Sales

As dealerships reopen, these cars are the greatest post-coronavirus sales success stories

The Subaru Forester had a relatively good sales month in May.

Photo courtesy of Subaru of America Inc.

Though many auto dealerships did not totally stop operations during the COVID-19 outbreak, sales slumped across the country and buying a new vehicle was put on the back burner due to economic uncertainty, health, and lack of shopping opportunity. Automakers worked with dealerships and regulators to make the purchase process easier using digital document signing, pick-up and drop-off service, and initiating cleanliness guidelines for dealers.

As the world starts to open up, so too have dealerships. Americans are not shying away form purchasing and automakers are staring down supply chain issues as demand picks back up.

Some auto companies and dealers have been better at addressing the struggle during this time, turning shoppers into buyers and moving those buyers toward on-hand inventory. Though most model sales were down for May 2020 versus May 2019, a vehicles did better than expected, putting up strong numbers compared to the sales results of the first quarter of 2020. Scroll down to see the winners.

Hyundai Veloster

Photo courtesy of Hyundai Motor America

It's pretty cut and dry. Hyundai sold more Velosters in May than it did in any other month in 2020 so far.

Honda Passport

Photo courtesy of American Honda Motor Mfg. Inc.

It's simple. Honda sold more Passports in May than it did in any other month in 2020 so far. Before you think that it's because Pilot and CR-V models weren't in stock, consider that those SUVs also had great months.

Acura MDX

Photo courtesy of American Honda Motor Co., Inc

Sales of the Acura MDX were higher in May than they were in January, March, and April of this year. That's good news for the model, which is about to be completely redesigned.

Kia Seltos

Photo courtesy of Kia Motors

Sales of the Kia Seltos were just starting when the pandemic hit. The automaker sold the most Seltos models ever in May 2020, almost doubling what they sold in April.

Hyundai Tucson

Photo courtesy of Hyundai Motor America

Hyundai sold nearly double the amount of Tucsons in May as they did any other vehicle. The SUV had its best month of the year (no other month came within 5,000 units).

Honda CR-V

Photo courtesy of American Honda Motor Co., Inc.

Honda sold more CR-Vs in the month of May than they did in any other month in 2020 so far. That's about 2.5 times more than the number of SUVs they sold in April and nearly 1.75 times as many as were sold in March. Of note, Honda introduced the CR-V Hybrid to the market during the pandemic, perhaps helping to boost those sales.

Subaru Forester

Photo courtesy of Subaru of America Inc.

Though down considerably year-to-date, sales of the Subaru Forester strengthened in May 2020, outselling May 2019 by over 11 percent. Its May sales were the highest of the year so far.

Genesis G70

Photo courtesy of Genesis Motors

The luxury arm of Hyundai has bounced back nicely after slow sales in March and April. However, it's G70 is the real stand out with May 2020 being its best sales month of the year.

Kia Soul

Photo courtesy of Kia Motors

Kia sold more Souls in May than it did during any other month in 2020. In fact, there were about 1.65 times more Souls sold in May than there were in April.

Hyundai Palisade

Photo courtesy of Hyundai Motor America

Though Kia Telluride sales have languished due to supply chain issues, its sister model, the Hyundai Palisade, has seen sales flourish. In May, the company sold more Palisades than they had in any month in 2020 so far.

Mazda Mazda3

Photo courtesy of Mazda North American Operations

Mazda sold nearly double the number of Mazda3s during May than they did in April and about 45 percent more than they did in March. This makes the Mazda3 the company's best-selling car.

Honda Pilot

Photo courtesy of American Honda Motor Co., Inc

Honda doubled the number of Pilots it sold in both March and April in May. The over 12,000 sold is, by far, the highest number sold per month in 2020.

Subaru WRX/STI

Photo courtesy of Subaru of America, Inc.

The aging car, which is one of the remaining few that comes with a manual transmission offering, celebrated its best month of sales so far this year. Sales of the Subaru WRX/STI were up nearly seven percent in May 2020 compared to May 2019.

Hyundai Santa Fe

Photo courtesy of Hyundai Motor America

Like the Tucson, Hyundai has seen the Santa Fe achieve the highest total number of sales in May as it has in any month of 2020. The numbers are nearly double the amount of vehicles sold in April.

Kia Stinger

Photo courtesy of Kia Motors

Kia Stinger sales have not been stellar, but in May they picked up a lot of momentum nearly doubling the number the company sold in March.

Honda Accord

Photo courtesy of American Honda Motor Co., Inc

The Honda Accord faces stiff competition from the Toyota Camry it also faced the economic downturn by losing about half of its average monthly sales. With dealerships back open, the Accord had its second-best sales month of the year in May.

Kia Sorento

Photo courtesy of Kia Motors

Kia sold more Sorentos in May than they did in January, March, and April. The SUV nearly outsold the Sportage and Kia sold about 2.5 times as many Sorentos as they did Telluride. The Sorento is getting a complete redesign for the 2021 model year.

Honda Civic

Photo courtesy of American Honda Motor Co., Inc

As well as the Accord did, the Civic did better, having its best sales month of 2020 so far in May - and it wasn't even close.

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Nuts & Bolts

 
 

The Sorento Yosemite Edition is a one-off Kia model designed to showcase the company's new Sorento accessories line.

Photo courtesy of Kia Motors

For the 2021 model year, Kia redesigned its Sorento SUV. That fresh face began arriving in showrooms this month, with more trail-ready capability than ever before found on the model. To celebrate that, Kia has worked with LGE-CTS Motorsports to create two custom Sorentos inspired by America's National Parks.

Each of the models is built on the Sorento SX Prestige X-Line model, an SUV that features 20-inch wheels, increased ride height (8.2 inches versus the Sorento's traditional 6.9-inch height), improved approach and departure angles (18.4 degrees and 23.3 degrees, respectively, versus 16.8 degrees and 22.1 degrees), all-wheel drive with Snow drive mode, and a more robust roof rack.

2021 Kia Sorento Yosemite Edition

Photo courtesy of Kia Motors

The 2021 Sorento Yosemite Edition is named after California's Yosemite National Park, one of the country's first national parks. It's finished in a matte Pine Green paint job and has gloss and matte black exterior accents.

The 2021 Sorento Zion Edition gets its name from Zion National Park in southwest Utah. Like Yosemite, Zion is known for its long canyon full of trees with hills rising far above. The SUV wears a Desert Sand gloss paint color and has gloss black exterior accents. The Sorento Zion Edition has a full-length cargo top on its roof.

Both models have custom fender flares and ride on 32-inch all-terrain tires. Their body armor includes custom skid plates and brush guards finished in satin chrome.

Kia will be offering the Sorento with a range of port-installed and dealer-installed accessories including roof racks, tow hitches, and side steps.

2021 Kia Sorento Zion Edition

Photo courtesy of Kia Motors

Traditionally, these types of models would have debuted at a major auto show, like the LA Auto Show, then been shown at smaller auto shows throughout the country over the next year. Instead of that, these models debuted during Kia dealer meetings and will make their way across the country making what Kia calls "special appearances".

These models are not for retail sale.

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The Ducati Diavel 1260 Lamborghini is inspired by a pioneering Lamborghini car.

Photo courtesy of Ducati

Automobili Lamborghini and Ducati have partnered to design a limited edition motorcycle. The Ducati Diavel 1260 Lamborghini is said to embody "Italian excellence" and is comprised of the values of sport companies: "sportiness, attention to design, and a meticulous devotion to detail". Just 630 of the models will be made.

Inspiration for the project comes from the Lamborghini Sián FKP 37, a car noted as being the first to combine a V12 engine and hybrid technology based on supercapacitors. With their powers combined, the Lamborghini reaches speeds over 220 mph. Its body is totally made of carbon fiber with sharp lines optimized for aerodynamic excellence. The automaker's signature Y-shaped features and hexagonal shapes are on display on the interior and exterior of the car.

Photo courtesy of Ducati

The new bike is based on the Ducati Diavel 1260 S, which the company describes as powerful, muscular, agile, and "effective between the curves". Traditionally, the 1260 S comes in a red and white paint job with Ducati graphics. The motorcycle is powered by Ducati's Testastretta DVT 1262 engine, which achieves 162 horsepower and offers three ride modes and three power modes. Its lightweight frame is paired with adjustable forks, Öhlins suspensions, Marchesini forged rims, and a daytime running light.

Centro Stile Ducati redesigned the bike for the project. For the Diavel 1260 Lamborghini, Ducati has improved upon the 1260 S replacing its rims with forged ones designed explicitly to recall the car, finished in Oro Electrum paint. The same theory holds for the new carbon fiber radiator covers and Ducati red Brembo brake calipers. Additionally, the silencer cover, spoiler, central tank cover, seat cover, front and rear mudguards, dashboard cover and headlight frame are also made of carbon.

The livery of the Diavel 1260 Lamborghini is the result of the collaboration between the Centro Stile Ducati and Centro Stile Lamborghini. The bike's Verde Gea paint is the same as what was applied to the Sián FKP 37. The livery of this Diavel has a '63': an important number for the Sant'Agata Bolognese company that was founded in 1963. Multiply 63 by 10 and you get the number of units of the model to be produce by Ducati.

The Ducati Siavel 1260 S starts at $22,995. Expect this limited edition model to be a premium on that price.

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