Super Bowl LV

Watch: All of Super Bowl LV's car commercials in one place

Cadillac brings back the "Edward Scissorhands" universe in its Super Bowl LV commercial.

Photo courtesy of Cadillac

What. A. Game. Super Bowl 55 festivities are underway and, perhaps more importantly, so are the ads. If you're looking for all of the big game's best car, truck, and SUV company ads all in one place, you've come to the right spot.

Scroll down. Watch. Enjoy. As you do, remember that a recent survey revealed that Americans did not want preachy ads on their screen during the Big Game, instead preferring humorous and entertaining ads. Did automakers strike the right tone?

Click here to see auto industry ads that aired during the 2020 Super Bowl.

Toyota "Upstream"


The 60-second spot, titled "Upstream", features Team Toyota athlete Jessica Long's long journey to success, which started when she was adopted by an American couple from a Russian orphanage. Soon after adoption, Long's legs would have to be amputated due to a rare condition.

Long is currently the second most decorated Paralympian in U.S. history. A five-second "billboard" within the ad encourages people to "think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines", according to a release.

General Motors "No Go Norway"

General Motors is going predominantly electric (not all-electric as many outlets reported over the last two weeks) and they're using Saturday Night Live veteran Will Ferrell to convey their pro-electric message in a humorous way. Last week, the company released some teasers of the spot.

Jeep "The Middle"

Nearly 10 years to the day after the launch of the "Imported from Detroit" campaign, Jeep has teamed up with Bruce Springsteen to launch a two-minute film entitled "The Middle". It will air just one time on TV during the game and then be housed on the brand's social media pages.

The film strikes a completely different tone than last year's "Groundhog Day" ad by Jeep, which starred Bill Murray and was widely heralded as one of the best of the Super Bowl lot. It also starred a live groundhog, which was rescued from Pennsylvania.

Cadillac "ScissorHandsFree"

Tim Burton's "Edward Scissorhands" is back, this time during a new commercial that airs during the fourth quarter of the Super Bowl. The spot stars Timothée Chalamet, as Edward Scissorhands' son, Edgar, and Winona Ryder, reprising her role as Kim, Edgar's mother.

According to a release from Cadillac, "In the spot, Edgar, who has inherited his father's shears for hands, finds many of life's tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand's first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road."

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Electric vehicle production

GM outlines huge investment in new EV production

The $7 billion number is GM's largest single investment to date.

General Motors

Automakers are not shy about their plans to electrify their vehicle lineups. In fact, it's just the opposite, as most can't wait to release a media kit that sings the virtues of moving toward electrification and outlines their commitments to investing billions to make the move a reality. General Motors has been more active than most, building new facilities and revamping existing factories to handle new-age EV manufacturing. Today, the auto giant announced a further investment to build a new plant and overhaul the Orion Township facility in Michigan. The move creates thousands of jobs and positions GM as an early powerhouse in the EV race.

GM EV investment. GM says its new and existing facilities will create and retain thousands of jobs.General Motors

The $7 billion investment is slated for four Michigan manufacturing facilities. GM says the move will create 4,000 new jobs and retain 1,000 existing positions, and notes that the amount represents the single largest investment in company history. A new Ultium Cells battery plant in Lansing is part of the deal, along with the conversion of the GM assembly planting Orion Township. Orion will eventually house production of the upcoming Chevrolet Silverado EV and the electric GMC Sierra, making it the second of GM's facilities dedicated to building electric pickup trucks.

The Orion and Ultium Cells Lansing facilities will help GM boost its total full-size electric truck production to 600,000 units per year when both Factory Zero and Orion are in full swing. Though Ford sells more full-size trucks than Chevy or GMC individually, GM notes that the two combined move more trucks per year than The Blue Oval. The two plants join General Motors' existing EV-ready facilities that include Factory Zero in Detroit-Hamtramck, Spring Hill Assemble in Tennessee, CAMI in Ontario, and the Ramos Arizpe Assembly facility in Mexico.

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Ford just announced specs for the new hardcore off-roader.

Ford

After years of speculation over the Bronco's return, Ford finally pushed the revived SUV to market last year. The rumor mill immediately kicked back into action with speculation of a higher-powered Raptor version of the Bronco to match Ford's F-150 Raptor here in the U.S. We've seen teases and a short film on the SUV, but today, The Blue Oval announced specs for what will surely be a highly desirable new vehicle in 2022 and beyond.

2022 Ford Bronco Raptor The Bronco Raptor gets upgraded cooling and engine tuning to handle high-temperature operation.Ford

The Bronco Raptor gets an exclusive twin-turbo 3.0-liter EcoBoost V6 that makes 400 horsepower, which is a big improvement over the standard SUV's V6 that makes an already healthy 330 horsepower. Four-wheel drive and a ten-speed automatic gearbox are standard. Ford says the Raptor also comes with a new towing mode that allows a max tow rating of 4,500 pounds - a 1,000-pound improvement over the base Bronco. Trail Control, trail Turn Assist, and Trail One-Pedal driving are also present here.

The Raptor gets seven of the standard Bronco's G.O.A.T. (Goes Over Any Type of Terrain) driving modes, including a new Baja Mode that works with the engine's turbo system to reduce lag and improve performance during high-speed runs in desert temperatures. An active exhaust allows four selectable sound modes, including normal, sport, quiet, and Baja, and the Raptor's intercooler helps keep operating temperatures at reasonable levels when running in hot weather.

Using the Bronco's modular design, Ford gave the Raptor unique front and rear quarter panels, fender flares, and door appliqués. The new body components add 9.8 inches to the Raptor's width, and removable running boards help improve rock crawling abilities. Model-exclusive amber LED running lights accent the Raptor's front end, and Raptor logos set the hardcore model apart from its "lesser" counterpart.

2022 Ford Bronco Raptor Amber LEDs and special badging designate the much-upgraded Raptor model.Ford

Inside, the Bronco Raptor gets a 12-inch digital gauge cluster with configurable view for vehicle performance and other information. Black marine-grade vinyl seats and rubberized flooring are standard. Orange accents on the dash vents, door netting, and steering wheel help break up the all-black interior, and Ford offers a synthetic suede upholstery upgrade for buyers wanting a little more comfort with their capable off-roader. A 12-inch infotainment touchscreen and 360-degree camera system are also standard.

Bronco Raptor hopefuls can start placing orders in March, but be aware that there will be a wait involved for everyone. Ford says that the majority of 2022 Bronco Raptors will go to existing reservation holders based on their reservation timestamp. It's worth noting that many 2021 Bronco buyers are still waiting for the SUVs, which are being converted into 2022 orders, so the wait time for the Raptor could be severe for anyone without a standing reservation.

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