Luxury Lifestyle

Bugatti lifestyle collection adds Chiron-inspired clothing, accessories

Bugatti is offering a new range of clothing and accessories to brand enthusiasts.

Photo courtesy of Bugatti

Driving a Bugatti invites turned heads and following eyes. A new lifestyle collection from the brand expresses the identity and heritage of the brand via a collection of clothing and accessories for men and women.

The collection takes its inspiration from the Bugatti automobile lineup, from the Chiron to the Divo, La Voiture, Noire, Chrion Super Sport 300+, Centodieci, and Bolide. The Bolide is the newest concept car from the manufacturer that achieves impressive performance through a variety of tuning and materials choices, and is tuned for the track.

Bugatti clothing line Famous Bugatti marks are apparent on the clothing, including the "EB" design brought to prominence by company founder Ettore Bugatti.Photo courtesy of Bugatti

The line is made up of 50 items and split into apparel and accessories. There is a focus on high-tech fabrics, innovative performance, and ergonomic fitting. These factors deliver a combination of elegance and sporty attitude, two things that each Bugatti vehicle is expected to achieve.

A roster of the merchandise includes power banks, key chains, a backpack, small leather items, mugs, notebook bags, cufflinks, credit card holders, and a water bottle. There are also jackets, hats, sweatshirts, and t-shirts.

Details including the Bugatti Macaron and the EB logo are present on the items, as well as artistic designs that trace their way throughout Bugatti history to some of the brand's most iconic vehicles.

Bugatti Bolide The Bugatti Bolide inspired some of the clothing in the line. Photo courtesy of Bugatti

T-shirts start €40, jackets go up to €280, and hats go in the €35-40 range.

The collection is now available online at www.bugattistore.audesworld.com and at selected Bugatti Dealer Partners. While you're at the dealership, if you want the Bolide to be brought into production, you'll want to share that with dealer personnel. The company is still undecided about offering the model for sale and is seeking input.

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Nuts & Bolts

 
 

The Hispano Suiza Carmen Boulogne is an all-electric hypercar

Photo courtesy of Hispano Suiza

The Hispano Suiza brand has been around for more than a century. Now primarily known as an aerospace company, the automotive side of the business is attempting a revival, first with the Carmen's introduction and now with the Carmen Boulogne, a sportier take on the Carmen.

The Carmen Boulogne is a fully electric and exclusive hypercar that was designed, developed, and manufactured in Barcelona, Spain. The company will create just five examples for sale.

Its name origin stretches back to 1921 when Hispano Suiza made a racing version of its high-performance H6 Coupé and entered it in the George Boillot Cup, an endurance race lasting more than 3.5 hours around the French city of Boulogne. Hispano Suiza took the win at the race in 1921, 1922, and 1923.

Hispano Suiza Carmen Boulogne Photo courtesy of Hispano Suiza

The Hispano Suiza Carmen Boulogne delivers 1,098 horsepower and has an electronically limited maximum speed of 180 mph. The car can get form zero to 60 mph in 2.6 seconds and weighs 3,593 pounds. Its weight is 60 pounds less than the traditional Carmen, a number that was achieved by changing out traditional structural elements for a carbon fiber subframe, among other parts. Additionally, the entire body of the car is carbon fiber.

The car's 80 kilowatt hour battery gives it a driving range of up to 248 miles. That's similar to the range of the 2021 Ford Mustang Mach-E. Its battery is designed and produced in-house, and has fast-charging capability of more than 80 kilowatts, taking just 30 minutes to charge from 30 to 80 percent via a CCS2 fast charger. It also has CHAdeMO and GB/T charging options.

Each rear wheel of the car has two permanent-magnet synchronous motors. The torque deliver of each motor is controlled through a vectoring system honed by experience in Formula E racing. Off the line through 6,500 rpm, the car is capable of reaching 1,180 pound-feet of torque.

The face of the car has the same semi-circular headlights and scowl as the Carmen, with the difference of a copper-colored grille. Buyers can customize their model to include either suede or black Alcantara on the dashboard and door panels.

Hispano Suiza Carmen Boulogne

Photo courtesy of Hispano Suiza

The price of the Hispano Suiza Carmen Boulogne starts at $2 million USD, and its manufacturing process requires approximately twelve month of lead time.

The five units of the Carmen Boulogne hypercar join the 14 units of the Carmen to reach a total of 19 units in production, with the first unit ready to be delivered in 2022.

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The 2021 Kia Sorento is towing the numerals for the 2020 Times Square New Year's Eve ball drop ceremony across the country.

Photo courtesy of Kia Motors

The journey is underway. As many Americans are eager to close out 2020, Kia is working to make the end of the year happen in style. A 2021 Kia Sorento is hauling the iconic numerals for the One Times Square ball drop ceremony across the country with planned stops in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York.

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America.

2007 New Year's Eve Ball Drop Numerals Workers unload the giant '7' completing the "2-0-0-7" sign for the New Year's Eve celebration in Times Square December 13, 2006 in New York City.Photo by Mario Tama/Getty Images

The fourth-generation Sorento started its journey at Kia's North American headquarters in Irvine, California. Its journey will end in Times Square, the New Year's Eve heart of New York City, where the SUV and its cargo will be on display for three days along with other vehicles, before being installed on the top of One Times Square awaiting the iconic ball drop ceremony.

Kia lists the vehicle as being able to tow up to 3,500 pounds in the SX Prestige X-Line trim when equipped with the available factory-installed tow hitch, a $475 add-on.

At select points along the way, National Geographic will document the Sorento's journey, bringing stories from its stops to life through photography and video.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC. During the broadcast, you may see some Kia employees in the Times Square. They are there courtesy of the company, who will be hosting them at the event.

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