Survey Says

Autolist Survey: Consumers prefer Ford, GM electric trucks over ones from Tesla, Rivian

Eileen Falkenberg-Hull
Dec 11, 2019, 9:11 am

In November, Tesla introduced the Cybertruck.

Photo courtesy of Tesla

Tesla showed off its new Cybertruck ahead of the L.A. Auto Show in November and reaction was mixed (to put it lightly). Consumer sentiment regarding the promise of all-electric trucks from Ford and General Motors has been better received, at least if you use social media as a gauge.

Today, no EVs for sale in the U.S. are trucks, though buyers can put a deposit down on a Cybertruck and a Rivian R1T. An exact timeline for an electric F-150 has yet to be publicly announced. Earlier this year, General Motors announced its electric pickup will go on sale in 2021.

2019 Ford Electric F-150 pickup Ford showed off the capability of an electric truck this year, but it's not the Ford electric truck.Photo courtesy of Ford Motor Company

Which company would customers rather buy their electric truck from? Autolist surveyed roughly 1,100 current car shoppers in late November and early December and asked them for their thoughts on the upcoming trucks from Ford, GM, Tesla, and Rivian.

Assuming they all had similar specs and features, GM was the top choice, garnering 29 percent of the vote. Ford got 27 percent while Rivian had 24 percent and Tesla nabbed 20 percent.

"Frankly, these results are good for all four brands," said Chase Disher, analyst at Autolist.com. "It shows that Ford and GM can leverage their considerable -- and existing -- truck followings to boost interest in their EV models. Meanwhile, it shows that Tesla and Rivian could be poised to grab a meaningful share of a crucial new growth segment."

While pickups remain the top-selling vehicle segment in the U.S., there is some indication that an electric pickup would bring new buyers into the segment. Of those surveyed, 50 percent said that they had never owned a truck while 49 percent had. Of those that had never owned a truck before, many considered the Tesla Cybertruck as their top choice with 25.8 percent of the vote. The Rivian R1T (24.8 percent), Ford F-150 Electric (24.7 percent), and GM Electric truck (24.7) followed.

Among those that had owned a truck before, GM was the most popular option with 35 percent of the tally while Ford earned 28 percent, Rivian had 23 percent, and Tesla got 14 percent.

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Such a Tease

Toyota hints on social media about what to expect from the new EV it's debuting next week

Toyota's ready to make a big announcement.

Photo courtesy of Toyota Motor Corporation2

Auto Shanghai has another surprise in store. Toyota will debut an electrified vehicle next week and ahead of that moment, the company has leaked teaser photos and video featuring the model on its social media channels.

One of the posts, available on Twitter and Instagram, showcases the vehicle and a series of conceptual, perhaps inspirational, related items. A light shines as a reflection in an eye. A design on paper leads to a math equation. A laser, perhaps a plasma cutter, is focused on an object. Watch the see the rest.


It passes by quickly, but in there is the shape of a crossover. We've captured the moment in a still photo below so you can take a longer look. From the body design quickly shown here, the SUV is shaped more like the Toyota Venza than the Toyota RAV4. The key here is the rear side window, which is more triangular, like the Venza, than the squared-off RAV4''s.

202 The shape of the vehicle is similar to the Toyota Venza.Photo courtesy of Toyota Motor Corporation

2022 Toyota Venza EV

The face of the vehicle, shown in another social media post (this time on Instagram) and at the top of this article, shows a pared back vehicle face. The height of the vehicle confirms that it's in fact a crossover body style.

We do know that Subaru and Toyota have been working on an electric SUV for a while. While Subaru is likely calling the vehicle "Evoltis" there's some indication that Toyota may be reviving the "Celica" name for the EV. Batteries, after all, are made up of cells.

As of right now, we have to take the wait-and-see approach. One thing's for sure. We'll know more next week.

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In-Car Tech

GM taps Mapbox for new in-vehicle navigation solution called Maps+

The new Maps+ app will allow drivers to use a navigation system who had not previously purchased navigation.

Photo courtesy of General Motors

General Motors is giving its vehicles a new navigation solution. Maps+, an in-vehicle, app-based way-finding program, will begin rolling out to approximately 900,000 model year 2018 and newer Chevrolet, Buick, GMC and Cadillac vehicles by the end of 2021, starting on April 30.

"We know customers want an easy and convenient in-vehicle experience that improves over time," said Santiago Chamorro, GM vice president of Global Connected Services. "We listened to customer feedback and developed a product that works seamlessly with our current infotainment systems and provides a highly personalized experience that will iterate throughout the lifetime of the vehicle."

Maps+ was developed in partnership with Mapbox. The new app replaces navigation functionality in already-purchased vehicles that had purchased a navigation system. It provides navigation functionality to drivers of vehicles that did not opt for navigation at the onset.

The new application features Alexa build-in voice control that allows users to listen to music or podcasts using the system's integrated audio apps. A search box allows users to find points of interest, shops, restaurants, parking, and more. There is also embedded speed alert, low fuel recognition, predictive keyboard entry, day and night modes, category shortcuts, rear-time traffic routing, and dynamic mapping capability.

"Our obsession is the driver," said Peter Sirota, CEO of Mapbox. "The map is the canvas for providing the driver with a delightful, easy-to-use experience. From discovering new places to avoiding traffic on your commute to paying at the pump or the plug, Maps+ lays the foundation for an excellent navigation experience. We are excited to build upon this with GM to continue to drive adoption."

GM and Mapbox are committed to continuing Maps+ post-launch, developing new features and improvements based on feedback and metrics.

Maps+ will be available on select vehicles through Connected Vehicle, Premium and App Access subscription plans. Current eligible Chevrolet, Buick, GMC and Cadillac owners will be notified when their vehicle is eligible for Maps+.

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