Survey Says

Autolist Survey: Consumers prefer Ford, GM electric trucks over ones from Tesla, Rivian

In November, Tesla introduced the Cybertruck.

Photo courtesy of Tesla

Tesla showed off its new Cybertruck ahead of the L.A. Auto Show in November and reaction was mixed (to put it lightly). Consumer sentiment regarding the promise of all-electric trucks from Ford and General Motors has been better received, at least if you use social media as a gauge.

Today, no EVs for sale in the U.S. are trucks, though buyers can put a deposit down on a Cybertruck and a Rivian R1T. An exact timeline for an electric F-150 has yet to be publicly announced. Earlier this year, General Motors announced its electric pickup will go on sale in 2021.

2019 Ford Electric F-150 pickupFord showed off the capability of an electric truck this year, but it's not the Ford electric truck.Photo courtesy of Ford Motor Company

Which company would customers rather buy their electric truck from? Autolist surveyed roughly 1,100 current car shoppers in late November and early December and asked them for their thoughts on the upcoming trucks from Ford, GM, Tesla, and Rivian.

Assuming they all had similar specs and features, GM was the top choice, garnering 29 percent of the vote. Ford got 27 percent while Rivian had 24 percent and Tesla nabbed 20 percent.

"Frankly, these results are good for all four brands," said Chase Disher, analyst at Autolist.com. "It shows that Ford and GM can leverage their considerable -- and existing -- truck followings to boost interest in their EV models. Meanwhile, it shows that Tesla and Rivian could be poised to grab a meaningful share of a crucial new growth segment."

While pickups remain the top-selling vehicle segment in the U.S., there is some indication that an electric pickup would bring new buyers into the segment. Of those surveyed, 50 percent said that they had never owned a truck while 49 percent had. Of those that had never owned a truck before, many considered the Tesla Cybertruck as their top choice with 25.8 percent of the vote. The Rivian R1T (24.8 percent), Ford F-150 Electric (24.7 percent), and GM Electric truck (24.7) followed.

Among those that had owned a truck before, GM was the most popular option with 35 percent of the tally while Ford earned 28 percent, Rivian had 23 percent, and Tesla got 14 percent.

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Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

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The EQB lands this summer with a not-so-bad starting price.

Mercedes-Benz

Mercedes-Benz is pressing ahead with its electrification goals. Following the release of the EQS flagship electric sedan last year, the automaker is readying the EQB, an electric SUV with up to seven seats. Today, Mercedes announced pricing for the vehicle, and it's surprisingly reasonable. Two trim levels will be offered for the EQB in the United States: Exclusive and Pinnacle, and wecould see an AMG variant at some point down the road.

The EQB comes in two variants, including the EQB 300 and EQB 350, both of which come with all-wheel drive. The EQB 300 offers 225 horsepower and the 350 delivers 288 ponies. Those aren't super-serious numbers and they don't have to be. The EQB competes with vehicles like the Volkswagen ID.4, so mind-blowing performance isn't exactly the goal. Mercedes hasn't given range estimates yet, but they should fall in line with the competition.

2023 Mercedes-Benz EQBThe EQB will come in two powertrain variants, each with two trims.Mercedes-Benz

The SUV comes standard with a 10.25-inch configurable digital gauge cluster and a 10.25-inch touchscreen. Mercedes includes a good list of standard safety features, including lane keep assist, blind spot monitoring, and active brake assist. Additionally, the EQB's navigation system routes the vehicle for the best efficiency and can help locate charging stations.

The 2023 Mercedes-Benz EQB 300 starts at $56,800, including a $1,050 destination charge. A range-topping Pinnacle trim is available for $59,350. The EQB 350 starts at $60,350. Mercedes says the SUV will go on sale in summer 2022.

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