POdcasts

Buick partners with Reese Witherspoon's book club to bring podcasts, audiobooks to SUVs

Drivers can select the audiobook or podcast of their choosing to listen to in the SUV as part of the new partnership.

Photo courtesy of Buck

In 2020, Ford, Ferrari, Lotus, and Lexus have made their own podcast news. Now, Buick joins the party. The General Motors division will be incorporating selections from actress Reese Witherspoon's popular book club, Reese's Book Club, into Buick's infotainment experience, allowing drivers to select from a specially curated collection of podcasts and audiobooks.

Reese's Book Club is part of the Hello Sunshine media company. Hello Sunshine is also involved in television series production and live event production.

The Buick-Hello Sunshine partnerships is a first-of-its-kind band partnership. Demographically, the two brands are well-aligned. Fifty-fiver percent of Buick buyers are women according to J.D. Power.

Buick Hello Sunshine Reese's Book Club The Reese's Book Club app is currently available on the Buick Encore GX.Photo courtesy of Buck

How does it work? Reese's Book Club is integrated through an in-vehicle touchscreen app on the SUV's infotainment touch screen. Once drivers select the app, they can experience the audiobooks and podcasts. Reese's Book Club caters to women offering female-centered stories. It has 1.7 million followers on Instagram and has influenced numerous books to rise to the top of the New York Times best-seller list.

"Hello Sunshine shines a light on women, creating and telling stories that put women at the center, and that's something Buick wants to be a part of," said Kate Hrabovsky, Buick advertising and media operations manager. "As more women are making vehicle-buying decisions, we want to be thinking creatively about how to offer more driving experiences tailored for them."

It is now live in the Buick Encore GX with compatible hardware, with most other newer Buick models getting the app in early 2021.

"We're thrilled to partner with Buick on this exciting new venture," said Hello Sunshine CEO Sarah Harden. "Reese's Book Club is driven by a powerful community who appreciate authentic, quality storytelling, and we're excited to further expand this community with Buick."

Trending News

 
 

Electric vehicle production

GM outlines huge investment in new EV production

The $7 billion number is GM's largest single investment to date.

General Motors

Automakers are not shy about their plans to electrify their vehicle lineups. In fact, it's just the opposite, as most can't wait to release a media kit that sings the virtues of moving toward electrification and outlines their commitments to investing billions to make the move a reality. General Motors has been more active than most, building new facilities and revamping existing factories to handle new-age EV manufacturing. Today, the auto giant announced a further investment to build a new plant and overhaul the Orion Township facility in Michigan. The move creates thousands of jobs and positions GM as an early powerhouse in the EV race.

GM EV investment. GM says its new and existing facilities will create and retain thousands of jobs.General Motors

The $7 billion investment is slated for four Michigan manufacturing facilities. GM says the move will create 4,000 new jobs and retain 1,000 existing positions, and notes that the amount represents the single largest investment in company history. A new Ultium Cells battery plant in Lansing is part of the deal, along with the conversion of the GM assembly planting Orion Township. Orion will eventually house production of the upcoming Chevrolet Silverado EV and the electric GMC Sierra, making it the second of GM's facilities dedicated to building electric pickup trucks.

The Orion and Ultium Cells Lansing facilities will help GM boost its total full-size electric truck production to 600,000 units per year when both Factory Zero and Orion are in full swing. Though Ford sells more full-size trucks than Chevy or GMC individually, GM notes that the two combined move more trucks per year than The Blue Oval. The two plants join General Motors' existing EV-ready facilities that include Factory Zero in Detroit-Hamtramck, Spring Hill Assemble in Tennessee, CAMI in Ontario, and the Ramos Arizpe Assembly facility in Mexico.

Trending News

 
 

Dream job alert

You could become Dodge's Chief Donut Maker

You can apply to become a Dodge ambassador with some great perks.

Dodge

One lucky person is about to win the car enthusiast's job of a lifetime, though only for a year. Beginning today, Dodge is accepting applications for its new and temporary Chief Donut Maker

If the title alone isn't enough to make the job sound appealing, the benefits are seemingly endless. The lucky new Dodge "employee" will pick up a $150,000 salary, along with the opportunity to drive an SRT Hellcat company car for the year. Additionally, the winner will participate in all manner of racing and car-related events, take courses at Radford Racing School, and get a load of Dodge-branded clothing.

Dodge is Hiring a Chief Donut Maker www.youtube.com

If you're reading this and thinking it sounds like a blast - you're right. There's a catch, however, which comes in the form of an intense consideration process that culminates in a racing event with a pro driver on a closed course. A panel of judges will evaluate the video entries, and wrestler Bill Goldberg will oversee the race between the top ten finalists. Dodge says the series of eliminations will air like a reality TV show, with the winner being revealed in the final episode.

Today is the opening day of the application period. You have until February 28 to submit your short video, which can be a maximum of two minutes. Get busy making your video and head here to submit it before the deadline.

Trending News