The Price is Right

2021 Jeep Wrangler Rubicon 392 Launch Edition has a $73,500 MSRP before dealer markup

The 2021 Jeep Wrangler Rubicon 392 comes to a dealership near you later this quarter.

Photo courtesy of Stellantis

The 2021 Jeep Wrangler Rubicon 392 is the V8-powered Wrangler y'all have been asking for. Now we know how much 470 horsepower under the hood will cost you - $73,500 - and that's before taxes, fees, and any dealership markup.

With typical Wrangler Rubicon looks on the outside, the Rubicon 392's big selling point is its engine. The 6.4-liter V8 can get from zero to 60 mph in just 4.5 seconds and is paired with an eight-speed automatic transmission.

Jeep is equipping the Rubicon 392 with a 21.5-gallon fuel tank to help with the thirsty engine's range. To save on fuel, the Rubicon 392 uses cylinder deactivation to switch into four-cylinder mode when the V8 isn't needed.

2021 Jeep Wrangler Rubicon 392

Photo courtesy of Stellantis

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The noise out back is courtesy of a two-mode performance exhaust. A functional air scoop feeds the engine and keeps it cool.

All that power requires a stronger frame than the typical Wrangler has. It gets upgraded frame rails, improved cast-iron steering knuckles, and beefier front upper control arms. Stopping power comes from the SUV's larger-than-usual brakes - the Rubicon 392 has 14-inch rotors instead of the Rubicon's typical 13.4-inchers. A 2.0-inch lift is standard.

Jeep has given the model an Off-Road Plus button that lets you lock the rear of the Wrangler Rubicon 392 while it's in four-wheel drive high gear. This functionality will prove especially helpful to desert trekking enthusiasts who get slippery sand under the tires but have to keep up their forward motion so they don't sink and get stuck.

It's also Moab-ready. The Wrangler Rubicon 392 doesn't have the Rock-Trac transfer case that's in the typical Rubicon, but it makes up for it with the availability of low-end torque courtesy of the new V8. Add in the standard Select-Trac transfer case, locking rear differentials, and front sway bar disconnect and adventuring on rocks just became more manageable.

The entire rig rides on 33-inch BF Goodrich KO2 tires that sit at all four corners one 17-inch beadlock-capable tires.

Jeep has given the SUV 11 features that are normally options on Wrangler, nine color choices for buyers to pick from, and bronze colored accents. At the center of the dashboard is an n8.4-inch infotainment screen that allows Jeep Off-Road Pages to be viewed.

Mopar will offer factory-based accessories with the model.

The new Jeep is expected to arrive at dealerships in the first quarter of this year.

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The 2021 Lamborghini Sián Roadster is a smile maker.

Photo courtesy of Automobili Lamborghini

If you're not rich enough to have an automaker completely craft you a one-off from scratch, the next best thing is to take full advantage of the company's vehicle customization options. There's usually a special devision that takes care of this. At Aston Martin, it's Q. Bentley has Mulliner and Porsche offers up their Manufaktur department.

Lambroghini's Ad Personam customization program offers five key areas where customers can make the vehicle they order unique. Specialists assist customers at every step of the process, taking into consideration their demands as craftspeople create the vehicle that's ordered.

The choice of 348 unique colors.

Lamborghini Ad Personam paint colors

Lamborghinis are offered in a wide variety of colors.

Photo courtesy of Lamborghini Automobili

Though not every color is available in every region of the world, there are 348 total options offered to customers. Americans tend to be the most demanding, requesting 20 percent of the custom colors that Ad Personam offers up, followed by customers in Asia Pacifica and EMEA region.

Take the car to the next level with diamond dust paint.

All that glitters isn't always gold. Sometimes it's diamonds. Ad Personam offers Lamborghinis with a new transparent paint that includes micro crystals in the form of diamond dust. This dust undergoes a unique processing technique and is applied to the bodywork of the supercar, giving it an iridescent sheen that changes color according to reflections of the light at that moment.

Add a unique work of art.

Lamborghini's talented upholstery department has seen it all. In addition to the typical orders, they're able to take special requests for unique decorations and embroidery, from the seat logo, hand-stitched rather than hot-embossed, to the initials embroidered inside the passenger compartment.

Some of the most creative options requested by buyers include creating branches and peach blossoms, portraits of the customer or their beloved pet, designs in street art style with the bull, and "splash-effect" color (like in the Aventador S by Skyler Grey), to images of the skyline of their favorite city.

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A new Texas-themed version of the Jeep Gladiator is on the way.

Photo courtesy of Stellantis

Jeep has brought the Gladiator's off-road chops to the trails of the Lone Star State. The 2021 Jeep Gladiator Texas Trail is another of the the traditional of special edition vehicles for Texans who occupy the nation's largest truck market. It's the first time Jeep has offered a unique-to-Texas truck.

The new model builds on the Gladiator Sport S trim adding 17-inch Mid-Gloss Back Aluminum wheels wrapped in 32-inch mud-terrain tires, four-wheel drive, standard side steps, and the Trailer Tow Group. The Gladiator Texas Trail has a unique hood and decals that feature the year 1836 in the graphic as a nod to the year of the Texas Declaration of Independence. It also wears a black hardtop, black leather seats embossed with the Texas Trail graphic and comes equipped with the Technology Group and Convenience Group packages.

2021 Jeep Gl The vehicle is ready to be fully accessorized to the buyer's wishes.Photo courtesy of Stellantis

2021 Jeep Gl

The Texas-themed model features the buyer's choice of Jeep's new 3.0-liter EcoDiesel V6 engine that's rated at 260 horsepower and 442 pound-feet of torque or the tried and true 3.6-liter Pentastar V6 power plant, which achieves 285 horsepower and 260 pound-feet of torque.

Jeep has badged each of the models with Trail Rated status. To achieve this status, Jeep vehicles must pass extreme off-road capability challenges.

The Gladiator Texas Trail is available in 10 colors: black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue, Firecracker Red, Billet Silver, and Sting-Gray. Jeep recently introduced a Snazzberry-colored Wrangler.

Each Gladiator comes with the Jeep Wave customer service program, which includes three years of maintenance, 24/7 phone/online support, trip interruption/first-day loaner coverage, and VIP access to Jeep events.

The 2021 Jeep Gladiator Texas Trail has a starting MSRP of $40,435 (plus $1,495 destination) and is currently available at Texas dealers.

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