Such a Tease

Mitsubishi teams up with Amazon, Chevy collaborates with Disney for new vehicle reveals

Mitsubishi Motors will debut its 2022 Outlander in partnership with Amazon

Photo courtesy of Mitsubishi Motors

In a world no longer governed by the auto show calendar, automakers are finding new ways to reveal their vehicles to the world. Mitsubishi Motors will debut its redesigned 2022 Outlander in a new way next week thanks to a little help from Amazon. Similarly, a Chevrolet-Disney partnership will serve as the launching point for the reveal of the 2022 Chevrolet Bolt EV and EUV.

Automakers spend, on average, upwards of $1 million creating the booths for the products to be displayed at during a major auto show, often in partnership with their local dealership arm. Some have been known to spend five times that amount.

The global unveiling of the Outlander marks the first time that Amazon will utilize its Amazon Live streaming service. Amazon Live is a content arm of the online retailer and entertainment services provider that combines the idea behind television programming by the Home Shopping Network (HSN) and QVC with the interactivity of a Facebook Live. Unlike Amazon Prime programming, Amazon Live is available to the masses sans subscription.

2022 Mitsubishi Outlander Mitsubishi has released a series of images teasing its 2022 Outlander. Photo courtesy of Mitsubishi Motors

"We're focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers' homes," said Munira Rahemtulla, Director, Amazon Live. "This collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way."

The Outlander reveal will mark the first time that Amazon Live has served as a platform for a vehicle reveal. The debut will take place on Tuesday, February 16 at 6 p.m. EST.

Chevrolet has partnered with Walt Disney World to bring the story of the 2022 Chevrolet Bolt EUV and Bolt EV to life during their product debuts. The focus of the Valentine's Day event will be to show how "magic can take place when the imagination is electrified," according to a release.

The all-electric Bolt EV is expected to receive a mid-generation facelift while the Bolt EUV will be launching to audiences for the first time. Chevy's Bolt EUV is a larger all-electric vehicle, designed to slot just above the Bolt EV in the company's lineup.

2022 Chevrolet Bolt EUV A recent video revealed that the 2022 Chevrolet Bolt EUV is getting Super Cruise hands-free driving tech. Photo courtesy of Chevrolet

Last summer General Motors promised to introduce 12 new electric vehicles (EVs) by 2023 and has now upped the ante to 30 new EVs by 2025. The company humorously showcased its efforts in a Super Bowl commercial starring Will Ferrell, Awkwafina, and Kenan Thompson.

Not all aspects of GM's business are behind the move. A report by the Wall Street Journal indicates that that around 150 of Cadillac's 880 dealers will give up their right to sell the brand as part of a buyout rather than spend about $200,000 on General Motors-required upgrades to their establishments. The upgrades are designed to make the dealerships ready to service and support electric vehicles. The buyouts range from around $300,000 to upwards of $1 million for most dealers.

The debut of the 2022 Chevrolet Bolt EUV and EV can be seen at www.chevy.com/EV on February 14 at 4 p.m. EST.

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The new ClickShop interface allows customers to shop for and purchase a vehicle online.

Photo courtesy of Mitsubishi Motors North America

If you like a Mitsubishi but don't like your local Mitsubishi dealership, there's good news. Today Mitsubishi Motors North America has launched a 24-hour digital showroom on mitsubishicars.com that allows customers to start, pause, restart, and complete the car buying process from the comfort and convenience of their home.

Called ClickShop, the process is designed to make the buying process as click, click, car." It rolls together the ability to browse real-time inventory; build a custom deal, with pre-populated, applicable incentives, including payment, trade, and taxes; submit their credit application and book an in-person or virtual appointment. Customers are also not required to submit their contact information to unlock deals.

"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."

Still wondering how it works? Mitsubishi has a handy video you can watch the explains the process.

Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three revised vehicles and one all-new, ground-up redesign.

"We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime," said Richard Herod III, White Bear Mitsubishi (White Bear Lake, Minn.) Dealer Principal. "This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door."

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Project Trinity is a new sedan Volkswagen is set to bring to market in five years.

Photo courtesy of Volkswagen AG

Talk about a long tease. Volkswagen has released an image of the vehicle dubbed Project Trinity, an all-electric sedan that's not expected to hit the market until 2026.

The project takes its name from three new design these: a newly developed electronics platform with state-of-the-art software, the simplification of the supply structure, and fully networked and intelligent production at the main plant in Wolfsburg.

"Trinity is a sort of crystallization point for our Accelerate strategy, a lighthouse project, our software dream car," says Ralf Brandstätter, CEO of the Volkswagen brand.

The car is designed to fast forward automobile intelligence. It will set new standards for range, charging speed, and digitalization, according to the automaker. In regards to charging speed, Volkswagen anticipates that vehicle charging will be coming as fast as a petrol refuel.

Additionally, Trinity will reach production with Level 2+ advanced driver-assistance system (ADAS) technology. However, VW says that the car will be able to drive "highly automated according to Level 4" standards.

The gap between Level 2 and Level 4 ADAS standards is large. According to NVIDIA, Level 2+ adds surround perception and articial intelligence as a layer onto the typical Level 2 experience. This added technology allows the vehicle to perform some automated maneuvers, such as lane changes, while the driver is still in control of the vehicle. Driver monitoring is also a part of Level 2+ tech.

"We are using our economies of scale to make autonomous driving available to many people and to build a learning neural network. In this way, we are creating the conditions for the continuous exchange of data from our vehicle fleet—for example, on the traffic situation, on obstacles or on accidents," says Ralf Brandstätter. Trinity thus gives people time and saves them stress. After a long highway trip, you arrive at your destination relaxed. Because you have been driven by a chauffeur to your vacation or to your home after work. "Trinity therefore becomes a kind of 'time machine' for our customers," says Ralf Brandstätter.

Volkswagen intends to build future vehicles with fewer variants, standardizing hardware in the process. In a release, the company said, "The cars will then have virtually everything on board and customers will be able to activate desired functions "on demand" at any time via the digital ecosystem in the car. This will significantly reduce complexity in production."

"In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time via the digital ecosystem in the car," said Brandstätter.

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