New Hyundai Earth Day video features K-pop group BTS
Hyundai's marketing partnership with K-pop group BTS has given us another video, the second the company and the musicians have teamed up on together for Earth Day. Last year's Earth Day message has 100 million views on the streaming platform.
The video shows BTS members taking part in simple eco-friendly activities that can be incorporated into viewers' everyday routines. This includes mindfully removing trash from the ocean and off the streets, taking up urban gardening and farming, making sustainable fashion choices and simply turning lights off to save electricity when leaving a room.
Additional earth-friendly lifestyle choices shown in the video include drinking out of reusable tumblers and living a zero-waste lifestyle, by bringing their own bags and jars while shopping for groceries to reduce the amount of packaging waste.
"Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world," said Thomas Schemera, Executive Vice President and Chief Marketing Officer at Hyundai Motor. "The MZ generation's growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs."
Throughout the video, BTS members travel in a Hyundai Nexo, one of only two mass-produced hydrogen-fueled vehicles sold in the U.S. The other is the Toyota Mirai.
The video concludes with Hyundai Motor's message, 'For Tomorrow We Won't Wait, Because of You', before ending as the lights are switched off by Spot, Boston Dynamics' first commercial robot, which is designed to help industrial firms meet sustainability goals through remote site monitoring and inspection. Hyundai purchased a controlling stake in Boston Dynamics last year. Ford already uses Boston Dynamics technology in its manufacturing facilities.
Hyundai Motor plans to extend this campaign in June for World Environment Day.
Watch the full video below.
’21 Hyundai x BTS | For Tomorrow, We Won’t Wait www.youtube.com