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Chevrolet and Carhartt teaming up for new Chevy truck for brown jacket and boot lovers

Chevrolet has teamed up with Carhartt to offer a new special edition truck for the 2021 model year.

Photo courtesy of Chevrolet

There's knowing your customers and then there's knowing your customers.

Chevrolet and Carhartt have announced a partnership that will bring the 2021 Chevrolet Silverado HD Carhartt Special Edition to to market in 2020. Both brands are based in Detroit.

"Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time," said Janet Ries, vice president of marketing at Carhartt. "This truck represents a true collaboration of our brands coming together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but also live a rugged lifestyle."

2021 Chevrolet Silverado HD Carhartt Special Edition

Photo courtesy of Chevrolet

There's Carhartt badging on the doors and tailgate.

This isn't the first time the companies have teamed up. Their 2017 Silverado 2500HD Carhartt concept vehicle was show at the 2016 SEMA Show.

"When the concept vehicle was shown, consumer response exceeded even our highest expectations," said Brian Sweeney Chevrolet U.S. vice president. "Listening to the enthusiastic feedback of show-goers and trucks enthusiasts led to the development of the production truck that customers have been clamoring for."

The 2021 special edition is based on the Silverado 2500 LTZ crew cab. It comes with the Z71 Off-Road Package, including tuned twin-tube Rancho shocks, Hill Descent Control and skid plates.

Chevy is selling the truck exclusively with a Mosaic Black Metallic exterior paint job, which is complemented by pinstripe detailing in Carhartt gold, Carhartt badging on the doors and tailgate, 20-inch wheels with All Terrain tires, and a soft rollup tonneau cover embossed with the Carhartt logo. Black vent hood detailing and tow hooks, body-color grille surround and inserts, and body-color front and rear bumpers complete the look.

The truck's Carhartt-themed interior includes all-weather floor liners with the Carhartt badge, a two-tone Jet Black and Carhartt Brown leather-appointed seats, unique stitching, and Carhartt embroidered headrests.

The model will be available for sale at Chevrolet dealerships in fall 2020. Pricing is TBA.

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Nuts & Bolts

 
 

Walter P. Chrysler stands next to his1924 Chrysler Six, the first car bearing the Chrysler name.

Photo courtesy of FCA US LLC

It's been nearly 100 years since Walter P. Chrysler formed the Chrysler Corporation. In that time, the company has been merged, spilt, sold, and reborn in a variety of forms, but its roots still remain in Michigan where it is known as one of the Big Three automakers alongside General Motors and Ford.

Let's take a look back at the history of the company from its highest highs to its lowest lows, and everything in between.

The beginning

1925 Chrysler B70

Photo courtesy of FCA US LLC

Walter Chrysler formed his namesake automotive company in 1925, when his employer, Maxwell Motor Company, was reorganized. A little over a year earlier, Chrysler's first production car, the Chrysler 70 (above), was released and featured several forward-looking innovations. The car came with a high-compression engine that had full-pressure lubrication, an oil filter, and a carburetor air filter.

An early pioneer

Early on, Chrysler pioneered several other automotive features that would eventually take over the entire industry. Four-wheel hydraulic brakes, rubber engine mounts, and more were all Chrysler's inventions. The company also developed a ridged rim for its car's wheels, which was designed to prevent a deflated tire from flying off the rim at speed. It was eventually picked up by the entire global automotive industry.

Introducing ... Plymouth

Plymouth Hotel Algonquin 1935 taxi cab

Photo by Martin Forstenzer/Getty Images

In 1928, Chrysler Corporation introduced the Plymouth brand, which was intended to be a lower-priced alternative. Early Plymouth models were rebadged Chrysler cars with small four-cylinder engines. In the photo above, a Plymouth taxicab is parked in front of the Hotel Algonquin in New York City in 1935.

DeSoto was also unveiled at this time as a mid-range model line for the group. Not long after, Chrysler snapped up the Dodge Brothers auto and truck company.

Hello, Mopar

In a stroke of genius that remains a large part of the automotive world today, Chrysler coined the MoPar brand in the 1930s. As a combination of the words "motor parts," the name is still used to describe vehicles and parts in the Chrysler-Dodge world today.

Imperial, Valiant, DeSoto

By the mid-1950s, Chrysler had spun up more nameplates to join its empire. In 1955, Imperial became a brand of its own after a run as the range-topping Chrysler model, and in 1960 the Valiant brand name came to be. In 1961, Chrysler discontinued the DeSoto line.

Chrysler in space

Saturn 1B Kennedy apollo picture

Photo by MPI/Getty Images

The automaker had a hand in the space program, too. In the late 1950s, NASA contracted Chrysler to build the first booster stage of the Saturn I and Saturn IB vehicles. The Saturn 1B is pictured above on January 22, 1968 launching Apollo 5 from Cape Kennedy, Florida, to complete the first flight test of an unmanned lunar module.

The company built the pieces for the Apollo Program at the Michoud Assembly Facility in East New Orleans, which was one of the largest manufacturing facilities on Earth at the time.

The future is now

1963 Plymouth Valiant

Photo courtesy of FCA US LLC

Chrysler's forward thinking operations continued into the 1960s, when the automaker became the only of Detroit's Big Three to use a unibody design in its vehicles. Today, most passenger vehicles are unibody designs, but it was a novel idea at the time. Around the same time, the Valiant brand was moved back as a subsidiary of the Plymouth brand (a 1963 Plymouth Valiant is shown above), and became the first production car with an alternator.

Ooh, Barracuda

1965 Plymouth Barracuda

Photo courtesy of FCA US LLC

In 1964, the Plymouth Barracuda was introduced (shown above as a 1965 model), almost two weeks before the unveiling of the Ford Mustang. Despite being first, the 'Cuda was outsold by the Mustang ten-to-one in its first year on the market. Chrysler had also set its sights on Europe by this time, and took a majority stake in the British Rootes Group in 1964. The venture was short-lived, however, as financial difficulties in the British company forced Chrysler to sell to PSA Peugeot Citroen in 1978.

Stiff competition, disastrous results

The 1970s proved to be a difficult time for Chrysler, as it was for all American car companies. Cheaper, smaller Japanese and European cars flooded the markets, as the oil crisis drove prices through the roof and made large, heavy cars almost immediately obsolete. Later in the decade, a rush to push new models to market led to massive warranty and repair costs for Chrysler, as its Dodge Aspen and Plymouth Volare were hurried to market with poor construction and an even worse design.

Mr. Iacocca

1984 Plymouth Voyager

Photo courtesy of FCA US LLC

In 1978, Lee Iacocca joined Chrysler as CEO after having been fired from Ford. Because of its missteps with the Aspen and Volare models, Chrysler was hemorrhaging cash at the time. Iacocca started retooling the automaker from scratch, which included many layoffs, the sale of European assets to Peugeot, and the creation of the project that would ultimately lead to the Dodge Caravan and Plymouth Voyager (1984 model shown above). The project was driven by former Ford executives after Henry Ford II denied its forward progress under his watch.

Iacocca realized that the company would not be able to survive without a significant influx of cash to turn its fortunes around. In September 1979, he asked Congress for a $1.5 billion loan, which led to the Chrysler Corporation Loan Guarantee Act of 1979. The military later purchased thousands of Dodge trucks from the company, which helped it recover and avoid bankruptcy.

The K-Car and the minivan

1982 Chrysler LeBaron

Photo courtesy of FCA US LLC

In 1981, Chrysler released the first K-Car platform model - another rejected Ford project. The platform would go on to form the basis of several models throughout the decade (1982 Chrysler LeBaron shown above). In 1983, the first minivan was introduced, the success of which helped Chrysler repay the federal government the same year.

American Motors Corporation

The late 1980s were a consequential time for Chrysler. In 1987, the automaker was the subject of an investigation over its practice of disconnecting odometers during test drives before being shipped to dealers. The company settled out of court, but suffered a massive public relation hit. The same year, Iacocca led the acquisition of American Motors Corporation (AMC), which brought Jeep into the Chrysler fold for the first time. The Eagle brand was also created at this time.

Chrysler and Fiat Part I

In 1988, Chrysler and Fiat reached an agreement for the American automaker to be the exclusive distributed or Alfa Romeo in the United States, which lasted until Alfas were phased out in 1995. The early 1990s also saw Chrysler making a return to the streets of Europe, first with select Jeep models and then others.

DaimlerChrysler Motors Company

In 1998, Chrysler formed a 50-50 partnership with Daimler-Benz, and the automaker was renamed DaimlerChrysler Motors Company. Though it was supposed to be an even merger, Daimler-Benz was in the driver's seat. Plymouth was phased out in 2001, and the remaining auto brands went on to share platforms and technologies in vehicles that are still seen today. The marriage came to an end in 2007, when DaimlerChrysler AG sold the majority of its stake in Chrysler to Cerberus Capital Management. That sale led to a shuffle in management and a new logo.

Economic downturn

A Jeep sits in front of the empty showroom at Premier Chrysler June 8, 2009 in Chicago, Illinois. The dealership is 1 of the 789 Chrysler dealerships nationwide that are scheduled to close tomorrow. Today the Supreme Court delayed Chrysler\ufffds sale of most of its assets to a group led by Italy\ufffds Fiat. (

Photo by Scott Olson/Getty Images

The financial crisis of 2008 cut deep into Chrysler's operations and stability. Late in that year, the company announced a 25 percent reduction in its salaried and contract workforce. Sales fell drastically for all automakers at that time, but Chrysler was particularly vulnerable after having been passed around through mergers and acquisitions over the years. In December 2008, President George W. Bush announced a rescue loan for the auto industry, which included Chrysler.

As part of a reorganization, Chrysler LLC and Fiat announced plans to form a global alliance. The agreement gave Fiat a large stake in Chrysler and led to several months of restructuring. By mid-2009, Fiat had taken a majority stake in Chrysler, and by 2014, the company we all know today had taken shape. In December of that year, Chrysler Group LLC's name was officially changed to FCA US LLC, or Fiat Chrysler Automobiles.

Stellantis

New Stellantis company logo revealed ahead of Groupe PSA-Fiat Chrysler merger

Photo courtesy of FCA US LLC

The next chapter of Chrysler is already written. The company will become part of Stellantis, a megacorporation that brings together the holdings of FCA with those of PSA Groupe. The deal closes in January 2021.

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As part of its CES presentation, General Motors showed off its future electric vehicles.

Photo courtesy of General Motors

General Motors has made no secret of the fact that they see the future of the company is electric. Their presentation at CES this year put their future products out there for public consumption, but hidden in the shadows. Let's turn up the brightness and take a peek at what is there.

Scroll down to the bottom of this article to see a lightened, clearer view of all the models.

GMC Hummer EV

General Motors EV preview CES 2021

Photo courtesy of General Motors

Front and center is the 2022 GMC Hummer EV. The Hummer EV is slated to have 1,000 horsepower, a 350-mile range, and a $112,959 price tag when it arrives at dealership lots in 2021. Other forthcoming Hummer variants are set to have unique powertrain setups and lower price points.

Cadillac Lyriq

General Motors EV preview CES 2021

Photo courtesy of General Motors

The 2023 Cadillac Lyriq debuted in prototype form mid-2020. When it comes to market, Cadillac expects the Lyriq SUV to offer drivers 300+ miles of all-electric range, luxurious accommodations, and the buyers choice of rear-wheel drive or performance all-wheel drive. The Lyriq will come with Super Cruise, the General Motors hands-free driving system that allows for 200,000 miles of hands-free highway driving and automated lane change.

Cadillac Celestiq

General Motors EV preview CES 2021

Photo courtesy of General Motors

In addition to showing the Celestiq here, Cadillac decided to show off its flagship electric car with some close ups. They don't give too much detail about the car, but we do know some interesting tidbits. Cadillac says that the car embodies their commitment to "reimagine what's possible in design and technology". The GM division will offer the Celestiq with a curated selection of hand-crafted materials and they've has hinted that there will be some customization options available for owners.

Chevrolet pickup

General Motors EV preview CES 2021

Photo courtesy of General Motors

We don't yet know if it will be called the Silverado, but a Chevrolet pickup truck that runs on all-electric power is on the way. It's been confirmed that the plan is for the truck to have a maximum 400-mile range (likely when it's not towing or hauling much weight). Originally slated for a 2025 debut date, indications are that GM is pushing to get the truck to market sooner.

Buick EVs

General Motors EV preview CES 2021

Photo courtesy of General Motors

In 2020, GM described the two new Buick models that are coming by 2023. They're both electric vehicles. The first, an SUV will be a model that offers "more conventional crossover proportion that maximizes interior space and cargo." The second is a Buick CUV that has "expressive proportions with a greater emphasis on form and athletic fashion." It looks like the SUV is on the right in the photo while the CUV is on the left.

"Mystery EV"

General Motors EV preview CES 2021

Photo courtesy of General Motors

What is this mystery EV? We know the Cadillac XT4 is getting an electrified brother so there's a chance that this could that. Brightening and zooming in on the picture appears to reveal an SUV-like body design. We'll just have to stay tuned.

... and now let's turn the lights on.

General Motors EV preview CES 2021

Photo courtesy of General Motors

Last year, General Motors divulged while models it plans to introduce by 2023, including a number of EVs. You can see that full list here.

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