E-Sports

Acura turns commercial into a mobile racing game

Acura's new racing game puts players behind the wheel of the automaker's iconic cars.

Photo courtesy of Acura

Forget Candy Crush, Forge of Empires, and Words with Friends. Acura has turned its "Less Talk, More Drive" television commercial into a mobile racing game.

The game, dubbed "Beat That!" allows players to race through multiple gaming eras while behind the wheel of some of Acura's most iconic vehicles like the NSX and Integra. The graphics of each level are period correct for the vehicles driven, from 8-bit to photo-realistic scenes.

Acura's "Beat That!" Game: Main Screen

Photo courtesy of Acura


In the six-level game, there is a different vehicle driven at leach level. The vehicles each race on a different track and have their own driving characteristics.

  • Level 1: 1991 Acura NSX – 8-bit Beach
  • Level 2: 1998 Acura Integra Type R – Warehouse Complex
  • Level 3: 2020 Acura RDX A-Spec – Snowy Summit
  • Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
  • Level 5: 2020 Acura NSX – Super Skyway
  • Level 6: Acura Type S Concept – Cyber Tunnel
How do you level up? Beat a specific lap time to unlock the next level of the game for racing. Once a player completes a lap, they can challenge a friend to "Beat That", by completing a lap at a faster time.

The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the "Challenge" button next to an individual lap time on the leaderboard. This will overlay a "ghost car" of that run into the game, giving the player the chance to "Beat That" time.

In addition to the mobile and desktop versions, "Beat That" is available for play in the Facebook Instant Games platform. Players can access this version by visiting: https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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Ultium Charge 360 is described as a holistic approach to electric vehicle ownership.

Photo courtesy of General Motors

General Motors, like Ford, is working to help make charging easier for their electric vehicle owners. The introduction of the Ultium Charge 360, which takes its name from the Ultium battery pack that is going to be used to charge GM vehicles moving forward, combines information regarding charging networks, GM vehicle mobile apps, and other products and services.

"GM agrees with the customer need for a robust charging experience that makes the transition to an EV seamless and helps drive mass adoption," said Travis Hester, GM's chief EV officer. "As we launch 30 EVs globally by the end of 2025, Ultium Charge 360 simplifies and improves the at-home charging experience and the public charging experience – whether it's community-based or road-trip charging."

Ultium Charge 360 smartphone Ultium Charge 360 allows users to find a charging station near them.Photo courtesy of General Motors

Ultium Charge 360 offers:

  • Access to Charging - GM will continue to work with a variety of third parties, including charge point operators, electric utilities and government agencies to make home, workplace, public and fleet charging ubiquitous for customers.
  • Mobile Apps - GM will continue to update the GM vehicle mobile apps to provide an even more intuitive mobile experience that makes navigating to a charging station, plugging into a charger and paying for charging simple.
  • Products and Services - To help ensure the transition to an EV is seamless, GM is working to offer EV owners charging accessories and installation services tailored to their lifestyle. For example, GM will cover standard installation of Level 2 charging capability for eligible customers who purchase or lease a 2022 Bolt EUV or Bolt EV in collaboration with Qmerit.

GM is also making progress on its EV infrastructure strategy. The company previously announced plans to install 3,500 charging stations at company facilities.

Thanks to agreements between GM and seven major charging providers (Blink Charging, ChargePoint, EV Connect, EVgo, FLO, Greenlots and SemaConnect) GM vehicle suers will be able to see real-time information from nearly 60,000 charging plugs throughout the U.S. and Canada, find stations along a route, and initiate and pay for charging.

Nine months following the announcement to add 2,700 fast chargers in cities and suburbs by the end of 2025, GM and EVgo have opened its first sites in Washington, California, and Florida. Each site is capable of delivering up to 350 kilowatts and averages four chargers per site. GM and EVgo are on track to have approximately 500 fast charging stalls live by the end of 2021.

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