Super Bowl LIV

Audi taps 'Game of Thrones' actor Maisie Williams to star in Super Bowl ad

Actress Maisie Williams is perhaps best known for starring in "Game of Thrones".

Photo courtesy of Audi AG

While most of us associate "Let It Go" with an ear worm from the movie "Frozen," Audi is hoping that its new Super Bowl spot by the same name will prove just as memorable. The German automaker has tapped actor Maisie Williams to star in the commercial alongside its Audi E-Tron Sportback.

Williams, whose credits include "Game of Thrones", "Robot Chicken", and "Dr. Who," takes the wheel in the ad that kicks off the vehicle's global brand campaign. The musically-inspired 60-second commercial features Williams singing her own version of the song made famous by Idina Manzel.

2020 Audi E-Tron Sportback The commercial features Williams driving an Audi and signing.Photo courtesy of Audi AG

The script for the ad plays out with Williams behind the wheel of the new electric SUV stuck in traffic. Audi says that the intersection she stops at "represents a crossroads of today's preconceptions and old notions of consumption, success, and status."

This is the audience's first clue that they're about to be lectured on the social and environmental responsibility of owning the SUV.

The ad continues with Williams choosing to reverse course and leave "it all" behind, as she breaks out in sold and drives "towards a more sustainable future." A musical isn't complete without a full cast singing effort so along the way fellow drivers, pedestrians, and others join in, "representing the brand's efforts to usher in a new era of sustainable mobility. The journey is a metaphor for how the decision to make more sustainable choices takes all of us doing our part."

Williams recorded the vocals for the commercial at the acclaimed Abbey Road Studios in London where the Beatles, Queen, and others have recorded.

Audi has been vocal about its sustainability efforts, leveraging the messaging to help sell its E-Tron line of vehicles, which have faltered out of the gate. The low sales numbers are unsurprising considering a recent Ford survey indicated that a good portion of the world has no interest in owning an electric vehicle. Daimler has recently forced to dispute claims that it was cutting back production of its Mercedes-Benz EQC electric SUV due to a forecasted lack of demand.

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Nuts & Bolts

 
 

The BMW iX is just one model that is coming to American for the 2022 model year.

Photo courtesy of BMW

Many cars, trucks, SUVs, and minivans have gotten upgrades for the 2022 model year. There are a a variety of terms you'll frequently see associated with a description of a vehicle for its annual changeover. Here's how AutomotiveMap defines them:

  • New - These models are entering the market for the first time.
  • Carryover - There have been no major changes from one model year to the other. It is common that the year after a new or refreshed model is introduced, it will be a carryover.
  • Refreshed - Commonly occurring three to four years after the new generation of a model is introduced, a refresh usually includes new fascia, perhaps an engine lineup change or tech upgrade, and usually the addition of safety system upgrades.
  • Redesign - This term signals a generation change in the model. This usually requires an architecture change and all new body panels, engine lineup, tech offerings, and the introduction of new packages, trim levels, and pricing. Redesigns typically happens every seven to nine years.

The models on this list are new or have either been redesigned or refreshed for the 2022 model year. This list will grow as more information becomes available. Click here to see the 2021 models that were new, refreshed, or redesigned for the year.

2022 Volkswagen Tiguan

2022 Volkswagen Tiguan Photo courtesy of Volkswagen AG​

Volkswagen announced a refreshed version of the Tiguan SUV in late 2020 but made it known that the model wasn't going to make it stateside until late 2021. The European version (shown above) of the SUV has a new grille that combines with standard LED headlights, VW's new logo right up front, new rear bumpers, redesigned lettering, and a pretty decent tech upgrade in its cabin.

2022 Toyota Corolla Cross

2021 Toyota Corolla Cross Photo courtesy of Toyota Motor Corporation

Word on the street is that the new Toyota Corolla Cross could be coming to the U.S. as a 2022 model. That's unconfirmed at this point. If it were, the Corolla Cross could fill a gap in Toyota's lineup between the RAV4 and CH-R, similar to where the Hyundai Kona fits between the Santa Fe and Venue. Stay tuned for more information.

2022 Nissan Ariya

2022 Nissan Ariya

Photo courtesy of Nissan North America

The 2022 Nissan Ariya is a 300-mile all-electric crossover with a $40,000 price tag. It might be replacing the Murano in the company's lineup as the brand strategically weighs production versus an electrified business model. The Ariya has unique, minimalistic design that uber modern. Stay tuned for more information as it's announced throughout 2021.

2022 Jeep Grand Wagoneer

2020 Grand Wagoneer Concept - Details Photo courtesy of FCA US LLC

When the Grand Wagoneer concept debuted in late 2020, it was touted as coming soon and nearly production ready. The model fits into FCA/Stellantis's multi-year product plans as a 2022 model with production expected to kick off in 2021. Check back for more information.

2022 Hyundai Kona

2022 Hyundai Kona N Line Photo courtesy of Hyundai Motor Company

The Kona is already old enough to have undergone a model refresh. They grow up so quickly! The new design infusion gives the 2022 Kona new cladding, a freshly stretched hood, new grille shape. The lower bumper has a skid plate while intakes dominate the corners of the face. At the back are new taillights with a horizontal graphic. Below is a new bumper. The revised Kona rides on updated 17- or 18-inch wheels, or the 16-inchers that have been carried over from previous model years. The model also gets Hyundai's 10.25-inch infotainment touch screen.

2022 Audi Q5 Sportback and SQ5 Sportback

2022 Audi Q5 Sportback Photo courtesy of Audi AG

In their seemingly never ending move to fastback everything, Audi is making the Q5 Sportback and SQ5 Sportback a reality for the 2022 model year. The two models get basically the same equipment package as their squared-off counterparts and has about the same capability.

2022 Cadillac CT5-V Blackwing

Cadillac Blackwing launch

Photo courtesy of Cadillac

Cadillac will soon be introducing its new performance-centric sedan. We'll update this information when it's announced.

2022 Kia Carnival

2022 Kia Sedona

Photo courtesy of Kia Motors

The Kia Sedona name is gone, replaced by the Kia Carnival moniker for the 2022 model year. That's not as big of a deal as it sounds, the van has always been known as the Carnival to global markets. For 2021, the van got a generational upgrade overseas, but those changes won't make it stateside until the 2022 model year.

2022 BMW 4 Series Cabriolet

2022 BMW 4 Series Convertible Photo courtesy of BMW

The 4 Series is a distinct creature. For the 2022 model year, a cabriolet version of the car will be made available for sale that's lighter and has more cargo space and a lower center of gravity than its predecessor. Like its hard-topped relatives, the 4 Series Convertible is available with a variety of packages but only one engine is available, a 3.0-liter six-cylinder engine that produces 382 horsepower and 369 pound-feet of torque.

2022 Volkswagen Taos

2022 Volkswagen Taos Photo courtesy of Volkswagen AG

Volkswagen is introducing the Taos to the U.S. market for the 2022 model year. The small SUV is akin to the Hyundai Kona in size and the Volkswagen Tiguan in styling. VW made this model explicitly for the U.S. market where SUVs are dominating the sales conversation.

2022 Mitsubishi Eclipse Cross

2022 Mitsubishi Eclipse Cross Photo courtesy of Mitsubishi Motors

In 2020, the automaker revealed the 2022 Mitsubishi Eclipse Cross, which has been refreshed inside and out. Most notably, it has a refreshed face and redesigned hatch. Minor interior improvements are designed to help make the Mitsubishi more palatable to buyers.

2022 Volkswagen Golf R

2022 Volkswagen Golf R

Photo courtesy of Volkswagen AG

The 2022 Volkswagen Golf R is the most powerful Golf to date and yes, it's coming to the U.S. The performance variant of the Golf family delivers 315 horsepower, a 27-horsepower boost over the outgoing model, and 310 pound-feet of torque up from 280). Each Golf R gets a turbocharged 1,984 cc four-cylinder engine hat is paired with a standard six-speed manual transmission. A seven-speed dual-clutch transmission is available.

2022 Cadillac CT4-V Blackwing

Blacwing launch

​Photo courtesy of Cadillac

Cadillac will soon be introducing its new performance-centric sedan. We'll update this information when it's announced.

2022 Hyundai Tucson

2022 Hyundai Tucson Photo courtesy of Hyundai Motor America

The Hyundai Tucson has been completely redesigned for the 2022 model year and it's impressive to say the least. The upmarket two-row SUV comes with high-tech features, comfortable seats, and a seriously budget-friendly price tag.

2022 Infiniti QX55

2022 Infiniti QX55 Photo courtesy of Infiniti Motors

The long-awaited Infiniti QX55 is finally a reality. Like many of the other vehicles on this list, it's a small SUV. The QX55 takes the place of the QX30 in the automaker's lineup and is designed to offer a premium drive experience that's engaging and fun, similar to the Infiniti FX of the past.

2022 Honda Civic

2022 Honda Civic Prototype Photo courtesy of American Honda Motor Co., Inc

A new generation of Honda Civic is on the way. The company recently revealed a near-production prototype of the car (as seen above) and a fully operable next-gen version is planned to debut soon. Stay tuned.

2022 Subaru BR-Z

2022 Subaru BRZ Photo courtesy of Subaru of America, Inc.

The sister of the Toyota 86 has gotten a full blown generational change for the 2022 model year. The 2022 Subaru BRZ keeps its pin-sharp handling but has gotten a significant makeover inside and out. It's also gotten Subaru's standard EyeSight driver assist and safety technology.

2022 Genesis GV70

2022 Genesis GV70 Photo courtesy of Genesis Motors

The Genesis GV80 just landed on U.S. shores but its smaller brother, the GV70 isn't too far behind it. The GV70 carries over the premium looks and features of the GV80 into this smaller, and more budget-friendly package.

2022 Acura MDX

2022 Acura MDX exterior Photo courtesy of Acura

The Acura MDX may be one of the first 2022 models to make it to market. The next-generation MDX has gotten significant enhancements to its interior quality, drivability, and comfort for the new model year. Engineers are also planning a sportier version of the MDX so stay tuned for information about that.

2022 GMC Hummer EV

2022 GMC Hummer EV Photo courtesy of GMC

The GMC Hummer EV finally debuted in mid-2020 but it won't make it to buyers' homes until late 2021. The first editions of the model are slated to be the most powerful and priciest with the cost of each topping $100,000. GMC's first all-electric model combines the comfort of an SUV with the styling of a beefy truck as it attempts to become the ultimate utility vehicle.

2022 GMC Sierra

2022 GMC Sierra Denali

Photo courtesy of GMC

It's been rumored since its interior design fell flat at its debut that the GMC Sierra and Chevrolet Silverado were having interior redos hustled through the design process. GMC gave the first indications that this is true when they announced that the Sierra Denali is getting Super Cruise driving tech for 2022. Stay tuned for more info.

2022 Chevrolet Bolt EV

Chevrolet teases refreshed 2022 Bolt EV, new 2022 Bolt EUV

A refreshed Chevrolet Bolt EV is on the docket for 2022. Chevy has been teasing the model left and right over the last few months so we should know more concrete information soon.

2022 Chevrolet Bolt EUV

2022 Chevrolet Bolt EV Photo courtesy of Chevrolet

A crossover version of the Chevrolet Bolt EV called the Chevrolet Bolt EUV will be coming to market as a 2022 model as well. Information is pending on the model but several clues have already surfaced.

2022 Mitsubishi Outlander

2022 Mitsubishi Outlander

Photo courtesy of Mitsubishi Motors

Mitsubishi is teasing the next-gen 2022 Outlander ahead of its February debut. Stay tuned for more information about the SUV.

2022 BMW iX

2022 BMW iX Photo courtesy of BMW

The 2022 BMW iX is an all-electric SUV slated to arrive in the U.S. later this year. The iX will be the first bit of BMW's future EV plans to reach U.S. shores and bring with it the latest and greatest technology the company offers.

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A new ad puts DJ D-Nice in the driver's seat of a 2021 Ford F-150.

Photo courtesy of Ford Motor Company

A new ad campaign from Ford Motor Company taps into a bit of hip hop history for its latest TV spot promoting the 2021 Ford F-150. The commercial features Derrick Jones, better known by his stage name D-Nice, a legendary music artist, producer and DJ in its main role.

Jones's history doesn't go as far back as Ford's, but there's some notable entries that fans of pre-Diddy hip hop will look fondly on. The Harlem and Bronx native formed Boogie Down Productions in 1986. He soon signed a deal with Jive Records and his debut record featured collaborations by KRS-One, Naughty by Nature, and Too Short.

In the late 90s and early 2000s Jones transferring out of the music world, forming a creative services company. In March 2020, Jones began hosting "Homeschool at Club Quarantine" on Instagram Live. He won a Webby Award for the effort.

The All-New 2021 F-150: Work It Out | Ford (:30) www.youtube.com

"The 'More Than Tough' campaign recognizes and celebrates the spirit of American ingenuity," said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. "By developing many innovative features to accommodate the diverse needs of its F-150 owners, Ford elevates what's possible with a little creativity and the right pickup truck."

The "Work It Out" 3-second television spot airs today on OWN, BET and TV One. It features Jones driving to a gig in a 2021 F-150 filled with DJ equipment. Respecting social distancing rules and his responsibilities toward masking up, D-Nice brings the party to the partygoers, utilizing the F-150's available Pro Power Onboard generator to run his equipment.

The ad runs with the hip-hop classic "Call Me D-Nice" serving as the soundtrack.

"Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met," said D-Nice. "I'm proud to help introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level."

The new F-150 has unique features including a fold-out work self, fold-down shifter, tailgate with designated clamp-down areas, and the on-board generator.

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