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Aston Martin, Mercedes up linkage through added ownership stake, strategic cooperation

The Aston Martin DBS Superleggera 007 Edition is just one of the new models the company rolled out this year.

Photo courtesy of Aston Martin

An expanded partnership between Aston Martin Lagonda and Mercedes-Benz will limit the beleaguered British automaker's risk and provide for a more tech-heavy future.

Tobias Moers, Chief Executive Officer of Aston Martin Lagonda, spent more than 25 years in senior roles at Diamler AG, the parent company of Mercedes-Benz AG, prior to assuming the role in August 2020. "Today's expansion of our partnership with Mercedes-Benz AG is a critical step towards achieving our goals for Aston Martin. The capabilities of Mercedes-Benz AG technology will be fundamental to ensure our future products remain competitive and will allow us to invest efficiently in the areas that truly differentiate our products," he said in a statement regarding the news.

Mercedes already has a strategic partnership with Aston Martin. The new agreement allows the German automaker to become a more heavily invested long-term partner, supplier, and shareholder through a number of initiatives. These initiatives will effect everything from product development and technology offerings to fiscal stability.

Mercedes has given Aston Martin new financing. It is comprised of:

  • £125 million in new ordinary shares
  • £259 million equivalent in new second lien notes which mature in 2026 with detachable warrants incorporated representing 5.0% of the fully diluted issued share capital of Aston Martin following the proposed Mercedes-Benz AG share issuances
  • £840 million equivalent of first lien notes, which mature in 2025 and a refinanced revolving credit facility of £87 million maturing in 2025
This financing allows Aston Martin to repay a loan it took out as part of the U.K. Coronavirus Large Business Interruption Loan Scheme. It also allows for working capital and capital expenditures to pay commissions and fees. Mercedes-Benz will then own up to 20 percent of Aston Martin.
In addition to financial stability, the partnership will give Aston Martin access to powertrain architecture for conventional, hybrid, and electric vehicles currently on the market and future-oriented electric/electronic architecture. This will enable profit launches through 2027 and lower the cost and risk occurred when Aston Martin was faced with developing those technologies on its own.

Aston Martin is targeting 10,000 units of sale each year with $2 billion in revenue by 2024-2025, according to the announcement.

J.P. Morgan and Barclays were instrumental in helping put Goethe the agreement.

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EQS buyers will have access to two years of free charging.

Electrify America

The Mercedes-Benz EQSis set to start hitting dealers' lots in just a few months, and the automaker is working drum up excitement for the all-new EV. Today, Electrify America announced that it will partner with Mercedes to offer charging services to buyers of the upcoming vehicle.

The agreement means that EQS owners will have two years of free charging, which includes 30-minute charging sessions at Electrify America locations. The services go a step further, however, and will include the ability to plug and charge. This means that EQS owners who have activated their Mercedes me Charge accounts can start a free charging session just by plugging the vehicle into the charger. Electrify America says that no authentication or initiation steps will be required.


2022 Mercedes-Benz EQS The EQS is due to hit the market in late 2021.Mercedes-Benz


The agreement between Mercedes-Benz and Electrify America will also extend some services to future EQ battery-electric vehicles, as well as future Mercedes plug-in hybrid vehicles. The company notes that there may be costs to charge for those vehicles, but drivers will still be able to use the Mercedes me app to initiate sessions.

As more automakers jump in the EV game, free charging partnerships are becoming a bigger deal. Just last month, Hyundai announced that buyers of its Ioniq 5 EV will receive two years of free charging from Electrify America, and Ford offered free charging to its Mustang Mach-E customers, also through Electrify America, though The Blue Oval's offer only extended to 250 kilowatt-hours.

2022 Mercedes-Benz EQS The partnership with Electrify America will provide access to chargers across the country.Mercedes-Benz


The EQS itself is Mercedes' first vehicle in what will become an electric sub-brand for the automaker. It will hit the market as a 2022 model late in 2021, and will be offered in two models. The entry level machine features 329 horsepower and 406 pound-feet of torque, while the up-level EQS 580 4Matic will see 516 horsepower and 611 pound-feet of torque. Beyond its electric powertrain, the EQS will offer several advanced tech features, including a 12.3-inch digital gauge cluster and a 17.7-inch touchscreen. Even the passenger gets a display in the new car, as a second 12.3-inch screen will be positioned on the right portion of the dash.

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The F-Type P450 cars replace the P300 and P380 as part of the Jaguar lineup.

Photo courtesy of Jaguar

Two new versions of the Jaguar F-Type are on the horizon. New versions of the model have been created to further the car's luxury proposition and both are powered by a roaring V8 engine. The new P450 variants replace the P300 and P380 models currently in the lineup. Jaguar is keeping the F-Type R around.

2022 Jaguar F-Type P450

The 2022 Jaguar F-Type P450 will be available as a coupe or convertible in P450 RWD or P450 R-DYNAMIC AWD grades. All varieties come with a 444-horsepower supercharged V8 under the hood that achieves 428 pound-feet of torque. An electronic active differential is standard. In all configurations, the car gets from zero to 60 mph in 4.4 seconds and has a top speed of 177 mph.

2022 Jaguar F-Type P450 The car has received minor exterior updates from the 2021 model.Photo courtesy of Jaguar

In a nod to its suburban buyers, the F-Type has a Quiet Star mode that allows a more subtle roar out the back side of the car upon startup. Drivers who don't care about keeping quiet can switch the car in to Dynamic mode and let the rumble out.

Each F-Type P450 rides on 20-inch wheels, has larger brakes than traditional F-Type models, and has the switchable exhaust. Double J-Blade daytime running lights feature up front while new slender rear lights allow the body of the car to speak for itself.

Buyers who get the F-Type P450 R-Dynamic AWD get bespoke badging; a gloss black front splitter, side sills, valance, and venturi; auto-dimming, power- folding, heated door mirrors with memory; and 20-inch Style 6003, split-spoke, gloss Dark Grey with Contrast Diamond Turned Finish Wheels.

2022 Jaguar F-Type P450 The interior sports a refined appearance.Photo courtesy of Jaguar

Monogram stitch patterns on the car's seats and interior accents in Windsor Leather and satin-finish Noble Chrome enhance the interior. Additionally, there are "Jaguar Est.1935" markings on the center console finisher, glovebox release button surround, and seatbelt guides. Six-way electric power seats are standard on F-Type P450 RWD, while F-Type P450 R-Dynamic AWD adds 12-way electric memory front seats, electrically adjustable steering column with memory, Delta Aluminum Center Console, and R-Dynamic branded metal treadplates as standard equipment.

A 12.3-inch driver information display is standard.

F-Type P450 is available in 11 standard exterior colors, and can be ordered in over a dozen custom SVO paint finishes. It starts at $69,900 for the P450 RWD Coupe and $79,900 for the R450 R-Dynamic AWD Coupe.

2022 Jaguar F-Type R

The F-Type R is the pinnacle of the Jaguar lineup with torque on-demand all-wheel drive, Jaguar Intelligent Driveline Dynamics control technology, a double wishbone front and rear suspension, and electric power-assisted steering.

It can get from zero to 60 mph in 3.5 seconds and has an electronically limited top speed of 186 mph thanks to its 575-horsepower supercharged V8 engine. All-wheel drive is standard.

This model starts at $103,200.

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