Design

Each 159-gram Bugatti emblem takes 20 artisans several days to construct

The Bugatti emblem is known as the Macaron

Photo courtesy of Bugatti

The Bugatti emblem is one of the most iconic parts of any of the of the automaker's cars, whether they're one of the vintage Royale 41s or a new Chiron. It takes more than you probably realize to make the badge, which is also known as the Macaron.

“The importance that the Bugatti Macaron still has for our brand today is shown by its unrivalled quality, the loving attention to detail, and also the weight," says Stephan Winkelmann, President of Bugatti. "It is one of the very few components on our vehicles where weight does not play a role."

The Macaron has its start at the beginning of Bugatti. In 1909, company founder Ettore Bugatti attached an oval badge made of enamelled metal onto the radiator grille of the Bugatti Type 13, the first official Bugatti car. The white lettering was Mr. Bugatti’s own idea - he had designed a similar logo for his previous employer Deutz.

Bugatti emblems throughout history

Photo courtesy of Bugatti

In addition to "Bugatti" lettering, each badge features the initials "EB" (for Ettore Bugatti) about it in black. Sixty red dots on white surround the border. These dots were made to symbolize pearls or threads, a style that conformed to the Art Nouveau fashion of the day.

Over the years, Mr. Bugatti only slightly changed the Macaron.

Today, each badge is handcrafted at the Poellath GmbH & Co. KG Münz- und Prägewerk" in Schrobenhausen, Bavaria. Every part of the process is done by hand. They have been producing them since 2003, initially for the Veyron 16.4. The badge was enlarged for the Chiron1 in 2014.

Today, most badges are delivered in red. Only very few vehicles, such as the Chiron Noire or Super Sport 300+2 receive a Macaron in black. In addition to the Macaron on the radiator grille, Poellath also produces smaller badges that are used for things like the vehicle key.

Bugatti emblem creation process

Photo courtesy of Bugatti

Each badge starts life as 159 grams of sterling silver. It is formed by cutting a cylinder to a diameter of 45 mm at an angle of 30 degrees. Bugatti describes the process as taking 20 skilled workers around 10 hours spread over a variety of days. “The 970 silver base metal is embossed several times with up to 1,000 tons as part of a multi-stage process. The Bugatti lettering is raised from the base by 2.1 mm at the level of the border.“

Unlike in the early days of Bugatti, the new Macarons are cast using an enamel that is free of toxic materials. The enamel used before contained about 50 percent lead. Now, the enamel is made of inorganic compounds.

The enamel is melted and fused with silver at extreme heat (between 750 to 900 degrees Celsius). This helps create the 3D effect of the badge.

Each raised glass-like compound that emerges from the heat is cooled then finely sanded and polished by hand. "No machine is capable of doing this due to the different curvatures and the surfaces located at the back. The individual dots are also enamelled and processed by hand," said Thomas Demel, CEO of Poellath.

To complete the process, fast tending studs are brazed on. Then, the Macaron is ready to ride.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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The new Chiron was co-designed with Hermés at the request of the client.

Photo courtesy of Bugatti

Just a few weeks ago, Rolls-Royce showed off a Phantom that was created using materials and craftsmanship from fashion house Hermés. Fast forward to this week and Buggati has delivered something similar, but this one has a super sports car edge.

The one-of-a-kind Bugatti Chiron habillé par Hermès was crafted at the French luxury marque's Molsheim Atelier, combining the history of two hallmark members of the French fashion and automotive industry. It was made for Manny Khoshbin, a real estate investor-turned-influencer.

"I am a true Bugatti aficionado – I wanted to name my son 'Ettore' but my wife disagreed," said Khoshbin. "When I saw the Chiron1 for the first time in 2015, I was one of the first customers in the world to reserve a build slot, yet one of the later to take delivery of one, but the reason for that was down to me."

Manny Khoshbin's Bugatti Chiron habillé par Hermès

Photo courtesy of Bugatti

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Khoshbin wanted to "defy the limits of custom automotive design" according to a media release, which prolonged the car's design and production phases.

The new Chiron features the intricate application of custom colors, fabrics, and finishes that required the expertise teams in Molsheim and Paris. The interior is finished in the leather shade of Craie (meaning chalk in English), which was made famous by Hermés handbags and other luxury goods. The off-white hue is matched to the exterior of the Chiron. The exterior color treatment extends to the rear bumper, mesh covers, trim bits, and the car's Bugatti Classique alloy wheels. Most Chiron models have two main colors that contrast.

The horseshoe grille on the Chiron has been customized to wear the Hermés signature "H" monogram while its Courbettes motif, graces the underside of the rear wing, which features a unique rearing horses design to emphasize the Chiron's 1,479 horsepower.

Khoshbin chose a Sky View glass roof for the vehicle that features two fixed glass panels above the driver and passenger seats.The exposed engine bay, Italian Red brake calipers, and aluminum-finish door sills are the only other exterior items not finished in Craie.

All materials used for the interior of the car have been crafted by Hermés from the seats to the console to the inner signature line, roof, door clasps, and rear panel. The Ecru leather around the centre console, dashboard and other parts of the interior, developed by Bugatti. The carpets are finished in the color Beige. The familiar Courbettes design finds another home in the car, this time on the console plate.

"The order of this special Chiron involved two visits to Hermès in Paris to discuss design, the realization of the interior and see progress being made," said Khoshbin. "Between myself, the team at Hermès and designers at Bugatti, we exchanged hundreds of emails. I took my time to draft the car and that was very much a conscious decision – this is a car that I will one day hand down to my son, it will live for generations".

"I'm truly thankful to the teams at Bugatti and Hermès for making this happen. I came to Bugatti with the idea, and it's not something that they'd usually do but they were open to the notion of making something special. Now I have three Bugatti models in my collection, and there is soon to be a fourth. There's this one, and two Veyrons, one a Grand Sport Vitesse "Les Légendes de Bugatti" Rembrandt Bugatti, that I love just to look at, they are so beautiful.

"Then we're about to take delivery of a Bugatti Baby II for my son," Mr. Khoshbin conitinues, "he is Bugatti mad, and gets excited every time he hears the name! I like the 'Chiron habillé par Hermès' the most out of them all – I drive it almost every day. It's a real driver's car and I still get excited every time I get into the driver's seat."

Khoshbin's affection for Hermés extends to other car brands as well. His YouTube channel shows off his customized, Hermés-themed Pagani Huayrai as well as others in his extraordinary collection. Watch his video of the custom Bugatti and all its accessories below. Skip to 6:35 if you're only interested in the car.

Everything You Need to Know About The Hermes Bugatti Chiron!!! www.youtube.com

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