Advertising

'Big Little Lies' actor Alexander Skarsgård stars in two new Alfa Romeo commercials

Actor Alexander Skargård starts in a new ad for the Alfa Romeo Giulia.

Photo courtesy of FCA US LLC

With his chiseled cheekbones and broody good looks, actor Alexander Skarsgård has much in common with the 2020 Alfa Romeo lineup. They star together in a new set of commercials for the brand.

The first, a spot called "Type A" features Skarsgård alongside the Giulia. It begins airing on TV and across multiple social channels this week.

www.youtube.com

"Alfa Romeo's 110-year legacy has been fueled by the passion of the brand's Alfisti enthusiasts," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "This legacy continues on the new 2020 Alfa Romeo Giulia and Stelvio, which offer consumers unique Italian style, now coupled with an even higher level of connectivity, premium interior design and Level 2 autonomous driving capabilities."

In "Type A", Skarsgård narrates that, "Ambition lives in our DNA." The Swedish actor is the son of renowned actor Stellan Skarsgård.

The DNA of the Alfa Romeo brand reaches back to 1910, making it one of the oldest car companies in the world.

The new ad shows off some of the Giulia's improvements for 2020 including a more premium cabin and enhanced 8.8-inch infotainment touch screen.

Details on the second commercial are not yet available.

The Giulia recently got screen time in the Ryan Reynolds movie "6 Underground", which debuted on Netflix late last year.

Vin Diesel, the franchise's lead actor, released a statement yesterday announcing the postponement.

Photo courtesy of Universal Studios

Fans will have to wait one more year to see "F9", the latest installment of the "Fast & Furious" franchise. The move was originally slated to be released Memorial Day weekend. Universal Pictures, the studio behind the film, made the call after surveying the global theater landscape and deciding that the Covid-19 epidemic had too greatly impacted the ability for crowds to gather, according to a report by Variety.

On the film's Twitter feed, the production released a statement by franchise star Vinn Diesel that reads, in part, "While we know there is disappointment in having to wait a little while longer, this move is made with the safety of everyone as our foremost consideration,"

"F9" isn't the only film postponed due to the outbreak. The 25th James Bond film, "No Time to Die" has been pushed from April to November.

2021 F9 Fast and Furious movie still A recently released trailer for the movie showed that this installment was meant to be as action-packed as all the others.Photo courtesy of Universal Studios

In January, Universal Pictures released the first full-length trailer for the film, which was met with enthusiasm by audiences. Its storyline appeared to carry over most of the themes that have made the franchise so popular - fast cars, beautiful landscapes, defeating evil with questionable techniques, and some family drama (including a resurrection).

The car keeps most of the Alfa's most beloved characteristics and expands upon them.

Photo courtesy of FCA US LLC

Nearly 110 years in, Alfa Romeo is still creating beautiful stallions that combine athleticism and elegance. To celebrate its 110th birthday, Alfa Romeo has unveiled the Giulia GTA, a model steeped in history and big on style.

GTA stands for "Gran Turismo Alleggerita". "Alleggerita" is an Italian term for lighthearted. The moniker can trace its roots back to 1965 when the Giulia Sprint GTA, a specific version derived from the Sprint GT, designed as a sports car and presented at the Amsterdam Motor Show.

2021 Alfa Romeo Giulia GTA Designers have added a wing to the back of the Giulia GTA.Photo courtesy of FCA US LLC

That model featured a Giulia Sprint GT with its traditional body removed and replaced by an aluminum version, which saved 205 kg. The car also had its engine production upped from the 115-horsepower as it was originally tuned to 170 horsepower. That weight savings, combined with the power boost, helped the car win numerous racing championships.

Alfa Romeo is hoping similar success will follow with the Giulia GTA. The automaker has taken notes from the modifications of the 1965 model, reducing the weight and upping the aerodynamic design elements of the new Giulia GTA. Engineering solutions came directly from Formula 1 thanks to Alfa's partnership with Sauber Engineering and the use of the Sauber Aerokit.

Standard equipment on the new model includes: side skirts; a rear spoiler; active front slipper; titanium Akrapovič central exhaust system that is integrated into the carbon fiber rear diffuser; and 20-inch center lock wheels; a larger front splitter; a real carbon rear wing; and fresh springs, shock absorbers, and bushings for the suspension system. The car's track has been widened 50 mm.

2021 Alfa Romeo Giulia GTA The cabin features the new features found I the 2020 Alfa Romeo Giulia.Photo courtesy of FCA US LLC

The car's 2.9-liter bi-turbo engine is made of aluminum and is capable of unleashing 550 horsepower in the new model. This is thanks to turning, with the engine being a carryover from the Alfa Romeo Giulia Quadrifolgio. It can get to 62 mph from a standstill in 3.6 seconds.

Alfa Romeo's design team has given the car, which features the fresh changes made to the car for the 2020 model year, a number of enhancements including a 100-percent Alcantara dashboard, door panels, glove compartment, side pillars, and the central trim on the seats.

The new matte carbon inserts endow the interior with a distinctive technical and aesthetic elegance. In the new GTAm, the interior is unique in that it features a roll bar, no door panels or rear seats and the door is opened with a belt in place of the handle, another touch that comes from the racing world.

This model is a two-seater. The rear seating area becomes a upholstered "basin" that holds helmets and the fire extinguisher.

2021 Alfa Romeo Giulia GTA This car was born ready to race, which is evident by the seatbelts.Photo courtesy of FCA US LLC

Due to the loss of the seat as well as other enhancements, the Giulia GTA has slimmed 100 kg from the original weight of the model.

The car will be sold in two variants. The Giulia GTAm is the two-seater configuration approved for on-road use, with front splitter and larger visible rear wing in carbon, the ultimate expression of sportiness. In the GTA version, with the same power, Giulia offers four seats, no rear roll-bar; spoiler and splitter optimized for daily use on the road; the same door panels, seats and windows as those of the Giulia Quadrifoglio.

Alfa Romeo will sell just 500 versions of this new car. Tthe new owners will also receive a personalized experience package kit, which includes a Bell helmet in special GTA livery, a full racing set by Alpinestars (race suit, gloves and shoes), and a personalized Goodwool car cover for protecting his or her GTA or GTAm. Additionally, the Alfa Romeo customer experience also includes a specific driving course devised by the Alfa Romeo Driving Academy.