Survey Says

Autolist Survey: Car shoppers trust word-of-mouth advice above all

Survey respondents named a number of influences on their vehicle purchasing habits.

Photo by Getty Images

What their mother, best friend, co-worker, and children have to say matters most to car shoppers, according to a recent survey by Autolist.com. Fifty-two percent of survey respondence said that personal recommendations had the biggest influence in their car-buying decision.

"When someone in your immediate circle has a good or bad experience with anything, it makes you feel better about making the same decision," said Chase Disher, analyst at Autolist. "Because cars are such a huge purchase in our lives, word-of-mouth means that much more here."

Autolist surveyed more than 1,100 current car shoppers in late January and early February to conduct the survey. Respondents were given a list of influences on their car buying in the past and asked to pick up to three that affected them.

Those surveyed were also given other choices which included recommendations by data-backed organizations (Consumer Reports and J.D. Power), media awards, YouTube reviews, community recommendations (Reddit, Facebook groups, online forums), and social media influencers on platforms.

Respondents ranked "Data-backed media recommendations" second with 33 percent of those surveyed saying that they had influenced past vehicle purchases.

Coming in third place was media awards. Publications including MotorTrend and Car & Driver give annual awards. Other influential awards come from the North American Car, Truck, and Utility of the Year jury, Kelley Blue Book, and Cars.com.

A close fourth was YouTube. Across all age groups, 22 percent of shoppers said that YouTube played a roll in their buyer choice.

Social media influencers came in seventh, chosen by 11 percent of respondents.

Nine percent of respondents chose "none of the above."

The results change when 18-23 year old buyers' choices are isolated. They too chose word-of-mouth as their top influence but named YouTube as their second favorite.

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Nuts & Bolts

 
 

The Jeep Gladiator Rubicon is made to be trail-ready

Photo courtesy of FCA US LLC

If you want to go off-roading but you’re apprehensive behind the wheel? Jeep is introducing the Jeep Adventure Academy, a program that provides hands-on, off-road driving instruction to Jeep 4x4 owners.

"Off-roading is a rite of passage for Jeep 4x4 owners and the new Jeep Adventure Academy will provide key knowledge every off-roader can use for hitting the trails," said Jim Morrison, Head of Jeep Brand, FCA - North America. "The new Jeep Adventure Academy underscores the Jeep brand's commitment to delivering Jeep 4x4 vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence."

2021 Jeep Cherokee Trailhawk Jeep Trailhawk models are trail-tested ahead of their retail salePhoto courtesy of FCA US LLC

The Academy kicks off this October and will take place at select locations nationwide. Instructors from Jeep Jamboree USA will lead the program alongside off-roading experts.

Each Academy session will focus on several essential areas of off-roading instruction, including 4x4 system basics, driving techniques, trail etiquette, vehicle preparation and equipment, how to properly read terrain and challenging obstacles, safety tips and more.

The Jeep Adventure Academy will take place during the first three weeks in October at the following locations:

  • Holly Oaks Off-road Vehicle Park, Holly, Michigan: October 2-4
  • Southern Missouri Off-Road Ranch, Seymour, Missouri: October 9-11
  • Hollister Hills State Vehicular Recreation Area, Hollister, California: October 16-18

Registration is available at jeepadventureacademy.com. A one-day session starts at $99 and requires Jeep 4x4 vehicle ownership. The academy sessions will be led by professional staff from Jeep Jamboree USA, an organization that has been conducting off-road adventures since 1953.

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Famed puzzle maker Ravesburger has created a new Lamborghini-themed 3D puzzle.

Photo courtesy of Lamborghini Automobili

The Lamborghini Huracán EVO is the most successful V10-powered Lamborghini ever. Now, the supercar is getting the Ravensburger 3D puzzle treatment. The 3D jigsaw puzzle faithfully replicates the Huracán EVO V10 car in a 1:18 scale.

The puzzle is mounted to a replica chassis. Lamborghini fans will be able to pick out the car's signature Y-style front bumper and Y-shaped embedded in the headlights. It also has the hexagonal details of the traditionally sized Lambo and wears a Arancio Xanto orange paint job. The low-slug profile of the puzzle gives it volume though it measures just 26 cm in length.

Ravensburger Lamborghini Huracán EVO 3D puzzle

Photo courtesy of Lamborghini Automobili

Ravensburger is making the puzzle available with 32 high-quality feature accessories, such as the axles and four rotating wheels that faithfully replicate the Aesir rims found on the real car, along with front splitter and rear diffuser.

The puzzle contains 108 numbered pieces.

Ravesnburger recommends that the puzzle is best for adults and children ages 8 and older. It is sold in Europe for €34.99. In the U.S., a Lamborghini Huracán EVO goes for upwards of $208,000.

Earlier this year, Lamborghini bounced that it had pattered with Lego to create the Lego Technic Lamborghini Sián FKP 37Lamborghini Sián FKP 37. That model includes a V12 engine; a moveable rear spoiler; front and rear suspension; and steering powered by a wheel complete with the Automobili Lamborghini badge. There's also scissor doors, which open to reveal the intricately recreated cockpit, with a fully-functioning eight-speed sequential gearbox controlled by a movable paddle gearshift.

Lego also sells LEGO Technic versions of the 2020 Land Rover Defender and Nissan GT-R. Additionally, LEGO recently started selling a replica of Dom's Chargerfrom the "Fast & Furious" franchise. Additionally, a Ducati motorcycle model was recently sold by the company.

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