Such a Tease

Mitsubishi teams up with Amazon, Chevy collaborates with Disney for new vehicle reveals

Mitsubishi Motors will debut its 2022 Outlander in partnership with Amazon

Photo courtesy of Mitsubishi Motors

In a world no longer governed by the auto show calendar, automakers are finding new ways to reveal their vehicles to the world. Mitsubishi Motors will debut its redesigned 2022 Outlander in a new way next week thanks to a little help from Amazon. Similarly, a Chevrolet-Disney partnership will serve as the launching point for the reveal of the 2022 Chevrolet Bolt EV and EUV.

Automakers spend, on average, upwards of $1 million creating the booths for the products to be displayed at during a major auto show, often in partnership with their local dealership arm. Some have been known to spend five times that amount.

The global unveiling of the Outlander marks the first time that Amazon will utilize its Amazon Live streaming service. Amazon Live is a content arm of the online retailer and entertainment services provider that combines the idea behind television programming by the Home Shopping Network (HSN) and QVC with the interactivity of a Facebook Live. Unlike Amazon Prime programming, Amazon Live is available to the masses sans subscription.

2022 Mitsubishi Outlander Mitsubishi has released a series of images teasing its 2022 Outlander. Photo courtesy of Mitsubishi Motors

"We're focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers' homes," said Munira Rahemtulla, Director, Amazon Live. "This collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way."

The Outlander reveal will mark the first time that Amazon Live has served as a platform for a vehicle reveal. The debut will take place on Tuesday, February 16 at 6 p.m. EST.

Chevrolet has partnered with Walt Disney World to bring the story of the 2022 Chevrolet Bolt EUV and Bolt EV to life during their product debuts. The focus of the Valentine's Day event will be to show how "magic can take place when the imagination is electrified," according to a release.

The all-electric Bolt EV is expected to receive a mid-generation facelift while the Bolt EUV will be launching to audiences for the first time. Chevy's Bolt EUV is a larger all-electric vehicle, designed to slot just above the Bolt EV in the company's lineup.

2022 Chevrolet Bolt EUV A recent video revealed that the 2022 Chevrolet Bolt EUV is getting Super Cruise hands-free driving tech. Photo courtesy of Chevrolet

Last summer General Motors promised to introduce 12 new electric vehicles (EVs) by 2023 and has now upped the ante to 30 new EVs by 2025. The company humorously showcased its efforts in a Super Bowl commercial starring Will Ferrell, Awkwafina, and Kenan Thompson.

Not all aspects of GM's business are behind the move. A report by the Wall Street Journal indicates that that around 150 of Cadillac's 880 dealers will give up their right to sell the brand as part of a buyout rather than spend about $200,000 on General Motors-required upgrades to their establishments. The upgrades are designed to make the dealerships ready to service and support electric vehicles. The buyouts range from around $300,000 to upwards of $1 million for most dealers.

The debut of the 2022 Chevrolet Bolt EUV and EV can be seen at www.chevy.com/EV on February 14 at 4 p.m. EST.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet Corvette The model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet Corvette Military imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet Corvette Imagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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Lamborghini is accelerating its path toward an all-electric future.

Photo courtesy of Lamborghini Automobili

Lamborghini plans to electrify its lineup and now we know how fast that process will be going and what the company won't be focusing on. In a presentation, Stephan Winkelmann, President and CEO of Automobili Lamborghini, detailed that the super luxury automaker will "focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics" rather than fuel economy. Those words are magic to enthusiasts ears.

"Lamborghini's electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," said Winkelmann. "Our response is a plan with a 360 degree approach, encompassing our products and our Sant'Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."

The three-phase approach to electrification starts this year. From 2021 to 2022, Lamborghini will focus on "presenting models paying tribute to the company's recent period of continuous success". Expect two new cars in the V12 model line-up to be announced this year.

By the end of 2024, the hybrid transition for the automaker will be well underway. In 2023 Lamborghini will launch its first hybrid series production car and by the end of 2024, the entire range will be electrified. The company's internal target for this phase is to reduce product carbon dioxide emissions by 50 percent by the beginning of 2025.

In this second phase, Lamborghini is committed to keeping the drive experience in focus as well as the application of carbon fiber materials, which the company sees as crucial in developing their new product lineup.

Lamborghini is committing to bringing the company's first fully-electric car to the market in the second half of the 2020s with a number of electric vehicles on the horizon. The automaker expects to introduce a fourth model.

The automaker has initiated an investment of 1.5 billion euros to create the pathway to electrification. The money will be spent over four years time.

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