Bespoke
Custom Bugatti Divo 'Lady Bug' sports 1,600 diamonds
Bugatti is selling just 40 Divos worldwide.
Only 40 Bugatti Divos will be made. Four of them were recently delivered to U.S. customers. The latest customized version of the supercar to be delivered by the French automaker pushed the limits of what the Bugatti craftspeople are capable of. As company founder Ettore Bugatti once said: "If it is comparable, it is no longer Bugatti."
Meet the Bugatti Divo named "Lady Bug".
The Divo premiered in 2018 and shortly thereafter a prospective buyer and noted collector from the U.S. approached Bugatti with an idea in mind. They wanted a strict geometric pattern that featured diamond shapes in a unique color contrast on their Divo. The Bugatti design and development team set about figuring out how to make that happen.
Two special metallic paint colors were developed: Customer Special Red and Graphite. The diamond pattern was designed to run precisely from the front over the sides to the rear – matching the silhouette of the Divo.
Bugatti's team spend a year-and-a-half to develop and implement the technical and graphic solutions the Divo owner required. Adding the diamonds to the car was far more complex than they expected. They would have to be painted onto the body with precision and exact definition.
What made it so hard? According to Bugatti, "the digital patterns in the CAD program bear little resemblance to reality: owing to the three-dimensional, sculptural form of the Divo with its contours, curves and ribs, the 2D-printed diamonds became distorted on the surface of the exclusive hyper sports car. As a result, they had to be digitally modified."
Being off by as little as one millimeter would ruin the entire visual effect. The total would be 1,600 diamonds by the time the pattern was fully executed.
Weeks later, designers discovered a way to match the CAD data with reality. They ended up being able to pull the film over the deeply concave surfaces of the Divo without the diamonds becoming distorted or developing folds.
During the pattern's development, a test car was used to perfect the pattern. After the initial steps of the application process were applied to the customer's Divo, Bugatti's team need to remove each diamond. Graphite paint and a clearcoat were applied on top of the effect paint in Customer Special Red in order to invert the pattern. As part of this process, the paintwork was sanded, smoothed, checked, retouched and then re-sanded. All in, the total time spent on the paint on the customer's car alone was two weeks.
"Every Bugatti Divo is one of a kind. With the custom-made 'Lady Bug', Bugatti has demonstrated the full range of its customization expertise. What initially seemed impossible was executed to perfection by the designers and developers in collaboration with the customer," says Stephan Winkelmann, President of Bugatti."We are proud to have matched the customer's personal taste and expectations with this unique Divo. The car really demonstrates what the marque is capable of in terms of creativity and craftsmanship."
There were no changes to the car's W16 powertrain for the project.
Each Divo is priced at $5.6 million USD but buyers pay more depending on which options they choose. All Divos are produced by the Bugatti Alelier in Molsheim. The first deliveries of the supercar happened in August 2020. All models will hav been delivered by this spring.