History

Chevrolet hosting week-long virtual fan experience August 10-16

A new Chevrolet festival will feature the history of the Chevy brand.

Photo courtesy Chevrolet

With car shows and street cruising cancelled this summer, Chevrolet is spending a week celebrating all the culture of everything autos this week during a week-long virtual festival - Cruisin' the USA in your Chevrolet.

"Classic car events have served as a place for us to honor Chevrolet's deep automotive history and its influence on our present and future with car enthusiasts from around the world," said Steve Majoros, vice president of marketing, Chevrolet. "Cruisin' the USA in your Chevrolet is a way for us to keep that spirit alive."

Chevrolet Suburban The Chevrolet Suburban has been around since the early 1900s. Photo courtesy of Chevrolet

Each day of the August 10-16 festival will incorporate a different theme. In addition to historic footage, guest appearances, and trivia, Chevy experts will provide in-depth looks at some of the brand's most iconic vehicles that are now housed at the General Motors Heritage Center. They'll even share their own custom Chevy builds.

The week starts by celebrating the origins of Chevrolet, in 1911 when Louis Chevrolet and Billy Durant formed the company. The rest of the week's schedule of events includes daily themes:

  • August 10: The Origins and Innovations of Chevrolet
  • August 11: Chevy's Most Iconic Designs
  • August 12: The Proud Truck Tradition
  • August 13: The Peak of Performance
  • August 14: Team Chevy – A Culture of Winning
  • August 15: Chevy's Heritage – A Fan Celebration
  • August 16: Race Day – Cheering on Team Chevy at NASCAR Cup Series at Daytona and Indy 500 qualifying races.

Children can join in on the fun by downloading specially-designed coloring pages, puzzles and activities from the Chevy Design School and exploring cool Chevy themes to outfit their Animal Crossing world.

To gear up for the event, fans can download a collectable 18x24-inch high-resolution printable poster featuring a 1967 C10 CST pickup, 1957 Corvette convertible, 2020 Corvette C8.R and 2020 Camaro ZL1.

Follow along on Chevy's social media channels – @Chevrolet on Twitter, Instagram and Pinterest, and @TeamChevy on Race Day – as we celebrate all things past, present and future Chevy. Consumers are also encouraged to share their own fan photos using the hashtag #ChevyLove.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet Corvette The model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet Corvette Military imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet Corvette Imagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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