New Package

2021 Ram 1500 gets new, low-cost Snow Plow Prep package

Eileen Falkenberg-Hull
Mar 3, 2020, 11:00 am

Ram is making a new Snow Plow Prep package available for the 2021 Ram 1500.

Photo courtesy of Ram

Ram is adding a new Snow Plow Prep package to the offerings list of the Ram 1500 pickup truck for the 2021 model year. This fills a hole in the automaker's lineup, fulfilling a customer need that was able to be met by other brands' regard duty trucks.

"As part of Ram's commitment to continuous improvement within the segment, we now offer a Snow Plow Prep package for Ram 1500 customers," said Reid Bigland, Head of Ram Brand. "Ram has taken a larger presence in the commercial vehicle market, and this offering is the latest expansion of our hard-working trucks."

2021 Ram 1500 The plow is sold seperately.Photo courtesy of Ram

The new Ram 1500 Snow Plow Prep option is available for $195 and includes a 220-amp alternator, truck-side plow wiring harness and a rear power sliding window with defroster. The active air dam is removed when this option is selected to make way for plow mounts.

This new package is available on 2021 Ram 1500 Tradesman, Big Horn and Laramie 4x4 models that are equipped with the 5.7-liter HEMI V8, 5.7-liter HEMI eTorque V8, or 3.0-liter EcoDiesel V6 engine.

The plow, mounts and controller are all sold separately and are available through several manufacturers.

The Ram 1500 Snow Plow Prep package will be available later this year.

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Service

Jeep Wave Customer Care program expanded starting with 2021 models

Jeep is extending its customer care program for the 2021 model year.

Photo courtesy of FCA US LLC

This model year, Jeep celebrates 80 years in the business. The brand was born in 1941 and to celebrate to anniversary, the company is expanding its Jeep Wave Customer Care program adding value to each model purchase. The additional level of service only applies to 2021 model year vehicles.

"After nearly 80 years, the Jeep brand remains true to the original SUV by continuing to deliver legendary 4x4 capability that has enabled countless adventures and open-air freedom," said Jim Morrison, Head of Jeep Brand – FCA North America. "As we celebrate our 80th anniversary, we're pleased to provide our customers with 80th Anniversary models that offer a unique appearance, great value and loads of safety and technology features.

2020 Grand Wagoneer Concept - Details The new Jeep Grand Wagoneer Concept showcased the future of the brand, in the shape of a luxury-level three-row SUV. Photo courtesy of FCA US LLC

"As a tribute to our unique, enthusiastic and growing customer base, we are expanding our Jeep Wave customer care program across the entire Jeep vehicle lineup," Morrison added. "We are pleased to reward our loyal customers with Jeep Wave premium service that offers peace of mind and no-charge maintenance for three years."

The program now includes three years of maintenance at Jeep dealerships, including oil changes and tire rotations, 24/7 support via phone or online chat, trip interruption and first-day rental coverage, and VIP access to select Jeep events.

The 2021 Jeep lineup includes the Renegade, Compass, Cherokee, Wrangler, and Grand Cherokee SUVs as well as the Gladiator truck. The company recently unveiled the Grand Wagoneer concept, a luxe take on a future luxury-level three-row SUV that will compete directly with the Chevrolet Suburban, GMC Yukon, and Cadillac Escalade.

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Take a Peek

Lordstown Motors announces 40,000 electric truck pre-orders, releases interior photos

The Lordstown Endurance all-electric pickup truck is moving closer to production.

Photo courtesy of Lordstown Motors

The Lordstown Endurance isn’t under production yet, but the company is already receiving orders for the all-electric pickup truck - 40,000 of them. The model is targeted at commercial fleet vehicle buyers like city governments and large corporate entities that require the capability of a full-size truck.

Each pre-order is a non-binding agreement to purchase the truck, the same as the reservations received by Ford for the Mustang Mach-E and Tesla for the Cybertruck. The purchases equal $2 billion in revenue for the company, which is based in Lordstown, Ohio.

2021 Lordstown Endurance The design of the interior of the Endurance is crisp and modern.Photo courtesy of Lordstown Motors

Lordstrown has kicked up the cadence of its news releases as the company moves closer to production. In June, the company debuted the truck and announced its $52,000 price point.

July marked the release of the first renderings of the interior of the Endurance and the debut of the first commercial starring the truck. Then, in August, Lordstown announced that they had entered into an agreement with DiamondPeak Holdings to become a publicly traded company.

Lordstown Motors is operating out of the former General Motors Lordstown Assembly site. The new company has its plant next to the battery facility that General Motors is developing to assist with the products coming to market in the future, like the Cadillac Lyriq.

2021 Lordstown Endurance The large screen combines most vital functions of the car’s command center into one place.Photo courtesy of Lordstown Motors

Now, the company as revealed its first pictures of the interior of the truck. Notably, the Endurance has its large screen spanning the width of the driver and center console, housing most all vital functional controls of the vehicle.

Reservations for the truck continue to be taken via the company’s website.

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