Alfa Romeo opens new HQ at a historically significant location

Alfa Romeo's new headquarters is open for business.

Photo courtesy of Stellantis

Alfa Romeo, one of the many brands in the Stellantis portfolio, has opened its new headquarters. The historically Italian automaker will remain in Italy near its sister brands Maserati and Fiat.

The location of its new headquarters, called Centro Stile, is in Turin. The new headquarters is a redeveloped portion of the company's original Mirafiori plant.The plant first opened in 1939 and was, for a time, the largest Italian industrial complex. It was heavily damaged during World War II before being rebuilt to double its original size. Around 29 million vehicles have been produced at the plant since then, including the Maserati Levante.

The renovated space includes an open concept design with shared work spaces that are designed to facilitate teamwork and improve daily interaction between the Alfa Romeo design team and other aspects of the company's business unit.

Alfa Romeo's new Centro Stile

Alfa Romeo's new Centro Stile

Photo courtesy of Stellantis

Decorators have added to the space with tokens representing the history of the brand and employees have added personal effects related to their professional experiences. The idea is to have a space that intermingles history with personal involvement and future ambitions.

Alfa Romeo is at a unique turning point in its history. The company currently produces the Giulia sedan and Stelvio SUV for sale globally. They were expected to unveil the Alfa Romeo Tonale compact crossover this summer but it has been pushed back, allegedly because Alfa's new CEO, Jean-Phillippe Imparato, was not happy with the direction it's headed. Another crossover, smaller than the Tonale and possibly named the Brennero, will debut in 2023.

The company is currently adapting its platform strategy to align with emissions standards and goals established with European countries as well as China and the U.S., among others. This includes ditching the platform that the current Giulia rides on for a new set of electrified architecture underpinnings in four different sizes.

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The 3.0-liter twin-turbo engine delivers big power numbers.


The old saying that there's "no replacement for displacement" isn't quite as accurate as it once was. Turbochargers and the latest engine designs have made it possible to extract major power from smaller, more efficient power plants. Stellantis' latest announcement proves this point, as its new Hurricane inline-six-cylinder engine will generate big power numbers from a relatively modest 3.0 liters and two turbos.

Stellantis says two variants will be available. The standard output version produces more than 400 horsepower and 450 pound-feet of torque, while a high output variant delivers more than 500 horsepower and 475 pound-feet of torque. The twin-turbo inline-six delivers that power with up to 15 percent better fuel efficiency.

Stellantis Hurricane Inline-SixIt's not yet clear which vehicles will get the engine.Stellantis

The new engine comes as Stellantis works to position itself for an electrified future. The automaker stated a goal of 50 percent a 50 percent battery electric vehicle mix by 2030, but notes that gas engines will still play a major role in its vehicle line for years to come. "The Hurricane twin-turbo is a no-compromise engine that delivers better fuel economy and an important reduction in greenhouse gases without asking our customers to give up performance," said Micky Bly, Stellantis head of propulsion systems.

At this point, it's unclear which vehicles will get the new engine, but Stellantis' brands are packed with opportunities. Dodge, whose Hellcat-powered muscle cars could be a good candidate, and then there's Jeep, with a line of off-road-ready SUVs that could greatly benefit from such an engine. The Hurricane's projected high output of 500 horsepower puts it behind the Hellcat engines power output, but it's still strong enough to make a seriously quick vehicle.

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You can apply to become a Dodge ambassador with some great perks.


One lucky person is about to win the car enthusiast's job of a lifetime, though only for a year. Beginning today, Dodge is accepting applications for its new and temporary Chief Donut Maker

If the title alone isn't enough to make the job sound appealing, the benefits are seemingly endless. The lucky new Dodge "employee" will pick up a $150,000 salary, along with the opportunity to drive an SRT Hellcat company car for the year. Additionally, the winner will participate in all manner of racing and car-related events, take courses at Radford Racing School, and get a load of Dodge-branded clothing.

Dodge is Hiring a Chief Donut

If you're reading this and thinking it sounds like a blast - you're right. There's a catch, however, which comes in the form of an intense consideration process that culminates in a racing event with a pro driver on a closed course. A panel of judges will evaluate the video entries, and wrestler Bill Goldberg will oversee the race between the top ten finalists. Dodge says the series of eliminations will air like a reality TV show, with the winner being revealed in the final episode.

Today is the opening day of the application period. You have until February 28 to submit your short video, which can be a maximum of two minutes. Get busy making your video and head here to submit it before the deadline.

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