Super Bowl LV

Watch: All of Super Bowl LV's car commercials in one place

Cadillac brings back the "Edward Scissorhands" universe in its Super Bowl LV commercial.

Photo courtesy of Cadillac

What. A. Game. Super Bowl 55 festivities are underway and, perhaps more importantly, so are the ads. If you're looking for all of the big game's best car, truck, and SUV company ads all in one place, you've come to the right spot.

Scroll down. Watch. Enjoy. As you do, remember that a recent survey revealed that Americans did not want preachy ads on their screen during the Big Game, instead preferring humorous and entertaining ads. Did automakers strike the right tone?

Click here to see auto industry ads that aired during the 2020 Super Bowl.

Toyota "Upstream"


The 60-second spot, titled "Upstream", features Team Toyota athlete Jessica Long's long journey to success, which started when she was adopted by an American couple from a Russian orphanage. Soon after adoption, Long's legs would have to be amputated due to a rare condition.

Long is currently the second most decorated Paralympian in U.S. history. A five-second "billboard" within the ad encourages people to "think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines", according to a release.

General Motors "No Go Norway"

General Motors is going predominantly electric (not all-electric as many outlets reported over the last two weeks) and they're using Saturday Night Live veteran Will Ferrell to convey their pro-electric message in a humorous way. Last week, the company released some teasers of the spot.

Jeep "The Middle"

Nearly 10 years to the day after the launch of the "Imported from Detroit" campaign, Jeep has teamed up with Bruce Springsteen to launch a two-minute film entitled "The Middle". It will air just one time on TV during the game and then be housed on the brand's social media pages.

The film strikes a completely different tone than last year's "Groundhog Day" ad by Jeep, which starred Bill Murray and was widely heralded as one of the best of the Super Bowl lot. It also starred a live groundhog, which was rescued from Pennsylvania.

Cadillac "ScissorHandsFree"

Tim Burton's "Edward Scissorhands" is back, this time during a new commercial that airs during the fourth quarter of the Super Bowl. The spot stars Timothée Chalamet, as Edward Scissorhands' son, Edgar, and Winona Ryder, reprising her role as Kim, Edgar's mother.

According to a release from Cadillac, "In the spot, Edgar, who has inherited his father's shears for hands, finds many of life's tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand's first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road."

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New Amazon Fire TV for Auto technology is debuting in the Jeep Wagoneer and Grand Wagoneer.

Photo courtesy of Stellantis

The Jeep Wagoneer and Grand Wagoneer are set to be unveiled soon. Ahead of those debuts, Jeep has announced that those vehicles will be the first in the industry to integrate Amazon Fire TV for Auto.

Amazon Fire TV for Auto will give Wagoneer family occupants access to their favorite shows, movies, apps, unique vehicle features, and Alexa. It will communicate directly with the SUV's Uconnect 5 infotainment operating system. Just like in other Amazon devices, content syncs with an existing Amazon account. This means that customers will be able to pause a show in their home and seamlessly continue watching once they get into their vehicle.

"The all-new 2022 model-year Wagoneer and Grand Wagoneer are designed and engineered to set a new standard for American premium in the large SUV segment," said Christian Meunier, Jeep® Brand Chief Executive Officer - Stellantis. "Launching Fire TV for Auto as an industry-first technology to the Wagoneer lineup illustrates one of the many ways we intend to deliver class-leading technology and connectivity to our customers."

Amazon The screen for Amazon Fire TV for Auto looks very similar to what you'd see on a TV at your home.Photo courtesy of Stellantis

Amazon

Fire TV for Auto builds on the Fire TV experience that exists today with unique features that include:

  • Passengers can view Fire TV in high definition from the rear seats and the front passenger screen (a privacy filter disables driver viewing). When the vehicle is in park, the driver also can view Fire TV on the main Uconnect 5 screen
  • Touchscreen controls and support for compatible content can be downloaded on trips where wireless service is limited or to save on data
  • A Fire TV for Auto-specific remote provides control of the experience and includes push-to-talk access to Alexa, making it easy to find and quickly play shows
  • The remote includes a button that connects Fire TV with the new Uconnect 5 system for control of vehicle features, such as climate, maps and more

"We reimagined Fire TV for the automobile with a purpose-built experience that delivers the best in entertainment, anywhere you go," said Sandeep Gupta, Vice President and General Manager of Amazon Fire TV. "With Fire TV built in, customers can stream their favorite shows, see if they left the lights on at home with Alexa, and take advantage of unique controls through the Uconnect system."

Fire TV for Auto will be packaged with other connected services and made available in fall 2021 in Canada, Mexico and the United States.

This isn't the first time a Stellantis company has been on the cutting edge of in-vehicle tech. Jeep's stablemate, Ram, was the first to integrate SiriusXM 360L into a vehicle, its 2019 Ram 1500.

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The Jeep Wrangler Islander is now aviallable to order.

Photo courtesy of Stellantis

Jeep is bringing back its popular Islander special edition SUV for the 2021 model year, but with a twist. This year, the Wrangler and Renegade are getting the treatment. This is the first time the Jeep Renegade has been available with this special edition treatment.

"Our Jeep enthusiasts expect legendary Jeep 4x4 capability, and they also embrace the Jeep brand's fun 'go anywhere, do anything' adventure lifestyle," said Jim Morrison, Vice President, Jeep Brand North America. "With Surf Blue accent stitching, Islander-embroidered front seats and available white three-piece hardtop on the Wrangler, you can't help but think summer and the beach life when you see these new Islander special editions."

2021 The Jeep Renegade Islander beings the spirit of coastal communities to the off-roading family hauler.Photo courtesy of Stellantis

2021

The Wrangler Islander has been gone for 11 years after being first introduced as a special edition in 1988. The new model is based on the 2021 Jeep Wrangler Sport S with either two- or four-doors. It comes standard with the following features and equipment:

  • Jeep Command-Trac 4x4 part-time, two-speed transfer case with a 2.72:1 low-range gear ratio
  • 17-inch Rubicon aluminum wheels in Silver Finish with all-terrain tires
  • Rubicon Rock Rails
  • Uconnect 4 with a 7-inch touchscreen with Apple CarPlay and Android Auto
  • Dual-zone temperature control
  • Exterior details include a Tiki Bob hood decal; interior details include a Ceramic White mid-bolster and black cloth seats with an embroidered Islander logo and Surf Blue accent stitching
  • Available white three-piece hardtop
  • Optional Islander Plus Package by Mopar adds front/rear grab handles, cargo tub liner, solid sunbonnet top and Tiki Bob soft spare-tire cover

The Jeep Wrangler Islander is available in Billet Silver, Black, Chief, Granite Crystal, Bright White, Firecracker Red, Hellayella, Sarge Green, Snazzberry and Sting-Gray.

Each Islander model receives unique interior appointments.Photo courtesy of Stellantis

The Renegade Islander is based on the 2021 Jeep Renegade Latitude. Its list of standard and available features and equipment includes:

  • Available Jeep Active Drive full-time 4x4 system
  • 19-inch Silver Alloy wheels with all-season tires
  • Dual-pane panoramic sunroof for ultimate open-air freedom
  • Uconnect 4 with a 7-inch touchscreen includes Apple CarPlay and Android Auto
  • Exterior details include a Tiki Bob hood decal; interior details include premium black cloth seats with an embroidered Islander logo and Surf Blue accent stitching
  • Keyless Entry with panic alarm
  • Remote start system
  • Available Alpine White painted roof

The Jeep Renegade Islander is available in Bikini, Jetset Blue, Glacier and Omaha Orange paint jobs.

The two models serve up a unique look.Photo courtesy of Stellantis

All 2021 Jeep vehicles get the Jeep Wave premium owner loyalty program with purchase. It gives access to benefits and exclusive perks like three years of worry-free maintenance at Jeep dealerships, including oil changes and tire rotations; 24/7 support via phone or chat; 24/7 roadside assistance and first-day loaner coverage; access to select Jeep events.

The 2021 Jeep Wrangler Islander has a starting U.S. MSRP of $33,370 for two-door models and $36,870 for four-door models (all prices exclude $1,495 destination). The starting price for the 2021 Jeep Renegade Islander is $27,430.

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