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New Hyundai Earth Day video features K-pop group BTS

Eileen Falkenberg-Hull
Apr 21, 2021, 10:11 am

K-pop group BTS is back showcasing the benefits of a hydrogen-led lifestyle.

Photo courtesy of Hyundai Motor America

Hyundai's marketing partnership with K-pop group BTS has given us another video, the second the company and the musicians have teamed up on together for Earth Day. Last year's Earth Day message has 100 million views on the streaming platform.

The video shows BTS members taking part in simple eco-friendly activities that can be incorporated into viewers' everyday routines. This includes mindfully removing trash from the ocean and off the streets, taking up urban gardening and farming, making sustainable fashion choices and simply turning lights off to save electricity when leaving a room.

Additional earth-friendly lifestyle choices shown in the video include drinking out of reusable tumblers and living a zero-waste lifestyle, by bringing their own bags and jars while shopping for groceries to reduce the amount of packaging waste.

"Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world," said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. "The MZ generation's growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs."

Throughout the video, BTS members travel in a Hyundai Nexo, one of only two mass-produced hydrogen-fueled vehicles sold in the U.S. The other is the Toyota Mirai.

The video concludes with Hyundai Motor's message, 'For Tomorrow We Won't Wait, Because of You', before ending as the lights are switched off by Spot, Boston Dynamics' first commercial robot, which is designed to help industrial firms meet sustainability goals through remote site monitoring and inspection. Hyundai purchased a controlling stake in Boston Dynamics last year. Ford already uses Boston Dynamics technology in its manufacturing facilities.

Hyundai Motor plans to extend this campaign in June for World Environment Day.

Watch the full video below.

’21 Hyundai x BTS | For Tomorrow, We Won’t Wait www.youtube.com

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New compact pickup truck

Hyundai announces pricing for Santa Cruz pickup

It's small, but the Santa Cruz can do plenty of truck stuff like the big guys.

Hyundai

Looking at American trucks over the years, it's hard to ignore their growing size and price, but 2021 might just be the year that bucks that trend. Earlier in the year, Ford announced the compact Maverick pickup truck, and after months of rumors, Hyundai did the same. The Santa Cruz will be a small unibody pickup designed in California and built in Alabama. Today, the automaker announced pricing for the upcoming vehicle.

Pricing for the Santa Cruz starts at $23,990, which after the $1,185 destination charge comes to $25,175. That reasonable sum buys the base SE trim, which comes with a 2.5-liter four-cylinder engine, an eight-speed automatic transmission, and front-wheel drive. Hyundai estimates that the base engine produces 190 horsepower and 180 pound-feet of torque, while the available turbocharged 2.5-liter engine makes 275 horsepower and 310 pound-feet of torque.

Other standard features include:


2022 Hyundai Santa Cruz The Santa Cruz rides on a unibody frame, which gives it a better ride than most trucks.Hyundai


  • 18-inch alloy wheels
  • LED taillights
  • Wireless Apple CarPlay and Android Auto
  • Rear occupant alerts
  • Driver attention warnings
  • Lane keeping assist
  • Speed limit warnings
  • Leading vehicle departure alerts

Despite its size and unibody construction, the Santa Cruz does offer traditional truck capabilities. With the base engine on board, the vehicle is rated to tow up to 3,500 pounds, and with the turbocharged engine that number increases to 5,000 pounds. The unibody setup also gives the Santa Cruz a more car-like ride and handling, which improves comfort. It's a configuration that is also used by the Honda Ridgeline and the upcoming Ford Maverick pickups.


2022 Hyundai Santa Cruz The Santa Cruz has a useful bed that can be configured a few ways.Hyundai


Hyundai started building the Santa Cruz at its Montgomery, Alabama factory in June. The automaker says that its production will eventually add 1,200 jobs to the facility, and notes that the vehicle will go on sale sometime later this summer. We're heading out to drive the new Santa Cruz in early August, so stay tuned for a first-drive review in a few weeks.

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Bespoke

H.E.R. puts her stamp on a custom Honda Civic Type R

Musical artist H.E.R. has worked with Honda designers to customize a Civic Type R.

Photo courtesy of American Honda Motor Co. Inc.
H.E.R. graced the stage at the 2021 Honda Civic Tour but before that happens, the R&B singer-songwriter has put her stamp on a custom-designed Honda Civic Type R. This one-off is part of a longstanding tradition of Civic Tour headliners designing a custom Civic.

The unique-looking model is a reflection of H.E.R.'s personal values. Nuance, subtlety, and "sharing your heart" are held high. This all starts with the car's exterior where a deep black matte finish washes over the model while chameleon-tinted headlamps and windows, purple brake calipers and nebula painted trim are presented as intriguing highlights.

Designers worked to customize the cabin as well, adding nebula painted accents and special LED interior lighting that changes colors based on music and sound inside the vehicle by featuring custom colors, moods, brightness levels and rotating color patterns, adjustable by a smartphone.

H.E.R. Unveils Custom ‘Honda Civic Type R’ Presented by the 2021 Honda Civic Tour www.youtube.com

"One of the things that drew me toward the Honda Civic Tour was knowing that I'd be able to design my own vehicle, and out of all Civics, I picked the pinnacle Civic Type R," said H.E.R. "Infusing my personality into all aspects of my performances, and also expressing it through my favorite products, is something that I am passionate about. So being able to create and share my custom Honda Civic Type R with my fans is just so special to me."

H.E.R.'s custom Civic Type R joins Honda vehicles designed by past Civic Tour headliners, including Maroon 5, OneRepublic, Demi Lovato, blink-182, Black Eyed Peas, One Direction, Charlie Puth and more.

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