Each 159-gram Bugatti emblem takes 20 artisans several days to construct

The Bugatti emblem is known as the Macaron

Photo courtesy of Bugatti

The Bugatti emblem is one of the most iconic parts of any of the of the automaker's cars, whether they're one of the vintage Royale 41s or a new Chiron. It takes more than you probably realize to make the badge, which is also known as the Macaron.

“The importance that the Bugatti Macaron still has for our brand today is shown by its unrivalled quality, the loving attention to detail, and also the weight," says Stephan Winkelmann, President of Bugatti. "It is one of the very few components on our vehicles where weight does not play a role."

The Macaron has its start at the beginning of Bugatti. In 1909, company founder Ettore Bugatti attached an oval badge made of enamelled metal onto the radiator grille of the Bugatti Type 13, the first official Bugatti car. The white lettering was Mr. Bugatti’s own idea - he had designed a similar logo for his previous employer Deutz.

Bugatti emblems throughout history

Photo courtesy of Bugatti

In addition to "Bugatti" lettering, each badge features the initials "EB" (for Ettore Bugatti) about it in black. Sixty red dots on white surround the border. These dots were made to symbolize pearls or threads, a style that conformed to the Art Nouveau fashion of the day.

Over the years, Mr. Bugatti only slightly changed the Macaron.

Today, each badge is handcrafted at the Poellath GmbH & Co. KG Münz- und Prägewerk" in Schrobenhausen, Bavaria. Every part of the process is done by hand. They have been producing them since 2003, initially for the Veyron 16.4. The badge was enlarged for the Chiron1 in 2014.

Today, most badges are delivered in red. Only very few vehicles, such as the Chiron Noire or Super Sport 300+2 receive a Macaron in black. In addition to the Macaron on the radiator grille, Poellath also produces smaller badges that are used for things like the vehicle key.

Bugatti emblem creation process

Photo courtesy of Bugatti

Each badge starts life as 159 grams of sterling silver. It is formed by cutting a cylinder to a diameter of 45 mm at an angle of 30 degrees. Bugatti describes the process as taking 20 skilled workers around 10 hours spread over a variety of days. “The 970 silver base metal is embossed several times with up to 1,000 tons as part of a multi-stage process. The Bugatti lettering is raised from the base by 2.1 mm at the level of the border.“

Unlike in the early days of Bugatti, the new Macarons are cast using an enamel that is free of toxic materials. The enamel used before contained about 50 percent lead. Now, the enamel is made of inorganic compounds.

The enamel is melted and fused with silver at extreme heat (between 750 to 900 degrees Celsius). This helps create the 3D effect of the badge.

Each raised glass-like compound that emerges from the heat is cooled then finely sanded and polished by hand. "No machine is capable of doing this due to the different curvatures and the surfaces located at the back. The individual dots are also enamelled and processed by hand," said Thomas Demel, CEO of Poellath.

To complete the process, fast tending studs are brazed on. Then, the Macaron is ready to ride.

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Bugatti has kicked off its tour of Europe with a stop in France.

Photo courtesy of Bugatti

To very different types of passion drive monks and Bugatti owners. For monks, it's the love of Christ and service. For Bugatti owners, it's the love of speed and power. A recent show of power at Abbaye des Vaux de Cernay, a former Cistercian abbey from the 11th century brought 3,000 horsepower and history.

The monestary-cum-hotel lies deep in the Rambouillet forest, about 35 miles southwest of Paris. Bugatti's Paris outpost took advantage of its location to stage a day of driving experiences for its customers.

"We are delighted to share, with an authentic simplicity, this passion that keeps us together", said Edouard Schumacher, CEO of Groupe Schumacher and LS Group. "La Maison Bugatti Paris has the purpose to create special experiences, that bring people to live the French Art de vivre. The Chiron Sport and Pur Sport are extraordinary vehicles, with superlative performances, a real dream that links together all the automotive passions."

Bugatti at Abbaye des Vaux de Cernay

Photo courtesy of Bugatti

Bugatti has a long history in France. It was founded in 1909 in Molsheim, Alsace, an area that was then part of Germany but is now part of France. The company still has its atelier there. Ettore Bugatti, the company's founder, established the brand's first showroom in Paris on Avenue Montaigne nearly 100 years ago. Bugatti's new showroom in Neuilly-sur-Seine is just 500 meters from the American Hospital of Paris where Ettore Bugatti died in 1947.

The Cité de l'Automobile, an automobile museum in Mulhouse, France is home to the Schlumpf Collection of classic automobiles, considered to be the largest and most comprehensive collection of Bugattis in the world.

"For myself personally, it's a particular pleasure to be part of this Bugatti Paris event and showcase the Chiron Sport and Chiron Pur Sport to our customers", said Guy Caquelin, Regional Director Europe at Bugatti. "After long abstinence and merely digital presentations, aficionados of our brand finally have the chance here to test and experience the two hyper sports cars. Customers need to be able to see, drive and feel Bugatti vehicles so they can internalize their unique and special character."

The test drives in Paris service as the kick-off of a Bugatti Road Show for the Chiron Sport and Pur Sport in Europe.

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The first 2020 Chevrolet Corvette Convertible off the line was auctioned for charity tonight.

Photo courtesy of Barrett-Jackson/Facebook

The United Way for Southeastern Michigan was a double beneficiary on Friday night. Proceeds from the sale of the first production 2021 Ram 1500 TRX Launch Edition and the 2020 Chevrolet Corvette Convertible benefitted the charity. The winning bid for the C8 Corvette Convertible was $400,000.

The Corvette Convertible traces its roots back to the original 'Vette - the 1953 model was only available as a rag top. The modern C8 Corvette Convertible engineered the hard top to provide a quieter cabin, increased security, and a cleaner look than previous convertible designs. It can be activated at speeds u pro 30 mpg and retracts in 16 seconds.

The roof is powered by six electric motors — a Corvette first. A body-colored roof is standard, while Carbon Flash metallic-painted nacelles and roof are optional.

A divider glass window in the middle of the vehicle can be power adjusted with the top up or down. In addition to the roof, the car as the same rear spoiler used on the Stingray coupe's Z51 Performance Package, resulting in identical drag between the coupe and convertible with the top up.

The chassis was tweaked for the convertible, giving the convertible nearly the same performance as the coupe.

Like the Stingray coupe, the convertible is powered by a 6.2-liter V8 engine that produces 495 horsepower and 470 pound-feet of torque. The engine is paired with an eight-speed dual-clutch transmission.

The 2021 Chevrolet Corvette Convertible has a $68,495 starting MSRP.

Last year, Rick Hendrick, founder and CEO of Hendrick Companies, placed the winning bid for the 2020 Chevrolet Corvette Stingray VIN 0001 at the Barrett-Jackson Scottsdale Auction. All proceeds from that sale benefitted the Detroit Children's Fund, a nonprofit focused on high-potential investments to provide Detroit school children the opportunity to receive an excellent education.

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