Alfa Romeo opens new HQ at a historically significant location
Alfa Romeo, one of the many brands in the Stellantis portfolio, has opened its new headquarters. The historically Italian automaker will remain in Italy near its sister brands Maserati and Fiat.
The location of its new headquarters, called Centro Stile, is in Turin. The new headquarters is a redeveloped portion of the company's original Mirafiori plant.The plant first opened in 1939 and was, for a time, the largest Italian industrial complex. It was heavily damaged during World War II before being rebuilt to double its original size. Around 29 million vehicles have been produced at the plant since then, including the Maserati Levante.
The renovated space includes an open concept design with shared work spaces that are designed to facilitate teamwork and improve daily interaction between the Alfa Romeo design team and other aspects of the company's business unit.
Decorators have added to the space with tokens representing the history of the brand and employees have added personal effects related to their professional experiences. The idea is to have a space that intermingles history with personal involvement and future ambitions.
Alfa Romeo is at a unique turning point in its history. The company currently produces the Giulia sedan and Stelvio SUV for sale globally. They were expected to unveil the Alfa Romeo Tonale compact crossover this summer but it has been pushed back, allegedly because Alfa's new CEO, Jean-Phillippe Imparato, was not happy with the direction it's headed. Another crossover, smaller than the Tonale and possibly named the Brennero, will debut in 2023.
The company is currently adapting its platform strategy to align with emissions standards and goals established with European countries as well as China and the U.S., among others. This includes ditching the platform that the current Giulia rides on for a new set of electrified architecture underpinnings in four different sizes.