Lincoln makes Black Label Special Edition Package available on 2021 Navigator
Luxury vehicles are offering increasing amounts of customization and personalization. This includes not just bespoke automakers like Rolls-Royce, but also more mainstream luxury automakers like Mercedes-Benz and Audi. These efforts have paid off already for Lincoln, which has 20 percent of its buyers opt for a high-end Black Label vehicle.
Lincoln is adding a new personalization package to the 2021 Navigator, the Black Label Special Edition Package, giving buyers access to a bevy of black accents for their model. Vehicles with darkened accents tend to attract younger buyers. Automakers including Nissan, Chevrolet, GMC, and Ram have used various black packages to attract customers, with success.
The 2021 Lincoln Navigator is the first vehicle in the company's lineup to receive the option. It builds on the Lincoln Black Label level of ownership experience and previously offered Reserve Monochromatic Package, and adds new monochromatic-inspired features.
The new Black Label Special Edition Package includes a painted black roof, black mesh grille, 22-inch 12-spoke black aluminum wheels, black sideview mirror caps, and a black spoiler.
"The unique black roof coupled with additional monochromatic elements emphasize the strong lines of the Navigator, giving it an even more dramatic look and greater presence on the road," said Earl Lucas, Lincoln exterior chief designer. "Black is a great partner to almost any color, providing a brighter appearance and more contrast – this makes Navigator really stand out."
Buyers who want the package can option their Navigator with a Pristine White, Chroma Crystal Blue, Silver Radiance, Chroma Molten Gold, Burgundy Velvet, or Flight Blue paint job. Flight Blue is a new color for the 2021 model year.
The package will be available on 2021 models next spring. Pricing has yet to be announced for the model plus the package, but it is expected to exceed $100,000.
The 2021 Lincoln Navigator Black Label starts at $98,125. Each Navigator Black Label is built to order and takes six to eight weeks to be delivered to a dealership.