Advertising

No broken halos: Chris Stapleton creates new music for Ram's 'I'm a Ram' campaign

Eileen Falkenberg-Hull
Mar 19, 2021, 9:27 pm

Signer-songwriter-producer Chris Stapleton has remade a classic song for Ram.

Photo courtesy of Stellantis

In 1971, the same year that the Lamborghini Countach 500 LP debuted, another LP made its debut - Al Green's "Al Green Gets Next to You". That album contained the hit track "I Can't Get Next to You" (originally a Temptations song) and the lesser known single "I'm a Ram".

Though mostly forgotten by the passing of time, Ram is reviving the tune for a new ad campaign featuring multi-Grammy Award-winning singer-songwriter-producer Chris Stapleton. The campaign spans across the television and digital landscape as well as on social media channels. It features a new rendition of Green's "I'm a Ram" sung by Stapleton.

"I'm a Ram": "Neighbor"

Two spots in the the new campaign, titled "Neighbor"and "Provider," will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot "Anthem" and exclusive behind-the-scenes footage of "I'm A Ram," featuring Chris Stapleton, can be viewed at the bottom of this article.

"Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands," said Marissa Hunter, Head of Marketing, Stellantis - North America.

"It's an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign 'I'm A Ram.' This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment."

"I’m A Ram": "Provider"

Additional 30-second spots will debut in the following weeks, complimented by "I'm A Ram" social stories about owners who are making a difference in their communities every day.

The spots feature Ram 1500 and Heavy Duty products.

The Ram Truck brand created the campaign in partnership with Highdive.

"I'm A Ram": Extended Version

"I'm a Ram": The Making of the Song

From Your Site Articles
Related Articles Around the Web

Trending News

 
 

Advertising

How posh! David Beckham becomes Maserati's new brand ambassador

David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

From Your Site Articles

Trending News

 
 

Such a Tease

Lexus teases refreshed 2022 ES ahead of its April 18 reveal

The 2022 Lexus ES will debut next week.

Photo courtesy of Lexus

The meat and potatoes of the Lexus sedan lineup, the ES, is due for a refresh, and it will get one. The 2022 Lexus ES will be shown publicly for the first time this Sunday as part of the festivities of the Shanghai auto show.

While the photo doesn't tell a lot, there's some things you can bet on in the 2022 ES. For starters, look for all the improvements that the auto has gotten over the last two years to carry over into the new model. That includes the addition of all-wheel drive to the lineup and standard blind spot monitor and rear cross traffic alert.

The ES Black Line may not make its way to the 2022 version of the midsize sedan. Generally, blacked out editions are available only at the tail end of a model run ahead of a refresh or generational redesign. However, the blacked out elements could become available as part of a package.

The headlight photo that Lexus has offered as a teaser shows a housing that is not dissimilar to the one that the Lexus IS wears. However, the daytime running light is on the bottom here, instead off the top. Like the IS, there are strong hood lines.

At the back, the preview video shows a vehicle that is very similar to the current model. It's taillights, a strong chrome line that runs the width of the year, and rear lip spoiler all look mostly same as before.

As for what to expect underneath the body of the car, there's not a lot of indication from the teasers, which leads one to believe that's where the biggest changes are coming. There's a good chance that we'll finally say goodbye to the Lexus touch pad in favor of a touch screen display that's within a comfortable distance.

It's also likely that Lexus will fine tune the dynamics of the ES in a similar fashion to how the Lexus IS got more performance-focused driving dynamics in its latest redo.

Stay tuned for more specifics are the curtain is pulled back on April 19 in China (April 18 in the U.S.).

From Your Site Articles

Trending News