New Model News

2021 Ram 1500 Limited Longhorn 10th Anniversary Edition is 'tip of the Stetson' to luxury

The 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition is a upmarket truck for a discerning customer.

Photo courtesy of FCA US LLC

Happy anniversary, Ram. The 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition replaces the Laramie Longhorn for the 2021 model year providing a more luxurious truck option for well-heeled buyers.

"The new 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition is a tip of the Stetson to 10 years as a stand-alone brand building the best trucks, featuring the ultimate combination of capability, luxury and refinement," said Mike Koval Jr., Head of Ram Brand. "Truck buyers in this rarified air expect to see and feel the highest quality materials, and the Limited Longhorn 10th Anniversary Edition is another example of how we deliver the most luxurious pickups in the industry."

2021 Ram 1500 Limited Longhorn 10th Anniversary Edition

2021 Ram 1500 Limited Longhorn 10th Anniversary Edition

Photo courtesy of FCA US LLC

Ram says that the Limited Longhorn 10th Anniversary Edition is "layered with premium materials" and takes design cues from the American Southwest - antique pocket watches, hand-tooled leather cowboy boots, saddles. It combines wood, leather, and metal elements on the interior in ways traditional luxury vehicles do.

At the front of the model is a chrome-slat grille and header, adaptive LED headlights, and chrome bumper, tow hooks, and side steps (power side steps are available). A Limited Longhorn 10th Anniversary Edition tailgate badge, multi-function tailgate and new 20-inch wheels are offered with a variety of finishes.

The model's cabin is appointed with a leather-wrapped dashboard, suede door bolsters, and leather bolster seat inserts with Laser Filagree detail. The Mountain Brown interior color scheme includes hammered metal aluminum liquid graphite accents. There's a 10th Anniversary Edition graphic on the instrument cluster and Gloss Black shifter center cap with silver stripe, metal pedal kit, and brushed-zinc antique badge.

The 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition is available with Ram's 5.7-liter HEMI V8 or 3.0-liter EcoDiesel engine. It comes standard with a Crew Cab body configuration with the buyer's choice of a 5-ft.-7-in. or 6-ft.-4-in. bed length.

Ram 1500 Limited Longhorn 10th Anniversary Edition's MSRP starts at $56,870, plus a $1,695 destination fee. It is on sale now.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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The majority of new car buyers paid a markup in January 2022.

VW

It's no secret that new car prices are climbing every year, as new technology and features make their way into even the most basic models. The issue is compounded by massive supply chain issues that have caused vehicle shortages for nearly every major automaker. Some dealers are taking advantage of record low inventory levels by marking up prices, and unfortunately, the problem isn't limited to a handful of bad apples. In analyzing recent sale price data, automotive publication Edmunds found that buyers paid a markup in a whopping 82.2 percent of all new vehicle purchases in January 2022, compared to just 2.8 percent a year before. Overall, the average transaction price rose to $728 above MSRP for new car purchases.


Tesla factoryTesla is looking to expand production in the U.S. beyond the confines of its Fremont factory. Photo courtesy of Tesla Motors

Cadillac buyers saw the largest markups, to the tune of $4,048 on average in January. Land Rover and Kia weren't much better, with average markups of $2,565 and $2,289, respectively. On the other end of the spectrum, Alfa Romeo buyers got discounts that averaged $3,421, while people who bought Volvo or Lincoln vehicles got smaller discounts of $869 and $510, respectively.

Some automakers have taken a stand against dealer markups and the general lack of transparency seen in pricing across the board. Ford and General Motors have been vocal in recent months, threatening to withhold inventory from dealers found to be slapping markups on new vehicles. As Edmunds notes, both automakers have important vehicle launches on the horizon that neither can afford to flub, and inconsistent pricing or markups is a good way to alienate new customers out of the gate.


Cadillac EscaladeCadillac buyers paid the largest markups of any brand. Photo courtesy of Cadillac

If you're thinking of shopping for a new car, the best way to avoid paying a markup is to wait. The pandemic and ongoing supply chain issues have thrown kinks into every automaker's operations that will take time to iron out. That said, it's clear that some brands are committed to having no funny business when it comes to dealerships' pricing and communication. It's possible to get a vehicle at MSRP, or even below in some cases, so if you're in a position that requires you to buy a new car, shop around to get the best deal.

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