Features & Specs

Ford dishes on most popular 2021 Bronco build options

The 2021 Ford Bronco is very nearly ready to arrive on dealership lots.

Photo courtesy of Ford Motor COmpany

You know how you would spec your Bronco, but how is the rest of the country configuring theirs? In a recent interview with Autoblog, Ford's US consumer marketing manager Mark Grueber dished the details on which model options have become the most popular choices since the vehicle's online configurator launched last week. More than 190,000 people have reserved a 2021 Ford Bronco so far.

Two-thirds of reservation holders have called dibs on a four-door Bronco with the other third getting the two-door version. The number of four-door box checkers has exceeded Ford's expectations.

Ford Bronco build configurator2021 Ford Bronco build-and-price configurator is now open for business.Photo by AutomotiveMap with screen image courtesy of Ford Motor Company

Grueber relayed that the most popular Bronco trim levels chosen so far are among the most expensive - Wildtrak and Badlands. The Bronco Wildtrak has garnered about 26 percent of the reservations while Badlands has 20 percent. The remaining 54 percent of reservations are split between the remaining five grades: Bronco base, Big Bend, Black Diamond, Outer Banks, and First Edition. First Edition models sold out quickly.

Half of the Broncos reserved have included the Sasquatch Package. It includes 35-inch tires, 17-inch beadlock wheels, front and rear locking differentials, a lifted suspension, Bilstein shocks, a wider track, and fender flares. Ford recently made the package available in combination with a seven-speed manual transmission after receiving feedback from social media users, but it won't be available at the outset of production because the powertrain combo is still undergoing some fine tuning. Look for Ford to offer it in late 2021.

Bronco has a standard 2.3-liter turbo-four in the base, Big Bend, Black Diamond, Outer Banks, and Badlands models. Wildtrak and First Edition Broncos come standard with a twin-turbocharged 2.7-liter V6 engine, which is also available in the bottom five trim levels. The V6 is proving to be the most popular engine choice though Ford declined to say by how much.

Despite the outpouring of support from online enthusiasts, just 10 percent of Bronco reservations have included a manual transmission. Though low compared to the 10-speed automatic's take rate, it far exceeds the industry average. Genesis offered a manual option in its G70 but after just 100 people chose it, the company announced that it was moving on. The Honda Accord also recently lost its manual option.

Like every other automaker, Ford is listening to customer voices and pouring over the data to see what their customers truly seem to want from the Bronco. A white roof option has been a popular ask, and it will go on sale in 2022.

As for the lingering elephant in the room, it's been forecasted that a Bronco super-off-roader should be expected down the line. Whether or not it wears the Warthog badge, or takes up the Raptor moniker is to be determined, at least for those outside the Ford payroll.

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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