Hollywood

BTS, Hyundai partner for film promoting hydrogen that premiered in Times Square

Hyundai has partnered with Hyundai to help spread the word about the power of hydrogen.

Photo courtesy of Hyundai Motor Company

Hyundai Motor Company is convinced that the future of powertrains is hydrogen, not battery electric vehicles. To help promote their stance, and help others see that hydrogen is the way to go, Hyundai has enlisted the help of K-Pop supergroup BTS.

The company produced a five-minute film starring BTS and the pro-hydrogen messaging that made its world debut last night in Times Square one the billboard at the Marriott Marquis hotel. The film was screened recurrently for an hour between 7-8 p.m.

The film consisted of the seven members of BTS using hand-written messages to describe the beauty of Mother Nature and the importance of preserving and protecting the environment. Some of the imagery brought forth included forests, sky, snow, and waves.

That messaging was shown alongside the Hyundai Nexo, the automaker's hydrogen-powered SUV, which emits water vapor from its tailpipe instead of pollutants. The powertrain of hydrogen fuel cell powered vehicles don't require the level of highly pollutant mining that is required to produce battery electric vehicles like the Tesla Model X.

"With this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature."

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BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

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Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

Starting February 26, seven different clips from the five-minute film – each featuring a BTS member and a special message about the environment – will be uploaded on Hyundai Motor's social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube.

Until the end of April, fans can also upload their own pictures about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to win various offers and prizes. More information about the campaign is available on the company's website: www.hyundai.com/worldwide.

Hyundai has revealed the 11 hospitals that are receiving donations.

Photo by Getty Images

Last week, Hyundai Hope On Wheels and Hyundai Motor America announced that they were donating $2 million to 10 hospitals across the U.S. to aid with the operation of drive-thru coronavirus testing centers. This week, the two revealed that they upped the commitment, now offering help to 11 children's hospitals totaling $2.2 million.

"The Hyundai COVID-19 Drive-thru testing grants are designed to get urgent financial support to institutions on the front-line in the fight against the coronavirus" says José Muñoz, President and CEO, Hyundai Motor North America. "Children who are diagnosed with cancer are particularly at higher risk. That's why it was important to us to join forces with several children's hospitals around the nation to company this threat to the health and well-being of children. We are pleased to expand to 11 institutions nationwide, each with a $200,000 grant."

Hospitals receiving Hyundai COVID-19 Drive-Thru Testing grants are:

  • The Hyundai Cancer Institute at CHOC Children's, Orange, CA
  • UH Rainbow Babies and Children's, Cleveland, OH
  • Children's National Hospital, Washington, D.C.
  • Dana Farber / Boston Children's Hospital, Boston, MA
  • Seattle Children's Hospital, Seattle, WA
  • Columbia Medical Center, New York, NY
  • Joseph's Children's Hospital, Tampa, FL
  • Children's Hospital of Colorado, Aurora, CO
  • Children's Hospital of Philadelphia, Philadelphia, PA
  • Texas Children's Hospital, Houston, TX
  • University of Alabama Children's, Birmingham, AL

The Centers for Disease Control has built a website that offers resources to individuals who have questions about COVID-19, including how to identify symptoms, get tested, and decontaminate your home at www.cdc.gov.

Healthcare workers from the Colorado Department of Public Health and Environment check in with people waiting to be tested for COVID-19 at the state's first drive-up testing center on March 12, 2020 in Denver, Colorado. The testing center is free and available to anyone who has a note from a doctor confirming they meet the criteria to be tested for the virus

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Hyundai Hope on Wheels (HHOW), a 501(c)(3) non-profit organization supported by Hyundai Motor America and its U.S. dealers, has announced that it has donated $2 million for COVID-19 drive-thru testing centers in partnership with children's hospitals across the U.S. HHOW has supported health and well-being initiatives for children with cancer since 1998.

"Hyundai is a company committed to improving the well-being of society and the health of children," says Jose Munoz, President and CEO, Hyundai Motor North America. "In the last few weeks, our society has been challenged with a major pandemic that has had significant consequences to life, safety and well-being. Children who are diagnosed with cancer are particularly at high risk. Through our Hyundai Hope On Wheels program, we are committed to being a strong partner on behalf of children's health and assisting during this time."

The following children's hospitals are the first three of ten to receive a $200,000 donation to support their Drive-Thru Testing Centers (additional hospitals to be announced):

  • CHOC Children's (Orange, CA)
  • UH Rainbow Babies & Children's Hospital (Cleveland, OH)
  • Children's National Hospital (Washington, D.C.)

"This is an unusual time in our nation as we combat the ravages of COVID-19 coronavirus," says Scott Fink, HHOW Board Chair and Hyundai dealer-owner, Hyundai of New Port Richey and Hyundai of Wesley Chapel. "Hyundai dealers across America unite with Hyundai to serve humanity, as we come together in this time of national crisis. Through our involvement with Hyundai Hope On Wheels, we know that children who are fighting cancer have weakened immune systems and are at a high risk for COVID-19. Together, we have directed additional resources to the various hospitals, who are arranging COVID-19 Drive-Thru Testing Centers at their facilities across the U.S."

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For more information about Hyundai Hope On Wheels COVID-19 Drive-Thru Testing Centers, and to get the most updated list of partnering hospitals, visit www.hyundaihopeonwheels.org.