POdcasts

Buick partners with Reese Witherspoon's book club to bring podcasts, audiobooks to SUVs

Drivers can select the audiobook or podcast of their choosing to listen to in the SUV as part of the new partnership.

Photo courtesy of Buck

In 2020, Ford, Ferrari, Lotus, and Lexus have made their own podcast news. Now, Buick joins the party. The General Motors division will be incorporating selections from actress Reese Witherspoon's popular book club, Reese's Book Club, into Buick's infotainment experience, allowing drivers to select from a specially curated collection of podcasts and audiobooks.

Reese's Book Club is part of the Hello Sunshine media company. Hello Sunshine is also involved in television series production and live event production.

The Buick-Hello Sunshine partnerships is a first-of-its-kind band partnership. Demographically, the two brands are well-aligned. Fifty-fiver percent of Buick buyers are women according to J.D. Power.

Buick Hello Sunshine Reese's Book ClubThe Reese's Book Club app is currently available on the Buick Encore GX.Photo courtesy of Buck

How does it work? Reese's Book Club is integrated through an in-vehicle touchscreen app on the SUV's infotainment touch screen. Once drivers select the app, they can experience the audiobooks and podcasts. Reese's Book Club caters to women offering female-centered stories. It has 1.7 million followers on Instagram and has influenced numerous books to rise to the top of the New York Times best-seller list.

"Hello Sunshine shines a light on women, creating and telling stories that put women at the center, and that's something Buick wants to be a part of," said Kate Hrabovsky, Buick advertising and media operations manager. "As more women are making vehicle-buying decisions, we want to be thinking creatively about how to offer more driving experiences tailored for them."

It is now live in the Buick Encore GX with compatible hardware, with most other newer Buick models getting the app in early 2021.

"We're thrilled to partner with Buick on this exciting new venture," said Hello Sunshine CEO Sarah Harden. "Reese's Book Club is driven by a powerful community who appreciate authentic, quality storytelling, and we're excited to further expand this community with Buick."

Trending News

 
 

The Wildcat is a new electric concept from Buick.

Buick

Buick, the automaker whose lineup consists entirely of middle-of-the-road SUVs, has just come out with something unexpected. Today, the storied American automaker announced a new EV concept that revives a historic name from its catalog. The Wildcat was introduced in the early 1950s and has just returned on a sharp, futuristic EV.

Buick Wildcat ConceptThe car will help Buick test and validate new tech like artificial intelligence. Buick

The concept’s interior features a classic 2+2 seating configuration, with two front and two rear seats. An extended center console stretches through both rows of seating, and the cockpit-style seats feature cantilevered headrests. Buick says it focused heavily on color and the level of comfort it conveys. Green accents highlight many parts of the interior, and orange contrasts can be found throughout, including on the seatbelts.

The Wildcat features a large curved display that integrates the gauge cluster and infotainment unit into one panel. The air vents and all physical controls are hidden in an interesting and elaborate dash, and Buick says the car is designed to be a platform for future technologies like artificial intelligence, biometrics, and aromatherapy.

Buick Wildcat ConceptThe Wildcat's interior is futuristic and almost completely devoid of buttons.Buick

Buick will become an all-electric brand in the future, and though the Wildcat is just a concept, we’re likely to see many of its features make their way into production models. We don’t have any details on whether or not a version of the car will make it into production, though if it does, it’s unlikely to wear the Wildcat name, as of the automaker’s other models feature sedate names.

Trending News

 
 

New electric SUV

Cadillac kicks off Lyriq EV production

The new SUV is being built in Spring Hill, TN.

General Motors

General Motors is moving more intentionally than most in its goal to become an electric automaker. New GM EVs will start to arrive in rapid succession over the next few years, and even luxury brand Cadillac is getting in on the action. The Lyriq is Cadillac's electric SUV that features sharp styling, an upscale interior, and solid electric range. Today, Cadillac announced that production of the new SUV has begun.

Spring Hill LYRIQ Sizzle Reelyoutu.be

The SUV is being built at GM's Spring Hill, TN plant, where its Saturn brand operated for several years. The facility for a $2 billion overhaul to prepare for production, and the GM team finished the project ahead of schedule. The facility currently produces the Cadillac XT5 and XT6, along with the GMC Acadia. General Motors notes that the factory overhaul took place in the midst of vehicle production, and says that the team pulled off Lyriq prep while still working on the factory's three existing products.

Reservations for the electrified Caddy sold out almost immediately. The SUV is expected to have an electric driving range of more than 400 miles and it will ride on GM's new Ultium architecture, which underpins many of the auto giant's new electric vehicles. Pricing is expected to start around $60,000 when the Cadillac goes on sale this year as a 2023 model.

Trending News