Dealerships

Avondale Group dealerships roll out rewards program in partnership with DFW businesses

Eileen Falkenberg-Hull
Mar 9, 2021, 11:48 am

Rolls-Royce Motor Cars Dallas is one of the businesses that is a part of the new rewards program.

Photo courtesy of Rolls-Royce Motor Cars

Avondale Group's automotive dealerships have launched a new rewards program, Avondale Access Rewards. The program is a next step in the company's pathway to enhancing the experience of owning a vehicle purchased at an Avondale dealership.

"We are thrilled to introduce the Avondale Access Rewards program," said Liz Shafton, Communications & Experiential Marketing Director for Avondale Dealerships. "Our goal at Avondale Group is to always elevate the experience of our clients while celebrating a milestone, the purchase of a vehicle, and Access Rewards speaks to this mission."

When clients purchase a vehicle from any Avondale they receive an Access Rewards portfolio that includes exclusive curated offers from local partners in the Dallas-Fort Worth area. Current partners include: Lombardi Family Concepts, Mi Dia From Scratch, Winewood Grill, The Adolphus Hotel, Lilium Florals, Bachendorf's, The Worthington Renaissance Fort Worth Hotel, Toro Toro Fort Worth, Beretta, Alicia Connolly Design, Hotel Vin, Ride Alto, Stanley Korshak, and Hidden Door Spa.

"We have garnered absolutely incredible partners and are eager to connect our wonderful clients with the experiences these local businesses have curated," added Shafton.

The Avondale Group family of dealerships includes:

Avondale Select, a vehicle leasing program, and Avondale Collision and Repair are also part of the brand portfolio.

The Avondale Access Rewards program kicked off March 1, 2021.

Mercedes-Benz of Sugar Land offers a similar program, but it is confined to one dealership and Houston area businesses.

Some automakers also offer rewards for using their services and purchasing vehicles from their dealerships. This includes Ford, which recently launched the FordPass Rewards Visa. In exchange for using their FordPass Rewards Visa Card to pay for purchases, customers can earn points that they can use toward dealership purchases, including service. Users also get $200 each year when they spend $6,000 in 12 consecutive billing cycles after opening the account. Customers get a $100 statement credit when they spend $3,000 within the first three billing cycles after opening an account.

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New car markups

Most buyers paid above MSRP for new cars in January

The majority of new car buyers paid a markup in January 2022.

VW

It's no secret that new car prices are climbing every year, as new technology and features make their way into even the most basic models. The issue is compounded by massive supply chain issues that have caused vehicle shortages for nearly every major automaker. Some dealers are taking advantage of record low inventory levels by marking up prices, and unfortunately, the problem isn't limited to a handful of bad apples. In analyzing recent sale price data, automotive publication Edmunds found that buyers paid a markup in a whopping 82.2 percent of all new vehicle purchases in January 2022, compared to just 2.8 percent a year before. Overall, the average transaction price rose to $728 above MSRP for new car purchases.


Tesla factoryTesla is looking to expand production in the U.S. beyond the confines of its Fremont factory. Photo courtesy of Tesla Motors

Cadillac buyers saw the largest markups, to the tune of $4,048 on average in January. Land Rover and Kia weren't much better, with average markups of $2,565 and $2,289, respectively. On the other end of the spectrum, Alfa Romeo buyers got discounts that averaged $3,421, while people who bought Volvo or Lincoln vehicles got smaller discounts of $869 and $510, respectively.

Some automakers have taken a stand against dealer markups and the general lack of transparency seen in pricing across the board. Ford and General Motors have been vocal in recent months, threatening to withhold inventory from dealers found to be slapping markups on new vehicles. As Edmunds notes, both automakers have important vehicle launches on the horizon that neither can afford to flub, and inconsistent pricing or markups is a good way to alienate new customers out of the gate.


Cadillac EscaladeCadillac buyers paid the largest markups of any brand. Photo courtesy of Cadillac

If you're thinking of shopping for a new car, the best way to avoid paying a markup is to wait. The pandemic and ongoing supply chain issues have thrown kinks into every automaker's operations that will take time to iron out. That said, it's clear that some brands are committed to having no funny business when it comes to dealerships' pricing and communication. It's possible to get a vehicle at MSRP, or even below in some cases, so if you're in a position that requires you to buy a new car, shop around to get the best deal.

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Year-end review

Tell us your best car-related memory from 2021

What was your best car-related experience this year?

Chris Teague

This year has been a lot of things, but it hasn't been boring. Even if we focus only on the car world, there's plenty to talk about, from microchip-related new vehicle shortages to the wave of new electric vehicles hitting the market. That leaves us with a question for all of you: What was the best or most memorable car moment for you in 2021? I'll get the conversation started.

Porsche Cayenne GTSMy SoCal Cayenne śaw snow for the first time in its nearly 200k-mile life last week.Chris Teague

I'd spent a good portion of 2021 wanting a new-old car to drive when I wasn't testing a new vehicle. That's harder than you'd think for someone who thinks, talks, and writes about cars all day, because there are so many interesting, risky, and downright funky options out there in every price range. The added headache for me was that I'd chosen to shop for a "fun" car in one of the most volatile car markets ever seen. Even the extremely high-mileage "untouchable" European cars I wanted to buy were commanding ridiculous prices.

After a solid few months of waffling between various rattletrap Mercedes-AMG, BMW M, and Audi S/RS cars, I landed on an option that had escaped me before: The Porsche Cayenne. First-generation Cayennes are a real bargain now, but the 955/957 (Porsche's internal code for the SUVs) can experience major problems that occur with or without regular maintenance and care. I was determined to buy one, and wasn't overly concerned about mileage, as long as I could count the number of owners on one hand. There was a beautiful 2009 Cayenne GTS with 90,000 miles but nine owners, a gorgeous 2004 Cayenne Turbo with a concerning engine tick, and many more just like them. Finally, I decided to risky-click a 196,000-mile Cayenne GTS in Southern California. It had one owner and one dealer-owner for a month or two prior to sale, its condition looked decent in photos, and I was able to negotiate a reasonable enough price that shipping it from San Diego to Maine wasn't a huge problem.

Porsche Cayenne GTSThe pics look great, but hands-on tells another story.Chris Teague

I had two traveling Euro mechanics check the car out, and both confirmed that it was well-worn but mechanically sound, so I jumped. Ten days later, on a snowy, icy, dark Maine afternoon, the Cayenne arrived. Cosmetically, there were a few things the dealer and mechanics failed to mention, but overall, it looked good. The SUV passed Maine safety and emissions testing without problem, got a new set of Michelins, and I was on my way.

Porsche Cayenne GTSI'm in danger, but thankfully this should be a reasonable fix.Chris Teague

A few days of driving revealed what I was really in for. A check engine light revealed a camshaft position sensor error and the Cayenne displayed a nasty vibration at idle. A new sensor and motor mounts, and I'm on my way. I'll update you as more things break or miraculously work, but I want to hear your memories from 2021.

Email me at chris@automotivemap.com, and I will compile the best and most interesting stories for a story on New Year's Day. May you all have a wonderful 2022.

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