Super Bowl LV

Watch: All of Super Bowl LV's car commercials in one place

Cadillac brings back the "Edward Scissorhands" universe in its Super Bowl LV commercial.

Photo courtesy of Cadillac

What. A. Game. Super Bowl 55 festivities are underway and, perhaps more importantly, so are the ads. If you're looking for all of the big game's best car, truck, and SUV company ads all in one place, you've come to the right spot.

Scroll down. Watch. Enjoy. As you do, remember that a recent survey revealed that Americans did not want preachy ads on their screen during the Big Game, instead preferring humorous and entertaining ads. Did automakers strike the right tone?

Click here to see auto industry ads that aired during the 2020 Super Bowl.

Toyota "Upstream"


The 60-second spot, titled "Upstream", features Team Toyota athlete Jessica Long's long journey to success, which started when she was adopted by an American couple from a Russian orphanage. Soon after adoption, Long's legs would have to be amputated due to a rare condition.

Long is currently the second most decorated Paralympian in U.S. history. A five-second "billboard" within the ad encourages people to "think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines", according to a release.

General Motors "No Go Norway"

General Motors is going predominantly electric (not all-electric as many outlets reported over the last two weeks) and they're using Saturday Night Live veteran Will Ferrell to convey their pro-electric message in a humorous way. Last week, the company released some teasers of the spot.

Jeep "The Middle"

Nearly 10 years to the day after the launch of the "Imported from Detroit" campaign, Jeep has teamed up with Bruce Springsteen to launch a two-minute film entitled "The Middle". It will air just one time on TV during the game and then be housed on the brand's social media pages.

The film strikes a completely different tone than last year's "Groundhog Day" ad by Jeep, which starred Bill Murray and was widely heralded as one of the best of the Super Bowl lot. It also starred a live groundhog, which was rescued from Pennsylvania.

Cadillac "ScissorHandsFree"

Tim Burton's "Edward Scissorhands" is back, this time during a new commercial that airs during the fourth quarter of the Super Bowl. The spot stars Timothée Chalamet, as Edward Scissorhands' son, Edgar, and Winona Ryder, reprising her role as Kim, Edgar's mother.

According to a release from Cadillac, "In the spot, Edgar, who has inherited his father's shears for hands, finds many of life's tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand's first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road."

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The Ascent got updated styling and fresh tech.

Subaru

Subaru's lineup is full of useful, adventure-ready vehicles, but most are not accommodating for full-size families. The Ascent solved that issue for the automaker a few years ago, and has been a popular family option since. It got a mild update for 2023 with a facelift and new tech. The Ascent comes in five trims: Base, Premium, Onyx Edition, Limited, and Touring. It's expected to go on sale in fall 2022.

The Subaru comes with a new front fascia design that adds a new grille and aggressive styling up front. Lower air ducts help improve aerodynamics, and in higher trims the components come with chrome trim. The SUV's C-shaped taillights got a refresh as well, and now feature a sharper shape to better match the vehicle's overall styling.

2023 Subaru AscentThe new front fascia design is more aggressive than before. Subaru

The Ascent's powertrain remains in place, which is a turbocharged 2.54-liter four-cylinder making 260 horsepower. It sends power to all four wheels through a continuously variable transmission that offers a simulated eight-speed manual shifting mode. Subaru's X-Mode driving mode comes standard, which alters throttle response and other vehicle behavior to maintain traction in slippery conditions. Torque vectoring, which allows the vehicle to shift torque between wheels that need it most, also comes standard.

A new Onyx Edition trim joins the Ascent line for 2022. It brings a standard 11.6-inch touchscreen with navigation, a Harman Kardon sound system, power seats, and a panoramic sunroof. The base Ascent comes with features such as 18-inch wheels, USB inputs, tri-zone automatic climate controls, three rows of seating, and a whopping 19 cupholders. Subaru also offers an optional Cabin Connect system, which allows the driver or front passenger to communicate to people behind them through the stereo using a front-cabin-mounted microphone.

2023 Subaru AscentThe Ascent's interior is available with great tech, such as an 11.6-inch touchscreen infotainment system. Subaru

Subaru EyeSight safety equipment comes standard with every Ascent. The system is improved for 2023 with a wider field of vision and new software. A new wide-angle camera joins EyeSight's existing two-camera setup to provide better pedestrian and cyclist detection when approaching intersections. Blind spot monitoring, rear cross-traffic alerts, and lane change assist are available.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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