Bugatti kicks off European tour by bringing 3,000 hp to an 11th century French monastery
To very different types of passion drive monks and Bugatti owners. For monks, it's the love of Christ and service. For Bugatti owners, it's the love of speed and power. A recent show of power at Abbaye des Vaux de Cernay, a former Cistercian abbey from the 11th century brought 3,000 horsepower and history.
The monestary-cum-hotel lies deep in the Rambouillet forest, about 35 miles southwest of Paris. Bugatti's Paris outpost took advantage of its location to stage a day of driving experiences for its customers.
"We are delighted to share, with an authentic simplicity, this passion that keeps us together", said Edouard Schumacher, CEO of Groupe Schumacher and LS Group. "La Maison Bugatti Paris has the purpose to create special experiences, that bring people to live the French Art de vivre. The Chiron Sport and Pur Sport are extraordinary vehicles, with superlative performances, a real dream that links together all the automotive passions."
Bugatti has a long history in France. It was founded in 1909 in Molsheim, Alsace, an area that was then part of Germany but is now part of France. The company still has its atelier there. Ettore Bugatti, the company's founder, established the brand's first showroom in Paris on Avenue Montaigne nearly 100 years ago. Bugatti's new showroom in Neuilly-sur-Seine is just 500 meters from the American Hospital of Paris where Ettore Bugatti died in 1947.
The Cité de l'Automobile, an automobile museum in Mulhouse, France is home to the Schlumpf Collection of classic automobiles, considered to be the largest and most comprehensive collection of Bugattis in the world.
"For myself personally, it's a particular pleasure to be part of this Bugatti Paris event and showcase the Chiron Sport and Chiron Pur Sport to our customers", said Guy Caquelin, Regional Director Europe at Bugatti. "After long abstinence and merely digital presentations, aficionados of our brand finally have the chance here to test and experience the two hyper sports cars. Customers need to be able to see, drive and feel Bugatti vehicles so they can internalize their unique and special character."
The test drives in Paris service as the kick-off of a Bugatti Road Show for the Chiron Sport and Pur Sport in Europe.