Such a Tease

Mitsubishi teams up with Amazon, Chevy collaborates with Disney for new vehicle reveals

Mitsubishi Motors will debut its 2022 Outlander in partnership with Amazon

Photo courtesy of Mitsubishi Motors

In a world no longer governed by the auto show calendar, automakers are finding new ways to reveal their vehicles to the world. Mitsubishi Motors will debut its redesigned 2022 Outlander in a new way next week thanks to a little help from Amazon. Similarly, a Chevrolet-Disney partnership will serve as the launching point for the reveal of the 2022 Chevrolet Bolt EV and EUV.

Automakers spend, on average, upwards of $1 million creating the booths for the products to be displayed at during a major auto show, often in partnership with their local dealership arm. Some have been known to spend five times that amount.

The global unveiling of the Outlander marks the first time that Amazon will utilize its Amazon Live streaming service. Amazon Live is a content arm of the online retailer and entertainment services provider that combines the idea behind television programming by the Home Shopping Network (HSN) and QVC with the interactivity of a Facebook Live. Unlike Amazon Prime programming, Amazon Live is available to the masses sans subscription.

2022 Mitsubishi Outlander Mitsubishi has released a series of images teasing its 2022 Outlander. Photo courtesy of Mitsubishi Motors

"We're focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers' homes," said Munira Rahemtulla, Director, Amazon Live. "This collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way."

The Outlander reveal will mark the first time that Amazon Live has served as a platform for a vehicle reveal. The debut will take place on Tuesday, February 16 at 6 p.m. EST.

Chevrolet has partnered with Walt Disney World to bring the story of the 2022 Chevrolet Bolt EUV and Bolt EV to life during their product debuts. The focus of the Valentine's Day event will be to show how "magic can take place when the imagination is electrified," according to a release.

The all-electric Bolt EV is expected to receive a mid-generation facelift while the Bolt EUV will be launching to audiences for the first time. Chevy's Bolt EUV is a larger all-electric vehicle, designed to slot just above the Bolt EV in the company's lineup.

2022 Chevrolet Bolt EUV A recent video revealed that the 2022 Chevrolet Bolt EUV is getting Super Cruise hands-free driving tech. Photo courtesy of Chevrolet

Last summer General Motors promised to introduce 12 new electric vehicles (EVs) by 2023 and has now upped the ante to 30 new EVs by 2025. The company humorously showcased its efforts in a Super Bowl commercial starring Will Ferrell, Awkwafina, and Kenan Thompson.

Not all aspects of GM's business are behind the move. A report by the Wall Street Journal indicates that that around 150 of Cadillac's 880 dealers will give up their right to sell the brand as part of a buyout rather than spend about $200,000 on General Motors-required upgrades to their establishments. The upgrades are designed to make the dealerships ready to service and support electric vehicles. The buyouts range from around $300,000 to upwards of $1 million for most dealers.

The debut of the 2022 Chevrolet Bolt EUV and EV can be seen at www.chevy.com/EV on February 14 at 4 p.m. EST.

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Electric vehicle production

GM outlines huge investment in new EV production

The $7 billion number is GM's largest single investment to date.

General Motors

Automakers are not shy about their plans to electrify their vehicle lineups. In fact, it's just the opposite, as most can't wait to release a media kit that sings the virtues of moving toward electrification and outlines their commitments to investing billions to make the move a reality. General Motors has been more active than most, building new facilities and revamping existing factories to handle new-age EV manufacturing. Today, the auto giant announced a further investment to build a new plant and overhaul the Orion Township facility in Michigan. The move creates thousands of jobs and positions GM as an early powerhouse in the EV race.

GM EV investment. GM says its new and existing facilities will create and retain thousands of jobs.General Motors

The $7 billion investment is slated for four Michigan manufacturing facilities. GM says the move will create 4,000 new jobs and retain 1,000 existing positions, and notes that the amount represents the single largest investment in company history. A new Ultium Cells battery plant in Lansing is part of the deal, along with the conversion of the GM assembly planting Orion Township. Orion will eventually house production of the upcoming Chevrolet Silverado EV and the electric GMC Sierra, making it the second of GM's facilities dedicated to building electric pickup trucks.

The Orion and Ultium Cells Lansing facilities will help GM boost its total full-size electric truck production to 600,000 units per year when both Factory Zero and Orion are in full swing. Though Ford sells more full-size trucks than Chevy or GMC individually, GM notes that the two combined move more trucks per year than The Blue Oval. The two plants join General Motors' existing EV-ready facilities that include Factory Zero in Detroit-Hamtramck, Spring Hill Assemble in Tennessee, CAMI in Ontario, and the Ramos Arizpe Assembly facility in Mexico.

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Limited-edition pickup truck

Ford offering limited edition colors for 2022 Ranger Splash

The Ranger Splash will be offered in three limited-run colors.

Ford

During its time off the market in the United States, the Ford Ranger remained a popular utility vehicle in global markets. In other markets, the truck is offered in unique special editions, such as the Ranger Raptor and Ranger Storm, but the options in the U.S. are limited. Last year, Ford announced the return of the Ranger Splash, a funky version of the truck that roamed the streets in the 1990s. Today, the automaker outlined another Splash edition, this time to be produced in limited quantities with special color options.

Ford will offer three colors for the new Ranger Splash Limited Edition: Snow Edition, Forest Edition, and Sand Edition. The colors will roll out one at a time "every few months," according to Ford, and the package will add $1,495 to the Ranger's price tag.

Ranger Splash Limited Edition The Snow Edition is based on the Lariat trim, but the other two are based on the lower XLT model.Ford

The Lariat Ranger Splash Snow Edition features a gray paint color with black exterior trim and a unique grille design. Inside, the truck carries ebony leather upholstery with ash gray accent stitching and carbon touches. Ford says it will produces just 750 Splash Snow Edition trucks, with availability starting in spring.

The XLT Ranger Splash Forest Edition (pictured above) comes with Forged Green exterior paint and red grille accents. The interior offers black cloth upholstery with ash gray accent stitching and carbon accents. Just 500 Forest Edition vehicles will be produced, with availability starting in summer.

Ranger Splash Limited Edition The colors will roll out every few months in 2022. Ford

The third and final truck in the series is the XLT Ranger Splash Sand Edition. It gets Desert Sand exterior paint, dark exterior accents and red grill "nostrils." It also gets black cloth upholstery with ash gray stitching and carbon accents. The Sand Edition will debut in fall with a run of only 500 trucks.

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