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No broken halos: Chris Stapleton creates new music for Ram's 'I'm a Ram' campaign

Eileen Falkenberg-Hull
Mar 19, 2021, 8:27 pm

Signer-songwriter-producer Chris Stapleton has remade a classic song for Ram.

Photo courtesy of Stellantis

In 1971, the same year that the Lamborghini Countach 500 LP debuted, another LP made its debut - Al Green's "Al Green Gets Next to You". That album contained the hit track "I Can't Get Next to You" (originally a Temptations song) and the lesser known single "I'm a Ram".

Though mostly forgotten by the passing of time, Ram is reviving the tune for a new ad campaign featuring multi-Grammy Award-winning singer-songwriter-producer Chris Stapleton. The campaign spans across the television and digital landscape as well as on social media channels. It features a new rendition of Green's "I'm a Ram" sung by Stapleton.

"I'm a Ram": "Neighbor"

Two spots in the the new campaign, titled "Neighbor"and "Provider," will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot "Anthem" and exclusive behind-the-scenes footage of "I'm A Ram," featuring Chris Stapleton, can be viewed at the bottom of this article.

"Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands," said Marissa Hunter, Head of Marketing, Stellantis - North America.

"It's an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign 'I'm A Ram.' This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment."

"I’m A Ram": "Provider"

Additional 30-second spots will debut in the following weeks, complimented by "I'm A Ram" social stories about owners who are making a difference in their communities every day.

The spots feature Ram 1500 and Heavy Duty products.

The Ram Truck brand created the campaign in partnership with Highdive.

"I'm A Ram": Extended Version

"I'm a Ram": The Making of the Song

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New plug-in hybrid SUV

2022 Jeep Grand Cherokee 4xe starts at $59,495

The Grand Cherokee 4xe is premium, inside and out.

Jeep/Stellantis

Last year, Jeep electrified the Wrangler, its most iconic model, with an innovative plug-in hybrid powertrain (PHEV). Not long after, the brand announced a similar version of the Grand Cherokee. The upscale electrified off-roader offers plenty of standard tech and features, solid safety equipment, and 25 miles of all-electric range. Today, Jeep announced pricing for the SUV, which will start arriving in dealers this spring.

2022 Jeep Grand Cherokee 4xe The 4xe powertrain delivers up to 25 miles of all electric range. Jeep/Stellantis

Pricing for the 4xe lineup starts at:

  • Grand Cherokee 4xe: $59,495
  • Grand Cherokee Trailhawk 4xe: $64,280
  • Grand Cherokee Overland 4xe: $67,555
  • Grand Cherokee Summit 4xe: $71,615
  • Grand Cherokee Summit Reserve 4xe: $76,095
The Grand Cherokee 4xe comes with a turbocharged 2.0-,item inline-four that combines with two electric motors for a total output of 375 horsepower and 470 pound-feet of torque. The 4xe powertrain includes plug-in hybrid technology, which enables all-electric driving. In the Grand Cherokee, there's up to 25 miles of electric range, which could enable a completely gas-free ownership experience for people with short commutes. Once the electric range is exhausted the vehicle functions like a normal hybrid, and the batteries must be recharged to replenish range.

2022 Jeep Grand Cherokee 4xe The Grand Cherokee joins the Wrangler 4xe in Jeep's electrified lineup.Jeep/Stellantis

Fortunately, the 4xe's premium starting price buys a premium SUV, even at the base level. Standard features include Capri leather upholstery, a 10.1-inch touchscreen and 10.25-inch passenger display. A dual-pane panoramic moonroof and heated power seats are also standard. A full suite of advanced safety systems come standard as well. All 4xe trims come with full-speed forward collision warnings, blind spot monitoring, rear cross-traffic alerts, adaptive cruise control, lane departure alerts, LED headlights, and more.

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Dream job alert

You could become Dodge's Chief Donut Maker

You can apply to become a Dodge ambassador with some great perks.

Dodge

One lucky person is about to win the car enthusiast's job of a lifetime, though only for a year. Beginning today, Dodge is accepting applications for its new and temporary Chief Donut Maker

If the title alone isn't enough to make the job sound appealing, the benefits are seemingly endless. The lucky new Dodge "employee" will pick up a $150,000 salary, along with the opportunity to drive an SRT Hellcat company car for the year. Additionally, the winner will participate in all manner of racing and car-related events, take courses at Radford Racing School, and get a load of Dodge-branded clothing.

Dodge is Hiring a Chief Donut Maker www.youtube.com

If you're reading this and thinking it sounds like a blast - you're right. There's a catch, however, which comes in the form of an intense consideration process that culminates in a racing event with a pro driver on a closed course. A panel of judges will evaluate the video entries, and wrestler Bill Goldberg will oversee the race between the top ten finalists. Dodge says the series of eliminations will air like a reality TV show, with the winner being revealed in the final episode.

Today is the opening day of the application period. You have until February 28 to submit your short video, which can be a maximum of two minutes. Get busy making your video and head here to submit it before the deadline.

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