New Model News

Next-gen Rolls-Royce Ghost innovates, elevating the definition of bespoke luxury

The new, next-generation Rolls-Royce Ghost has been revealed.

Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce Motor Cars this morning revealed the next-generation version of its Ghost sedan. The new Rolls-Royce Ghost carries over nearly nothing from the current model in a move designed to bring the automaker to the height of bespoke luxury while maintaining a heaping helping of brand identity.

The most technologically advanced Rolls-Royce yet reflects the company's "Post Opulent" design philosophy. It's a new take on what it means to have wealth, coming into fruition on a car that bears one of the oldest monikers in the company's lineup.

Rolls-Royce Ghost The car comes with all-wheel drive.Photo courtesy of Rolls-Royce Motor Cars

"The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars in a statement. "The success of the product we created for them fulfilled our most ambitious expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque's 116-year history."

The design is simpler and more narrowly focused for the client. A Ghost owner isn't looking for the over opulence that a Phantom owner is, nor are they seeking the off-road prowess of the Cullinan. There's a certain simplicity and elegance to the design that maintains and builds on the expected super luxury experience.

Underpinning the new model is Rolls-Royce's aluminum Architecture of Luxury - the same as the Phantom and Cullinan. It has the world's first Planar Suspension System, which is designed to increase the car's agility while delivering an effortless drive experience. The Planar Suspension System replaces the traditional Magic Carpet Ride experience, advancing the achievement of a stable and serene ride after 10 years of development. The technology is reserved for Rolls-Royce despite the fact that the company is part of the large BMW Group family.

Rolls-Royce Ghost Rolls-Royce has achieved perfect 50:50 weight distribution in the model.Photo courtesy of Rolls-Royce Motor Cars

Some of the car's easy maneuverability is down to the car's 50:50 weight distribution. Rolls-Royce has made the Ghost longer and wider than before. These changes allow for all-wheel drive.

The Ghost's body is crafted from one piece of aluminum meaning there are no seams in the bodywork. One hundred percent aluminum laser-welded doors are in place on the model. The door structure saves weight compared to steel and keeps out more noise than steel would.

At its front is the company's signature Pantheon grille. In the new Ghost, it is down lit by 20 LEDs to illuminate Rolls-Royce iconography. LED and laser headlights flank the grille. The Spirit of Ecstasy has taken her traditional place on the hood.

The model is powered by the company's hallmark twin-turbocharged 6.75-liter V12 engine. It delivers 563 horsepower and 627 pound-feet of torque. Larger intake porting has allowed the engine to breathe better and pass along less noise to the cabin.

Effortless isn't just for the drive experience. The car's electronic doors now open and close (before they just glided shut with the press of a button).

Rolls-Royce Ghost

Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce has tuned the car's interior components to a specific resonant frequency to increase the feeling of serenity for occupants. That tuning has led to a near-silent interior. Engineers toyed with a completely silent interior but found the result "disorientating" so a soft undertone was added.

Uniquely, the car is the first application of Rolls-Royce's Illuminated Fascia, which features the Ghost nameplate surrounded by over 850 LED "stars".

Rolls-Royce has given the car a Micro-Environment Purification System. The system channels all cabin air through a nanofleece filter.

Drivers sit behind the wheel and in front of a 7x3 high-resolution head-up display. The car also has a Wi-Fi hot spot, self-parking capability, navigation, and an entertainment system.

Rolls-Royce Ghost The car retains the available Starlight Headliner.Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce has given the car a bespoke 18-channel 1,300-watt audio system. The system features exciter and cone-type speakers, all bonded to the surface of an object.

It has a 17.9 cubic foot trunk giving the model more space than a Honda Accord, Hyundai Sonata, and most versions of the BMW 5 Series.

The car comes with a number of safety features including vision assist with day- and night-time wildlife and pedestrian warning, alertness assist, a four-camera system with panoramic and helicopter view, adaptive cruise control, collision warning, cross-traffic alert, and lane departure and change warning.

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Acura is revealing its next-gen MDX slowly, first with this, the MDX Prototype.

Photo courtesy of Acura

The MDX is the best-selling Acura in the lineup. It's also America's best-selling luxury three-row SUV. But that's not good enough.

Acura is redesigning the MDX and as it prepares to enter a fourth generation, a prototype of the new SUV will be shown on October 14. This looks to follow the same pattern as the TLX launch, which saw a prototype revealed about six months before the true model debut, just after the PMC Edition was put on sale.

Acura says that the next-gen MDX will usher in " new levels of Acura design, performance, technology and craftsmanship, assuming the mantle as the brand's new flagship model". And that's a good thing. The brand revolution that started with the RDX and continued with the TLX looks to go even further in a bid to re-establish Acura on its premium model throne.

The ofirst MDX was the industry's first three-row SUV based on a unibody platform, a design that has since gone mainstream as crossovers and lifestyle SUVs overrun a vehicle type that started as rugged off-roaders and family trucksters. Since it's debut, the MDX has garnered praise from buyers and critics alike including winning the 2001 North American Truck of the Year and 2001 Motor Trend SUV of the Year awards.

Over the past two decades, cumulative sales have surpassed 1 million units, securing MDX's place as the best-selling Acura model, accounting for roughly one-third of the brand's U.S. sales since its launch.

"We're accelerating Acura's commitment to Precision Crafted Performance and this fourth-generation MDX is the most ambitious and consequential redesign of an Acura core model in our history," said Jon Ikeda, vice president and Acura brand officer. "This all-new MDX will take us into new territory in terms of performance, prestige and emotional appeal."

The teaser image (above) and video (below) that were released today highlight the sharply sculpted beltline running the perimeter of the wider, lower and longer MDX, connecting the Jewel Eye LED headlights at the front to the Chicane LED taillights in the rear.

The MDX Prototype pulls heavily from the RDX and TLX with design nods to each. Still, it's unmistakably a three-row SUV. Though we don't know for sure what's under the hood, expect the MDX to have more a dynamic driving style when it debuts, following in the vein of the RDX and TLX redesigns.

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Toyota Mall of Georgia, one of AutoNation's dealerships, has raised money to support the caregivers at Children's Healthcare of Atlanta.

Photo courtesy of AutoNation

You know the pink license plate brackets and the pink-leather jacket clad spokeswoman. All that pink is paying off. AutoNation announced that it has raised $25 million for cancer research and treatment through its Drive Pink (DRV PNK) Initiative. Drive Pink launched in 2015.

In 2020 alone, DRV PNK funds have been invested in seven major research projects through the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. BRCF focuses their efforts in six different areas: tumor biology, treatment, survivorship, metastasis, lifestyle and prevention, and heredity and ethnicity.

"AutoNation has played a valuable role in enabling BCRF to be at the vanguard of every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship," said Mrya Biblowit, BCRF President and CEO.

"Every October, we celebrate all that we have accomplished through DRV PNK" said Mike Jackson, AutoNation's Chairman and CEO. "This year, we've taken our mission to new levels, thanks to the incredible support of our Customers, our Associates and our partners."

As part of its DRV PNK efforts, AutoNation works to raise awareness of breast cancer. The company sponsored NTT Indycar Series drivers Jack Harvey, Alexander Rossi, and Marco Andretti who were behind the wheel of vehicles wearing pink liveries.

October is Breast Cancer Awareness Month and AutoNation will be stepping up its efforts throughout the month. Expect to see ad campaigns reflecting such. The company's annual DRV PNK Across America Day by selecting local cancer treatment facilities to receive care bags for patients battling cancer.

For longtime AutoNation Associate and breast cancer survivor, Lisa Logan, DRV PNK is personal. "Sadly, just about everyone has been touched by cancer. I am so proud to work for a company that not only supported me throughout my journey, but that also supports such an important cause."

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