E-Sports

Acura turns commercial into a mobile racing game

Acura's new racing game puts players behind the wheel of the automaker's iconic cars.

Photo courtesy of Acura

Forget Candy Crush, Forge of Empires, and Words with Friends. Acura has turned its "Less Talk, More Drive" television commercial into a mobile racing game.

The game, dubbed "Beat That!" allows players to race through multiple gaming eras while behind the wheel of some of Acura's most iconic vehicles like the NSX and Integra. The graphics of each level are period correct for the vehicles driven, from 8-bit to photo-realistic scenes.

Acura's "Beat That!" Game: Main Screen

Photo courtesy of Acura


In the six-level game, there is a different vehicle driven at leach level. The vehicles each race on a different track and have their own driving characteristics.

  • Level 1: 1991 Acura NSX – 8-bit Beach
  • Level 2: 1998 Acura Integra Type R – Warehouse Complex
  • Level 3: 2020 Acura RDX A-Spec – Snowy Summit
  • Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
  • Level 5: 2020 Acura NSX – Super Skyway
  • Level 6: Acura Type S Concept – Cyber Tunnel
How do you level up? Beat a specific lap time to unlock the next level of the game for racing. Once a player completes a lap, they can challenge a friend to "Beat That", by completing a lap at a faster time.

The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the "Challenge" button next to an individual lap time on the leaderboard. This will overlay a "ghost car" of that run into the game, giving the player the chance to "Beat That" time.

In addition to the mobile and desktop versions, "Beat That" is available for play in the Facebook Instant Games platform. Players can access this version by visiting: https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.

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Nuts & Bolts

 
 

The 2021 Volkswagen Arteon will debut on June 24.

Photo courtesy of Volkswagen AG

The Volkswagen what? You're not alone if you haven't heard of the Arteon. The model is easy to forget in a carscape that's crowded with a rich number of much more premium and luxury cars that compete directly with the model in the U.S. due to the car's high price point.

The Arteon is the successor to the Volkswagen CC. The company makes them in Germany and China. VW designed the car to be an upmarket offering.

2020 Volkswagen Arteon The current interior of the 2020 Arteon doesn't have the appointments or features of many modern premium and luxury cars, despite Volkswagen positioning the model to fit in with that crowd.Photo courtesy of Volkswagen AG

It's a model that hasn't quite caught on with American audiences despite the popularity of other models in the Volkswagen lineup like the Atlas, Tiguan, and Jetta. In the first quarter of the year, Volkswagen sold under 800 Arteons. Alfa Romeo sold more than twice as many Giulias during that same time and Toyota sold that many RAV4s every 17 hours.

Volkswagen will debut a refreshed version of the Arteon on June 24. The 2021 Volkswagen Arteon will have a completely new cockpit area and feature a new roster of high-tech infotainment system functions.

It will also benefit from the addition of new safety and driver assist systems, including Travel Assist, which takes over steering, acceleration, and braking at speeds up to 130 mph. Further restrictions of the vehicle's capability will likely be forthcoming.

Additionally, Volkswagen will premiere the new Arteon shooting brake alongside the sedan. VW has already acknowledged that the U.S. isn't getting this version of the car. It's planned exclusively for Europe according to a release from the company.

With just the interior getting refreshed, the U.S. version of the car is likely to continue to have its turbocharged 2.0-liter four-cylinder engine that produces 268 horsepower and 258 pound-feet of torque. For the 2020 model year, Volkswagen sold the car in the U.S. in three trim levels: SE, SEL, and SEL Plus. It was priced starting at $35,995.

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The Subaru Forester had a relatively good sales month in May.

Photo courtesy of Subaru of America Inc.

Though many auto dealerships did not totally stop operations during the COVID-19 outbreak, sales slumped across the country and buying a new vehicle was put on the back burner due to economic uncertainty, health, and lack of shopping opportunity. Automakers worked with dealerships and regulators to make the purchase process easier using digital document signing, pick-up and drop-off service, and initiating cleanliness guidelines for dealers.

As the world starts to open up, so too have dealerships. Americans are not shying away form purchasing and automakers are staring down supply chain issues as demand picks back up.

Some auto companies and dealers have been better at addressing the struggle during this time, turning shoppers into buyers and moving those buyers toward on-hand inventory. Though most model sales were down for May 2020 versus May 2019, a vehicles did better than expected, putting up strong numbers compared to the sales results of the first quarter of 2020. Scroll down to see the winners.

Hyundai Veloster

Photo courtesy of Hyundai Motor America

It's pretty cut and dry. Hyundai sold more Velosters in May than it did in any other month in 2020 so far.

Honda Passport

Photo courtesy of American Honda Motor Mfg. Inc.

It's simple. Honda sold more Passports in May than it did in any other month in 2020 so far. Before you think that it's because Pilot and CR-V models weren't in stock, consider that those SUVs also had great months.

Acura MDX

Photo courtesy of American Honda Motor Co., Inc

Sales of the Acura MDX were higher in May than they were in January, March, and April of this year. That's good news for the model, which is about to be completely redesigned.

Kia Seltos

Photo courtesy of Kia Motors

Sales of the Kia Seltos were just starting when the pandemic hit. The automaker sold the most Seltos models ever in May 2020, almost doubling what they sold in April.

Hyundai Tucson

Photo courtesy of Hyundai Motor America

Hyundai sold nearly double the amount of Tucsons in May as they did any other vehicle. The SUV had its best month of the year (no other month came within 5,000 units).

Honda CR-V

Photo courtesy of American Honda Motor Co., Inc.

Honda sold more CR-Vs in the month of May than they did in any other month in 2020 so far. That's about 2.5 times more than the number of SUVs they sold in April and nearly 1.75 times as many as were sold in March. Of note, Honda introduced the CR-V Hybrid to the market during the pandemic, perhaps helping to boost those sales.

Subaru Forester

Photo courtesy of Subaru of America Inc.

Though down considerably year-to-date, sales of the Subaru Forester strengthened in May 2020, outselling May 2019 by over 11 percent. Its May sales were the highest of the year so far.

Genesis G70

Photo courtesy of Genesis Motors

The luxury arm of Hyundai has bounced back nicely after slow sales in March and April. However, it's G70 is the real stand out with May 2020 being its best sales month of the year.

Kia Soul

Photo courtesy of Kia Motors

Kia sold more Souls in May than it did during any other month in 2020. In fact, there were about 1.65 times more Souls sold in May than there were in April.

Hyundai Palisade

Photo courtesy of Hyundai Motor America

Though Kia Telluride sales have languished due to supply chain issues, its sister model, the Hyundai Palisade, has seen sales flourish. In May, the company sold more Palisades than they had in any month in 2020 so far.

Mazda Mazda3

Photo courtesy of Mazda North American Operations

Mazda sold nearly double the number of Mazda3s during May than they did in April and about 45 percent more than they did in March. This makes the Mazda3 the company's best-selling car.

Honda Pilot

Photo courtesy of American Honda Motor Co., Inc

Honda doubled the number of Pilots it sold in both March and April in May. The over 12,000 sold is, by far, the highest number sold per month in 2020.

Subaru WRX/STI

Photo courtesy of Subaru of America, Inc.

The aging car, which is one of the remaining few that comes with a manual transmission offering, celebrated its best month of sales so far this year. Sales of the Subaru WRX/STI were up nearly seven percent in May 2020 compared to May 2019.

Hyundai Santa Fe

Photo courtesy of Hyundai Motor America

Like the Tucson, Hyundai has seen the Santa Fe achieve the highest total number of sales in May as it has in any month of 2020. The numbers are nearly double the amount of vehicles sold in April.

Kia Stinger

Photo courtesy of Kia Motors

Kia Stinger sales have not been stellar, but in May they picked up a lot of momentum nearly doubling the number the company sold in March.

Honda Accord

Photo courtesy of American Honda Motor Co., Inc

The Honda Accord faces stiff competition from the Toyota Camry it also faced the economic downturn by losing about half of its average monthly sales. With dealerships back open, the Accord had its second-best sales month of the year in May.

Kia Sorento

Photo courtesy of Kia Motors

Kia sold more Sorentos in May than they did in January, March, and April. The SUV nearly outsold the Sportage and Kia sold about 2.5 times as many Sorentos as they did Telluride. The Sorento is getting a complete redesign for the 2021 model year.

Honda Civic

Photo courtesy of American Honda Motor Co., Inc

As well as the Accord did, the Civic did better, having its best sales month of 2020 so far in May - and it wasn't even close.

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