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New Hyundai Earth Day video features K-pop group BTS

Eileen Falkenberg-Hull
Apr 21, 2021, 10:11 am

K-pop group BTS is back showcasing the benefits of a hydrogen-led lifestyle.

Photo courtesy of Hyundai Motor America

Hyundai's marketing partnership with K-pop group BTS has given us another video, the second the company and the musicians have teamed up on together for Earth Day. Last year's Earth Day message has 100 million views on the streaming platform.

The video shows BTS members taking part in simple eco-friendly activities that can be incorporated into viewers' everyday routines. This includes mindfully removing trash from the ocean and off the streets, taking up urban gardening and farming, making sustainable fashion choices and simply turning lights off to save electricity when leaving a room.

Additional earth-friendly lifestyle choices shown in the video include drinking out of reusable tumblers and living a zero-waste lifestyle, by bringing their own bags and jars while shopping for groceries to reduce the amount of packaging waste.

"Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world," said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. "The MZ generation's growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs."

Throughout the video, BTS members travel in a Hyundai Nexo, one of only two mass-produced hydrogen-fueled vehicles sold in the U.S. The other is the Toyota Mirai.

The video concludes with Hyundai Motor's message, 'For Tomorrow We Won't Wait, Because of You', before ending as the lights are switched off by Spot, Boston Dynamics' first commercial robot, which is designed to help industrial firms meet sustainability goals through remote site monitoring and inspection. Hyundai purchased a controlling stake in Boston Dynamics last year. Ford already uses Boston Dynamics technology in its manufacturing facilities.

Hyundai Motor plans to extend this campaign in June for World Environment Day.

Watch the full video below.

’21 Hyundai x BTS | For Tomorrow, We Won’t Waitwww.youtube.com

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Advanced driver aids

IIHS may increase test speeds for crash prevention systems

The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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2023 Kia Sportage Hybrid gets reasonable starting price

The 2023 Sportage Hybrid starts at around $28,000.

Kia

Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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