Hollywood

BTS, Hyundai partner for film promoting hydrogen that premiered in Times Square

Hyundai has partnered with Hyundai to help spread the word about the power of hydrogen.

Photo courtesy of Hyundai Motor Company

Hyundai Motor Company is convinced that the future of powertrains is hydrogen, not battery electric vehicles. To help promote their stance, and help others see that hydrogen is the way to go, Hyundai has enlisted the help of K-Pop supergroup BTS.

The company produced a five-minute film starring BTS and the pro-hydrogen messaging that made its world debut last night in Times Square one the billboard at the Marriott Marquis hotel. The film was screened recurrently for an hour between 7-8 p.m.

The film consisted of the seven members of BTS using hand-written messages to describe the beauty of Mother Nature and the importance of preserving and protecting the environment. Some of the imagery brought forth included forests, sky, snow, and waves.

That messaging was shown alongside the Hyundai Nexo, the automaker's hydrogen-powered SUV, which emits water vapor from its tailpipe instead of pollutants. The powertrain of hydrogen fuel cell powered vehicles don't require the level of highly pollutant mining that is required to produce battery electric vehicles like the Tesla Model X.

"With this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature."

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BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

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Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

Starting February 26, seven different clips from the five-minute film – each featuring a BTS member and a special message about the environment – will be uploaded on Hyundai Motor's social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube.

Until the end of April, fans can also upload their own pictures about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to win various offers and prizes. More information about the campaign is available on the company's website: www.hyundai.com/worldwide.

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New performance SUV

Hyundai announces pricing for 2022 Kona N

The Kona N is price right at $35,425.

Hyundai

Hyundai is hard at work developing new electric vehicles, and has released some truly interesting electric concepts in recent months. However, the automaker’s efforts in the electric world haven’t stopped it from rolling out fun-to-drive and affordable performance vehicles under its N brand. Today, Hyundai announced pricing for the latest vehicle in the series. The Kona N will go on sale soon with a reasonable starting price of $35,425, which includes a $1,225 destination charge.

2022 Hyundai Kona N One well-equipped model will be available.Hyundai

The Kona N joins Hyundai’s high-performance stable that also includes the Veloster N and Elantra N, though the latter hasn’t yet hit the streets. The hot crossover gets the same output numbers from its turbocharged 2.0-liter four-cylinder as the Elantra N: 276 horsepower and 289 pound-feet of torque. The Veloster gets 275 horsepower and 260 pound-feet of torque. That rowdy four-banger is paired with an eight-speed wet dual-clutch transmission.

Hyundai’s full-on N cars get plenty of other go-fast bits to keep them planted in corners and stable at higher speeds. The Kona N gets an electronic limited-slip differential, an active sport exhaust system, electronically controlled suspension, and 19-inch wheels with Pirelli P-Zero performance tires.

2022 Hyundai Kona N Aggressive wheels and tires help keep the Kona N planted in corners.Hyundai

Hyundai generally knocks it out of the park with value, and the Kona N is no exception. Its modest price tag buys a generous helping of advanced driver aids in addition to its exciting specs. Standard features include forward collision warnings, lane keep assist, lane following assist, driver attention warnings, automatic high beams, blind spot monitoring, rear cross-traffic alerts, and a safe exit warning system.

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The Santa Fe Hybrid offers plenty to like.

Hyundai

The 2021 Hyundai Santa Fe Hybrid is all-new for 2021, and features an impressive list of standard features, great safety scores, and family-friendly space. If you're looking for a new SUV, it's hard to imagine a better fit for an urban family, or any other family, for that matter. Beyond a few small complaints, the Santa Fe Hybrid offers plenty to like.

Here are three things to like about the 2021 Hyundai Santa Fe.

2021 Hyundai Santa Fe Hybrid The Santa Fe Hybrid brings great passenger space and an upscale interior.Hyundai

It offers plenty of passenger and cargo space

The Santa Fe offers roomy seating for up to five adults with more than reasonable head and legroom in both rows. Second-row passengers have room to move, and don't end up jockeying for position with taller front-seat passengers. When the SUV is packed with people and needs to haul gear, it's more than capable of doing that, too, as it offers 36.4 cubic feet of space behind the second row and up to 72.1 cubic feet with the second-row seats folded down. Making the space more accessible, power-folding second-row seats and a hands-free power liftgate are standard.

2021 Hyundai Santa Fe Hybrid All trims come decked out with safety equipment.Hyundai

It delivers excellent fuel economy

The Santa Fe Hybrid returns impressive fuel economy numbers, especially in town, making it an excellent urban family runabout. The EPA estimates that the SUV can deliver 33 mpg in the city, 30 mpg on the highway, and 32 mpg combined. The Santa Fe Hybrid Blue returns 36 mpg in the city, 31 mpg on the highway, and 34 mpg combined. That's several miles per gallon better than the standard Santa Fe and better than some sedans.

2021 Hyundai Santa Fe Hybrid Fuel economy is better than many smaller cars.Hyundai

It earned great safety scores

The 2021 Hyundai Santa Fe earned a Top Safety Pick award from the Insurance Institute for Highway Safety (IIHS). That score is due in part to the Santa Fe's Good marks in crash tests, but the SUV's long list of standard safety kit helps, too. All models come with forward collision-avoidance assist with pedestrian, cyclist, and junction turning detection, lane keeping assist, driver attention warnings, lane following assist, and a rear occupant alert system. Optional features include blind spot collision-avoidance assist, rear cross-traffic collision-avoidance assist, a parking distance warning system, and a highway driving assist system.

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