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No broken halos: Chris Stapleton creates new music for Ram's 'I'm a Ram' campaign

Signer-songwriter-producer Chris Stapleton has remade a classic song for Ram.

Photo courtesy of Stellantis

In 1971, the same year that the Lamborghini Countach 500 LP debuted, another LP made its debut - Al Green's "Al Green Gets Next to You". That album contained the hit track "I Can't Get Next to You" (originally a Temptations song) and the lesser known single "I'm a Ram".

Though mostly forgotten by the passing of time, Ram is reviving the tune for a new ad campaign featuring multi-Grammy Award-winning singer-songwriter-producer Chris Stapleton. The campaign spans across the television and digital landscape as well as on social media channels. It features a new rendition of Green's "I'm a Ram" sung by Stapleton.

"I'm a Ram": "Neighbor"

Two spots in the the new campaign, titled "Neighbor"and "Provider," will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot "Anthem" and exclusive behind-the-scenes footage of "I'm A Ram," featuring Chris Stapleton, can be viewed at the bottom of this article.

"Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands," said Marissa Hunter, Head of Marketing, Stellantis - North America.

"It's an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign 'I'm A Ram.' This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment."

"I’m A Ram": "Provider"

Additional 30-second spots will debut in the following weeks, complimented by "I'm A Ram" social stories about owners who are making a difference in their communities every day.

The spots feature Ram 1500 and Heavy Duty products.

The Ram Truck brand created the campaign in partnership with Highdive.

"I'm A Ram": Extended Version

"I'm a Ram": The Making of the Song

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The new Type R set a Suzuka Circuit lap record.

Honda

The new Honda Civic somehow improves on the formula laid out by its numerous predecessors and does so with style, refinement, and value. The Civic Si built on that foundation with a potent turbocharged engine and solid handling, but Honda's not done with the Civic. The automaker just teased the new Civic Type R, and it set records at Japan's Suzuka Circuit during a recent testing session.

The All-New 2023 Type R Achieves Track Record at Suzukawww.youtube.com

The Type R lapped Suzuka Circuit in 2 minutes, 23.120 seconds, a record-breaking lap for a front-wheel drive car. The video features neat telemetry information on-screen during the lap as well, but the real excitement comes later when full specs are revealed.

Honda's been understandably mum on details on the new Type R's powertrain and performance numbers, but the car is expected to carry the same powertrain with its predecessor. The 300-horsepower turbocharged 2.0-liter four-cylinder engine made that car a force to be reckoned with, so the 2023 Civic Type R will likely continue carrying that torch.

Honda Civic Type RHonda will fully reveal the car this summer. Honda

Honda will reveal the car in all its glory this summer. As for pricing, the previous car started around $38,000, so the new model should be around there to start. That, of course, is before dealers mark it up and other lucky buyers snap them up for insane resale on an auction site.

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