New Model News

2021 Ford Edge gets refined interior, including new 12-inch infotainment screen

The Edge now has an available 12-inch infotainment screen.

Photo courtesy of Ford Motor Company
The 2021 Ford Edge has been refined for the new model year as the SUV continues its second-generation runs as part of the Ford stable. The most noticeable changes are to the Ford's interior where new technologies bring the Edge into line with its more advanced fellow SUVs, most notably the fresh Escape and Explorer.

"Ford Edge is the choice for tech-savvy customers on the go," said Angela Cascaden, Edge marketing manager. "It offers standard Ford Co-Pilot360 technologies with driver assist features. And with SYNC 4A with over-the-air updates, customers can get the latest tech and services from Ford at any time – no dealership visit required."

2021 Ford Edge A new interior color scheme is available on Edge Titanium Elite models.Photo courtesy of Ford Motor Company

Among the technological enhancements for the 2021 model year are the SYNC 4A system, which includes wireless Apple CarPlay and Android Auto, and SYNC AppLink. Customers subscribed to SiriusXM with 360L, the 2021 Edge can also provide a curated listening experience with on-demand streamed content and personalized entertainment channels.

At the center of the dashboard is an available 12-inch infotainment screen, which includes optional navigation. The system interacts with the cloud to offer conversational voice recognition technology. This allows users to request information from the system as they would in real life from a person like, "Find me the best Thai restaurant." This conversational technique also allows text and messaging capability.

Information on the screen can be split into larger and smaller windows. Ford offers an example: "If a customer wants to keep their navigation route on the screen while changing songs, they can choose to display the radio or other streaming music services in the Adaptive Dash Cards display area."

The SYNC system includes a digital owners manual that allows for more in-depth product information than what you'd find in a typical owners manual including streamable videos and searchable databases.

2021 Ford Edge The owners manual is now digital and available to be seen in-car on the screen.Photo courtesy of Ford Motor Company

The 2021 Edge becomes the first Ford SUV to offer Ford Co-Pilot360 as standard. Its suite of driver assist and safety technology includes active parts assist, evasive steering assist, adaptive cruise control with stop-and-go and lane centering, and a 180-degree front camera.

Ford is giving the SUV new interior Ceramic color scheme options for 2021 on Titanium Elite models and a cloth interior option for Edge SEL models. Buyers also have the option of getting an Edge in the newly available Carbonized Gray and Lithium Gray paint jobs.

2021 Ford Edge The exterior of the Edge ST remains relatively the same.Photo courtesy of Ford Motor Company

The 2021 Edge will arrive at dealership lots near you soon.

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Research and development

Ford names site for battery development facility

Ford's new facility will house battery research and development.

Ford

Ford is in the news again for its electrification efforts, this time with the confirmation of a Michigan location for a new battery research and development facility in Romulus, Michigan. The facility may eventually help Ford in-source much of its EV supply chain, a shift that could prevent or mitigate the challenges presented by parts and technology shortages.

As part of its electrification initiative, the automaker plans to build a new research and development facility, called Ford Ion Park. The facility will house new tech research, pilot programs for new manufacturing techniques, and will help give Ford more control over its supply chain.


Ford Ion Park Once complete, the facility will initially house 200 engineers.Ford


The price tag for the new facility and related efforts lands at $185 million, which sounds like chump change for a global automaker until we consider that Ford has committed $30 billion to electrification by 2025. The automaker says that its new facility renews its dedication to Michigan as its home base for EV development, a promise it originally made back in 2010. The company's new electric F-150 Lightning pickup truck will be built in Dearborn, which will add 500 jobs. An additional 225 jobs will be retained at Ford's Dyke Electric Powertrain Center.

As part of Phase One of the project, Ford plans to hire 200 engineers within 18 months of the 270,000-square-foot facility's opening. Ironically, the site was previously owned by A123 Systems, a battery manufacturer that closed the facility in 2017 due to low demand for batteries.


Ford Ion Park Ford has committed $185 million to the new facility and related efforts.Ford

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New off-roader

Ford Bronco Production Officially Begins

The Ford Bronco is finally ready for primetime.

Ford

The time is finally here. After years of speculation and several months of pandemic-related delays, the Ford Bronco is starting to roll off the assembly line. The SUV marks the first new Bronco model in Ford's lineup in 15 years, not counting the Bronco Sport, and is one of the most hyped and sought-after vehicles to hit the market in quite some time. Ford's announcement that production has begun will be accompanied by a special YouTube presentation that Ford says will include interviews with the Bronco team and with reservation holders at the automaker's new Modification Center.


2021 Ford Bronco Ford added 2,700 jobs to support Bronco production.Ford


Bronco production has driven Ford to invest $750 million into its Michigan Assembly Plant, and the automaker says it has added 2,700 jobs to support the rollout. Ford's push to begin production can't come soon enough. Over 125,000 Bronco orders have been placed, and multiple delays have pushed the vehicle's arrival back, meaning there is considerable demand for the off-road legend.

Ford is ready to capitalize on the craze and will offer several ways to customize the new vehicle. At its 1.7 million square-foot Modification Center, The Blue Oval will factory-install several optional modifications that include equipment such as a front bumper safari bar, graphics packages, roof racks, and more. That's on top of more than 200 factory-backed accessories that can be installed at the dealer, either at or after the time of purchase.


2021 Ford Bronco Delays and production difficulties have pushed the Bronco back.Ford


If you are hoping to get behind the wheel of a new Bronco, it could be a while. Even buyers that have been in line for a while now might not see their new vehicle until late 2021 or 2022, and the vehicle's official rollout will almost certainly re-spike demand. Even so, many feel it's worth the wait, and Ford's vehicle configuration tool is live, so go check it out for yourself.

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