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No broken halos: Chris Stapleton creates new music for Ram's 'I'm a Ram' campaign

Eileen Falkenberg-Hull
Mar 19, 2021, 9:27 pm

Signer-songwriter-producer Chris Stapleton has remade a classic song for Ram.

Photo courtesy of Stellantis

In 1971, the same year that the Lamborghini Countach 500 LP debuted, another LP made its debut - Al Green's "Al Green Gets Next to You". That album contained the hit track "I Can't Get Next to You" (originally a Temptations song) and the lesser known single "I'm a Ram".

Though mostly forgotten by the passing of time, Ram is reviving the tune for a new ad campaign featuring multi-Grammy Award-winning singer-songwriter-producer Chris Stapleton. The campaign spans across the television and digital landscape as well as on social media channels. It features a new rendition of Green's "I'm a Ram" sung by Stapleton.

"I'm a Ram": "Neighbor"

Two spots in the the new campaign, titled "Neighbor"and "Provider," will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot "Anthem" and exclusive behind-the-scenes footage of "I'm A Ram," featuring Chris Stapleton, can be viewed at the bottom of this article.

"Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands," said Marissa Hunter, Head of Marketing, Stellantis - North America.

"It's an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign 'I'm A Ram.' This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment."

"I’m A Ram": "Provider"

Additional 30-second spots will debut in the following weeks, complimented by "I'm A Ram" social stories about owners who are making a difference in their communities every day.

The spots feature Ram 1500 and Heavy Duty products.

The Ram Truck brand created the campaign in partnership with Highdive.

"I'm A Ram": Extended Version

"I'm a Ram": The Making of the Song

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Ram going electric in 2023 with ProMaster EV

The commercial van is going all-electric in 2023

Stellantis

Many automakers have publicly committed to making the shift to fully electrified vehicle lineups with the decade, but until recently, Stellantis was an outlier. The global auto giant, whose brands include Jeep, Ram, Dodge, Chrysler, Alfa Romeo, and more, will follow suit, but has been less aggressive with its stated goals. However, the automaker is already making good on its promises, and one of the first vehicles to come will be an electrified version of the Ram ProMaster van in 2023.


Ram ProMaster The electric ProMaster will compete with the Ford E-Transit.Stellantis


The automaker will follow its ProMaster commercial van with an electric version of the Ram 1500 pickup truck in 2024. When the truck eventually lands, it will face off against the Ford F-150 Lightning, Chevrolet Silverado EV, and GMC Hummer EV – a massively crowded field of vehicles, considering none are on sale today.


Ram ProMaster EVs make tons of sense for fleets, where fuel expenses can be steep.Stellantis


We don't have any specs on the new van yet, but its main competition will come from the Ford E-Transit electric van, which just began testing in fleets this week. Ford sent 10 pre-production vans to municipal and other fleets across the UK and a couple of other European countries. The E-Transit is estimated to deliver a range of about 126 miles and to offer a payload capacity of up to 4,290 pounds.


Ram ProMaster The ProMaster is just one of several electrified vehicles that Stellantis will release in the coming years.Ram


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New special edition truck

Ram Trucks adds new anniversary edition for 2022

The 2022 Ram 1500 Limited 10th Anniversary Edition gets an exclusive blue paint color.

Ram Trucks

Pickup trucks have long been more than the rugged workhorse vehicles they once were. People buy and use trucks as their everyday vehicles, and automakers have responded by making more spacious, comfortable, and efficient pickups. Nowhere is that more apparent than with Ram, whose 1500 light duty pickup truck carried away award after award when its new generation hit the streets in 2019. In its top trims, the Ram 1500 shames many luxury cars on interior quality, comfort, and technology, but the brand isn't done adding "stuff."

If you needed any confirmation that big, luxurious pickup trucks are here to stay, here it is. Today, Ram Trucks announced the Ram 1500 Limited 10th Anniversary Edition. Beyond having a tongue-twister for a name, the truck is packed to the gills with highbrow materials and features.


2022 Ram 1500 Limited 10th Anniversary Edition The Ram 1500 has won numerous awards for its luxurious interior and refined ride.Ram Trucks


To set it apart on the outside, the truck will get an exclusive Blue Shade paint color, along with a multi-function tailgate and adjustable cargo tie-down hooks. Inside, Ram says that the 1500's already impressive interior will be pushed further into premium territory with quilted leather upholstery and door inserts, a suede headliner, and special 10th anniversary badges. The truck's digital gauge cluster and infotainment screen will display unique graphics upon vehicle startup. Capping off the plush cabin, the Anniversary Edition truck will be offered with a new Indigo and Sea Salt Grey interior color and will get a 19-speaker premium audio system.

The 2022 Ram 1500 Limited 10th Anniversary Special Edition is sold only in a crew cab body style. Ram offers the truck with either the 5.7-liter V8 with eTorque or with its 3.0-liter EcoDiesel engine. The new special edition expands the already mammoth Ram 1500 lineup. At the bottom end of the spectrum is the Ram 1500 Tradesman, a stripped-down work truck with only the essentials. From there, there is the Big Horn, the Laramie, the Rebel, the Limited Longhorn, and the Limited. All of that is on top of the Hellcat-powered Ram 1500 TRX and the Ram 1500 Classic, which itself is offered in three trim levels.


2022 Ram 1500 Limited 10th Anniversary Edition The 10th Anniversary truck gets quilted leather upholstery.Ram Trucks

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