Advertising

Audi apologizes for ‘insensitive’ ad featuring a child with a banana

This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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New hot hatch

This is the 2023 Toyota GR Corolla

The GR Corolla is headed for our shores later this year.

Toyota

Car enthusiasts in the United States frequently have to watch as automakers release wild performance cars, particularly hatchbacks and wagons, that we can't get. Surprisingly, it's Toyota that is here to save us all. The automaker's GR Yaris hatchback made waves in global markets when it landed a couple years ago, and now it's bringing a beefed-up GR Corolla to the U.S. that will get many of that car's rally-inspired go-fast bits.

Two trims will be available at launch. The "entry-level" model is the Core trim, which comes later in 2022. In 2023, Toyota will release a limited Circuit Edition that gets upgraded performance components and a nicer interior.

The Corolla hot hatch shares its turbocharged 1.6-liter engine with the GR Yaris, but in the Corolla it got a bump to 300 horsepower and 273 pound-feet of torque. The car comes exclusively with a six-speed manual transmission and Toyota's GR-Four AWD system. The driver can change the GR's power distribution to suit the situation and driving style. The system can send up to 70 percent of power to the rear.

2023 Toyota GR CorollaThe GR Corolla gets a turbocharged three-cylinder engine and all-wheel drive.

Though it's based on the standard car, the GR Corolla is wider than its counterpart, and features more weld points for better structural rigidity. Toyota says it used extensive structural adhesive throughout as well, which should further improve handling. The car rides on 18-inch wheels with Michelin Pilot Sport 4 tires standard.

The GR's interior features a driver-oriented setup with a 12.3-inch digital gauge cluster and a short-throw shifter positioned for easy reach by the driver. The Core trim comes with cloth upholstery and the Circuit Edition gets suede and synthetic leather. Both models offer sport seats with GR logos and the Circuit Edition brings heating for the front buckets.

Toyota will offer three packages to upgrade the Core Edition:

  • Performance package: front and rear Torsen limited slip differentials (LSD)
  • Technology package : JBL premium audio, navigation, and wireless smartphone charging
  • Cold Weather package: Heated front seats and heated steering wheel

2023 Toyota GR CorollaA six-speed manual transmission is the only option. Toyota

Toyota hasn't given out pricing details for the GR Corolla, but we should learn more soon. The Core trim is due out later this year and the Circuit Edition will be sold as a 2023 model year exclusive for the car's first year on sale.

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