Easter Jeep Safari

4 custom Ford Broncos make their way to Moab for Easter Jeep Safari

Eileen Falkenberg-Hull
Mar 31, 2021, 6:00 am

Ford is making a splash in the mountains of Moab with new concept vehicles.

Photo courtesy of Ford Motor Company

It's traditionally a Jeep-centric event. After all, it's call Easter Jeep Safari. But, other off-roading vehicles are welcome, which is how the Jeep Wrangler's biggest competitor ended up with four custom builds in Moab, Utah this week. The Bronco vehicles all feature new accessories that will soon be available from Ford's three new aftermarket accessories partners.

Custom Bronco by Ford Motor Company

Custom Bronco by Ford Motor Company

Photo courtesy of Ford Motor Company

1 / 7

This custom Bronco Outer Banks is of the four-door variety and equipped with a Strategy Package. Ford says that the model "mixes high-tech luxury features with rugged off-road Ford-licensed accessories". It features JAC Products rock rails, fender flares by Air Design and Trail Armor rocker panel covers by Lund, with a 40-inch curved LED lightbar by Rigid on top and a retractable full-roof soft-top by Bestop. A matte black hood wrap and Covercraft windshield sunscreen are added to reduce glare.

The cabin of the Bronco is accessorized as well. It has secure stowage add-ons including a DC Safety rear cargo organizer plus roadside assistance and first-aid kit, a Tufty MOLLE straps and security drawer below, along with a Console Vault center console.

Custom Bronco by RTR Vehicles

Custom Bronco by RTR Vehicles
Photo courtesy of Ford Motor Company

RTR built this specially equipped on a four-door Bronco Badlands adding custom RTR rock sliders and rear bumper, RTR 3D-printed grille with simulated accent lights, and 35-inch Nitto Ridge Grappler tires mounted to RTR Tech-6 wheels. A roof-mounted Project X lightbar, custom RTR graphics, and 12-volt Type S Blizzard Box refrigerator/freezer in back complete the package.

Custom Bronco by 4 Wheel Parts

Ford Bronco Accessories: ARB 4x4 Accessories
Photo courtesy of Ford Motor Company
1 / 11

This custom Bronco Black Diamond four-door SUV features a mix of 4 Wheel Parts factory brand parts including a modular front bumper, skid plate and winch platform, heavy-duty suspension components, custom roof rack and light mounts, plus a Smittybilt overhead tent and camping gear, awning and refrigerator/air system. It rides on 37-inch BFGoodrich mud-terrain tires mounted to 17-inch Method alloy wheels.

Custom Bronco by ARB 4x4 Accessories

Custom Bronco by ARB 4x4 Accessories

Photo courtesy of Ford Motor Company

1 / 10

This custom Bronco sports high-performance off-road parts designed by ARB specifically for Bronco two- and four-door models. It's built on the Bronco Badlands model and enhanced airbag-compliant front and rear bumpers, heavy duty rock sliders and differential cover, plus essential off-road accessories like an ARB twin compressor, jack, and Zero refrigerator/freezer.

Trending News

 
 

Bespoke

Demanding Lamborghini buyers request these 3 custom services and features

The 2021 Lamborghini Sián Roadster is a smile maker.

Photo courtesy of Automobili Lamborghini

If you're not rich enough to have an automaker completely craft you a one-off from scratch, the next best thing is to take full advantage of the company's vehicle customization options. There's usually a special devision that takes care of this. At Aston Martin, it's Q. Bentley has Mulliner and Porsche offers up their Manufaktur department.

Lambroghini's Ad Personam customization program offers five key areas where customers can make the vehicle they order unique. Specialists assist customers at every step of the process, taking into consideration their demands as craftspeople create the vehicle that's ordered.

The choice of 348 unique colors.

Lamborghini Ad Personam paint colors

Lamborghinis are offered in a wide variety of colors.

Photo courtesy of Lamborghini Automobili

Though not every color is available in every region of the world, there are 348 total options offered to customers. Americans tend to be the most demanding, requesting 20 percent of the custom colors that Ad Personam offers up, followed by customers in Asia Pacifica and EMEA region.

Take the car to the next level with diamond dust paint.

All that glitters isn't always gold. Sometimes it's diamonds. Ad Personam offers Lamborghinis with a new transparent paint that includes micro crystals in the form of diamond dust. This dust undergoes a unique processing technique and is applied to the bodywork of the supercar, giving it an iridescent sheen that changes color according to reflections of the light at that moment.

Add a unique work of art.

Lamborghini's talented upholstery department has seen it all. In addition to the typical orders, they're able to take special requests for unique decorations and embroidery, from the seat logo, hand-stitched rather than hot-embossed, to the initials embroidered inside the passenger compartment.

Some of the most creative options requested by buyers include creating branches and peach blossoms, portraits of the customer or their beloved pet, designs in street art style with the bull, and "splash-effect" color (like in the Aventador S by Skyler Grey), to images of the skyline of their favorite city.

From Your Site Articles

Trending News

 
 

Self-Driving

Self-driving Domino's pizza delivery vehicles go live in Houston

Domino's and Nuro announced their partnership in 2019 — and now the robots are hitting the roads.

Photo courtesy of Nuro

After announcing their partnership to work on pizza deliveries via self-driving robots in 2019, Dominos and Nuro have officially rolled out their technology to one part of town.

Beginning this week, if you place a prepaid order from Domino's in Woodland Heights (3209 Houston Ave.), you might have the option to have one of Nuro's R2 robot come to your door. This vehicle is the first do deliver completely autonomously without occupants with a regulatory approval by the U.S. Department of Transportation, according to a news release.

"We're excited to continue innovating the delivery experience for Domino's customers by testing autonomous delivery with Nuro in Houston," says Dennis Maloney, Domino's senior vice president and chief innovation officer, in the release. "There is still so much for our brand to learn about the autonomous delivery space. This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations."

Orders placed at select dates and times will have the option to be delivered autonomously. Photo courtesy of Nuro

Nuro Domino's delivery vehicle

The Nuro deliveries will be available on select days and times, and users will be able to opt for the autonomous deliveries when they make their prepaid orders online. They will then receive a code via text message to use on the robot to open the hatch to retrieve their order.

"Nuro's mission is to better everyday life through robotics. Now, for the first time, we're launching real world, autonomous deliveries with R2 and Domino's," says Dave Ferguson, Nuro co-founder and president, in the release. "We're excited to introduce our autonomous delivery bots to a select set of Domino's customers in Houston. We can't wait to see what they think."

California-based Nuro has launched a few delivery pilots in Houston over the past few years, including the first Nuro pilot program with Kroger in March 2019, grocery delivery from Walmart that was revealed in December 2019, and pharmacy delivery that launched last summer.

From being located in a state open to rolling out new AV regulations to Houston's diversity — both in its inhabitants to its roadways, the Bayou City stood out to Nuro, says Sola Lawal, product operations manager at Nuro.

"As a company, we tried to find a city that would allow us to test a number of different things to figure out what really works and who it works for," Lawal says on an episode of the Houston Innovators Podcast. "It's hard to find cities that are better than Houston at enabling that level of testing."

You can find out which self-driving vehicles are being tested in your neck of the woods by clicking here.


This article first appeared on AutomotiveMap's sister site InnovationMap.

From Your Site Articles

Trending News