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Academy Award-winner Brie Larson channels Farrah Fawcett in new Nissan ad

Brie Larson got into costume for an ad celebrating Nissan's history.

Photo courtesy of Nissan North America

On the court, you know what you need to do. Get the win. You may have to pivot, stop to catch your breath, and change up the plan along the way, but that's all part of the game. Whether it's March Madness or a Nissan company plan, both follow a similar route.

Nissan, an official NCAA partner, debuted "Thrill", a new ad campaign starring Brie Larson during the NCAA Men's Final Four over the weekend. The new spot, named "The New Nissan" aims to showcase the company's heritage and future.

The New Nissan www.youtube.com

The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years. The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF, and behind the wheel of a Rogue. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.

"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."

This isn't the first time that Larson has worked with Nissan. She was the face of the "Refuse to Compromise" campaign for the redesigned Sentra. She also was part of the launch of the 2021 Nissan Rogue.

In the coming months, Nissan will launch the redesigned 2022 Pathfinder and Frontier, and debut the next-gen Nissan Z. That's all before the Nissan Ariya arrives on U.S. shores closer to the start of 2022.

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The QX60 is all-new for 2022.

Infiniti

Infiniti has released detailed specs and features for its all-new QX60 SUV. The upscale family hauler will land later this year with a reasonable starting price, updated tech, a nicely appointed cabin, and plenty more. The automaker offers its new SUV in four trims, each of which is available with all-wheel drive: Pure, Luxe, Sensory, and Autograph.

The QX60 is powered by a 3.5-liter V6 that makes 295 horsepower and 270 pound-feet of torque. Front-wheel drive is standard, but all-wheel drive is available, and all models get a new nine-speed automatic transmission. Infiniti says that the gearbox has a low first gear that helps deliver better acceleration and power off the line, and taller upper gears for smoother cruising on the highway. The revised all-wheel drive system is more responsive and engages more quickly than the system in the previous model.


2022 Infiniti QX60 The QX60 gets leather and several luxury features as standard kit. Infiniti


An upgraded interior is in the cards for the new QX60, as all models now get leather, heated front seats, and a heated steering wheel as standard equipment. Front passengers' backsides are treated to Infiniti's excellent zero-gravity seats and a stiffer second-row seat frame reduces vibration and noise in the cabin. Infiniti says that the cabin itself has more sound-deadening materials and thicker glass in the second row, which together yield a 7 percent improvement in noise on the highway.


2022 Infiniti QX60 A digital gauge cluster comes on all but the base model.Infiniti


A 12.3-inch infotainment touchscreen is standard that runs wireless Apple CarPlay and Android Auto. Six USB ports, nine speakers, HD Radio Bluetooth, voice commands, and SiriusXM radio are also standard. All but the base Pure trim level come with a 12.3-inch digital gauge cluster, and the top Autograph model gets a 10.8-inch full-color head-up display and a smart rearview mirror.

The new QX60 goes on sale this fall in the U.S. and Canada. Pricing starts at $47,875 for the base Pure model and tops out at $64,275 for the top Autograph AWD trim.

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Initial quality study

Nissan Maxima earns top spot in J.D. Power study

The Maxima earned the best model score in J.D. Power's 2021 quality study.

Nissan

J.D. Power has released the results of its 2021 Initial Quality Study (IQS), and found that the Nissan Maxima achieved the highest score of any single model. The car earned a score of just 85 problems experienced per 100 vehicles (PP100) and Nissan performed well overall in the study. The Maxima entered its sixth generation in 2016 and has remained on sale relatively unchanged since, though Nissan has updated the car with new tech and safety equipment over the years.

Nissan's scores landed it at fourth among mass market brands. The Altima, Maxima, and Murano took the top spots in their respective segments as well. The automaker also took home a top score for its Smyrna Assembly facility in Tennessee, which houses production for the Murano SUV. The six-million square-foot plant earned a gold award for producing vehicles with the fewest defects in the Americas.


2021 Nissan Maxima Infotainment was cited a a major problem area for new car owners.Nissan


Nissan's results are impressive, but Ram has an even bigger reason to celebrate. With a score of 128 PP100, the automaker was the highest-ranking brand in overall quality for the first time ever. Sister company Dodge earned the number-two spot with 139 PP100. Lexus tied with Mitsubishi at number three with a score of 144 PP100, which also made Lexus the highest-ranking premium brand.

J.D. Power surveyed over 110,000 purchasers and lessees of new vehicles for the 2021 study. Owners were asked 223 questions across nine categories on vehicle features, infotainment, seats, and others. On average, scores for the industry as a whole improve by about 3 percent each year, but progress slowed in 2021 to 2 percent. J.D. Power says that infotainment issues were the primary cause of slowing quality improvement levels.


2021 Nissan Maxima Three other Nissan models scored well in the study.Nissan

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