Each 159-gram Bugatti emblem takes 20 artisans several days to construct

The Bugatti emblem is known as the Macaron

Photo courtesy of Bugatti

The Bugatti emblem is one of the most iconic parts of any of the of the automaker's cars, whether they're one of the vintage Royale 41s or a new Chiron. It takes more than you probably realize to make the badge, which is also known as the Macaron.

“The importance that the Bugatti Macaron still has for our brand today is shown by its unrivalled quality, the loving attention to detail, and also the weight," says Stephan Winkelmann, President of Bugatti. "It is one of the very few components on our vehicles where weight does not play a role."

The Macaron has its start at the beginning of Bugatti. In 1909, company founder Ettore Bugatti attached an oval badge made of enamelled metal onto the radiator grille of the Bugatti Type 13, the first official Bugatti car. The white lettering was Mr. Bugatti’s own idea - he had designed a similar logo for his previous employer Deutz.

Bugatti emblems throughout history

Photo courtesy of Bugatti

In addition to "Bugatti" lettering, each badge features the initials "EB" (for Ettore Bugatti) about it in black. Sixty red dots on white surround the border. These dots were made to symbolize pearls or threads, a style that conformed to the Art Nouveau fashion of the day.

Over the years, Mr. Bugatti only slightly changed the Macaron.

Today, each badge is handcrafted at the Poellath GmbH & Co. KG Münz- und Prägewerk" in Schrobenhausen, Bavaria. Every part of the process is done by hand. They have been producing them since 2003, initially for the Veyron 16.4. The badge was enlarged for the Chiron1 in 2014.

Today, most badges are delivered in red. Only very few vehicles, such as the Chiron Noire or Super Sport 300+2 receive a Macaron in black. In addition to the Macaron on the radiator grille, Poellath also produces smaller badges that are used for things like the vehicle key.

Bugatti emblem creation process

Photo courtesy of Bugatti

Each badge starts life as 159 grams of sterling silver. It is formed by cutting a cylinder to a diameter of 45 mm at an angle of 30 degrees. Bugatti describes the process as taking 20 skilled workers around 10 hours spread over a variety of days. “The 970 silver base metal is embossed several times with up to 1,000 tons as part of a multi-stage process. The Bugatti lettering is raised from the base by 2.1 mm at the level of the border.“

Unlike in the early days of Bugatti, the new Macarons are cast using an enamel that is free of toxic materials. The enamel used before contained about 50 percent lead. Now, the enamel is made of inorganic compounds.

The enamel is melted and fused with silver at extreme heat (between 750 to 900 degrees Celsius). This helps create the 3D effect of the badge.

Each raised glass-like compound that emerges from the heat is cooled then finely sanded and polished by hand. "No machine is capable of doing this due to the different curvatures and the surfaces located at the back. The individual dots are also enamelled and processed by hand," said Thomas Demel, CEO of Poellath.

To complete the process, fast tending studs are brazed on. Then, the Macaron is ready to ride.

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Nuts & Bolts


The Volkswagen Arteon has been refreshed for the 2021 model year.

Photo courtesy of Volkswagen AG

Americans aren't as in love with the Arteon as Europeans, but that won't stop Volkswagen from offering if for sale here, yet. The automaker, who has sold just over 2,600 Arteons this year, is pricing the 2021 edition to start at $36,995.

Only available as a sedan in the States, the Arteon will be sold in three trim levels: SE, SEL R-Line, and SEL Premium R-Line. Each comes with an additional $1,195 destination and delivery charge.

The Arteon gets its power from a turbocharged 2.0-liter four-cylinder engine that makes 268 horsepower and 258 pound-feet of torque. Its engine is paired with an eight speed automatic transmission. All-wheel drive is available in the SEL R-Line and up grades.

2021 Volkswagen Arteon The Arteon has been reborn inside for the 2021 model year.Photo courtesy of Volkswagen AG

Among the changes to the refreshed Arteon for the 2021 model year are its wide and wide hood, available illuminated front light bar, and fresh paint color options: Kings Red Metallic, Oryx White Pearl, and Lapiz Blue Metallic.

2021 Volkswagen Arteon SE (MSRP: $36,995)

The Arteon SE comes standard with front-wheel drive, 18-inch aluminum alloy wheels, LED headlights, LED daytime running lights, and LED taillights. It features keyless entry and has rain-sensing wipers, an auto-dimming rearview mirror, a leather-wrapped touch multifunction steering wheel, chrome window switches, and stainless steel door sills and pedal caps.

Twelve-way power-adjustable heated front seats, leatherette seating throughout the cabin, automatic trio-zone climate control, Volkswagen Digital Cockpit, navigation, wireless App-Connect, Bluetooth, two USB-C ports, a Wi-Fi hot spot, SiriusXM with 360L, and a rearview camera are also standard.

Each Arteon also comes with blind spot monitoring, forward collision assist, and rear traffic alert.

2021 Volkswagen Arteon SEL R-Line (MSRP: $41,595)

The Arteon SEL R-Line is avialable in front- and all-wheel drive. It builds on the SE grade, offering 19-inch wheels, an illuminated front grille bar, adaptive front lighting, panoramic sunroof, power-folding side mirrors, remote start, wireless charging, driver's seat and side mirror memory, translucent decor with ambient lighting, and leather seats.

The R-Line design accents include a front bumper with C-signature and rear lid spoiler in gloss black, black headliner, paddle shifters, contrast stitching on steering wheel and shift knob, and R-Line badging.

This model gets more standard drive assistance features including adaptive cruise control with stop and go, Lane Assist, Travel Assist, Emergency Assist, road sign display, rear park distance control, and Light Assist.

2021 Volkswagen Arteon SEL Premium R-Line (MSRP: $46,995)

2021 Volkswagen Arteon

Volkswagen has enhanced the Arteon for the 2021 model year with a thorough refresh.

Photo courtesy of Volkswagen AG

The range-topping Arteon SEL Premium R-Line comes standard with all-wheel drive. It rides on 20-inch aluminum-alloy wheels and has a Harman/Kardon auto system, heated steering wheel with paddle shifters, massaging driver's seat, ventilated front seats, heated rear seats, rear seat climate controls, an additional USB-C port, and power trunk. The model adds Park Assist and Area View.

The 2021 Volkswagen Arteon will be available in three trim levels and is expected to begin arriving at Volkswagen dealers in Q4 2020.

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The inter of the model features unique design with space age influence.

Photo courtesy of Aznom Automotive

The Aznom Palladium is all about extremes. It's set to be the world's first hyper limousine when it debuts later this month during the Milano-Monza Open Air Motor Show. In the lead up to its debut, Aznom Automotive has released a few teaser images of the exterior and interior of the vehicle.

Palladium's designers have described the car as a "hyper-limousine" that unites the traditional characteristics of a luxury sedan with dynamic drive qualities. Aznom lists the desirable sedan features as comfort, materials and manufacturing quality, ample space, and reliability. They also describe the Palladian as "powerful, strong and unstoppable like a true all-wheel drive off-road vehicle".

The seats in the Palladium are designed to recline.Photo courtesy of Aznom Automotive

The model was designed by Alessandro Camorali and his Camal Studio, which is based in Torino, Italy. He took inspiration from classic Greek and Roman style.

The Monza, Italy-based company is looking to create a vehicle that can be used by heads of state that employs the opulence of luxury automobiles from the 1930s. The vehicles Aznom admires had voluminous dimensions and all-terrain capability.

Azonm says that Palladium is "without a doubt a surprising vehicle and, in the manufacturer's intentions, is set up to fill an interesting and exclusive niche."

Its interior is filled with opulence - a reclining seat, refrigerated components, and hidden drawers fill the inside in the rendering shared by the company. The design is both futuristic and statuesque with brutish lines and space age-looking design.

Customers will be able to customize their model to include the materials of their choosing.

Stay tuned to learn more about the unique model.

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