Advertising

Audi apologizes for ‘insensitive’ ad featuring a child with a banana

This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

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Nuts & Bolts

 
 

Audi is only making the car for U.S. customers.

Photo courtesy of Audi AG

The 2021 Audi R8 Panther special edition is one of the rarer gifts you can get for your garage this holiday season. With a limited run of 30 coupes in the works, the R8 Panther edition models are the first available units in the R8 rear-wheel-drive model line and available only for U.S. customers.

If the name sounds familiar to you, that's because it should. The R8 Panther edition joins the 2019 RS 5 Panther edition, which was also a limited run and featured the same paint color and interior upholstery.

2021 Audi R8 Panther The hallmarks of the model include its black paint job and red-edged wheels.Photo courtesy of Audi AG

The unique 2021 R8 Panther comes covered in an Audi-exclusive Panther Black crystal effect paint job with carbon exterior mirror housings. Its badging has been coated in black. The model rides on 20-inch five-double-spoke dynamic design wheels that have been milled cut, finished in matte black with red trim, and wrapped in summer performance tires.

Your neighbors will hear you leaving the cul-de-sac thanks to the car's sport exhaust system, which amplifies the sound of the V10 engine. LED headlights and LED taillights, with dynamic turn signals will help their eyes follow your path on the way out as they peer out their windows.

The R8 Panther is powered by a naturally aspirated 5.2-liter V1 engine that produces 532 horsepower and 398 pound-feet of torque, and sprints from zero to 60 mph in 3.6 seconds. It has a top track speed of 201 mph.

The chassis of the R8 Panther edition has been specifically adapted for rear-wheel drive, including using solid rear axles as opposed to hollow, a stiffer front anti-roll bar, and an increase in rear negative camber.

2021 Audi R8 Panther

Photo courtesy of Audi AG

The model has a full black leather interior with Crimson red stitching. Its racing shells seats are covered in red Nappa leather and have power height and manual fore/art seat adjustment. The car's gear selector and parcel shelf are covered in Alcantara, and the headliner features a diamond-stitched Alcantara. Audi has given the model a brand-exclusive steering wheel with leather/Alcantara and 12 o'clock marker as well as exclusive R8 floor mats with Crimson red leather edging.

Audi virtual cockpit, Audi smartphone interface, Audi phone box with signal booster, navigation, a 13-speaker Bang & Olufson sound system, and illuminated door sill inlays are included.

A carbon exterior package adds carbon fiber to the engine compartment and carbon sigma sideblades while the carbon interior package adds carbon fiber high-gloss surrounds for both the virtual cockpit and the air vents, as well as the center console.

The 2021 R8 Panther edition will be available in select dealerships this month with an MSRP of $183,300. There is an additional $1,495 destination charge, $1,700 gas guzzler tax, sales taxes, title, options, and dealer charges.

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The Hispano Suiza Carmen Boulogne is an all-electric hypercar

Photo courtesy of Hispano Suiza

The Hispano Suiza brand has been around for more than a century. Now primarily known as an aerospace company, the automotive side of the business is attempting a revival, first with the Carmen's introduction and now with the Carmen Boulogne, a sportier take on the Carmen.

The Carmen Boulogne is a fully electric and exclusive hypercar that was designed, developed, and manufactured in Barcelona, Spain. The company will create just five examples for sale.

Its name origin stretches back to 1921 when Hispano Suiza made a racing version of its high-performance H6 Coupé and entered it in the George Boillot Cup, an endurance race lasting more than 3.5 hours around the French city of Boulogne. Hispano Suiza took the win at the race in 1921, 1922, and 1923.

Hispano Suiza Carmen Boulogne Photo courtesy of Hispano Suiza

The Hispano Suiza Carmen Boulogne delivers 1,098 horsepower and has an electronically limited maximum speed of 180 mph. The car can get form zero to 60 mph in 2.6 seconds and weighs 3,593 pounds. Its weight is 60 pounds less than the traditional Carmen, a number that was achieved by changing out traditional structural elements for a carbon fiber subframe, among other parts. Additionally, the entire body of the car is carbon fiber.

The car's 80 kilowatt hour battery gives it a driving range of up to 248 miles. That's similar to the range of the 2021 Ford Mustang Mach-E. Its battery is designed and produced in-house, and has fast-charging capability of more than 80 kilowatts, taking just 30 minutes to charge from 30 to 80 percent via a CCS2 fast charger. It also has CHAdeMO and GB/T charging options.

Each rear wheel of the car has two permanent-magnet synchronous motors. The torque deliver of each motor is controlled through a vectoring system honed by experience in Formula E racing. Off the line through 6,500 rpm, the car is capable of reaching 1,180 pound-feet of torque.

The face of the car has the same semi-circular headlights and scowl as the Carmen, with the difference of a copper-colored grille. Buyers can customize their model to include either suede or black Alcantara on the dashboard and door panels.

Hispano Suiza Carmen Boulogne

Photo courtesy of Hispano Suiza

The price of the Hispano Suiza Carmen Boulogne starts at $2 million USD, and its manufacturing process requires approximately twelve month of lead time.

The five units of the Carmen Boulogne hypercar join the 14 units of the Carmen to reach a total of 19 units in production, with the first unit ready to be delivered in 2022.

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