Advertising

Academy Award-winning actress Brie Larson stars in new Nissan Sentra campaign

The advertisement features actress Brie Larson driving around downtown Los Angeles.

Photo courtesy of Nissan North America

The Nissan Sentra has been completely redesigned, front to back, top to bottom. It's bolder and much, much better than before for the 2020 model year. A new ad campaign starring Academy Award-winning actress Brie Larson aims to get buyers focused on the upgrades.

"The 'Refuse to Compromise' campaign demonstrates the idea that if the all-new Nissan Sentra can punch above its weight class and aim higher, so can its drivers," said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. "The radical redesign of this mid-size sedan delivers impressive design, handling, performance, and more standard safety technology than any other car in its class; it's one more proof-point that Nissan can deliver exactly what customers want at an incredible value in this segment."

2020 Nissan Sentra Brie Larson commercial ad Actress Brie Larson drives a woman around downtown Los Angeles in a effort to prove to her that you don't have to settle for something you don't want.Photo courtesy of Nissan North America

The commercial features a young professional woman who is about to compromise on her career plans. As she is about to accept defeat, Larson arrives in a Monarch Orange Metallic 2020 Nissan Sentra SR, pickings her up and taking her on an action-packed joyride through downtown Los Angeles. Larson uses the Sentra to inspire the woman to make a case for what she deserves.

"It's great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table," said actress Brie Larson, "It's a powerful message in a bottle that I'm so proud to be a part of."

The spot launches on national television this week, along with behind-the-scene footage on Nissan channels.

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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An Infiniti Q60 drifts at Yokohama Harbor.

Photo courtesy of Infiniti

A new film showcases the drifting capabilities of a heavily modified Infiniti Q60. The coupe currently competes in the domestic top-tier drift championship in Japan even though the sports coupe is not sold there.

Before reaching the docks in Japan, the car was heavily modified having started its journey in America. The car was built to show off renowned restoration specialist Tatsuhiro Shibata's passion for the Infiniti brand.

The video features Shibata and his driver, Koudai Sobagiri putting the The hand-built model to the test and showing off near Infiniti's world headquarters in Yokohama, Japan. The closed course near Yokohama Harbor served as the set.

"In my eyes, the Q60 was the best looking of (the Infiniti lineup), but they didn't sell any in Japan. So we had to go to the U.S. to find one," Shibata says. "It's simple; I just wanted a good-looking racing car."

Tatsuhiro Shibata's Infiniti Q60

Photo courtesy of Infiniti

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This isn't the first time that Shibata has imported an Infiniti to Japan. His passion has led him to do so for the last decade. Shibata is not directly affiliated with Infiniti.

Following the film, Infiniti plans to release an exclusive behind-the-scenes look at the film and the Shibata Infiniti Q60. An exclusive story about Shibata's workshop, Sobagiri's path to drifting, and more will be released along with the behind-the-scenes film.

1,000HP INFINITI Q60: Drifting at the Docks www.youtube.com

The release of the film comes as Infiniti is playing catch up with much of their business plans. Amid falling sales and the COVID-19 pandemic, plans for two new models to be introduced had to be push to 2021 including the 2022 Infiniti QX55 and the forthcoming redesigned QX60.

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