The Price is Right

Hyundai rolls out reservation portal for 2022 Tucson, reveals MRSP and options

The 2022 Hyundai Tucson goes on sale this spring.

Photo courtesy of Hyundai Motor America

We now know how much the 2022 Hyundai Tucson will cost and how you can be one of the first to get your hands on one. The SUV, Hyundai's best-selling automobile, is the pioneer of the company's online reservation program, a move that echoes similar programs by Ford and Tesla, among others.

"The all-new Tucson is a game changer in its segment with progressive design, eco-focused powertrains and segment-leading technologies," said Angela Zepeda, CMO, Hyundai Motor America. "The reservation program allows our most excited customers to reserve their Tucson today."

How much does the 2022 Hyundai Tucson cost?

All gasoline-powered 2022 Hyundai Tucson models sold in the U.S. have the same 2.5-liter four-cylinder engine, which is paired with an eight-speed automatic transmission. Buyers can choose from front- or all-wheel drive versions of those vehicles in their choice from six grades:

  • 2022 Hyundai Tucson SE FWD - $24,950
  • 2022 Hyundai Tucson SE AWD - $26,350
  • 2022 Hyundai Tucson SEL FWD - $26,500
  • 2022 Hyundai Tucson SEL AWD - $27,900
  • 2022 Hyundai Tucson SEL FWD with the Convenience Package - $29,100
  • 2022 Hyundai Tucson SEL AWD with the Convenience Package - $30,500
  • 2022 Hyundai Tucson SEL FWD with the Premium Package - $30,800
  • 2022 Hyundai Tucson SEL AWD with the Premium Package - $32,200
  • 2022 Hyundai Tucson N Line FWD - $30,600
  • 2022 Hyundai Tucson N Line AWD - $32,000
  • 2022 Hyundai Tucson Limited FWD - $34,700
  • 2022 Hyundai Tucson Limited AWD - $36,100
Hyundai also sells hybrid models of the vehicle .They're all powered by a turbocharged 1.6-liter four-cylinder engine that's paired with a :
  • 2022 Hyundai Tucson Blue HEV - $29,050
  • 2022 Hyundai Tucson SEL Convenience HEV - $31,650
  • 2022 Hyundai Tucson Limited HEV - $37,350
All models are subject to an additional $1,185 destination charge.

How do I reserve a Hyundai Tucson?

Customers can now reserve their 2022 Tucson via the company's 2022 Tucson page on landing page. From there, they can configure the vehicle that they want and select a preferred dealership for delivery. Buyers will need to put a $100 deposit on the vehicle, which is fully refundable.

A concierge agent will reach out to the customer to confirm the details of the reservation. Then, when the Tucson arrives at dealerships, they will once again contact the buyer to schedule a test drive, delivery, and apply the deposit to the purchase.

Customers will have until June 30, 2021 to complete the sales transaction. If the customer does not complete the sale by this date, the deposit will automatically be refunded. The program will continue through early spring.

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The 2023 Sportage Hybrid starts at around $28,000.


Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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The majority of new car buyers paid a markup in January 2022.


It's no secret that new car prices are climbing every year, as new technology and features make their way into even the most basic models. The issue is compounded by massive supply chain issues that have caused vehicle shortages for nearly every major automaker. Some dealers are taking advantage of record low inventory levels by marking up prices, and unfortunately, the problem isn't limited to a handful of bad apples. In analyzing recent sale price data, automotive publication Edmunds found that buyers paid a markup in a whopping 82.2 percent of all new vehicle purchases in January 2022, compared to just 2.8 percent a year before. Overall, the average transaction price rose to $728 above MSRP for new car purchases.

Tesla factoryTesla is looking to expand production in the U.S. beyond the confines of its Fremont factory. Photo courtesy of Tesla Motors

Cadillac buyers saw the largest markups, to the tune of $4,048 on average in January. Land Rover and Kia weren't much better, with average markups of $2,565 and $2,289, respectively. On the other end of the spectrum, Alfa Romeo buyers got discounts that averaged $3,421, while people who bought Volvo or Lincoln vehicles got smaller discounts of $869 and $510, respectively.

Some automakers have taken a stand against dealer markups and the general lack of transparency seen in pricing across the board. Ford and General Motors have been vocal in recent months, threatening to withhold inventory from dealers found to be slapping markups on new vehicles. As Edmunds notes, both automakers have important vehicle launches on the horizon that neither can afford to flub, and inconsistent pricing or markups is a good way to alienate new customers out of the gate.

Cadillac EscaladeCadillac buyers paid the largest markups of any brand. Photo courtesy of Cadillac

If you're thinking of shopping for a new car, the best way to avoid paying a markup is to wait. The pandemic and ongoing supply chain issues have thrown kinks into every automaker's operations that will take time to iron out. That said, it's clear that some brands are committed to having no funny business when it comes to dealerships' pricing and communication. It's possible to get a vehicle at MSRP, or even below in some cases, so if you're in a position that requires you to buy a new car, shop around to get the best deal.

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