Hollywood

BTS, Hyundai partner for film promoting hydrogen that premiered in Times Square

Hyundai has partnered with Hyundai to help spread the word about the power of hydrogen.

Photo courtesy of Hyundai Motor Company

Hyundai Motor Company is convinced that the future of powertrains is hydrogen, not battery electric vehicles. To help promote their stance, and help others see that hydrogen is the way to go, Hyundai has enlisted the help of K-Pop supergroup BTS.

The company produced a five-minute film starring BTS and the pro-hydrogen messaging that made its world debut last night in Times Square one the billboard at the Marriott Marquis hotel. The film was screened recurrently for an hour between 7-8 p.m.

The film consisted of the seven members of BTS using hand-written messages to describe the beauty of Mother Nature and the importance of preserving and protecting the environment. Some of the imagery brought forth included forests, sky, snow, and waves.

That messaging was shown alongside the Hyundai Nexo, the automaker's hydrogen-powered SUV, which emits water vapor from its tailpipe instead of pollutants. The powertrain of hydrogen fuel cell powered vehicles don't require the level of highly pollutant mining that is required to produce battery electric vehicles like the Tesla Model X.

"With this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature."

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BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

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Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

Starting February 26, seven different clips from the five-minute film – each featuring a BTS member and a special message about the environment – will be uploaded on Hyundai Motor's social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube.

Until the end of April, fans can also upload their own pictures about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to win various offers and prizes. More information about the campaign is available on the company's website: www.hyundai.com/worldwide.

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New compact pickup truck

Hyundai announces pricing for Santa Cruz pickup

It's small, but the Santa Cruz can do plenty of truck stuff like the big guys.

Hyundai

Looking at American trucks over the years, it's hard to ignore their growing size and price, but 2021 might just be the year that bucks that trend. Earlier in the year, Ford announced the compact Maverick pickup truck, and after months of rumors, Hyundai did the same. The Santa Cruz will be a small unibody pickup designed in California and built in Alabama. Today, the automaker announced pricing for the upcoming vehicle.

Pricing for the Santa Cruz starts at $23,990, which after the $1,185 destination charge comes to $25,175. That reasonable sum buys the base SE trim, which comes with a 2.5-liter four-cylinder engine, an eight-speed automatic transmission, and front-wheel drive. Hyundai estimates that the base engine produces 190 horsepower and 180 pound-feet of torque, while the available turbocharged 2.5-liter engine makes 275 horsepower and 310 pound-feet of torque.

Other standard features include:


2022 Hyundai Santa Cruz The Santa Cruz rides on a unibody frame, which gives it a better ride than most trucks.Hyundai


  • 18-inch alloy wheels
  • LED taillights
  • Wireless Apple CarPlay and Android Auto
  • Rear occupant alerts
  • Driver attention warnings
  • Lane keeping assist
  • Speed limit warnings
  • Leading vehicle departure alerts

Despite its size and unibody construction, the Santa Cruz does offer traditional truck capabilities. With the base engine on board, the vehicle is rated to tow up to 3,500 pounds, and with the turbocharged engine that number increases to 5,000 pounds. The unibody setup also gives the Santa Cruz a more car-like ride and handling, which improves comfort. It's a configuration that is also used by the Honda Ridgeline and the upcoming Ford Maverick pickups.


2022 Hyundai Santa Cruz The Santa Cruz has a useful bed that can be configured a few ways.Hyundai


Hyundai started building the Santa Cruz at its Montgomery, Alabama factory in June. The automaker says that its production will eventually add 1,200 jobs to the facility, and notes that the vehicle will go on sale sometime later this summer. We're heading out to drive the new Santa Cruz in early August, so stay tuned for a first-drive review in a few weeks.

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Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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