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Updated 2021 Volkswagen Arteon debuting June 24 alongside a new model that won't come to the U.S.

The 2021 Volkswagen Arteon will debut on June 24.

Photo courtesy of Volkswagen AG

The Volkswagen what? You're not alone if you haven't heard of the Arteon. The model is easy to forget in a carscape that's crowded with a rich number of much more premium and luxury cars that compete directly with the model in the U.S. due to the car's high price point.

The Arteon is the successor to the Volkswagen CC. The company makes them in Germany and China. VW designed the car to be an upmarket offering.

2020 Volkswagen Arteon The current interior of the 2020 Arteon doesn't have the appointments or features of many modern premium and luxury cars, despite Volkswagen positioning the model to fit in with that crowd.Photo courtesy of Volkswagen AG

It's a model that hasn't quite caught on with American audiences despite the popularity of other models in the Volkswagen lineup like the Atlas, Tiguan, and Jetta. In the first quarter of the year, Volkswagen sold under 800 Arteons. Alfa Romeo sold more than twice as many Giulias during that same time and Toyota sold that many RAV4s every 17 hours.

Volkswagen will debut a refreshed version of the Arteon on June 24. The 2021 Volkswagen Arteon will have a completely new cockpit area and feature a new roster of high-tech infotainment system functions.

It will also benefit from the addition of new safety and driver assist systems, including Travel Assist, which takes over steering, acceleration, and braking at speeds up to 130 mph. Further restrictions of the vehicle's capability will likely be forthcoming.

Additionally, Volkswagen will premiere the new Arteon shooting brake alongside the sedan. VW has already acknowledged that the U.S. isn't getting this version of the car. It's planned exclusively for Europe according to a release from the company.

With just the interior getting refreshed, the U.S. version of the car is likely to continue to have its turbocharged 2.0-liter four-cylinder engine that produces 268 horsepower and 258 pound-feet of torque. For the 2020 model year, Volkswagen sold the car in the U.S. in three trim levels: SE, SEL, and SEL Plus. It was priced starting at $35,995.

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A new collection of Rolls-Royce Black Badge models has made a very bright splash.

Photo courtesy of Rolls-Royce Motor Cars

Star light, star bright, what on Earth are the Rolls-Royce Black Badge Neon Nights? The bespoke automaker has announced a new limited edition collection of brightly colored models, dubbed the Neon Nights models. Dawn, Wraith, and Cullinan Black Badge vehicles have gotten the treatment.

"Neon Nights is a vibrant trilogy of Rolls-Royce Black Badges, whose inspiration come from nature. The newly developed Bespoke paint is applied to the Black Badge variants of Wraith, Dawn and Cullinan - the darker and edgier 'enfants terribles' of the Rolls-Royce family," said Sami Coultas, Bespoke Designer Color & Trim, Rolls-Royce Motor Cars. "Taking cues from the natural world, including an Australian green tree frog, a Hawaiian tree flower and an exotic butterfly, these limited hues show Black Badge bolder in color, appealing to patrons around the world who really do dare to be different."

Though originally conceived for clients in the U.S., the automaker has announced that three further iterations of each color are available for commission worldwide.

Rolls-Royce Black Badge Neon Nights

Photo courtesy of Rolls-Royce Motor Cars

Wraith Black Badge is finished in Lime Rock Green, a near-luminous hue naturally traditionally worn by the Australian green tree frog, an animal Coultas first encountered on a trip to Tamworth, north of Sydney, Australia. The interior features Scivaro Grey leather, with Lime Rock Green accents in the form of stitching and piping.

The Eagle Rock Red paint color created for the Dawn Black Badge that is part of the collection mimics the flowers of 'Ōhi'a lehua, an evergreen tree native to Hawaii. The Dawn's interior is finished in Selby Grey leather and has Koi Red stitching and piping details.

Rolls-Royce took inspiration from a butterfly for its Cullinan Black Badge Neon Nights iteration. Rhetus periander is known as the Periander metalmark, a species found across Central and South America, that is known for the vibrancy of its wings. That color was faithfully captured in Cullinan's Mirabeau Blue paint job, which is contrasted by an Arctic White leather interior with Lime Rock Green details.

In all three cars, the Technical Fibre fascia is embellished with a unique graphic that provides a neon glow and depicts the distortion of artificial light with speed.

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Little Sesame's Volkswagen Bus allows the restaurant's chefs to travel the country in search of new flavors.

Photo courtesy of Volkswagen AG

Holiday shoppers this year, once again, have shopping small on the mind. For some businesses, their idea of small is smaller than most. From a hummus shop to a coffee shop, to a mobile bookstore, many small business owners rely on vintage Volkswagen products to help their businesses run.

Little Sesame

Little Sesame Volkswagen Bus

Photo courtesy of Volkswagen AG

In 2015, chefs Nick Wiseman and Ronen Tenne opened their hummus shop in Washington, D.C. They didn't just want another restaurant, they wanted to create a different way of doing business than they'd experienced in some of the New York City area kitchens they'd cooked in over the years. They wanted travel.

In order to inspire new flavors , Wiseman and Tenne hop into their robin's egg blue 1978 Volkswagen Bus and explore the country. Their current Bowl of the Week brings in autumn and wintertime flavors with ingredients like maple roasted winter squash, pomegranate molasses, crispy chickpeas, za'ata, and herbs.

The restaurant, with locations in the Golden Triangle and Chinatown, is currently open for breakfast, lunch, and dinner. They offer catering and meal kits as well as online ordering for pickup and delivery.

Dom's Coffee

In Farmington Valley, Connecticut, a European-style coffee shop sits on a strip of real estate next to buildings similar to what you'd find in nearly anyone's hometown - a car dealership and a church. The brick-and-mortar shop was opened by Andrius Plankis and Asta Plankiene in May 2015, two years after the couple emigrated to the U.S. from Lithuania.

In addition to their shop, they run a fully-equipped mobile espresso bar out of the back of a Volkswagen Atlas R-Line. Their specialty is artistically crafted drinks including espressos, affogatos, specialty lattes, cold brews, and hot chocolates.

The Cincy Book Bus

The Cincy Book Bus

Photo courtesy of Volkswagen AG

After retiring from 25 years of teaching, Melanie Moore decided it was time to pursue her dream: opening a bookstore. But she didn't just want to own the shop around the corner, she wanted to have a business that would work to get books into the hands of children that need them the most. Just as she was about to sign a lease for a storefront, she got cold feet.

Inspired by a novel centered around a fictional, female horse-drawn carriage bookseller, Moore decided to launch the Cincy Book Bus – a mobile bookstore – out of the bed of her husband's teal 1962 Volkswagen Transporter. The van holds about 150 books, and Moore regularly rotates titles to cater to her audiences.

Moore dedicates her profits to stocking classroom libraries.

While these three businesses are small, three large corporations (including Nike) were founded from humble beginnings thanks in no small part to their Volkswagens. Click here to read their stories.

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