GMC is upping its game at just the right time. As the midsize truck segment gets more competitive with the addition of new Jeep, Honda, and Ford trucks to the roster, the Detroit-based automaker is moving to to make the 2021 GMC Canyon more off-road worthy and more premium.

The first iteration of the GMC Canyon AT4 trim level brings the type of equipment improvements and styling that are featured on the GMC Sierra and Sierra HD AT4 grade. Designed for active lifestyle buyers, the model has a bold exterior design with dark chrome finishes, a larger grille, and red recovery hooks. Its 17-inch aluminum wheels are wrapped in 31-inch Goodyear Wrangler DuraTec tires. The truck has an off-road tuned suspension with the Advanced Hill Descent Control System. Its four-wheel drive system has an Eaton G80 Rear Automatic Locking Differential while the transfer case skid plate provides additional protection.

The Canyon AT4 is meant for buyers with an active lifestyle. Photo courtesy of GMC

The Canyon AT4's cabin is outfitted with unique detailing including Kalahari stitching and AT4 headrest embroidery.

"The new 2021 Canyon AT4 broadens the appeal to midsize truck customers who live an active lifestyle," said Duncan Aldred, vice president, Global Buick and GMC. "Much like the Sierra AT4 has attracted new customers from outside GMC, the Canyon AT4 will attract outdoor enthusiasts looking for a premium midsize truck to GMC with the capability, technology and refinement they've come to expect."

The 2021 GMC Canyon Denali gets 5-inch chrome assist steps, signature chrome accents, and Denali-exclusive 20-inch Diamond Cut aluminum wheels as well as an interior filled with open-pore ash wood trim, aluminum accents, and unique stitching. The model has standard heated and ventilated front seats and a heated steering wheel.

The interior of the AT4 features unique stitching on headrests. Photo courtesy of GMC

"Denali represents GMC's bold design philosophy and these changes further elevate the Canyon from the mainstream competition, while delivering a modern look for the customer," said Holt Ware, director of exterior design, GMC. "It features a more distinctive and sophisticated design that has become synonymous with Denali."

Both models are powered by a standard 308 horsepower 3.6-liter V6 engine. A 2.8-liter diesel engine is available and delivers 369 pound-feet of torque.

The 2021 GMC Canyon is built at GM's Wentzville Assembly Center in Wentzville, Missouri and will be available later this year. Pricing will be announced closer to the model's on-sale date.