google logo.

The molecules are also displayed on the inside where they feature on the seats, which also have a label embroidered with "Hey Google". The dashboard fascia is matte silver with a white 500 logo.

At the center of the dashboard is a 7.0-inch touch screen display that features an animation where "Hey Google" appears then moves to the Google "G" then transforms to the Fiat logo.

Fiat will offer Hey Google editions of their 500, 500X, and 500L. The Fiat 500 hybrid Hey Google are priced from £16,005 OTR, 500X Hey Google priced from £21,765 OTR, and 500L Hey Google priced from £20,345 OTR

Deliveries are limited to the U.K. Ordering for the special series opens mid-April.

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The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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