No broken halos: Chris Stapleton creates new music for Ram's 'I'm a Ram' campaign
In 1971, the same year that the Lamborghini Countach 500 LP debuted, another LP made its debut - Al Green's "Al Green Gets Next to You". That album contained the hit track "I Can't Get Next to You" (originally a Temptations song) and the lesser known single "I'm a Ram".
Though mostly forgotten by the passing of time, Ram is reviving the tune for a new ad campaign featuring multi-Grammy Award-winning singer-songwriter-producer Chris Stapleton. The campaign spans across the television and digital landscape as well as on social media channels. It features a new rendition of Green's "I'm a Ram" sung by Stapleton.
"I'm a Ram": "Neighbor"
Two spots in the the new campaign, titled "Neighbor"and "Provider," will debut via broadcast television this weekend during the NCAA March Madness telecast. An extended 60-second version of the recently debuted spot "Anthem" and exclusive behind-the-scenes footage of "I'm A Ram," featuring Chris Stapleton, can be viewed at the bottom of this article.
"Class-leading features and industry recognitions continue to validate our dedication to redefining how pickup trucks can meet customer demands," said Marissa Hunter, Head of Marketing, Stellantis - North America.
"It's an honor to again collaborate with our friend and five-time Grammy-awarded artist Chris Stapleton on our latest marketing campaign 'I'm A Ram.' This creative platform is uniquely ownable, celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment."
"I’m A Ram": "Provider"
Additional 30-second spots will debut in the following weeks, complimented by "I'm A Ram" social stories about owners who are making a difference in their communities every day.
The spots feature Ram 1500 and Heavy Duty products.
The Ram Truck brand created the campaign in partnership with Highdive.
"I'm A Ram": Extended Version
"I'm a Ram": The Making of the Song
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