Survey Says

Autolist Survey: Car shoppers trust word-of-mouth advice above all

Survey respondents named a number of influences on their vehicle purchasing habits.

Photo by Getty Images

What their mother, best friend, co-worker, and children have to say matters most to car shoppers, according to a recent survey by Autolist.com. Fifty-two percent of survey respondence said that personal recommendations had the biggest influence in their car-buying decision.

"When someone in your immediate circle has a good or bad experience with anything, it makes you feel better about making the same decision," said Chase Disher, analyst at Autolist. "Because cars are such a huge purchase in our lives, word-of-mouth means that much more here."

Autolist surveyed more than 1,100 current car shoppers in late January and early February to conduct the survey. Respondents were given a list of influences on their car buying in the past and asked to pick up to three that affected them.

Those surveyed were also given other choices which included recommendations by data-backed organizations (Consumer Reports and J.D. Power), media awards, YouTube reviews, community recommendations (Reddit, Facebook groups, online forums), and social media influencers on platforms.

Respondents ranked "Data-backed media recommendations" second with 33 percent of those surveyed saying that they had influenced past vehicle purchases.

Coming in third place was media awards. Publications including MotorTrend and Car & Driver give annual awards. Other influential awards come from the North American Car, Truck, and Utility of the Year jury, Kelley Blue Book, and Cars.com.

A close fourth was YouTube. Across all age groups, 22 percent of shoppers said that YouTube played a roll in their buyer choice.

Social media influencers came in seventh, chosen by 11 percent of respondents.

Nine percent of respondents chose "none of the above."

The results change when 18-23 year old buyers' choices are isolated. They too chose word-of-mouth as their top influence but named YouTube as their second favorite.

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The new Grand Cherokee L is on its way to dealers now.

Stellantis

The all-new three-row Grand Cherokee L was unveiled earlier this year, and features an ultra-premium interior, a load of new tech, and sharp styling that shouts back to Jeep models of the past. Just a few weeks ago, we learned pricing and feature details for the new model, and now Jeep says the vehicle is on its way to dealerships across the country.


Jeep Grand Cherokee L The L is the first three-row Grand Cherokee.Stellantis


In terms of styling, the L's shape has been reworked from previous Grand Cherokee models to be more reminiscent of the Jeep Grand Wagoneer. The automaker says that the grille has been tilted forward and is now wider for better air flow and a more dramatic appearance. The idea was to make the Grand Cherokee L look rugged, but keep it sleek and technical in the process.

The stretched Grand Cherokee retains the engines that powered its predecessors. That means a 3.6-liter V6 is standard, which delivers 293 horsepower and 260 pound-feet of torque. A 5.7-liter V6 is optional, and makes 357 horsepower and 390 pound-feet of torque. Both engines come paired with an eight-speed automatic transmission and either rear- or al-wheel drive. Either powertrain option will provide decent towing capability, but the V8 is unsurprisingly more powerful. With a V6 on board, the Grand Cherokee L can tow 6,200 pounds, while V8-powered models can pull 7,200 pounds.


Jeep Grand Cherokee L The L's styling is modern but nostalgic.Stellantis


Inside, Jeep says the L can be equipped with the latest tech and entertainment features. Running the latest Uconnect infotainment software, the Grand Cherokee L will be capable of wireless Apple CarPlay and Android Auto, and can be had with a head-up display, a rear-seat monitoring camera system, and a 950-watt 19-speaker McIntosh audio system. At the top end of the lineup, the Summit Reserve model gets Palermo quilted leather, open-pore waxed walnut wood, and 21-inch wheels.

Pricing for the L starts at $38,690 after destination, which buys the base Laredo trim. The range-topping Summit Reserve model starts at $61,690 after destination. Dealer deliveries are underway now, supported by almost 5,000 employees at Stellantis' Detroit Assembly Complex.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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