Super Bowl LIV

Audi taps 'Game of Thrones' actor Maisie Williams to star in Super Bowl ad

Actress Maisie Williams is perhaps best known for starring in "Game of Thrones".

Photo courtesy of Audi AG

While most of us associate "Let It Go" with an ear worm from the movie "Frozen," Audi is hoping that its new Super Bowl spot by the same name will prove just as memorable. The German automaker has tapped actor Maisie Williams to star in the commercial alongside its Audi E-Tron Sportback.

Williams, whose credits include "Game of Thrones", "Robot Chicken", and "Dr. Who," takes the wheel in the ad that kicks off the vehicle's global brand campaign. The musically-inspired 60-second commercial features Williams singing her own version of the song made famous by Idina Manzel.

2020 Audi E-Tron SportbackThe commercial features Williams driving an Audi and signing.Photo courtesy of Audi AG

The script for the ad plays out with Williams behind the wheel of the new electric SUV stuck in traffic. Audi says that the intersection she stops at "represents a crossroads of today's preconceptions and old notions of consumption, success, and status."

This is the audience's first clue that they're about to be lectured on the social and environmental responsibility of owning the SUV.

The ad continues with Williams choosing to reverse course and leave "it all" behind, as she breaks out in sold and drives "towards a more sustainable future." A musical isn't complete without a full cast singing effort so along the way fellow drivers, pedestrians, and others join in, "representing the brand's efforts to usher in a new era of sustainable mobility. The journey is a metaphor for how the decision to make more sustainable choices takes all of us doing our part."

Williams recorded the vocals for the commercial at the acclaimed Abbey Road Studios in London where the Beatles, Queen, and others have recorded.

Audi has been vocal about its sustainability efforts, leveraging the messaging to help sell its E-Tron line of vehicles, which have faltered out of the gate. The low sales numbers are unsurprising considering a recent Ford survey indicated that a good portion of the world has no interest in owning an electric vehicle. Daimler has recently forced to dispute claims that it was cutting back production of its Mercedes-Benz EQC electric SUV due to a forecasted lack of demand.

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Just 55 of the SUV will be built.

Mercedes

The Mercedes-Benz G-Class is an aspirational vehicle, and is one that shouts "I've made it" to the world. Its six-figure price tag legitimate military background, and hardcore off-road capabilities make it appealing on many levels, and there's even a go-fast version from AMG. The G63 cranks up the already bonkers G-Class to 11, with a big V8 and aggressive styling. To commemorate AMG's 55th year tuning Mercedes' vehicles, the automaker is releasing a limited "Edition 55" G 63.

Mercedes-AMG G 63 "Edition 55"The Edition 55 gets unique styling touches inside and out. Mercedes

Though the Edition 55 adds plenty of unique flair to the AMG-massaged G-Wagen, the SUV's beating heart remains untouched. It's a twin-turbo 4.0-liter V8 making 577 horsepower, and is good for a 0-60 mph time of just 4.5 seconds. That's in an SUV with a curb weight just shy of 6,000 pounds. Four-wheel drive and a nine-speed automatic transmission are also standard.

Mercedes says the Edition 55 comes finished in Obsidian Black metallic and rides on 22-inch forged wheels, even though the images it sent to accompany the announcement clearly show a not-black SUV. It also comes with the AMG Night Package, which brings blacked-out trim and unique accents, and the fuel filler cap is embossed with the AMG logo. Inside, the cabin features a black and red color scheme with stainless steel accents throughout. Black velour floor mats stitched with "Edition 55" in red are standard, along with an AMG Performance steering wheel wrapped in microfiber. The seats are covered in black and red Nappa leather upholstery, and Edition 55 badges are seen throughout the space.

Mercedes-AMG G 63 "Edition 55"The 577-hp super SUV can sprint to 60 mph quicker than many sports cars. Mercedes

When Mercedes says "limited edition" here, it means business. Just 55 of the SUVs will be available in the United States, and will be released later this year. There's no word on ordering or pricing details yet, but it's a safe bet that the ultra-exclusive G-Wagen will sell out quickly.

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The iX M60 will hit dealers' lots in June 2022.

BMW

BMW's electric vehicle catalog is growing rapidly as the automaker rolls out new electrified cars and SUVs. The latest is the iX M60, a red-hot five-seat SUV with sleek styling and a spectacular list of standard features. BMW announced the new SUV this week, along with pricing and release date details.

The iX M60 is BMW's first performance-oriented electric SUV, though BMW calls it a sports activity vehicle, or SAV. Its powertrain has been massaged to produce up to 610 horsepower and 811 pound-feet of torque. Maximum power delivery is limited to times when the vehicle's launch control is activated, but even the "normal" numbers are impressive: In regular driving situations, the iX puts down 532 horsepower and 749 pound-feet of torque. Acceleration to 60 mph takes 3.6 seconds and the iX M60 can go on to an electronically-limited top speed of 155 mph.

2023 BMW iX M60Though extremely sporty, BMW doesn't shy away from using loads of luxurious finishes and materials. BMW

The iX brings more than performance, as its charging capabilities are quite strong. Using AC power, the vehicle can charge from 0-100 percent in 10.25 hours on its fastest setting. Using its fastest DC power setting, the iX can charge from 10 to 80% in just 35 minutes.

Two electric motors power the SUV, which provide standard all-wheel drive. Dual-axle air suspension is standard, along with electronically-controlled shock absorbers. BMW says that the air suspension is controlled individually at each wheel, so the vehicle can adjust ride height in several ways to maintain stability and remain level in corners.

2023 BMW iX M60The vehicle can run from 0-60 mph in under four seconds and features standard AWD.BMW

When it goes on sale in June, 2022, the 2023 BMW iX M60 will have a starting price of $106,095, which includes a $995 destination charge. That's a flagship price tag, but the SUV's got the performance and a flagship-level list of standard features. That six-figure dollar amount buys 21-inch wheels, heated and ventilated front seats, wireless phone charging, AC fast charging, a panoramic sunroof, LED headlights, a Bowers & Wilkins Diamond Surround Sound System, four-zone automatic climate controls, and more.

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