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Aston Martin, Mercedes up linkage through added ownership stake, strategic cooperation

The Aston Martin DBS Superleggera 007 Edition is just one of the new models the company rolled out this year.

Photo courtesy of Aston Martin

An expanded partnership between Aston Martin Lagonda and Mercedes-Benz will limit the beleaguered British automaker's risk and provide for a more tech-heavy future.

Tobias Moers, Chief Executive Officer of Aston Martin Lagonda, spent more than 25 years in senior roles at Diamler AG, the parent company of Mercedes-Benz AG, prior to assuming the role in August 2020. "Today's expansion of our partnership with Mercedes-Benz AG is a critical step towards achieving our goals for Aston Martin. The capabilities of Mercedes-Benz AG technology will be fundamental to ensure our future products remain competitive and will allow us to invest efficiently in the areas that truly differentiate our products," he said in a statement regarding the news.

Mercedes already has a strategic partnership with Aston Martin. The new agreement allows the German automaker to become a more heavily invested long-term partner, supplier, and shareholder through a number of initiatives. These initiatives will effect everything from product development and technology offerings to fiscal stability.

Mercedes has given Aston Martin new financing. It is comprised of:

  • £125 million in new ordinary shares
  • £259 million equivalent in new second lien notes which mature in 2026 with detachable warrants incorporated representing 5.0% of the fully diluted issued share capital of Aston Martin following the proposed Mercedes-Benz AG share issuances
  • £840 million equivalent of first lien notes, which mature in 2025 and a refinanced revolving credit facility of £87 million maturing in 2025
This financing allows Aston Martin to repay a loan it took out as part of the U.K. Coronavirus Large Business Interruption Loan Scheme. It also allows for working capital and capital expenditures to pay commissions and fees. Mercedes-Benz will then own up to 20 percent of Aston Martin.
In addition to financial stability, the partnership will give Aston Martin access to powertrain architecture for conventional, hybrid, and electric vehicles currently on the market and future-oriented electric/electronic architecture. This will enable profit launches through 2027 and lower the cost and risk occurred when Aston Martin was faced with developing those technologies on its own.

Aston Martin is targeting 10,000 units of sale each year with $2 billion in revenue by 2024-2025, according to the announcement.

J.P. Morgan and Barclays were instrumental in helping put Goethe the agreement.

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New electric luxury vehicles

Three new Mercedes-Benz EVs we can't wait to see

Mercedes showed off its electric future at the 2021 IAA Mobility show in Germany.

Mercedes-Benz

Mercedes-Benz is going electric, and though it only recently announced its firm plans to do so, it already seems that the German automaker is moving quickly toward that goal. At the 2021 IAA Mobility show in Munich, Mercedes showed off some of its upcoming electrified products. We've seen the EQS, a flagship electric sedan, but three newcomers made an appearance at the show.


Mercedes-Benz EQB EQB will be Mercedes' electric family SUV.Mercedes-Benz


EQB

EQB is the brand's family-sized SUV, offering seating for up to seven people. A long wheelbase of 111.3 inches and adjustable second-row seating allows more interior space for people and gear. Mercedes says the EQB will offer two powertrain configurations: The EQB 300 4MATIC will get 225 horsepower and the EQB 350 4MATIC will sport 288 horsepower. A front-wheel drive configuration will go on sale later and a long-range model will follow.


Mercedes-Benz Concept EQG The EQG will eventually become the brand's electric off-roader.Mercedes-Benz


EQG

Concept EQG is a preview of the eventual electrification of the Mercedes-Benz G-Class, its boxy, upper-crust off-roader. This concept is far closer to a design exercise than something we'll actually see in production, but it's an interesting demonstration, nonetheless. With 22-inch wheels, wild exterior lighting touches, and what the automaker says will be legendary off-road abilities, the EQG will be an exciting vehicle when it does make an appearance.


Mercedes-Benz EQE EQE will follow the EQS as a smaller, sportier electric sedan in 2022.Mercedes-Benz


EQE

EQE is the second car to use Mercedes' EVA2 electric architecture, following the EQS sedan. The car is currently scheduled for a staggered release in mid-2022 and will feature a more compact and sportier design than its predecessor. Mercedes says that the car will be available with either 19- or 21-inch wheels, and notes that its size is comparable to the current CLS coupe-sedan. The car offers an impressive range of up to 410 miles on a single charge from its 90kWh battery and special charging capabilities through the Mercedes me Charge network.

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Special edition Land Rover

Special Land Rover Defender stars in new James Bond film

The special Defender features several 007-inspired touches.

Land Rover

James Bond and British vehicles go together like bread and butter. The spy's most well-known rides come from Aston Martin, but Land Rover isn't sitting out on the action. The 25th film in the Bond series, No Time To Die, premiers in just a few weeks, and with it, a new special edition Land Rover Defender. Land Rover's SV Bespoke division created the special Defender, which in addition to making an appearance on the silver screen, will be on sale for a limited run to 300 lucky Bond fans willing to shell out the cash.


2022 Land Rover Defender V8 Bond Edition The Defender gets exclusive infotainment animations.Land Rover


The villainous Defender is powered by a supercharged 5.0-liter V8 that produces 518 horsepower and 461 pound-feet of torque. An eight-speed automatic transmission is standard, and Land Rover says the powertrain is strong enough to push the hefty off-roader to 60 mph from a stop in just 5.1 seconds. The V8 is a recent addition to the Defender line, and comes paired here with unique suspension and transmission tuning, bespoke spring and damper rates, and a new electronic active rear differential.



2022 Land Rover Defender V8 Bond Edition The 007 Defender V8 get special puddle lights.Land Rover


Unique touches to the 007 Defender include "Defender 007" treadplates, special infotainment animations, and "007" exterior puddle lamps. The interior will get a laser-etched detail plate to denote its number among the 300 vehicles. No Time To Die will feature the Defender front and center, but it's not the only Land Rover in the film. Two Range Rover Sport SVR SUVs will also make an appearance, along with a Range Rover Classic and a Land Rover Series III.


2022 Land Rover Defender V8 Bond Edition You'll need to be really into Bond to truly appreciate the special Defender.Land Rover


If you're more interested in seeing the Defender's time on screen than you are in getting behind the wheel, it hits theaters in the U.S. starting on October 8, 2021. The film will be the fifth and final movie to feature Daniel Craig as Bond. However, if you're really excited about the Defender, get ready to pay up. Prices start at $114,600 and supplies are extremely limited.

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