History

Chevrolet hosting week-long virtual fan experience August 10-16

A new Chevrolet festival will feature the history of the Chevy brand.

Photo courtesy Chevrolet

With car shows and street cruising cancelled this summer, Chevrolet is spending a week celebrating all the culture of everything autos this week during a week-long virtual festival - Cruisin' the USA in your Chevrolet.

"Classic car events have served as a place for us to honor Chevrolet's deep automotive history and its influence on our present and future with car enthusiasts from around the world," said Steve Majoros, vice president of marketing, Chevrolet. "Cruisin' the USA in your Chevrolet is a way for us to keep that spirit alive."

Chevrolet SuburbanThe Chevrolet Suburban has been around since the early 1900s.Photo courtesy of Chevrolet

Each day of the August 10-16 festival will incorporate a different theme. In addition to historic footage, guest appearances, and trivia, Chevy experts will provide in-depth looks at some of the brand's most iconic vehicles that are now housed at the General Motors Heritage Center. They'll even share their own custom Chevy builds.

The week starts by celebrating the origins of Chevrolet, in 1911 when Louis Chevrolet and Billy Durant formed the company. The rest of the week's schedule of events includes daily themes:

  • August 10: The Origins and Innovations of Chevrolet
  • August 11: Chevy's Most Iconic Designs
  • August 12: The Proud Truck Tradition
  • August 13: The Peak of Performance
  • August 14: Team Chevy – A Culture of Winning
  • August 15: Chevy's Heritage – A Fan Celebration
  • August 16: Race Day – Cheering on Team Chevy at NASCAR Cup Series at Daytona and Indy 500 qualifying races.

Children can join in on the fun by downloading specially-designed coloring pages, puzzles and activities from the Chevy Design School and exploring cool Chevy themes to outfit their Animal Crossing world.

To gear up for the event, fans can download a collectable 18x24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R and 2020 Camaro ZL1.

Follow along on Chevy's social media channels – @Chevrolet on Twitter, Instagram and Pinterest, and @TeamChevy on Race Day – as we celebrate all things past, present and future Chevy. Consumers are also encouraged to share their own fan photos using the hashtag #ChevyLove.

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The Denali Ultimate trim is new for 2023.

GMC

The GMC Yukon has always been a luxurious family hauler with beefy capability, but it moved even more upmarket in recent years with added tech and upscale interior materials. GMC just announced an even cushier version of the SUV for the 2023 model year. The Yukon Ultimate Denali gets unique styling touches and upgrades that take the already plush SUV to another level.

2023 GMC Yukon Denali Ultimate22-inch wheels are standard GMC

The Denali Ultimate gets exclusive upgrades over other trims that include 22-inch wheels and chrome accents outside. The full-size SUV just got a complete redesign for 2021, which brought updated boxy styling, and a sleek look, so there are no additional exterior changes for 2023.

GMC offers three engines in the standard Yukon, but only two make it into the Ultimate. The standard powertrain includes a 6.2-liter V8 that produces 420 horsepower. A 3.0-liter turbodiesel is also available that makes 277 horsepower and a whopping 460 pound-feet of torque. A ten-speed automatic transmission is standard for all engines, and four-wheel drive is available.

Inside, the Ultimate comes with Alpine Umber full-grain leather upholstery with 16-way power front seats and massaging. Trim-exclusive contrast stitching and aluminum trim accent the space, and the top model gets an 18-speaker Bose audio system with stainless steel speaker grilles.

2023 GMC Yukon Denali UltimateGrained leather upholstery and upscale interior finishes are standard. GMC

A 10.2-inch infotainment touchscreen comes standard, and offers Google services built in. Wireless Apple CarPlay and Android Auto are also standard, along with wireless phone charging. A Wi-Fi hotspot and Amazon Alexa functionality are available. GMC also offers Super Cruise hands-free driving system in the Denali Ultimate.

GMC hasn’t detailed pricing for the new SUV yet, but we expect it to start at a premium over the standard Denali, which starts at just over $70,000.

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The Z06 isn't on sale yet, but it's already raising money for charities.

Chevrolet

Just a couple years ago, the Chevrolet Corvette got a major overhaul that completely changed its design, personality, and performance. The car moved to a mid-engine layout for the first time, and its V8 produces thundering performance at a reasonable price. As it has always done with the Corvette, Chevy's laying out special editions for the car, and one of the first in the new generation will be the 2023 Corvette Z06. An early Z06 sold at a Barrett-Jackson auction this weekend to raise money for charity, and the final dollar amount crested the $1 million mark.

2023 Chevrolet Corvette Z06The car raised $1 million at the Palm Beach Auction. Chevrolet

The car crossed the block at the Palm Beach Auction, which took place on April 9. It's the first production model of the car, which builds on the mid-engine eighth-generation Corvette. It's powered by a 670-horsepower 5.5-liter flat plane-crank V8, which sends its power to the rear wheels through an eight-speed dual-clutch automatic transmission. The engine revs much higher than a standard V8 and features a distinct sound. Chevy says the Z06's engine offers the most horsepower of any naturally aspirated V8 on sale.

2023 Chevrolet Corvette Z06Rick Hendrick was the winning bidder for the car. 2023 Chevrolet Corvette Z06

The car's $1 million price tag raised money for the Thurgood Marshall College Fund. The organization supports training of educators at Historically Black Colleges and Universities (HBCU) and Predominantly Black Institutions (PBI). This auction, together with the first retail version of the car auctioned earlier this year, brings the Corvette's total charity haul to $4.6 million in 2022.

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