New Logo

New BMW logo design falls flat, thankfully won't make its way onto cars

The BMW logo will be used on- and off-line, but not on vehicles.

Photo courtesy of BMW

The future of BMW is not dynamic. Maybe that's not true of the brand as a whole, but it's logo sure has taken a new, simplified route. BMW says that the change, "delivers on the expectations and visual style of today and is better-suited to the digital age."

A logo is considered an expression of a brand, showcasing the identity of its products under a common seal that sets the tone of the company. BMW says that the new logo, "conveys openness and clarity." It's restrained and two-dimensional, to say the least.

BMW logo 2020BMW has introduced a new logoPhoto courtesy of BMW

The change also signals the company's transition from an automaker to a player in the tech and connections space, according to a release. That's a trendy thing to say.

"BMW is becoming a relationship brand. The new communication logo stands for openness and clarity." says Jens Thiemer, Senior Vice President for Customer and Brand BMW. "We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. In addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future. This additional communication logo symbolizes the brand's significance and relevance for mobility and driving pleasure in the future."

The new brand design has already launched. By May 31, all communications, on- and offline, and international trade fairs and events will feature the new logo. Thankfully, the new logo won't be use on the vehicles or in the exterior and interior labeling our dealerships, the existing logo remains in use there.

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The Supra finally gets a manual transmission for 2023.

Toyota

After an almost nonstop chorus of enthusiasts and journalists asking for a manual transmission in the new Supra, Toyota has gone and done it. The car will get an available six-speed manual transmission that will be available on both variants of the GR Supra 3.0, plus a limited-edition model on the U.S. market next year.

2023 Toyota Supra 3.0 MTToyota had to modify the car's interior for the new gearbox. Toyota

The A91-MT Edition Supra will be limited to 500 units, and gets two exterior colors with an exclusive Cognac leather interior. All 2023 Supras come with a 3.0-liter straight-six engine that makes 382 horsepower and 367 pound-feet of torque. Toyota says the six-speed manual has been specially tuned to work with the car's engine, and notes that it modified an existing transmission housing to come up with the design. The gearbox's final drive ratio is shortened to improve response and take-off.

Toyota had to modify the car's interior to accommodate a gearshift lever, so the iDrive controller and other buttons had to be relocated. The automaker says that it focused on the feeling of shifting, from the weight of the knob to the ergonomics and location of the component.

2023 Toyota Supra 3.0 MTThe limited-edition A91-MT trim gets an exclusive cognac leather interior.Toyota

A Supra with a manual gearbox is reason to celebrate, but availability is limited to the top Supra 3.0. The "base" Supra 2.0 won't get the transmission. Toyota says pricing and other information will be available later this year.

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New performance sedan

2023 Mercedes-AMG C 43 on the way with F1 tech

The new C 43 gets engine tech straight from Formula 1.

Mercedes-AMG

It's about time we started considering Mercedes-AMG's 43-level cars in some of the same conversations that include the 53- and 63-level monsters. Today, Mercedes-AMG announced the 2023 C 43 Sedan. But even though it's the "entry-level" C-Class performance car, AMG gave it some serious upgrades, including standard rear-wheel steering, a mild-hybrid system, and plenty of power.

2023 Mercedes-AMG C 43 SedanRear-wheel steering is standard, as is adaptive suspension. Mercedes-AMG

The new turbocharged four-cylinder engine makes 402 horsepower and 369 pound-feet of torque - up from last year's 385 ponies. It's paired with a 48-volt mild-hybrid system, a nine-speed automatic transmission, and rear-biased all-wheel drive. Mercedes says the powertrain is strong enough to propel the C43 to 60 mph from a standstill in just 4.6 seconds.

The four-cylinder is the first production engine with an electric exhaust-gas turbocharger. The tech came directly from the Mercedes-AMG Petronas Formula 1 Team, who won the 2021 Constructor's Championship. Where traditional turbochargers have to build boost over a short period of time, an electric motor spins the turbo to start before allowing the exhaust gases to take over. The system is driven by the car's 48-volt mild-hybrid system and should reduce turbo lag and improve responsiveness.

2023 Mercedes-AMG C 43 SedanThe car's electric turbocharger is a first in a production car. Mercedes-AMG

Five driving modes are available, including Slippery, Comfort, Sport, Sport +, and Individual. The drive modes alter throttle and steering response, transmission shift points, exhaust sound, and settings for the adaptive dampers. Shockingly, the car comes standard with rear-wheel steering with an angle of up to 2.5 degrees. The system works at speeds of up to 37 mph, and can drastically reduce the C 43's turning radius while improving turn-in and handling.

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