Bentley launches new certified pre-owned program
Honda has one. Toyota too. Now Bentley Motors has launched a certified pre-owned program (CPO) that the luxury automaker says, "offers buyers complete peace of mind, an exclusive certificate of authenticity, and opens the door to the extraordinary world of Bentley itself."
Called "Certified by Bentley" the business model is similar to other CPO programs. Each used vehicle that comes into the Bentley dealership to be readied for sale will be given a technical inspection, then it's fully serviced using only genuine Bentley parts. Each Certified by Bentley purchase comes with a comprehensive 12 months warranty that can be further extended should the buyer choose.
The vehicles each also receive a certificate of authenticity, which provides evidence of where it was manufactured and a full service history.
"When a customer selects a Certified by Bentley car, they are making an investment in a brand that has always crafted extraordinary vehicles," said Mark Keeping, Head of Pre-Owned at Bentley Motors. "The exceptional quality of every car, means that whether new or Certified by Bentley, owning a Bentley is a wise decision."
Bently is touting the cost savings buyers will experience with the new program. "Costs of ownership are lower than might otherwise be expected, making owning a Bentley an option for a wider number of potential customers," said Keeping. "And every car hand-built at our headquarters in Crewe, England, meets the same exquisite standards regardless of when it was built."
Additionally, buyers who purchase Certified by Bentley products also receive access to exclusive events around the world, a Bentley Factory Tour, and a subscription to the Bentley Magazine among other benefits.