Advertising

Audi apologizes for ‘insensitive’ ad featuring a child with a banana

This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

Trending News

 
 

Hardcore off-road SUV

Ford Bronco Raptor is real and on its way in 2022

Ford's video gave up very little on the new SUV.

Ford

The long-awaited Ford Bronco went on sale earlier this year and overwhelming demand has many buyers waiting months for the opportunity to own one. Ford isn't resting on that success, however, and is already hitting the gas on the SUV with the tease of a new model. The even longer-awaited Ford Bronco Raptor is coming, though we don't yet have many details to share, but Ford CEO Jim Farley shared a video to Twitter this morning that gives us a little to go on. More importantly, the video confirms that the Bronco Raptor is coming, which is music to our ears.

Ford Bronco Raptor Pause the video at the exact right moment, and you can catch a blurry glimpse of the Bronco Raptor.Ford

Being a tease, it's not surprising that we don't get a big, clear picture of the SUV. We can see that the Bronco Raptor's grille is different, with the Ford name spelled out in bold letters, just like the brand's other Raptor vehicles. We can also see that the Bronco's daytime running lights have shifted to orange.



Ford did not share any other details, but other Raptor models paint an enticing picture for the future hardcore Bronco. The SUV should get upgraded off-road suspension, brawny bodywork, and fat all-terrain tires. One of the biggest questions is what Ford will choose for the Bronco Raptor's powertrain. Two engines are currently offered for the standard Bronco, including a turbo-four and turbo-six. Rumors have pointed to the possibility that the Explorer ST's EcoBoost engine could make an appearance in the Raptor, which would bring up to 400 horsepower to the SUV. There may also be more than one wheel and tire option, which is the case for the upcoming F-150 Raptor, where buyers can choose to upgrade the stock 35-inch tires to 37-inchers.

There's no word on release date or pricing, but it's a safe bet that the Bronco Raptor will outpace its "normal" counterparts by more than a few dollars. Regardless of price, Ford should sell a ton of the SUVs, assuming it can keep up with demand on the production side.

Trending News

 
 

The new Tiguan sports an all-new front-end design.

Volkswagen

The Volkswagen Tiguan is an interesting compact SUV with a fun-to-drive personality and plenty of style. After 14 years on sale, the Tiguan is just in its second generation, but VW has given it a significant update for the 2022 model year that brings new tech, updated styling, and a refreshed interior.

2022 Volkswagen Tiguan The rear has been massaged with new badging and standard LED taillights. Volkswagen

The restyled Tiguan is available in four trim levels: S, SE, and SE R-Line Black. All models get a turbocharged 2.0-liter four-cylinder engine that makes 184 horsepower and 221 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive are standard, but VW's 4Motion all-wheel drive can be optioned in.

Styling updates are the big story for the 2022 Tiguan. The front end is entirely new and carries design cues from the larger Atlas and Atlas Cross Sport. LED headlights are now standard, and an illuminated light line is available for the SUV's grille. On the rear liftgate, the Tiguan model name lettering also mirrors that of the Atlas, with the name spelled out underneath the VW logo.

2022 Volkswagen Tiguan Most trims get an 8-inch touchscreen.Volkswagen

Inside, the Tiguan now comes standard with heated seats, while a heated steering wheel and ventilated seats are available. Cloth upholstery is standard, while mid-range trims get leatherette. The top SEL R-Line comes with leather and a perforated leather-wrapped sport steering wheel. Front-wheel drive models come standard with three rows of seating as well, making the Tiguan one of the more family-friendly vehicles in its class.

2022 Volkswagen Tiguan The top trim gets upscale leather upholstery.Volkswagen

The base Tiguan S comes with a 6.5-inch touchscreen running Volkswagen's excellent MIB 2 software, but all others get MIB 3 infotainment software running on a glass-covered 8.0-inch touchscreen. The automaker notes that it's a capacitive touch system, which functions more like a smartphone than other infotainment systems, which sometimes require pressure to register a touch input. All Tiguans get a digital gauge cluster with an 8-inch display, while the top SEL R-Line upgrades to a 10.25-inch configurable gauge cluster that offers full-screen navigation and other views.

Pricing for the 2022 Volkswagen Tiguan starts at $25,995 for the base S trim with front-wheel drive. Adding all-wheel drive pushes the prices to $27,495. All Tiguan models will see a $1,195 destination charge tacked on at the bottom line.

Trending News