E-Sports

Acura turns commercial into a mobile racing game

Acura's new racing game puts players behind the wheel of the automaker's iconic cars.

Photo courtesy of Acura

Forget Candy Crush, Forge of Empires, and Words with Friends. Acura has turned its "Less Talk, More Drive" television commercial into a mobile racing game.

The game, dubbed "Beat That!" allows players to race through multiple gaming eras while behind the wheel of some of Acura's most iconic vehicles like the NSX and Integra. The graphics of each level are period correct for the vehicles driven, from 8-bit to photo-realistic scenes.

Acura's "Beat That!" Game: Main Screen

Photo courtesy of Acura


In the six-level game, there is a different vehicle driven at leach level. The vehicles each race on a different track and have their own driving characteristics.

  • Level 1: 1991 Acura NSX – 8-bit Beach
  • Level 2: 1998 Acura Integra Type R – Warehouse Complex
  • Level 3: 2020 Acura RDX A-Spec – Snowy Summit
  • Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
  • Level 5: 2020 Acura NSX – Super Skyway
  • Level 6: Acura Type S Concept – Cyber Tunnel
How do you level up? Beat a specific lap time to unlock the next level of the game for racing. Once a player completes a lap, they can challenge a friend to "Beat That", by completing a lap at a faster time.

The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the "Challenge" button next to an individual lap time on the leaderboard. This will overlay a "ghost car" of that run into the game, giving the player the chance to "Beat That" time.

In addition to the mobile and desktop versions, "Beat That" is available for play in the Facebook Instant Games platform. Players can access this version by visiting: https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.

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Nuts & Bolts

 
 

The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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The Nissan Z Proto is the next step in the Z story.

Photo courtesy of Nissan North America

The Nissan Z Proto has arrived. It's not a production car, it's a promise. A promise by Nissan to launch a new generation of the legendary Z sports car. The model has design elements that harken back to to the Z models of yesteryear that have become iconic waypoints in Nissan history.

Nissan has revealed that the Z Proto is one of the 10 models that the company will be showing for the U.S. in 20 months. The timeline has been adjusted from the original due to the COVID-19 pandemic. Other models included as part of the plan are the 2020 Nissan Sentra, 2021 Nissan Rogue, and 2022 Nissan Ariya.

Nissan Z Proto

Photo courtesy of Nissan North America

"The United States is home to one of the most devoted and enthusiastic Z communities in the world, with nearly 1.35 million total sales over the model's 50-year history," said Mike Colleran, senior vice president, Nissan U.S. Marketing and Sales. "With new models like Sentra and Rogue opening new eyes to our brand, Z Proto is our loudest statement yet that Nissan will continue to bring vehicles that thrill to U.S. showrooms."

The Z Proto is bathed inn a bright yellow pearlescent paint job - one that is reminiscent of the yellow of the first-generation 240Z and the 300ZX.

At its front are teardrop-shaped LED headlights that have their design roots in the original Z. The Z Proto's rectangular grille is more modern but the design of the grille fins are vintage in origin.

"The LED headlights have two half-circles that hark back to the Japan market-only 240ZG of the 70s," said Alfonso Albaisa, head of design at Nissan. "The ZG has clear dome lenses over the headlight buckets, which under light give off two circular reflections over each headlight. We liked that unique characteristic and discovered that it naturally fit with the Z's identity."

Nissan Z Proto

Photo courtesy of Nissan North America

From the side, the Z Proto has a roofline that flows backward like the first-gen Z. It leads to the rear, which takes inspiration from the 300ZX taillights and reinterprets them for a modern world, complete with LED lights. They're set within a rectangular black section that spans the rear of the car and wraps around each outer edge. Below is a dual exhaust.

Side skirts, the front lower lip, and rear valance are made of carbon fiber. The prototype rides on 19-inch alloy wheels. The 2020 370Z also has 19-inch wheels.

The vintage-meets-modern elements continue in the car's cabin where design was focused on achieving a proper balance for road and track. In front of the driver is a 12.3-inch digital display that is arranged to allow to easy data interpretation at speed.

Designed to fit driver and passenger like a glove, the Z Proto's cabin seamlessly blends modern technology with vintage Z touches. A deep dish steering wheel combines modern aesthetics with vintage styling.

Under the prototype's hood is a twin-turbocharged V6 engine that is paired with a six-speed manual transmission. Nissan says that an automatic transmission option is in development. Horsepower and torque figures were not immediately available.

In looking toward the future, Nissan relays, "work is now underway to synchronize the power with the grace and control that has defined the Z for the past 50 years." The current Z has a 3.7-liter V6 engine that achieves 332 horsepower. It comes paired with a standard six-speed manual or available seven-speed automatic transmission.

Compared to the current Z, the Z Proto is five inches longer and two-tenths of an inch wider. The 2020 Nissan 370Z is two-tenths of an inch taller than the Z Proto.

Where do we go from there? Stay tuned.

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