New Model News

Ram expands 1500, Heavy Duty Limited lineup with Night Editions for 2021

Ram is bringing back Black Editions to their trucks lineup for 2021.

Photo courtesy of FCA US LLC

At the 2019 version of the Texas State Fair, Ram debuted three new trucks - the 2020 Ram 1500 Limited Black Edition and the 2020 Ram HD Big Horn and Laramie Night Editions. Ram is hoping to continue the magic those brought to the lineup by bringing back the 1500 Limited Black Edition and adding the Heavy Duty Limited Black Edition for 2021.

"Buyers demand a good-looking truck with easy-to-use features. They tell us that their Ram trucks are an extension of their personality, and they want to stand out from the crowd," said Mike Koval Jr., Head of Ram Brand. "The stylish Limited Night edition offers another way for customers to do just that with the most capable light- and heavy-duty trucks with features and durability that continue to win over more and more buyers."

2021 Ram Heavy Duty Limited Black Edition

2021 Ram Heavy Duty Limited Black Edition

Photo courtesy of FCA US LLC

The Ram 1500 Limited Night Edition features a black R-A-M grille, grille surround, badging, black aluminum wheels (20- or 22-inch on 1500 models), and exhaust tips. The headlamps and taillights have dark bezels, and there are premium power mirrors with black caps, body-color bumpers, a 19-speaker Harman Kardon premium sound system, sport performance hood (on 1500 models), tow hooks and a tri-fold tonneau cover.

On the Ram Heavy Duty Limited Night Edition there are the features listed above, however, one key substitutions is in place. Single rear wheel trucks get the 20-inch wheels but duallys have 17-inche back wheels with machined pockets.

The Ram 1500 and Heavy Duty Limited Night Edition models are available on 4x2 and 4x4, Crew Cabs and Mega Cabs (on Heavy Duty models) with all powertrain options.

The 2021 Ram 1500 Limited Night has a starting MSRP of $60,045 (plus $1,695 destination) while Ram Heavy Duty Limited Night starts at $62,930.

Ram dealerships are expected to receive delivery of the models late in the third quarter of 2020. Ram Heavy Duty Limited Night Editions are on sale now.

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The event takes place across a 1,000-km desert route.

Performance Communications

Off-road racing events are gaining popularity, but as with other aspects of motorsport, women are generally underrepresented. Following the lead of Rebelle Rally, an all-women American event, a new navigation rally will take place next week in Saudi Arabia. Rally Jameel will run see competitors running between 300 and 500 kilometers a day in hopes of achieving navigational excellence in the Saudi desert.

The event is scheduled to take place between March 17 and March 19, and will feature 33 two-person teams from around the world. Seven of the competitors are from the United States, but all of the competing women will be faced with a 1,000-kilometer race route that runs from Ha'il to Riyadh.

Rally Jameel33 two-person teams will compete.Performance Communications

Competitors will field a variety of AWD and 4WD vehicles, including models from Toyota, Lexus, and Porsche. The idea is that the vehicles should be normal, everyday models, instead of purpose-built off-road racers. Rather than speed, the event prioritizes navigational precision. Participants can use navigation tech and a digital road book, and must focus on their routes to achieve the best timing.

Rally Jameel takes inspiration from the Rebelle Rally, the first women's off-road navigation rally in the U.S. Rebelle organizers blessed the Saudi Arabia-based event, and Jameel will see at least one competitor that competed in the event, Sedona Blinson. Abdul Latif Jameel Motors, a Toyota Saudi Arabia dealership, initiated the event, along with Bakhashab Motorsport.

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The majority of new car buyers paid a markup in January 2022.

VW

It's no secret that new car prices are climbing every year, as new technology and features make their way into even the most basic models. The issue is compounded by massive supply chain issues that have caused vehicle shortages for nearly every major automaker. Some dealers are taking advantage of record low inventory levels by marking up prices, and unfortunately, the problem isn't limited to a handful of bad apples. In analyzing recent sale price data, automotive publication Edmunds found that buyers paid a markup in a whopping 82.2 percent of all new vehicle purchases in January 2022, compared to just 2.8 percent a year before. Overall, the average transaction price rose to $728 above MSRP for new car purchases.


Tesla factoryTesla is looking to expand production in the U.S. beyond the confines of its Fremont factory. Photo courtesy of Tesla Motors

Cadillac buyers saw the largest markups, to the tune of $4,048 on average in January. Land Rover and Kia weren't much better, with average markups of $2,565 and $2,289, respectively. On the other end of the spectrum, Alfa Romeo buyers got discounts that averaged $3,421, while people who bought Volvo or Lincoln vehicles got smaller discounts of $869 and $510, respectively.

Some automakers have taken a stand against dealer markups and the general lack of transparency seen in pricing across the board. Ford and General Motors have been vocal in recent months, threatening to withhold inventory from dealers found to be slapping markups on new vehicles. As Edmunds notes, both automakers have important vehicle launches on the horizon that neither can afford to flub, and inconsistent pricing or markups is a good way to alienate new customers out of the gate.


Cadillac EscaladeCadillac buyers paid the largest markups of any brand. Photo courtesy of Cadillac

If you're thinking of shopping for a new car, the best way to avoid paying a markup is to wait. The pandemic and ongoing supply chain issues have thrown kinks into every automaker's operations that will take time to iron out. That said, it's clear that some brands are committed to having no funny business when it comes to dealerships' pricing and communication. It's possible to get a vehicle at MSRP, or even below in some cases, so if you're in a position that requires you to buy a new car, shop around to get the best deal.

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