New Model News
Ford confirms Bronco debuting in March, smaller Bronco Sport coming
The day we knew would arrive is almost here. Reporting by Automotive News from the NADA Show has revealed when we can expect to see the 2021 Ford Bronco and a host of other details enthusiasts will want to know about.
First things first. The 2021 Ford Bronco will officially be revealed in March. This is likely to happen at a private event that will stream live on Ford's social channels similar to how the 2020 Ford Explorer was revealed. The public will likely not be able to get close and personal with the SUV until the New York Auto Show in mid-April.
In 2018, Ford teased that a junior version of the Bronco was coming.Photo courtesy of Ford Motor Company
Speaking of the New York Auto Show, that's when we'll likely see the 2021 Ford Bronco Sport, a smaller variant of the Bronco that's about the same size as the 2020 Ford Escape.
Like the 2020 Land Rover Defender, the Bronco will come in two- and four-door variants. Those doors, as well as the SUV's hardtop roof, will be removable and are designed to store inside the Bronco's cargo area.
Late last year, AutomotiveMap captured the sound of the Bronco's powertrain in action.
The Bronco Sport is likely to go on sale this year with the Bronco following in 2021. Ford dealers will likely accept pre-sale orders of the vehicle so it could be a while before shoppers see one languishing on dealership lots. The SUV will be sold at every Ford dealership in the U.S.
In an effort to keep buyers from heading straight from the dealership to the aftermarket shop, Ford will roll out a long list of accessories at the same time as the models. This fits in with a growing trend amongst automakers and something Ford has seen success with in Ranger and Explorer model rollouts. Automotive News reports that dealerships were told that accessories will be available at launch.
The debut of the Bronco and Bronco Sport comes at a time when Ford is on a roll revealing desirable new product. In the last two years there have been redesigned Escape, Explorer, and Expedition models arrive on dealership lots. The Ranger and Mustang Mach-E have debuted. Ford has recently refreshed the Super Duty, GT, and Mustang, and brought the EcoSport to the U.S.
The company recently announced the FordPass Charging Network in support of future electric vehicle charging and expanded the model lineup to include new trim levels and packages for some of its best-selling products like the Expedition, Explorer, Ranger, and F-Series.
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