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Audi plans to cut CO2 emissions 30% by 2025 but there's a catch

Photo courtesy of Audi AG

Audi is fully committing to the Paris Climate Agreement, becoming the first automaker to adopt the ambitious goals. As part of that agreement, the company aims to cut carbon dioxide emissions across its products by 30 percent by 2025. But, there's a big catch.

The Volkswagen Group, the parent company of Audi, will be using 2015 model year vehicles as its high-water mark for emissions. Nearly every vehicle in the Audi lineup has been completely redesigned since then including the fresh Q3, which is just making its way onto dealership lots.

Audi has also introduced the 2019 Audi E-Tron electric vehicle and plug-in hybrid variants of some of its most popular models in that time.

And there's still five years remaining.

In the next five years, Audi was already slated to make a big EV push, as is the Volkswagen Group as a whole.

At the L.A. Auto Show last year, Audi unveiled the Audi E-Tron GT concept and followed that up with the Audi Q4 E-Tron compact SUV concept at the Geneva Motor Show. Later this year, the company will deubt the Audi E-Tron Sportback.

The company is predicting that by 2025, it will offer 30 electrified Audis, including 20 all-electric vehicles.

Neither Audi nor the Volkswagen Group has revealed any plans in regard to cleaning up lithium-ion battery production for electric vehicles as part of this announcement. Last year Bloomberg reported that battery production may actually result in up to 74 percent more carbon dioxide emissions than an efficient internal combustion engine-powered car, when those plants rely on fossil fuels for production.

There is also the matter of battery materials harvesting, which often happens in Africa where allegations of child labor and abuse are rampant.

Questions also linger regarding the disposal of batteries following their natural lifecycle in a vehicle.

In addition to vehicle changes, Audi intends to operate carbon neutral plants by 2025 including its Brussels plant, which has been carbon neutral since 2018. Next up for conversion is the Audi plant in Győr, Hungary.

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Lucid is taking a page out of the no-dealership playbook.

Photo courtesy of Lucid Motors

Lucid Motors will be following the Tesla model of selling vehicles, setting up sales and service locations called Lucid Studios. There will be 20 boutiques open by the end of 2021 across North America, according to a statement put out by the company this week.

The studios will each feature a "California-inspired design aesthetic" and offers customers the flexibility of visiting the storefront in person or shopping online. They are small in size, but in high-traffic areas.

Lucid Motors boutiques Some showrooms may have the new Lucid Air staged inside.Photo courtesy of Lucid Motors

The company has immediate plans to open ten studios:

  • Silicon Valley Studio: Located at Lucid's Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA
Lucid will soon unveil a new consumer-facing website and launch their new electric vehicle, the Lucid Air. The company promises that the new website will feature "the world's most advanced configurator" that allows customers to customize their vehicle.
Within the site, the world's most advanced configurator will enable prospective owners to customize their own car and view it from any angle in a variety of environments. The Lucid app will let customers communicate with the company on any topic, including servicing. And over-the-air updates will keep every Lucid Air's in-car technology up to date.

Lucid Motors boutiques As shown, the Lucid Motors boutique will feature a vehicle simulator.Photo courtesy of Lucid Motors

The company is promising a nationwide network of service centers, mobile service providers, and certified collision repair centers that will be part of Lucid's "centralized customer care group". These service providers will be able to address customer needs that cannnot be remotely diagnosed and repaired.

"The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air," said Zak Edson, Director of Retail Operations for Lucid. "From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world."

The production version of the Lucid Air will debut in an online reveal on September 9, 2020.

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Audi is adding sport versions of its all-electric SUV to their portfolio.

Photo courtesy of Audi AG

Audi models badged with an "S" or "RS" are the sportiest the German automaker offers. Nearly every model in the lineup has such a variant, some more than one. With four-wheels delivering instant power to the pavement, it should serve as no surprise that the company is rolling out sport-tuned versions of their E-Tron and E-Tron Sportback.

The 2021 Audi E-Tron S and E-Tron S Sportback are the first all-electric Audi models to earn that distinction. The models will have there electric motors (one up front and two in the rear) and a battery that combine to produce 496 horsepower and up to 717 pound-feet of torque, which is available for an eight-second boost period.

The battery has a 95-kilowatt hour capacity with 91 percent usability. On a full charge, the Audi e‑tron S and the Audi e‑tron S Sportback can achieve ranges of up to 223 miles and 226 miles (WLTP).

When the car is operating in normal drive mode, just the rear motors are working. The the driver requires more performance, the front one kicks in. There is no mechanical differential in the all-wheel drive SUVs so torque vectoring takes place in just milliseconds at a very high threshold. Other drive modes including "Sport" and "Dynamic".

Each model has been given "S" specific tuning as well as the ability to adjust the height of the SUV. Owners can store up to seven driver profiles.

The profile of the vehicles has changed as part of "S" modifications with wider wheel arches. The E-Tron S Sportback is more aerodynamic than the E-Tron S. Both models have special front and rear bumper with pronounced contours and prominent inlets. A rear diffuser spans nearly the entire width of both bodies. The models have silver and aluminum exterior detailing and mirror housings, respectively.

Digital Matrix LED headlights are an option. The smart lights can project guides onto the road to show a car's position in a lane on a narrow street.

The SUVs' cabins are equipped with dark upholstery and finishes. Electrically adjustable sport seats finished in Nappa leather are available.

The center stack features two touch screens to control traditional infotainment and climate control functionalities. A head-up display is available. Navigation and the latest modular infotainment platform (MIB 3) are standard.

On-sale dates for the U.S. and pricing have yet to be announced.

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