New Model News
Chevrolet and Carhartt teaming up for new Chevy truck for brown jacket and boot lovers
There's knowing your customers and then there's knowing your customers.
Chevrolet and Carhartt have announced a partnership that will bring the 2021 Chevrolet Silverado HD Carhartt Special Edition to to market in 2020. Both brands are based in Detroit.
"Over the last century, both Carhartt and Chevrolet have earned a reputation for building long-lasting products that stand the test of time," said Janet Ries, vice president of marketing at Carhartt. "This truck represents a true collaboration of our brands coming together to create a durable, purpose-built truck for people who not only work hard on the jobsite, but also live a rugged lifestyle."
This isn't the first time the companies have teamed up. Their 2017 Silverado 2500HD Carhartt concept vehicle was show at the 2016 SEMA Show.
"When the concept vehicle was shown, consumer response exceeded even our highest expectations," said Brian Sweeney Chevrolet U.S. vice president. "Listening to the enthusiastic feedback of show-goers and trucks enthusiasts led to the development of the production truck that customers have been clamoring for."
The 2021 special edition is based on the Silverado 2500 LTZ crew cab. It comes with the Z71 Off-Road Package, including tuned twin-tube Rancho shocks, Hill Descent Control and skid plates.
Chevy is selling the truck exclusively with a Mosaic Black Metallic exterior paint job, which is complemented by pinstripe detailing in Carhartt gold, Carhartt badging on the doors and tailgate, 20-inch wheels with All Terrain tires, and a soft rollup tonneau cover embossed with the Carhartt logo. Black vent hood detailing and tow hooks, body-color grille surround and inserts, and body-color front and rear bumpers complete the look.
The truck's Carhartt-themed interior includes all-weather floor liners with the Carhartt badge, a two-tone Jet Black and Carhartt Brown leather-appointed seats, unique stitching, and Carhartt embroidered headrests.
The model will be available for sale at Chevrolet dealerships in fall 2020. Pricing is TBA.
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