Advertising

Academy Award-winning actress Brie Larson stars in new Nissan Sentra campaign

The advertisement features actress Brie Larson driving around downtown Los Angeles.

Photo courtesy of Nissan North America

The Nissan Sentra has been completely redesigned, front to back, top to bottom. It's bolder and much, much better than before for the 2020 model year. A new ad campaign starring Academy Award-winning actress Brie Larson aims to get buyers focused on the upgrades.

"The 'Refuse to Compromise' campaign demonstrates the idea that if the all-new Nissan Sentra can punch above its weight class and aim higher, so can its drivers," said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. "The radical redesign of this mid-size sedan delivers impressive design, handling, performance, and more standard safety technology than any other car in its class; it's one more proof-point that Nissan can deliver exactly what customers want at an incredible value in this segment."

2020 Nissan Sentra Brie Larson commercial ad Actress Brie Larson drives a woman around downtown Los Angeles in a effort to prove to her that you don't have to settle for something you don't want.Photo courtesy of Nissan North America

The commercial features a young professional woman who is about to compromise on her career plans. As she is about to accept defeat, Larson arrives in a Monarch Orange Metallic 2020 Nissan Sentra SR, pickings her up and taking her on an action-packed joyride through downtown Los Angeles. Larson uses the Sentra to inspire the woman to make a case for what she deserves.

"It's great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table," said actress Brie Larson, "It's a powerful message in a bottle that I'm so proud to be a part of."

The spot launches on national television this week, along with behind-the-scene footage on Nissan channels.

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A new short film by Koenigsegg features the Regera super car.

Photo courtesy of Koenigsegg

It's not coming to a theater near you, but you can watch it on YouTube. Koenigsegg has released its first featurette, starring none other than the Regera super car.

The Regera is a hybrid that combines the power of a twin-turbo 5.0-liter V8 engine with three electric motors. It achieves 1500 horsepower. The car doesn't have a traditional gearbox, instead relying on hydraulic coupling. Because of this, at speeds under 30 mph, the Regera leans on its electric motors for power. Above 30 mph, the car car utilizes its V8, taking off in a mad dash when the accelerator is push to the ground.

It can get from zero to 60 mph in 2.8 seconds. From a standstill to 249 mph takes less than 20 seconds. Those numbers make the car the fastest accelerating car in the world. Maximum speed is electronically restricted to 255 mph.

"Time to Reign: A Koenigsegg Mini Blockbuster" was scripted and produced almost entirely in-house. It's a heist story filmed in 4K with a covert operation, evil accomplices, and a delightfully stereotypical absentminded guard.

Its cast is made up of members of the Koenigsegg team. The film features company founder Christian von Koenigsegg and his Regera in a starring role alongside designer Marcelle Roeli, marketing and event coordinator Christina Nordin, and customer and loyalty coordinator Kirsi Kärkkäinen. Other Koenigsegg personnel serve in supporting roles, including Gustav Nisson, a company assistant whose dance moves play a prominent role in the story line.

Mrs. Koenigsegg herself, Halldora von Koenigsegg, who serves as the company's COO, makes an appearance at the end.

The quick film, which runs nearly 12 minutes including the credits, is available to watch below.

Time to Reign: A Koenigsegg Mini Blockbuster www.youtube.com

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The Rivian R1T is undergoing final testing in Arizona.

Photo courtesy of Rivian

Four new performance testing videos featuring the Rivian R1T all-electric pickup truck have dropped on YouTube. Three of the videos show a specific area of performance while the last wraps it all up showcasing a trail ride. Whether you're an electric vehicle enthusiast, truck fan, or someone who enjoys the road less traveled (or a combination thereof), there's something for everyone.

The first video hones in on the launch performance of the truck. The R1T, like other electric vehicles, has power at all four wheels, giving it instant torque when the driver presses on the accelerator. The wildly wrapped R1T rapidly gains speed as it heads down a dirt path. Watch the video below.

The second video features the R1T drifting around a series of corners at a controlled facility in the Arizona desert. With the dust kicked up, the effect is dramatic. Late last year, Rivian showcased its model's ability to complete a tank turn. The company has already trademarked the phrases "Tank Steer" and "Tank Turn". You can see the drifting video below.

The third video Rivian posted features an off-roading adventure with the R1T speeding down a desert trail. The drive is a test for the dynamics of the vehicle which will have to compete with the suspension and handling capabilities of traditional trucks like the Ford F-150, Chevrolet Silverado, Ram 1500, Nissan Titan, Toyota Tundra, and GMC Sierra when it comes to market. Watch the video below.

Rivian says, "Last weekend, we grabbed our cameras and chased a few engineers around the desert as they put the R1T through its paces." The video shows off trail riding, rock climbing, and some on-track driving. Let's be honest, this one is the most exciting - especially the rick climbing bit. You can watch the full video below.

Rivian is looking to start deliveries of the vehicle in 2021. Production was delayed due to the outbreak of COVID-19.

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