Advertising

Academy Award-winning actress Brie Larson stars in new Nissan Sentra campaign

The advertisement features actress Brie Larson driving around downtown Los Angeles.

Photo courtesy of Nissan North America

The Nissan Sentra has been completely redesigned, front to back, top to bottom. It's bolder and much, much better than before for the 2020 model year. A new ad campaign starring Academy Award-winning actress Brie Larson aims to get buyers focused on the upgrades.

"The 'Refuse to Compromise' campaign demonstrates the idea that if the all-new Nissan Sentra can punch above its weight class and aim higher, so can its drivers," said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. "The radical redesign of this mid-size sedan delivers impressive design, handling, performance, and more standard safety technology than any other car in its class; it's one more proof-point that Nissan can deliver exactly what customers want at an incredible value in this segment."

2020 Nissan Sentra Brie Larson commercial ad Actress Brie Larson drives a woman around downtown Los Angeles in a effort to prove to her that you don't have to settle for something you don't want.Photo courtesy of Nissan North America

The commercial features a young professional woman who is about to compromise on her career plans. As she is about to accept defeat, Larson arrives in a Monarch Orange Metallic 2020 Nissan Sentra SR, pickings her up and taking her on an action-packed joyride through downtown Los Angeles. Larson uses the Sentra to inspire the woman to make a case for what she deserves.

"It's great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table," said actress Brie Larson, "It's a powerful message in a bottle that I'm so proud to be a part of."

The spot launches on national television this week, along with behind-the-scene footage on Nissan channels.

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Nissan refreshed the Maxima for the 2019 model year. For 2020, there's a few improvements and the model still retains its comfortable seats and spacious trunk.

Photo courtesy of Nissan North America

In the words of Andre 3000 at the 1995 Source Awards, "the South got something to say." The mass market large car segment is nearing extinction, according to most of the headlines and statistics you'll read. Nissan, whose North American HQ is located squarely in the Southern U.S., has found itself in a strong position to pick up the slack left behind by General Motors.

The 2020 Nissan Maxima is relatively the same as the 2019 model, with a few differences. Nissan Safety Shield 360 is now standard on the car, adding automatic emergency braking with pedestrian detection, blind spot warning, rear cross traffic alert, lane departure warning, high beam assist, and rear automatic braking to every Maxima model.

2020 Nissan Maxima The Nissan Maxima still features the updated exterior that was given to the car for the 2019 model year. Photo courtesy of Nissan North America

Nissan has also added the Integrated Dynamics Control Module to every grade of the car (previously in SR only), which includes intelligent trace control, active ride control, and intelligent engine brake, to the car.

The enhancements make the Maxima, which is powered by a capable but not exhilarating 300-horsepower, 3.5-liter V6 engine, a formidable choice for buyers who want a competent daily driver with a little more rear seat and trunk space than what is in the midsize Nissan Altima.

Nissan has done interiors quite well for years now and the Maxima is not an exception to that rule. For its $40,000-ish price tag when fully equipped, buyers get smooth surfaces with sleek accents. Despite cries from reviewers for Nissan to up its game here, a quick look at the market reveals that these materials are at least as nice as what you'll find in the Toyota Avalon, if not nicer.

2020 Nissan Maxima The car has a large center stack that doesn't give the feeling of roominess that makes cars like the Genesis G90 and Audi A8 so desirable. Still, it feels roomier than the Lexus LS.Photo courtesy of Nissan North America

Large car buyers want comfort and the Maxima delivers. Its seats are spacious and feature Nissan's Zero Gravity technology, which keeps tiredness at bay for hours at a time. The back seats are equally comfortable carrying adult occupants and in top trims, the leather on the seats, steering wheel, and shifter are supple.

The car's sore spots are predictable and common in aging Nissan vehicles like the Maxima and Murano. The car's 8-inch infotainment touch screen features outdated graphics that get crowded when using the audio function and don't know enough clear detail when using the navigation system. The A-pillar isn't the easiest to see around. It could stand to be more athletic and isn't terribly fuel efficient.

2020 Nissan Maxima The Nissan Maxima has comfortable seats, good forward visibility, and an available panoramic sunroof - all for around $40,000 fully loaded. That's a good price for a good car.Photo courtesy of Nissan North America

Still, the Maxima delivers a lot of what buyers are looking for. Sure, it's not as well-equipped or engaging as large cars by BMW, Audi, Genesis, and Mercedes-Benz, but it's literally half the price.

Delta is using fogging technology to help clean their planes and lower the risk of coronavirus transmission.

Photo courtesy of Delta Airlines

It began like many of my work weeks begin. This one was slated to include five flights, provide the opportunity to drive two new vehicles and participate in the red-carpet-like reveal of another, finish flight training for my private pilot's license, and take the required final "check ride" after three and a half years of study, before returning home after 18 days.

For some, these metrics are unfathomable. For many automotive journalists, this schedule is simply the way we show up to the office and conduct life. For me, the goal of becoming a private pilot along the way seemed an achievable aspiration. It was both fun and hard. It involves challenge and some risks. Just like life.

I knew this trip could be different. I did my homework. By this point, I was well-educated about the coronavirus and its worldwide trajectory. After a slow start in the U.S., I also knew that COVID-19 had picked up its pace.

I read a New York Times email newsletter concerning the virus as it hit my inbox and studied a multitude of news sources. I queried and listened to friends and colleagues. Some discouraged travel. Others said "go".

I knew things were already changing in our country. I knew my path could change. I had no idea how quickly it would.

No one was so much as coughing on my two flights to Texas on March 11. Years of being on the go in remote areas has taught me to travel with a veritable medical kit as well as extra gear and goods. I had hand sanitizer, hand wipes, and two masks. I thought I had my ducks in a row.

Delta airlines coronavirus Covid-19 Delta is just one of the airlines taking measures to clean their planes between flights.Photo courtesy of Delta Airlines, John Paul Van Wert

News came at a rapid-fire pace from two close friends late in the day on Monday, March 16, as I was filming a flight training video in the small community of Vernon, Texas. I grew more and more worried as the reports grew more and more ominous.

There were no positive cases of the virus in Vernon. Despite the shortage of toilet paper, water and hand sanitizer, and the news that ammunition was sold out, life seemed normal in this rural swath of the Lone Star State, in an area known for its authentic cowboy culture and where crops, cattle, and ranches dot the roadside.

When I had completed my test drives of 2020 Nissan Titan and 2020 Titan XD 200 miles south of Vernon in Midlothian, just three days previous, life still seemed somewhat normal.

Then the next leg of my trip, which was to take me to Los Angeles, was abruptly cancelled. Not a surprise.

My daughter had called my first evening away with concerns about my well-being and the worry for her father and in-laws; we are all post-60. My age put me at an elevated risk of contracting the virus.

I kept checking various apps and reading all the advisories friends were texting me links to. Flights were being cancelled left and right. The way home was getting less direct and harder to figure out.

I already knew by now that I did not want to take the risk of traveling on two airplanes and through three airports to get back home (that's the quickest way to go). But, I assumed that I would complete my flight tests and return home in a relaxed fashion.

Suddenly, I found myself as a pilot and professional test driver who stays in motion for a living, stuck in place in North Texas.

I made a call to a longtime colleague at Nissan who offered to provide me with a 2020 Nissan Pathfinder Rock Creek Edition so I could drive home to Massachusetts from Texas with far less risk than what a commercial airline, Amtrak, or a Greyhound bus could offer.

Covid-19 sign highway Road signs across the U.S. have been advising drivers that they should not be gathering in groups. Photo by Getty Images

"Get in your car and start driving now," my friends directed. "It's all changing fast," they said. "Travel is getting riskier and restaurants and travel centers are closing. San Francisco has ordered new rules, New Jersey has a curfew—just go…please!"

According to the mapping app on my smartphone, the trip was projected to be a 26-hour drive of approximately 1,700 miles.

I was packed in 15 minutes. I had a navigation system in the Pathfinder and used it to be directed to nearest gas station in a small town to the north, then mentally made note of a rudimentary version of the directions presented to get me through seven states.

I was prepared to sleep in the car and not stop at restaurants along the way. My flight training instructor had thrown a blanket and pillow in the back seat and helped me pack water and food.

This was an extreme journey, but not the type of extreme I was used to. I've traveled to over 70 countries, raced more than 30,000 miles around the globe, been trained by some of the world's top survival skills experts, spent a month on slogs through the wilds of Borneo and Mongolia (just to name a few). I was once airlifted to Libya "for safety". I was on a team that was shot at in Thailand. I hid in a vehicle in the brush nine miles from the Algeria border for an overnight, when my co-driver and I were lost during a race in Morocco.

This was different. The enemy is invisible to the naked eye and the path forward was clear.

During my first hour-long, self-imposed full-stop at 11:30 p.m. the first night, I fueled the Pathfinder, used the facilities at a truck stop and, after hand washing and a couple of touch-base texts, locked myself into the SUV. Hunkering down in second-row seat, under the bright lights of safety and near a collection of motorhomes and big rigs, I shut down my brain that was full of questions.

Was I already infected? Would I get sick? What would happen if I became ill along the drive home? What would be my resources if I had an accident or issues with my vehicle along the route? Exhaustion overcame the answers. Prayer settled the night.

Rested after a 40-minute sleep, I hit the road again. This was not a pleasure trip and I knew I needed to keep moving. By 3:30 a.m., my driving became less-than-perfect. Unlike most other models in the Nissan lineup, the Pathfinder doesn't yet have available advanced technology like the ProPilot suite of safety and driver assistance tech that is available in the Nissan Altima and Rogue.

Coronavirus updates clearned roadways Roadways across America have far fewer cars than normal thanks to travelers staying home to help flatten the curve. Photo by Getty Images

Pulling in to another fuel stop, I used the washroom to clean myself and used packed supplies to clean up few key touch points of the car and my credit card. Back to the second-row seat for more sleep. As I appreciated that my small stature made the seat feel like a twin-sized bed, I laughed at the notion of what ex-Nissan CEO Carlos Ghosn would think. He being the man who made worldwide news for sneaking out of Japan in a bassoon case.

Exactly 40 minutes later, my body woke me up naturally and I was back on the road. SiriusXM satellite radio became my lifeline as boredom set in. I found myself singing my way down the highway.

I ventured outside of my usual favorite channels and discovered Ecuadorian music from the highlands, Franco music that waltzed its way into my heart in French stanzas, and the news from CNN, and new-to-me me Fox (for equal measure), along with Doctor Radio, which was completely devoted to deep dives into medical news and has now become the coronavirus information channel.

Sunrises and sunsets have delivered some of the greatest joy in my life. When the morning light painted the world around me on Tuesday, I was midway through Missouri, having traveled through Texas and Oklahoma, and was nearing the Indiana border. It brought the vigor of a case of energy drinks and I began to know that I would remember the moment of this sunrise forever.

Charming signs, stunning vistas, and an ongoing picturesque collection of America's barns delighted my senses as I made my way through the Heartland. For periods of time, I forgot the woes of the present and simply remembered my blessings.

sunrise sunset With the sunrise came the dawn of a new day - the game had changed and the outlook is uncertain.Photo by Sue Mead

Navigating the roads was a bit surreal. The traffic, or lack thereof, was one of the unforeseen circumstances of the pandemic. It seemed as if Americans were heeding the road signs I kept seeing. Some were on overpasses or at the roadside, in electronic boxes where weather conditions, safety notices, and amber alerts are projected. A few were on rudimentary sandwich-board signs that typically direct travelers to specials at hotels and restaurants or deals for oil changes and new tires. "Stay home". "Stop the spread". "Save lives". "Flatten the curve".

Five hours from home, the orange orb of the setting sun illuminated my outside mirror. By now, I knew how much I didn't know. How would the world change? What would happen to me and my loved ones? Was my career over? The dark of night was approaching and all I knew was this: it was a new day. From here, forward.

Another road sign flashed "Stay home". Now I couldn't wait to get there.

Editor's Note: Mead has returned home safely and soundly to her family in Massachusetts and is not exhibiting any symptoms commonly attributed to Covid-19.