New Model News
BMW M4 Competition x Kith is a limited edition boundary pusher for M brand enthusiasts
The Kith brand is two things: a multifunctional lifestyle brand and progressive retail establishment. BMW is also two things: a posh luxury automotive brand and a horsepower-happy precision-crafted automotive company. In both, the two sides of each brand are not mutually exclusive.
A new collaboration between Kith and BMW puts that premise to the pavement. The 2022 BMW M4 Competition x Kith interprets the redesigned 2022 BMW M4 Competition coupe as a showcase of the Kith brand. It is limited to 150 units worldwide.
New York native Ronnie Fieg is the founder of Kith and a lifelong BMW enthusiast. He owns a classic E30 generation BMW M3 that he's customized to his taste. Today's M4 Competition is considered the "spiritual successor" of the E30. Fieg has created a one-of-one BMW M4 Competition Design Study by Kith that mimics the specifications – and Kith design touches – of his own classic vehicle.
Additionally, Fieg has created a line of apparel and accessories inspired by classic BMW design. They're available exclusively through Kith's retail locations, including online, beginning today. The collection, featuring 94 styles of apparel and accessories, is Kith's largest single offering to date.
"Everything we work on at Kith has to come from an authentic place," said Fieg. "Some of my favorite memories from growing up came from going to visit my grandfather and riding around in his BMWs in the 1980s. I remember he had an E21 320i and that his prized possession was a white E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle."
The partnership features one major milestone for BMW. It's the first time that the company has altered its iconic roundel badge for a collaboration. Merging logos is a trademark of Kith design. The fused logo created for the BMW M4 Competition x Kith adds an extra ring around the BMW roundel in the BMW M colors of light blue, dark blue and red, as well as details in bright lettering focusing on Kith and the collaboration. The rear decklid of the BMW M4 Competition x Kith features a black Kith logo with the iconic tri-color BMW M stripes.
The BMW M4 Competition x KITH. True legends live on.www.youtube.com
BMW will sell the models exclusively in matte paint finishes of Frozen Black, Frozen Dark Silver and Frozen Brilliant White. They retain all the usual under-hood and underbody components. There are also unique interior color bursts and accents throughout the cabin.
The BMW M4 Competition x Kith will be available for preorder with a starting MSRP of $109,250 plus the usual destination and handling fees.