Social Media

These 10 auto brands have the most fake social media followers

Facebook, Twitter, and Instagram are filled with fake followers.

Photo by Getty Images

Being popular on Facebook, Twitter, and Instagram is a status symbol for many brands. They rely on clever posts, paid social media influencers, and product placement to help drive followers to their pages.

Pilot Fish Media, a marketing agency in Edinburgh, Scotland, recently studied the accounts of a number of brands' social media accounts, including those form the sports, beauty, and automotive industries and has determined which vehicle manufacturers have the most fake followers.

How do they get fake followers? They can be bought from a bot farmer, a $1.3 billion industry Wired covered in detail earlier this year. Twitter has reported that they're removing 7.5 million fake accounts per week.

Here are the worst offenders according to the study.

No. 10: Maserati

Fake Instagram followers: 41% | Fake Twitter followers: 33% | Average: 40%

No. 9: Lamborghini

Fake Instagram followers: 43% | Fake Twitter followers: 27% | Average: 42%

No. 8: Mercedes-Benz

Fake Instagram followers: 45% | Fake Twitter followers: 28% | Average: 43%

No. 7: Porsche

Fake Instagram followers: 44% | Fake Twitter followers: 31% | Average: 43%

No. 6: Bugatti

Fake Instagram followers: 44% | Fake Twitter followers: 34% | Average: 44%

No. 5: Ferrari

Fake Instagram followers: 44% | Fake Twitter followers: 34% | Average: 44%

No. 4: Mercedes-AMG

Fake Instagram followers: 45% | Fake Twitter followers: 33% | Average: 44%

No. 3: Jaguar

Fake Instagram followers: 47% | Fake Twitter followers: 32% | Average: 45%

No. 2: BMW

Fake Instagram followers: 47% | Fake Twitter followers: 32% | Average: 45%

No. 1: Audi

Fake Instagram followers: 47% | Fake Twitter followers: 32% | Average: 45%

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Ready to paint the town. #ThatQ3Life
A post shared by Audi (@audi) on Aug 5, 2019 at 8:44am PDT

All statistics were accurate as of September 11, 2019.

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Nuts & Bolts

 
 

BMW's new SUV is fuel-efficient, but that's not a good enough reason to bring it to the U.S.

Photo courtesy of BMW

BMW has debuted its first all-electric SUV, touting its emissions-free powertrain, "sporting ability", and comfortable interior. But, the model won't be arriving on U.S. shores anytime soon. Instead, the model will be for consumption in Europe and China. Why? It comes down to government.

BMW calls it their "Power of Choice" approach. Others may call it the "throw noodles against the wall" approach to an ever-evolving powertrain scene. This is the same business model that is causing BMW to make a hydrogen-powered X5 available for sale in Europe.

2021 BMW iX3 The BMW iX3 is a compact SUV. Photo by Fabian Kirchbauer Photography, courtesy of BMW

In Europe and China, emissions regulations have been tightened as governments respond to the pressure of the perceived threat of climate change at an increasing rate. Much of the concentration in these regulations deals with tailpipe emissions, which is a cause of air pollution, but doesn't focus energy on the way power is supplied to the powertrain, whether from coal-fired power station or a battery that is made from materials that destroy large swaths of the earth.

In a release about the iX3, BMW shared that, "BMW Group monitors compliance with environmental and social standards as part of its procurement process for the lithium and cobalt used in battery cells."

It is because of these emissions regulations that more automakers have begun investing in electrified powertrains, whether plug-in hybrid (PHEV), battery electric (BEV/EV), or hydrogen fuel cell (FCEV). For some, like Hyundai with hydrogen, the investment in the technology is decades old. Others, like Volkswagen Group, have built their entire future on it. Many automaker executives acknowledge that battery electric vehicles are only a stepping stone until hydrogen takes over as the fuel of choice. Still, FCEVs have batteries.

2021 BMW iX3 The car is proportionally the same as the traditional X3. Photo by Fabian Kirchbauer Photography, courtesy of BMW

In the U.S., emissions regulations are not as strict, despite moves by California in a self-perceived effort to lead the way, with many states not yet clamping down on emissions regulations.

It is for that reason in addition to low demand and because more often than not the profit margins on PHEVs and EVs are slim (add in the cost of shipping, dealer training, and equipment for repairs and the MSRP would have to skyrocket to make up for the extra expense), that BMW will not be selling the iX3 in America - at least not right now.

The 2021 BMW iX3 will be powered by BMW's fifth-generation eDrive technology. It has an 80 kilowatt-hour battery that will allow for a 285-mile range (WLTP). The model's eDrive electric motor sends power to the rear wheels and produces 286 horsepower and 295 pound-feet of torque. The SUV can move from zero to 60 mph in 6.4 seconds and has an electronically limited top speed of 112 mph.

2021 BMW iX3 Blue accents denote the model's EV standing.Photo courtesy of BMW

Drivers are able to choose the level of regeneration the model utilizes. It can be enough to allow for near one-pedal driving or minimally invasive.

To support the company's EV offerings, the BMW Connected Charging app delivers enhanced navigation with built-in charging options. Recharging from zero to 80 percent of the battery's capability happens in just 34 minutes. A 10-minute charge adds 62 miles of range.

The model's body design and interior proportions remain much the same in the iX3 as it does throughout the X3 lineup. Buyers can customize their iX3 ownership experience by ticking the box of one or more of the many options BMW offers including metallic paint, automatic lift gate, a panoramic sunroof, and sport seats.

There are blue accents on the exterior and interior of the model denoting its electric vehicle status within the BMW lineup.

2021 BMW iX3 The SUV seats five.Photo courtesy of BMW

BMW estimates that the iX3 will have 30 percent less of an environmental impact over its lifespan than the diesel-powered version of the X3. When it is charged exclusively using green energy, that number jumps to 60 percent.

The 2021 BMW iX3 will be the first model to be produced for explore at BMW's Shenyang manufacturing facility in China. It is expected to be on sale later this year.

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This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

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