New Logo

New BMW logo design falls flat, thankfully won't make its way onto cars

The BMW logo will be used on- and off-line, but not on vehicles.

Photo courtesy of BMW

The future of BMW is not dynamic. Maybe that's not true of the brand as a whole, but it's logo sure has taken a new, simplified route. BMW says that the change, "delivers on the expectations and visual style of today and is better-suited to the digital age."

A logo is considered an expression of a brand, showcasing the identity of its products under a common seal that sets the tone of the company. BMW says that the new logo, "conveys openness and clarity." It's restrained and two-dimensional, to say the least.

BMW logo 2020 BMW has introduced a new logoPhoto courtesy of BMW

The change also signals the company's transition from an automaker to a player in the tech and connections space, according to a release. That's a trendy thing to say.

"BMW is becoming a relationship brand. The new communication logo stands for openness and clarity." says Jens Thiemer, Senior Vice President for Customer and Brand BMW. "We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. In addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future. This additional communication logo symbolizes the brand's significance and relevance for mobility and driving pleasure in the future."

The new brand design has already launched. By May 31, all communications, on- and offline, and international trade fairs and events will feature the new logo. Thankfully, the new logo won't be use on the vehicles or in the exterior and interior labeling our dealerships, the existing logo remains in use there.

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New luxury car

BMW sends its V12 engine off in style

BMW will build its final V12 engine this June.

BMW

Most automakers are focused on building EVs and extracting the best fuel economy from gas engines possible, so it’s not surprising to hear that BMW is pulling the plug on one of its biggest and most iconic engines. In June 2022, BMW will build its very last V12 engine for use in a super-limited-production special edition 7 Series model. The ultra-rare cars will carry a starting price of $200,995.

BMW 760i xDrive The last V12 will power a very special (and very expensive) 7 Series car.BMW

Only twelve lucky customers will have the option to nab a V12-powered BMW, which will be called the M760i xDrive. Displacing 6.6 liters, the twin-turbocharged beast produces a massive 601 horsepower. An eight-speed sport automatic transmission and all-wheel drive are standard. BMW says the powertrain is strong enough to push the hefty 7 Series car to 60 mph from a standstill in just 3.6 seconds.

The final-run cars will feature little more than a special “V12” badge at the rear to differentiate them from standard 7 Series models. Inside, the car features a serialized plaque with the car’s production number out of the 12 units planned. The engine itself features a nameplate with “The Final V12.”

Beyond the badges, BMW’s 12-cylinder last-hurrah will come standard with 20-inch M double-spoke wheels, a choice of any available BMW full Merino leather color, M Sport brakes with black or blue calipers, a panoramic LED roof, remote control parking, a Bowers & Wilkins surround-sound system, and adaptive LED headlights.

BMW 760i xDrive Only 12 of the cars will be built, with a starting price of more than $200,000.BMW

Though it hasn’t been BMW’s most popular engine over the years, the V12 has been a part of the automaker’s catalog for 35 years. The first 12-cylinder engine showed up in 1987, producing 295 horsepower in the original 750iL sedan.

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The iX M60 will hit dealers' lots in June 2022.

BMW

BMW's electric vehicle catalog is growing rapidly as the automaker rolls out new electrified cars and SUVs. The latest is the iX M60, a red-hot five-seat SUV with sleek styling and a spectacular list of standard features. BMW announced the new SUV this week, along with pricing and release date details.

The iX M60 is BMW's first performance-oriented electric SUV, though BMW calls it a sports activity vehicle, or SAV. Its powertrain has been massaged to produce up to 610 horsepower and 811 pound-feet of torque. Maximum power delivery is limited to times when the vehicle's launch control is activated, but even the "normal" numbers are impressive: In regular driving situations, the iX puts down 532 horsepower and 749 pound-feet of torque. Acceleration to 60 mph takes 3.6 seconds and the iX M60 can go on to an electronically-limited top speed of 155 mph.

2023 BMW iX M60 Though extremely sporty, BMW doesn't shy away from using loads of luxurious finishes and materials. BMW

The iX brings more than performance, as its charging capabilities are quite strong. Using AC power, the vehicle can charge from 0-100 percent in 10.25 hours on its fastest setting. Using its fastest DC power setting, the iX can charge from 10 to 80% in just 35 minutes.

Two electric motors power the SUV, which provide standard all-wheel drive. Dual-axle air suspension is standard, along with electronically-controlled shock absorbers. BMW says that the air suspension is controlled individually at each wheel, so the vehicle can adjust ride height in several ways to maintain stability and remain level in corners.

2023 BMW iX M60 The vehicle can run from 0-60 mph in under four seconds and features standard AWD.BMW

When it goes on sale in June, 2022, the 2023 BMW iX M60 will have a starting price of $106,095, which includes a $995 destination charge. That's a flagship price tag, but the SUV's got the performance and a flagship-level list of standard features. That six-figure dollar amount buys 21-inch wheels, heated and ventilated front seats, wireless phone charging, AC fast charging, a panoramic sunroof, LED headlights, a Bowers & Wilkins Diamond Surround Sound System, four-zone automatic climate controls, and more.

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