Such a Tease

Acura teases looks of next-gen MDX and sets October 14 debut date

Acura is revealing its next-gen MDX slowly, first with this, the MDX Prototype.

Photo courtesy of Acura

The MDX is the best-selling Acura in the lineup. It's also America's best-selling luxury three-row SUV. But that's not good enough.

Acura is redesigning the MDX and as it prepares to enter a fourth generation, a prototype of the new SUV will be shown on October 14. This looks to follow the same pattern as the TLX launch, which saw a prototype revealed about six months before the true model debut, just after the PMC Edition was put on sale.

Acura says that the next-gen MDX will usher in " new levels of Acura design, performance, technology and craftsmanship, assuming the mantle as the brand's new flagship model". And that's a good thing. The brand revolution that started with the RDX and continued with the TLX looks to go even further in a bid to re-establish Acura on its premium model throne.

The ofirst MDX was the industry's first three-row SUV based on a unibody platform, a design that has since gone mainstream as crossovers and lifestyle SUVs overrun a vehicle type that started as rugged off-roaders and family trucksters. Since it's debut, the MDX has garnered praise from buyers and critics alike including winning the 2001 North American Truck of the Year and 2001 Motor Trend SUV of the Year awards.

Over the past two decades, cumulative sales have surpassed 1 million units, securing MDX's place as the best-selling Acura model, accounting for roughly one-third of the brand's U.S. sales since its launch.

"We're accelerating Acura's commitment to Precision Crafted Performance and this fourth-generation MDX is the most ambitious and consequential redesign of an Acura core model in our history," said Jon Ikeda, vice president and Acura brand officer. "This all-new MDX will take us into new territory in terms of performance, prestige and emotional appeal."

The teaser image (above) and video (below) that were released today highlight the sharply sculpted beltline running the perimeter of the wider, lower and longer MDX, connecting the Jewel Eye LED headlights at the front to the Chicane LED taillights in the rear.

The MDX Prototype pulls heavily from the RDX and TLX with design nods to each. Still, it's unmistakably a three-row SUV. Though we don't know for sure what's under the hood, expect the MDX to have more a dynamic driving style when it debuts, following in the vein of the RDX and TLX redesigns.

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Nuts & Bolts

 
 

Panasonic, Klipsch, and Dolby have teamed up to create a new audio system, Klipsch Premium Audio.

Photo courtesy of Panasonic

Panasonic Automotive Systems of America, Klipsch, and Dolby Atmos Music have teamed up to create a new proof-of-concept that features immersive sound technology named Klipsch Premium Audio.

Each of the parties brings unique assets to the table. Panasonic Automotive has the know-how for vehicle product design while Klipsch specializes in technonlogy-driven sound performance. Dolby has long been a stable of at-home audio systems.

"I have personally participated in bringing to market a range of products which feature Dolby Atmos capability. The sonic realism and envelopment of the listener into the on-screen action for films opens up new dimensions of entertainment," said Mark Casavant, vice president of Brand & Business Development, Klipsch Group, "Working with the audio experts at Panasonic Automotive we have achieved a similar experience for the in-vehicle listener with Dolby Atmos music. The music is more immersive, with additional space clarity, and depth."

Klipsch uses four sound principles to achieve its award-winning sound:

  • High efficiency/low distortion - Klipsch technology is highly efficient, providing more accurate sound with less power and less distortion – resulting in louder, cleaner audio. Klipsch's Law: Efficiency is inversely proportional to distortion.
  • Wide dynamic range - The softest sounds are reproduced with remarkable clarity and the loudest is delivered without harshness or distortion – with the greatest possible range between the softest and loudest sounds.
  • Controlled directivity - Klipsch technology accurately directs sound to the proper locations, which, in turn, creates a more lifelike soundstage without wasting acoustic energy where sound is not needed or desired.
  • Flat frequency response - Audio delivery is without frequency bias – no unnatural highs, miss or lows – reproducing recorded sound as accurately as possible without colorization.

Dolby Atmos sound is designed to go beyond the traditional limits of mono and stereo, placing the listener in an immersive soundscape.

"Panasonic Automotive has built a reputation pushing the boundaries of in-vehicle entertainment," said Tom Dunn, director of Panasonic Global Premium Audio, "Our award-winning automotive audio systems are recognized for creating unforgettable listening experiences based on engineering, artistry and emotion. Market leading innovations are what drive the technical teams at Panasonic and Klipsch, and delivering our first in-vehicle demonstration of Dolby Atmos music reflects our aligned goals and commitment to achieving a higher standard of music enjoyment."

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Sony's team is testing the Vision-S on the streets of Austria.

Photo courtesy of Sony

One year ago Sony surprised the crowds at CES with the Vision -S, a concept vehicle meant to further the discussion on safety, security, and entertainment. The vehicle has moved from concept to prototype, taking to the roads of Europe for testing.

The car has been driving the roads of Austria since December 2020, according to the company, for technical evaluation. Evaluation of what? We're so glad you asked.

If the car is technologically similar to what has presented at CES last year, on-board is Sony's imaging and sensing technologies as well as software regulated using Sony's AI, telecommunication, and cloud technologies.

Sony Vision-S The Sonny Vision S is a working vehicle prototype now. Photo courtesy of Sony

The car, which was built in cooperations with Magna Steyr, features 33 sensors, including CMOS image sensors and time of flight (ToF) sensors within the vehicle. These sensors are designed to detect and recognize people and objects inside and outside the vehicle, and provide "highly advanced driving support."

Each of the two rows of seating in the vehicle features Sony's 360 Reality Audio system. Bose has similar technology built into the Nissan Kicks.

The crossover-lie car's front seats have a panoramic screen in front of them that has the ability to display rich content.

Does this mean that Sony will begin to make cars? The quick answer is no. Sony does not appear itching to get into the car business though the products that result from this testing will likely be available to automakers offering additional competition for components in a fast-paced marketplace where the technology is evolving quickly.

The real winner here could be consumers who will benefit from the stiff completion between suppliers and be on the receiving end of better technology because of it.

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