Acura turns commercial into a mobile racing game
Forget Candy Crush, Forge of Empires, and Words with Friends. Acura has turned its "Less Talk, More Drive" television commercial into a mobile racing game.
The game, dubbed "Beat That!" allows players to race through multiple gaming eras while behind the wheel of some of Acura's most iconic vehicles like the NSX and Integra. The graphics of each level are period correct for the vehicles driven, from 8-bit to photo-realistic scenes.
In the six-level game, there is a different vehicle driven at leach level. The vehicles each race on a different track and have their own driving characteristics.
- Level 1: 1991 Acura NSX – 8-bit Beach
- Level 2: 1998 Acura Integra Type R – Warehouse Complex
- Level 3: 2020 Acura RDX A-Spec – Snowy Summit
- Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
- Level 5: 2020 Acura NSX – Super Skyway
- Level 6: Acura Type S Concept – Cyber Tunnel
The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.
Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the "Challenge" button next to an individual lap time on the leaderboard. This will overlay a "ghost car" of that run into the game, giving the player the chance to "Beat That" time.
In addition to the mobile and desktop versions, "Beat That" is available for play in the Facebook Instant Games platform. Players can access this version by visiting: https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.