Survey Says

Chevrolet, Ford dominate list of new vehicles Texas buyers chose most

Eileen Falkenberg-Hull
Jan 7, 2020, 5:00 pm

The Ford F-150 Raptor is one of the most popular vehicles in Texas.

Photo courtesy of Ford Motor Company

Texas is home to country roads, highways, grid-planned city streets, and plenty of space for off-roading. Lucky for Texans, there's a new vehicle for every one of those surfaces. Which were the most popular in 2019? Online vehicle search tool iSeeCars crunched the data.

Austin, TX - Chevrolet Silverado 1500

2020 Chevrolet Silverado 1500

Photo courtesy of Chevrolet

Austin buyers most frequently choose the Chevrolet Silverado 1500. The Chevy is also most popular in Charlotte and Greensboro-Winston Salem, North Carolina; Fresno, California; Jacksonville, Florida; Minneapolis-St. Paul, Minnesota; Oklahoma City, Oklahoma; and St. Louis, Missouri.

Dallas-Fort Worth, TX - Ford F-150

2020 Ford F-150 Raptor

Photo courtesy of Ford Motor Company

Texans love their Ford trucks. Head to a steakhouse and you'll find them parked alongside the Mercedes sedans and Suburbans. The F-150 is also the most popular used vehicle in the Dallas-Fort Worth area.

Houston, TX - Ford F-150

2020 Ford F-150

Photo courtesy of Ford Motor Company

Like Austin, Houston has the same most popular new car and most popular used car. They're both the Ford F-150. The Ford F-150 isn't just popular in Houston. It's the most popular new vehicle in 20 of the top 50 U.S. cities.

San Antonio, TX - Ford F-150

2020 Ford F-150 Raptor

Photo courtesy of Ford Motor Company

San Antonio buyers also go for Ford. Like Houston and Dallas-Fort Worth, the truck is the best-selling new and used vehicle in San Antonio, which is the seventh-most populated city in the U.S.

The most new popular vehicle in all of Texas, according to iSeeCars research, is the Ford F-150. The same truck is the most popular used vehicle.

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Research and development

Ford names site for battery development facility

Ford's new facility will house battery research and development.

Ford

Ford is in the news again for its electrification efforts, this time with the confirmation of a Michigan location for a new battery research and development facility in Romulus, Michigan. The facility may eventually help Ford in-source much of its EV supply chain, a shift that could prevent or mitigate the challenges presented by parts and technology shortages.

As part of its electrification initiative, the automaker plans to build a new research and development facility, called Ford Ion Park. The facility will house new tech research, pilot programs for new manufacturing techniques, and will help give Ford more control over its supply chain.


Ford Ion Park Once complete, the facility will initially house 200 engineers.Ford


The price tag for the new facility and related efforts lands at $185 million, which sounds like chump change for a global automaker until we consider that Ford has committed $30 billion to electrification by 2025. The automaker says that its new facility renews its dedication to Michigan as its home base for EV development, a promise it originally made back in 2010. The company's new electric F-150 Lightning pickup truck will be built in Dearborn, which will add 500 jobs. An additional 225 jobs will be retained at Ford's Dyke Electric Powertrain Center.

As part of Phase One of the project, Ford plans to hire 200 engineers within 18 months of the 270,000-square-foot facility's opening. Ironically, the site was previously owned by A123 Systems, a battery manufacturer that closed the facility in 2017 due to low demand for batteries.


Ford Ion Park Ford has committed $185 million to the new facility and related efforts.Ford

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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