New Logo

New BMW logo design falls flat, thankfully won't make its way onto cars

The BMW logo will be used on- and off-line, but not on vehicles.

Photo courtesy of BMW

The future of BMW is not dynamic. Maybe that's not true of the brand as a whole, but it's logo sure has taken a new, simplified route. BMW says that the change, "delivers on the expectations and visual style of today and is better-suited to the digital age."

A logo is considered an expression of a brand, showcasing the identity of its products under a common seal that sets the tone of the company. BMW says that the new logo, "conveys openness and clarity." It's restrained and two-dimensional, to say the least.

BMW logo 2020 BMW has introduced a new logoPhoto courtesy of BMW

The change also signals the company's transition from an automaker to a player in the tech and connections space, according to a release. That's a trendy thing to say.

"BMW is becoming a relationship brand. The new communication logo stands for openness and clarity." says Jens Thiemer, Senior Vice President for Customer and Brand BMW. "We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. In addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future. This additional communication logo symbolizes the brand's significance and relevance for mobility and driving pleasure in the future."

The new brand design has already launched. By May 31, all communications, on- and offline, and international trade fairs and events will feature the new logo. Thankfully, the new logo won't be use on the vehicles or in the exterior and interior labeling our dealerships, the existing logo remains in use there.

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A long roof with a V8. What could be better?

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Spend enough time reading car reviews, and you'll probably notice a trend among writers. We all love wagons, despite the fact that almost nobody in the United States buys them anymore. If there's a wagon that could appeal to almost anyone, however, it's this m2003 BMW 540i M Sport with a very special engine swap. It's up for auction right now and could be yours – or mine.

It doesn't get much better for a car nerd than this. The 2003 540i Sport Wagon has had its engine swapped for an S62 4.9-liter V8 and a six-speed manual transmission. For those of you not obsessed with E39 generation 5-Series cars, that's the engine from the M5 of the time. Here, it sounds every bit as raw and powerful as it does in the car it originally came from, and the six-speed manual gearbox makes this an enthusiast's dream.


2003 BMW 540i M Sport Wagon The car has been upgraded with all the right M5 components.Bring a Trailer


Inside, the black leather appears to be in great shape, considering the car's advanced age and mileage, though this wagon is lacking the in-dash navigation system that the M5 carried at the time. It's probably for the best, given that an 18-year-old computer would feel absolutely ancient compared to even the cheapest infotainment system today.

This auction is a little more than halfway through and the current bit is just over $20,000. There's quite a bit of time left for that to climb substantially, but at even twice the price it'd hard to feel cheated if you won.


2003 BMW 540i M Sport Wagon There's no navigation here, but 20 years haven't been kind to the M5's system, anyway.Bring a Trailer

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European sports sedan

Grab this 2000 BMW M5 before someone else does

Classic good looks and a rowdy V8 are the story here.

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We could spend all day bemoaning the rise of car auction sites and their impact on prices, but that won't do any good. The damage has been done. Of course, there are exceptions to the sky-high pricing we typically see on auction sites, and some cars are worth the money. This 2000 BMW M5 is one of them, and its current auction bid of just $15,250 makes us think it could go for a decent price.

The E39 M5 is one of the most legendary and sought-aftersports sedans of all time. Its 4.9-liter V8 produced 394 horsepower and 369 pound-feet of torque when it was new, which isn't all that crazy by today's standards, but an almost 400-horsepower family car was a big deal at the time. That magical engine is paired with a six-speed manual transmission and rear-wheel drive – an enthusiast's dream recipe.


2000 BMW M5 This car is in great shape for its age.Bring a Trailer


Inside, this car's tan leather upholstery looks great, and matches well with its black exterior. The seller has kept mods to a minimum, with just a set of aftermarket headlights on the list of changes. The car's original navigation system and head unit appear to be in place and the entire package is so well preserved it's amazing that the car hasn't drawn more interest so far.

Where this M5 will end up is anybody's guess. These cars are particularly difficult to find in any condition that could be called drivable, so this car's relatively low $15,000 current bid amount is surprising. Commentors on this auction are just as surprised as we are, and are asking where the love has gone for this M5. Of course, someone could swoop in at the last moment and start a bidding war, and with a full day left on the clock there's plenty of time for some action.


2000 BMW M5 The tan leather is nearly perfect.Bring a Trailer

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