Design

Bugatti's Design Director Achim Anscheidt picks his six favorite models

The Bugatti Veyron 16.4 Super Sport is just one of brand Design Director Achim Annscheidt's favorite Bugattis.

Photo courtesy of Bugatti

Achim Anscheidt has been Design Director at Bugatti since 2004, helping to shape the brand into the sleekly styled horsepower-house it is today. Under his direction, names like Veyron, Chiron, and Divo have made their mark. Which vehicles have left the biggest impression on him?

Anscheidt recently divulged his favorites from the lineup during his tenure.

Veyron 16.4 Pur Sang (2007)

Photo courtesy of Bugatti

"Looking back on the Veyron Pur Sang is like remembering the birth of your first child. You never forget such an emotional event," said Anscheidt.

"I still remember exactly how I walked through the workshop in Molsheim for the first time and how awestruck I was by the technology of the Veyron. I was immensely impressed by its technical material concept. The carbon monocoque with add-on parts for aluminum front and rear frames fascinated me. I was inspired by the beauty of it," said Anscheidt.

Description by Bugatti: "Like discovering a person's charm, their personality. This is what the designer wanted to project in order to create a new and different perception. Instead of using two different colors, the Pur Sang contrasts carbon and aluminum – the combination of these two materials being a first in automotive engineering. In order to highlight the technical beauty of the materials, Bugatti decided against a paint finish and reinterpreted the classic Bugatti two-tone design element in a spectacular new way. The carbon outer skin encloses the W16 engine and vehicle interior, while the light reflection of the aluminum paneling highlights the contours of the Veyron. The Pur Sang marked the beginning of Bugatti's range of special editions and customization program. The Veyron 16.4 Pur Sang was limited to just five units and sold out within just 45 minutes during the IAA in Frankfurt in 2007."

Bugatti Veyron 16.4 Super Sport (2010)

Photo courtesy of Bugatti

"A very special car for me is and will always be the Veyron Super Sport, which we unveiled in 2010. It was the first time that we in the design department had applied the 'form follows performance' approach so systematically," said Anscheidt.

Description by Bugatti: "Because in order to achieve our goal of breaking the world speed record for series production cars, we had to optimize the aerodynamics. A flat, elongated silhouette provides a streamlining effect, while two NACA ducts incorporated in the roof supply the powerful engine with air. Something that even many Bugatti enthusiasts still do not know to this day is that details of the roof are based on an early pre-design of the Bugatti EB110 SS, the super sports car of the 1990s.

"The engine has an output of 1,200 PS, enabling the car to accelerate from 0 to 100 km/h in 2.5 seconds and to reach a top speed of 415 km/h. Under the strict conditions of Guinness World Records, the world record-breaking car achieved an average top speed of 431.072 km/h, thereby becoming the world's fastest production super sports car. "During one of the high-speed laps on the test track in Ehra-Lessien, I was standing around 10 meters from the track when the Super Sport whizzed past. That was absolutely incredible. It's something I'll never forget," says Achim Anscheidt. Bugatti put the Veyron 16.4 Super Sport on the market in July 2010. The first five "World Record Edition" models sold out immediately."

Veyron 16.4 Grand Sport L’Or Blanc (2011)

Photo courtesy of Bugatti

"With the L'Or Blanc, we created an extraordinary car," said Anscheidt. The idea for the car even has its own story: from early 2011, there was a desire at Bugatti to create a one-off, an art car. "I was rather skeptical of this idea at first, as I by no means wanted to emulate automotive works of art such as those by Andy Warhol, Jeff Koons, Frank Stella or Roy Lichtenstein."

Description by Bugatti: "An extraordinarily interesting car was created in the summer of 2011 in collaboration with the Royal Porcelain Factory (KPM) in Berlin. The Grand Sport L'Or Blanc is one of a kind, featuring high-quality porcelain both on and inside the car – again a first in the automotive industry – and a striking, artistically abstract paint scheme.

"The designers ... captured the magic of these reflections by precisely applying blue strips of tape made of Japanese tissue paper onto a white painted Veyron. The team repeatedly surveyed their work, adjusting the proportions of the strips to the intervening spaces. Finally, the lines stretched over the surface of the Veyron like a network of light reflections.

"What emerged was the combination of a beautiful, fragile material and a vehicle of high technical complexity. The L'Or Blanc ('white gold') became the fastest porcelain in the world. Paint specialists replaced the applied lines with a royal Dark Blue paint by hand, millimeter by millimeter. The one-of-a-kind car was sold to a collector."

Veyron 16.4 Grand Sport Vitesse (2012)

Photo courtesy of Bugatti

"What makes the Grand Sport Vitesse so special for me? Initially we as designers were criticized for the Vitesse not looking powerful enough as a roadster," said Anscheidt. "But our customers appreciate the fact that it looks like a coupé when the roof is closed. And when the roof is open, they can enjoy the inimitable feel of a roadster."

Description by Bugatti: "With 1,200 PS. In 2013, the Grand Sport Vitesse set a new speed record for open-top sports cars, with an officially recorded speed of 408.84 km/h. The World Record Car (WRC) Edition of the Vitesse was limited to eight cars. They sold out immediately. Out of a total of 150 roadster models, 92 Vitesse cars were produced at the headquarters in Molsheim – to this day the only open-top Bugatti hyper sports cars of the modern era."

Veyron Grand Sport Venet (2012)

Photo courtesy of Bugatti

"Developing a car with a famous artist who is in no way connected to car design can be a tricky undertaking. With Bernar Venet, it was a creative process from start to finish. It was fascinating and impressive to be able to witness how he works and how he creates large-scale sculptures. We worked closely together, and ultimately created something truly beyond compare," said Anscheidt.

Description by Bugatti: "Another one-of-a-kind and an incomparable work of art was created in collaboration with the French artist and sculptor Bernar Venet. With the eponymous Veyron 16.4 Grand Sport, Bugatti created a true art object that combines mesmerizing surface design with interior design inspired by haute couture.

"The only matter on which Anscheidt and Bernar Venet did not initially agree was Venet's idea to paint the Veyron in a color gradient from orange to brown, starting from an early stage of rusting iron all the way to heavy, brown rust.

"Together they considered how they could portray this transformation using a different concept. Bernar Venet's enthusiasm for numbers and mathematics provided new inspiration: to depict the technical formulae used to calculate the power of the W16 engine and speed on the bodywork of the Veyron as a color gradient. The formulae radiate like an explosion from the front, over the wings and across the flanks. The rust-like color scheme of the numbers, which can also be seen in the interior, makes reference to a series of successful sculptures by Venet.

"The Grand Sport Venet was presented to the world in December 2012 in the Rubell Family Collection during Art Basel Miami Beach and now belongs to a private collection."

"Les Légendes de Bugatti" – Ettore Bugatti (2014)

Photo courtesy of Bugatti

"We hope that one day, perhaps even at the Concours d'Elegance in Pebble Beach, the grandchildren of the current owners will sit inside the Ettore Bugatti Legend car and begin to reflect on the beauty of the materials, their aesthetic appeal, and the fact that this car offers value and quality beyond the normal lifespan of an automobile. That is precisely what a Bugatti is, and what it will always embody," said Anscheidt.

Description by Bugatti: "Achim Anscheidt has always been impressed by the Legends edition cars of Jean-Pierre Wimille, Jean Bugatti, Meo Costantini, Rembrandt Bugatti, Black Bess and, above all, Ettore Bugatti, all of which belong to the special edition 'Les Légendes de Bugatti.'

"With bodywork consisting of dark blue exposed carbon and hand-polished aluminum, and an interior featuring soft, natural cordovan leather, the sixth and final edition of the model range based on the Veyron 16.4 Grand Sport Vitesse is spectacular. All 18 units of the six-part edition sold out immediately."

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The Acura MDX Prototype has debuted, showing off the future of the SUV.

Photo courtesy of Acura

The Acura MDX Prototype is here, which means that the next-generation MDX is right around the corner. The newest version of the three-row SUV will arrive at dealership lots in early 2021 with MDX Type S models coming in the summer of 2021. This is the exact same lath the 2021 Acura TLX took for its redesign.

The MDX Prototype features a dramatic exterior with sculpted features and a wide face that takes the design of the TLX and moves it to a SUV model. It looks fresh though perhaps more importantly, it looks premium.

Acura MDX Prototype The Acura MDX Prototype is the first step in the official direction of the fourth-generation MDX.Photo courtesy of Acura

Acura is showing off the concept car in Liquid Carbon and Performance Red exterior colors. The Diamond Pentagon grille is flanked by four-element JewelEye LED headlights that have Chicane LED daytime running lights underneath that are inspired by the Acura ARX-05 race car.

The new SUV serves as the debut of the company's next-generation truck platform. It's the most rigid model to date and comes complete with a double wishbone front suspension. It comes with all-wheel drive (available on the next-gen model) and features Brembo four-piston brake calipers, finished in Ivory paint, at all four corners.

Acura has put its strong and tested 3.5-liter V6 under the hood and paired it with a 10-speed automatic transmission. The forthcoming MDX Type S will have a turbocharged 3.0-liter V6 that produces 355 horsepower and 354 pound-feet of torque.

The SUV's 21-inch wheels highlights the MDX's 3-inch longer wheelbase that allows for a larger and more versatile cargo area and added spaciousness for passengers. The prototype shows off more legroom in all three rows than was in the previous-gen model.

Acura MDX Prototype

Photo courtesy of Acura

Acura sport seats are featured in all three rows and offer 16-way power adjustment and integrated massage functionality with nine massage modes.

The interior of the MDX Prototype features a sophisticated cabin that is mostly duplicative of what you'll find in the TLX. There is open-pore wood that is infused with metallic flake, polished aluminum, and soft-touch Milanno leather. The instrument panel and steering wheel feature two-tone Ebony and Light Orchid leather.

There's an ultra-wide panoramic moonroof. The SUV's LED ambient lighting is available in 27 different schemes tied to driving modes and representative of various locations, such as iconic roads and race circuits around the world.

Like the TLX, the MDX Prototype features Acura's Precision Cockpit. It features a customizable 12.3-inch, high-definition display in front of the driver. The 12.3-innch infotainment display matches in size and is controlled with Acura's touchpad.

Acura's audio system partnership has resulted in the model featuring the ELS Studio 3D premium audio system. It delivers 1000 watts of power and utilizes 25 speakers.

Acura has promised that, as in the prototype, the company's suite of driver assistance and safety technology, AcuraWatch, will be standard.

Stay tuned to see the next-gen MDX soon.

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Silvercar by Audi is expanding its rental service to series of new dealerships.

Photo courtesy of Audi AG

Audi's in-house vehicle rental service, Silvercar by Audi, is expanding from 26 airports to dealerships nationwide. The addition of 10 dealers allows customers to enjoy Audi vehicles in a more convenient manner.

The program adds another element to the Audi premium experience joining Audi at Your Door, an online communication and vehicle pick-up and delivery service, that was launched in May.

Silvercar by Audi will continue to offer a fleet of premium standard features through the Silvercar mobile app and website. Additionally, service is offered by a Silvercar Mobility Specialist on-site. Contactless Rental will also be available at participating dealerships.

Silvercar is available in 36 locations in the U.S. including Austin, Dallas, Las Vegas, San Francisco, and San Diego.Photo courtesy of Audi AG

"We've seen and heard from customers that their mobility needs are changing as transportation habits evolve," said Stephan Zeh, Head of Audi Mobility Services. "The addition of Silvercar rentals at dealerships provides a new, convenient way for new and existing customers to enjoy the premium Audi experience in their neighborhood."

Silvercar is seeing growing demand from new and existing customers for local rental options to accommodate regional transportation, longer test drives, flexible short-term transportation, and lease bridges. These new dealership initiatives will service those needs.

Silvercar by Audi at dealership locations launched in late July and currently include 10 Audi dealerships with more to come through the end of 2020. Current locations include:

  • Audi Dallas, TX
  • Audi Seattle, WA
  • Audi Henderson, NV
  • Audi Ft. Lauderdale, FL
  • Audi Denver, CO
  • Audi Charlotte, NC
  • Audi North Orlando, FL
  • Audi Fletcher Jones, CA
  • Audi Wesley Chapel, FL
  • Audi Exchange Highland Park, IL

Audi at Your Door is currently offered at approximately 95 percent of Audi dealerships across the U.S.

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