E-Sports

Acura turns commercial into a mobile racing game

Acura's new racing game puts players behind the wheel of the automaker's iconic cars.

Photo courtesy of Acura

Forget Candy Crush, Forge of Empires, and Words with Friends. Acura has turned its "Less Talk, More Drive" television commercial into a mobile racing game.

The game, dubbed "Beat That!" allows players to race through multiple gaming eras while behind the wheel of some of Acura's most iconic vehicles like the NSX and Integra. The graphics of each level are period correct for the vehicles driven, from 8-bit to photo-realistic scenes.

Acura's "Beat That!" Game: Main Screen

Photo courtesy of Acura


In the six-level game, there is a different vehicle driven at leach level. The vehicles each race on a different track and have their own driving characteristics.

  • Level 1: 1991 Acura NSX – 8-bit Beach
  • Level 2: 1998 Acura Integra Type R – Warehouse Complex
  • Level 3: 2020 Acura RDX A-Spec – Snowy Summit
  • Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
  • Level 5: 2020 Acura NSX – Super Skyway
  • Level 6: Acura Type S Concept – Cyber Tunnel
How do you level up? Beat a specific lap time to unlock the next level of the game for racing. Once a player completes a lap, they can challenge a friend to "Beat That", by completing a lap at a faster time.

The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the "Challenge" button next to an individual lap time on the leaderboard. This will overlay a "ghost car" of that run into the game, giving the player the chance to "Beat That" time.

In addition to the mobile and desktop versions, "Beat That" is available for play in the Facebook Instant Games platform. Players can access this version by visiting: https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.

The Acura NSX is hand-crafted in Ohio.

Photo courtesy of Acura

Acura is a mass market vehicle manufacturer, save for one model - the NSX. The supercar is hand-built inside the company's 4,000-square foot Performance Manufacturing Center in Marysville, Ohio. The rural town's workers are responsible for the NSX's sleek and sexy body, as well as the rousing roar that comes from the hybrid's tailpipe.

A new video from Acura shows the development, construction, racing prowess and human connection that underpins the car. It serves as both a behind the scenes look at the plant, car, and engine, including the development of the engine from concept to reality.

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"It's here at the Anna Engine Plant, where the heart of the NSX gets to beat for the very first time," said Jim Mankin, who served as the engine quality project leader for production of the NSX engine. "The NSX engine room is staffed with the best-of-the best talent from our assembly department who hand-build the engine that powers Acura's American-made super car and who help the NSX make its mark on the world of manufacturing."

The NSX is one of six Acura models. The brand, once reliant on sedans for income, has found success with its three-row MDX SUV and the redesigned two-row RDX SUV. The automaker, the luxury arm of Honda, will be the first to include Honda's new, innovative airbag design in a model later this year.

The Acura MDX has gotten an upgrade for 2020 with the addition of the premier MDX PMC Edition.

Photo courtesy of Acura

Acura has made precision crafted performance more than just a tagline. It's a reality that threads from the NSX to the new, driver-centric RDX design and into forthcoming Type S models.

The 2020 Acura MDX PMC Edition ticks the boxes as a bold model that elevates the best parts of the three-row SUV.

It wears a new PMC-exclusive Valencia Red Pearl paint and has elements of the automaker's A-Spec package including gloss black 20-inch alloy wheels, a body color grille surround with gloss-black grille mesh, black chrome exhaust finishers; and gloss-black treatment for the roof, roof antenna, exterior mirrors, window molding, rear license plate garnish and door handles.

2020 Acura MDX PMC Edition

Photo courtesy of Acura

Each model undergoes testing before it leaves the Acura build center.

The MDX is powered by Honda's reliable 3.5-liter V6 engine that achieves 290 horsepower and 267 pound-feet of torque. The engine is paired with a nine-speed automatic transmission.

This variant comes standard with all-wheel drive.

The MDX PMC Edition has an upgraded cabin complete with black Milano leather seats with Alcantara leather inserts, black piping, and red stitching for the seats, doors linings and center armrest. There's also a thick A-Spec sport steering wheel that features dimpled black leather with red stitching and metal-finished paddle shifters. A-Spec floormats, a red illuminated meter, and an individually numbered serial plaque on the lower console complete the model.

The vehicle was handcrafted at Acura's Performance Manufacturing Center in Marysville, Ohio, alongside the Acura NSX. Just 300 of the vehicles will be built for the U.S. and only 30 will be destined for Canada. To protect the paint during shipping, MDX PMC Edition models are wrapped in a specially designed car cover and transported to Acura dealers via enclosed, single-car carriers.

Pricing for the U.S. models is expected to start in the mid-$60,000 range.