CES 2021

Profanity-laden video from BMW celebrates (?) just how far iDrive has come

The BMW xDrive system celebrates its 20th birthday this year.

Photo courtesy of BMW

The year was 2001. It was the second year of a new millennium that had gone ahead without much disruption despite all of the concerns about Y2K. It was the advent of modern infotainment systems and BMW was on the cusp of debuting their new iDrive system.

The technology first appeared on the BMW 7 Series, which was ridiculed for a whole host of reasons, with iDrive just another part of what critics thought was wrong with the car.

A new, four-minute video from BMW released to coincide with the beginning of CES celebrates (?) just how far the iDrive system has come in 20 years. Why the question mark? The video is the perfect example of the age old tale of the boy who likes the girl but to hide it he constantly picks on her and shows off in front of his friends, with a smattering of disrespecting your elders.

A story of generations. BMW is a part of CES 2021. www.youtube.com

The entire video takes place in a darkened garage with the 7 Series voiced by an aging male who uses words like "whippersnapper" to ridicule the forthcoming BMW iX, comparing it to a "Tomagachi" and accuses it of being a toy car because it's not in production yet. The iX is voiced by a female who accuses the 7 Series she calls "grandpa" with "sniffing at the gas pumps too long".

The iX accuses the 7 Series of being past its prime, saying that it's impossible to talk to "their generation". The two voices rattle through the various features of their iDrive systems and while the iX's voice goes over that system's, the 7 Series voice replies with a swear word that refers to feces from a male cow.

Then the iX voice explains what infotainment intelligence means to the 7 Series while touting that the iX "knows everything because I'm always online".

BMW iDrive Evolution: BMW 7 Series with iDrive (2001)

Photo courtesy of BMW

After being thoroughly insulted, the 7 Series drives away and the iX seeks them out saying the popular refrain, "I didn't mean it that way" before explaining that without the original iDrive the iX wouldn't exist.

While amusing, the video clearly fits in with social media posts the company has featured recently where they make fun of older buyers, who are also known as the bread and butter of BMW's audience. It's an interesting sales tactic.

Trending News

 
 

Electric vehicle features

The VW ID.4 sounds futuristic

The ID.4 is VW's first electric crossover in the U.S.

VW

The Volkswagen ID.4 is finally here. The electric crossover offers compelling features, decent all-electric range, and a reasonable price. On top of all that, Volkswagen focused heavily on the electric experience with the ID.4, down to the sounds it makes in everyday operation.

Where many automakers seek to humanize electric vehicles with familiar gas engine sounds, Volkswagen hasn't bothered with any of that. Instead, the automaker's ID.4 electric crossover features several sounds that embrace the EV's place in the future of transportation.

On startup, drivers are greeted with a sound that Volkswagen says will alert them that the vehicle is ready to go. It's not at all unlike the flying saucer sounds heard in sci-fi movies decades ago, but it's a nice reminder of the ID.4's future-forward drivetrain.



In motion, VW gave the ID.4 what is known as an Acoustic Vehicle Alerting System, which helps alert people to the presence of a moving electric vehicle. Since the drivetrain doesn't make the same noises that a gas engine does, EVs can move almost silently at low speeds, so it's important to have some kind of warning sound.

Even the turn signal sounds received scrutiny in the ID.4's design, and while they're still fairly traditional, the sounds are subtle and pleasing overall. Beyond that, VW says it developed a library of sounds for typical vehicle control buttons and other functions that are exclusive to its electric vehicles. The goal, according to the automaker, is that the sound aligns with the vehicles' character, visual design, and features, and that people will be able to recognize a VW EV by its unique sound.

The ID.4 is just the first of several EVs that Volkswagen plans to release here in the United States. Larger family vehicles are on the horizon, and we may even see an electric revival of the legendary VW bus.

Trending News

 
 

European sports sedan

Grab this 2000 BMW M5 before someone else does

Classic good looks and a rowdy V8 are the story here.

Bring a Trailer

We could spend all day bemoaning the rise of car auction sites and their impact on prices, but that won't do any good. The damage has been done. Of course, there are exceptions to the sky-high pricing we typically see on auction sites, and some cars are worth the money. This 2000 BMW M5 is one of them, and its current auction bid of just $15,250 makes us think it could go for a decent price.

The E39 M5 is one of the most legendary and sought-aftersports sedans of all time. Its 4.9-liter V8 produced 394 horsepower and 369 pound-feet of torque when it was new, which isn't all that crazy by today's standards, but an almost 400-horsepower family car was a big deal at the time. That magical engine is paired with a six-speed manual transmission and rear-wheel drive – an enthusiast's dream recipe.


2000 BMW M5 This car is in great shape for its age.Bring a Trailer


Inside, this car's tan leather upholstery looks great, and matches well with its black exterior. The seller has kept mods to a minimum, with just a set of aftermarket headlights on the list of changes. The car's original navigation system and head unit appear to be in place and the entire package is so well preserved it's amazing that the car hasn't drawn more interest so far.

Where this M5 will end up is anybody's guess. These cars are particularly difficult to find in any condition that could be called drivable, so this car's relatively low $15,000 current bid amount is surprising. Commentors on this auction are just as surprised as we are, and are asking where the love has gone for this M5. Of course, someone could swoop in at the last moment and start a bidding war, and with a full day left on the clock there's plenty of time for some action.


2000 BMW M5 The tan leather is nearly perfect.Bring a Trailer

Trending News