POdcasts

Buick partners with Reese Witherspoon's book club to bring podcasts, audiobooks to SUVs

Drivers can select the audiobook or podcast of their choosing to listen to in the SUV as part of the new partnership.

Photo courtesy of Buck

In 2020, Ford, Ferrari, Lotus, and Lexus have made their own podcast news. Now, Buick joins the party. The General Motors division will be incorporating selections from actress Reese Witherspoon's popular book club, Reese's Book Club, into Buick's infotainment experience, allowing drivers to select from a specially curated collection of podcasts and audiobooks.

Reese's Book Club is part of the Hello Sunshine media company. Hello Sunshine is also involved in television series production and live event production.

The Buick-Hello Sunshine partnerships is a first-of-its-kind band partnership. Demographically, the two brands are well-aligned. Fifty-fiver percent of Buick buyers are women according to J.D. Power.

Buick Hello Sunshine Reese's Book Club The Reese's Book Club app is currently available on the Buick Encore GX.Photo courtesy of Buck

How does it work? Reese's Book Club is integrated through an in-vehicle touchscreen app on the SUV's infotainment touch screen. Once drivers select the app, they can experience the audiobooks and podcasts. Reese's Book Club caters to women offering female-centered stories. It has 1.7 million followers on Instagram and has influenced numerous books to rise to the top of the New York Times best-seller list.

"Hello Sunshine shines a light on women, creating and telling stories that put women at the center, and that's something Buick wants to be a part of," said Kate Hrabovsky, Buick advertising and media operations manager. "As more women are making vehicle-buying decisions, we want to be thinking creatively about how to offer more driving experiences tailored for them."

It is now live in the Buick Encore GX with compatible hardware, with most other newer Buick models getting the app in early 2021.

"We're thrilled to partner with Buick on this exciting new venture," said Hello Sunshine CEO Sarah Harden. "Reese's Book Club is driven by a powerful community who appreciate authentic, quality storytelling, and we're excited to further expand this community with Buick."

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The new Porsche Boxster 25 years celebrates the anniversary of the convertible's debut.

Photo courtesy of Porsche AG

Twenty eight years ago, a convertible concept car made its debut at the 1993 Detroit Motor Show. The production version of that car launched in 1996 with hardly any changes. It was the Porsche Boxster. Now it its fourth generation, Porsche has sold more than 357,000 of the coupes.

To commemorate the anniversary, Porsche is selling the Boxster 25 years, a limited edition model that takes design notes from the original Boxster and applies them to the current edition. All Boxster 25 years models are based on the Boxster GTS.

Porsche Boxster 25 Years

Photo courtesy of Porsche AG

The model features a copper-like shimmering brown Neodyme paint color in the front apron, side air intakes with mono bar, lettering, and two-tone 20-inch alloy wheels. The original car was colored GT Silver Metallic and the special edition will be offered in that paint color as well as Deep Black Metallic and Carrara White Metallic.

Porsche script is featured own the fuel filler cap and there are high-gloss tailpipes on the car's sport exhaust system. The windscreen surround is finished in a contrasting black color.

The Bordeaux leather interior sits below a red fabric convertible top that bears the Boxster 25 lettering. Both are also available in black. The car's cabin also has an interior package in Aluminum, 14-way electrically adjustable sports seats, door sill trims with "Boxster 25" lettering, and the heated GT multifunction sports leather steering wheel.

Each model is powered by a 4.0-liter flat-six engine that has a top speed of 182 mph. There's a PDK gearbox and standard Sport Chrono package, Porsche Active Suspension Management sports suspension, and Porsche Torque Vectoring with mechanical limited-slip differential.

The Boxster 25 years is available to order now and will roll into dealerships from the end of March 2021. Just 1,250 units will be allocated.

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Buick has redesigned their flagship Enclave model for the 2022 model year.

Photo courtesy of Buick

A more aggressive body design is on tap for the 2022 Buick Enclave. The model, which has undergone a complete redesign, was shown this week ahead of a full debut.

The body of the 2022 Enclave features piercing LED headlights with an LED light signature. Fog lights dominate the lower front fascia while the clamshell of the hood closes further down the face, presumably to enhance aerodynamics. Sculputed body panels emphasize the length and stance of the three-row SUV.

Hard plastic, which typically serves as a sensor panel for safety technology, is not shown on the grille of this model, meaning that the technology may continue to be concealed in the Buick's front emblem.

2022 Buick Enclave Avenir The 2022 Buick Enclave Avenir will ride on new wheels and have a fresh back end design.Photo courtesy of Buick

2022 Buick Enclave Avenir

Chrome accents feature heavily on the Enclave, which is shown in the top-tier Avenir trim level. The model also wears a new wheel design.

New taillight design goes further to emphasize the width of the seven-seat Enclave.

Engine and transmission information has yet to be revealed. The 2021 Enclave comes standard with front-wheel drive and all-wheel drive is available. Buick has made the 2021 model capable of towing up to 5,000 pounds. It is expected that the 2022 model will follow in those footsteps.

Though not shown in the photos released by Buick, the Enclave is expected to have a more refined interior. It's not unreasonable to assume that they model will include the over 10-inch infotainment touch screen that made its debut in the 2021 Buick Envision, as well as diamond-quilted leather upholstery, massaging seat functionality, and wireless Apple CarPlay and Android Auto.

It's also possible that the model will get GM's Super Cruise hands-free driving functionality, which is being expanded throughout the lineup.

Pricing for the model has yet to be announced. The 2021 Enclave is listed with a starting MSRP of $41,195 with the destination and delivery charging included and tops out just over $57,000.

The 2022 Buick Enclave will go on sale later this year.

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