Design

Hyundai gives hints about what to expect from Santa Cruz truck in new video

The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

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The 2022 Lexus ES will debut next week.

Photo courtesy of Lexus

The meat and potatoes of the Lexus sedan lineup, the ES, is due for a refresh, and it will get one. The 2022 Lexus ES will be shown publicly for the first time this Sunday as part of the festivities of the Shanghai auto show.

While the photo doesn't tell a lot, there's some things you can bet on in the 2022 ES. For starters, look for all the improvements that the auto has gotten over the last two years to carry over into the new model. That includes the addition of all-wheel drive to the lineup and standard blind spot monitor and rear cross traffic alert.

The ES Black Line may not make its way to the 2022 version of the midsize sedan. Generally, blacked out editions are available only at the tail end of a model run ahead of a refresh or generational redesign. However, the blacked out elements could become available as part of a package.

The headlight photo that Lexus has offered as a teaser shows a housing that is not dissimilar to the one that the Lexus IS wears. However, the daytime running light is on the bottom here, instead off the top. Like the IS, there are strong hood lines.

At the back, the preview video shows a vehicle that is very similar to the current model. It's taillights, a strong chrome line that runs the width of the year, and rear lip spoiler all look mostly same as before.

As for what to expect underneath the body of the car, there's not a lot of indication from the teasers, which leads one to believe that's where the biggest changes are coming. There's a good chance that we'll finally say goodbye to the Lexus touch pad in favor of a touch screen display that's within a comfortable distance.

It's also likely that Lexus will fine tune the dynamics of the ES in a similar fashion to how the Lexus IS got more performance-focused driving dynamics in its latest redo.

Stay tuned for more specifics are the curtain is pulled back on April 19 in China (April 18 in the U.S.).

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