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Acura explores its origin story in a new ad for the redesigned 2022 MDX

The Acura MDX is on sale now.

Photo courtesy of Acura

Acura's new storyline has all the hallmarks of a feel good comeback. Not only is the automaker turning out high-level premium vehicles, it's making them sportier than they have been in a very long time. But, it wasn't all that long ago that the product lineup became mundane after years of inspiring drivers and being the go-to premium performance brand.

But now it's back. The move first signaled by the emergence of the Acura Precision Concept has played out, first on the RDX then on the TLX and MDX. There's more to come. Acura's planning new Type S models, designed to bring out the purest expression of performance you can get from the brand outside of its NSX sports car. There's other things on the horizon too.

A new video from the company showcases its heritage and gives brand enthusiasts a peek at what is coming for in the pipeline. Spoiler alert: it's more performance-centric vehicles.

2022 Acura MDX - “Origin Story” www.youtube.com

Acura enthusiasts will instantly recognize the names of people sharing the Acura story in the video: Jon Ikeda, vice president and Acura Brand Officer and Art St. Cyr, vice president of the Automobile Operations Division of American Honda Motor Co., Inc. among them. Ikeda is largely responsible for this next chapter of Acura, himself a performance enthusiast. St. Cyr traces his Honda ties into the motorsports community, a niche market that plays heavy into this brand evolution.

The NSX is featured alongside the 2022 Acura MDX in the video. The MDX was elevated as part of the company's new strategy to has a more luxurious interior and dynamic handling as part of the redesign. The difference between the 2020 and 2022 model is like night and day.

The same can be said for the 2021 Acura TLX. A TLX Type S version is on the way this May giving the company its first Type S in years. The Acura MDX Type S is expected later this year.

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David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

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The 2022 Lexus ES will debut next week.

Photo courtesy of Lexus

The meat and potatoes of the Lexus sedan lineup, the ES, is due for a refresh, and it will get one. The 2022 Lexus ES will be shown publicly for the first time this Sunday as part of the festivities of the Shanghai auto show.

While the photo doesn't tell a lot, there's some things you can bet on in the 2022 ES. For starters, look for all the improvements that the auto has gotten over the last two years to carry over into the new model. That includes the addition of all-wheel drive to the lineup and standard blind spot monitor and rear cross traffic alert.

The ES Black Line may not make its way to the 2022 version of the midsize sedan. Generally, blacked out editions are available only at the tail end of a model run ahead of a refresh or generational redesign. However, the blacked out elements could become available as part of a package.

The headlight photo that Lexus has offered as a teaser shows a housing that is not dissimilar to the one that the Lexus IS wears. However, the daytime running light is on the bottom here, instead off the top. Like the IS, there are strong hood lines.

At the back, the preview video shows a vehicle that is very similar to the current model. It's taillights, a strong chrome line that runs the width of the year, and rear lip spoiler all look mostly same as before.

As for what to expect underneath the body of the car, there's not a lot of indication from the teasers, which leads one to believe that's where the biggest changes are coming. There's a good chance that we'll finally say goodbye to the Lexus touch pad in favor of a touch screen display that's within a comfortable distance.

It's also likely that Lexus will fine tune the dynamics of the ES in a similar fashion to how the Lexus IS got more performance-focused driving dynamics in its latest redo.

Stay tuned for more specifics are the curtain is pulled back on April 19 in China (April 18 in the U.S.).

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