Alfa Romeo opens new HQ at a historically significant location

Alfa Romeo's new headquarters is open for business.

Photo courtesy of Stellantis

Alfa Romeo, one of the many brands in the Stellantis portfolio, has opened its new headquarters. The historically Italian automaker will remain in Italy near its sister brands Maserati and Fiat.

The location of its new headquarters, called Centro Stile, is in Turin. The new headquarters is a redeveloped portion of the company's original Mirafiori plant.The plant first opened in 1939 and was, for a time, the largest Italian industrial complex. It was heavily damaged during World War II before being rebuilt to double its original size. Around 29 million vehicles have been produced at the plant since then, including the Maserati Levante.

The renovated space includes an open concept design with shared work spaces that are designed to facilitate teamwork and improve daily interaction between the Alfa Romeo design team and other aspects of the company's business unit.

Alfa Romeo's new Centro Stile

Photo courtesy of Stellantis

Decorators have added to the space with tokens representing the history of the brand and employees have added personal effects related to their professional experiences. The idea is to have a space that intermingles history with personal involvement and future ambitions.

Alfa Romeo is at a unique turning point in its history. The company currently produces the Giulia sedan and Stelvio SUV for sale globally. They were expected to unveil the Alfa Romeo Tonale compact crossover this summer but it has been pushed back, allegedly because Alfa's new CEO, Jean-Phillippe Imparato, was not happy with the direction it's headed. Another crossover, smaller than the Tonale and possibly named the Brennero, will debut in 2023.

The company is currently adapting its platform strategy to align with emissions standards and goals established with European countries as well as China and the U.S., among others. This includes ditching the platform that the current Giulia rides on for a new set of electrified architecture underpinnings in four different sizes.

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.


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Motul has released a new line of lubricants for "rad" era vehicles.

Photo courtesy of Motul

Motul has been around for 168 years, far longer than automobiles. The new Classic Line of lubricants have been specifically formulated for cars slightly newer, those that are members of the "rad" era. Motul's Classic Line features oils, detergents, and additives that the company has engineered to enhance the performance of older powertrains while offering improved protection.

Each Classic Line lubricant features an additive package with high-zinc (ZDDP) and molybdenum (moly) for reduced friction and increased power. Synthetic base oils and adapted detergent levels of each formulation are suited for metals and gasket materials that are common of the era of vehicle manufacturing. Advanced additives ensure that the lubricants meet or exceed American Petroleum Institute (API) standards.

Motul Eighties 10W30 Motul's Eighties formulation is made for forced induction engine vehicles.Photo courtesy of Motul

The Classic Line's products have high-adhesion properties that are designed to provide excellent cold flow properties to prevent engine wear during start-ups and to coat and protect engine internals and running gear during the periods of prolonged storage that collector vehicles often experience.

Motul Modern Classic Eighties 10W40 meets the needs of forced induction engines while Modern Classic Nineties 10W30 was designed for the demands of high-revving engines with more modern valvetrains. Both Modern Classic oils are the first products to offer high ZDDP and moly for "rad" era collector cars from these two decades.

To get the new 2100 Classic Oil 15W50, Motul revised its 2100 oil to better lubricate and protect naturally aspirated and forced induction engines with flat tappet cams common to the vehicles in the 1970s and beyond.

Motul Classic 10W50 Classic vehicles have different needs and their lubricants have a different formation than Eighties and Nineties branded oils.Photo courtesy of Motul

Classic Oil 20W50 is designed for hot rods, muscle cars, and collector vehicles, and uses additive packages fortified with ~1,800 ppm of ZDDP. According to Motul, this oil provides "improved protection for flat tappet or high-lift cams and high-performance engines with tighter tolerances and older elastomer gaskets; the medium detergent level also makes Classic Oil 20W50 an appropriate break-in oil for newly refurbished engines".

Straight-weight Classic Oil SAE 30 and SAE 50 are mineral monograde engine oils with low detergent levels, blended specifically for gasoline or diesel four-stroke engines generally produced before 1950.

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